Reliable Education Review
48 Things You Should Know About Adam Hudson's Amazon FBA Course
Welcome to the ultimate Reliable Education Review for 2021.
I’ve spent thousands of hours auditing and reviewing the content from many online courses, including the popular Reliable Education Academy.
If you’re almost ready to enrol but need to know:
How RE compares to other popular Amazon courses
5 common criticisms of Adam Hudson’s training
Who actually is Adam what is his experience
If you really can achieve results with this training
How to make some progress for just $97.
Then you’re definitely in the right place.
I paid my own cash for RE so I’ll give you the full rundown.
Reliable Education At A Glance
Reliable Education teaches its students how to sell higher-ticket and brandable products on Amazon. Recently, it has added software and Shopify training to its core product offering.
💰 Current Price
I paid $1,997 USD for the older version of RE in late 2015. In 2021, the vastly improved Amazon course has increased to $2,997 USD though discounts may be offered occasionally.
🎓 Student Volume
More than 11,000 students worldwide have enrolled into Adam Hudson’s Amazon course, with more than 50% being Australians.
👍 Common Praise
Highly professional video lessons. Holistic in its training approach. Much higher student calibre than other FBA courses. Business partnership opportunities available.
❌ Common Complaints
Very high course pricing. Several upsells and none of which are necessary for success. Students are also expected to be resourceful to ‘do the work’ themselves. Some individuals do struggle with the personal responsibility and work required to build their own business.
🔥 The X-Factor
Higher than average success rate. Strong community. Icons such as John Howard and Ita Buttrose have spoken on RE stages. Seth Godin and Grant Cardone forecasted in early 2021.
📈 Industry Trends
Amazon FBA is growing increadibly fast. In 2020, McKinsey reported 10 years of eCommerce growth in 3 months. Reliable Education’s students are perfectly positioned to take advantage of this exponential growth.
👨💻 My Verdict
Reliable Education is a premium course for a higher calibre consumer which is reflected in the price. It appeals to the personal development fanatic, small business owner or degree-holding individual looking to transition to the world of eCommerce and entrepreneurship with support.
Hey there, I’m Joshua. I don’t drive a Ferrari or sip coconuts on the beach.
My focus remains on actual work and consistent progress through:
eCommerce (side hustle)
I’ve been blogging since 2011. Today, more than 500,000 people globally have read my blog and in-depth course reviews.
Unlike the other guys with their ‘reviews’, I actually bought Reliable Education. Let’s get this actual review going.
The Early Days of RE
Reliable Education started in late 2015 as Adam returned to the Gold Coast from the United States.
Adam had just achieved his 7-figure exit in business (Firestarter Videoes) and had developed a private label Amazon brand.
From there, he sat down at a Brisbane cafe with his current business partner – Joe Olejnik – to create Reliable Education. Its essence was to appeal to a more evolved student base who expected excellence from the business and self-help industry.
High Enrolment Growth
Adam Hudson has seen exponential growth in the last 3 years.
This is as a result of a strong marketing campaign (millions spent on YouTube and Facebook ads) as well as live events prior to COVID-19. If you’ve ever been annoyed by an Adam Hudson advertisement, this is why. Those ads actually work.
Reliable Education in 2021
Reliable Education has evolved beyond its Amazon FBA roots in 2021
It’s not just an Amazon FBA training platform, but one that offers other similar courses for those who wish to pursue other avenues online.
This includes software training, called Software School (which I’ve bought) and Shopify training, called Shopify School, which I’m yet to purchase. This was created to help students pivot away from the challenges of selling on Amazon.
In the near future, it’s earmarked that Adam will release public speaker training and commercial property training, though neither is yet to be confirmed. If you follow him on his Instagram or Youspired channel then he already shares heaps for free.
Reliable Education has 8 modules in its flagship Amazon course.
These are spread out appropiately and covers all facets of bringing a physical product to the marketplace.
Note: The status indicator shows 79% complete when I have actually finished 100% of the course. System error it seems.
Welcome to Orientation.
The 1st module is an introduction into the world of Amazon, but more importantly, lessons on success. In fact, Adam spends the bulk of the time focused on setting yourself up for success.
There are 31 video lessons here and it took me a few hours to go through.
Across these lessons, you’ll notice that Adam’s vast business experience really shines through. Yes, you’re not jumping into Amazon training right away but don’t skip these vital lessons. They will get you through the tough times.
The Meat and Potatoes, delivered.
Oh, here we go! Module 2 sees us getting started with the Amazon business side of things, right there in Module 2.
Currently, there are 32 videos in this module. That’s a few hours of content.
I mean, we’re still on Module 2 now. There is another 6 modules to go, plus the bonus sections and mindmaps. Attending a Reliable Education Summit is another experience altogether.
The Art and Science of Product Research.
Lemme guess….you want to skip straight to Product Research. My suggestion: don’t skip ahead. You really need to prepare yourself with Modules 1 and 2.
With 22 videos, it is shorter but the average video length is longer. Expect to take several hours and lots of notes here. In fact, you’ll probably have to go through some of these videos a 2nd time as it can be quite analytical.
Think like a Consumer.
While Adam has been to the Canton Fair (as well as myself 3 times now), it’s Wayne Butcher that takes you along for the journey. This is great as Adam’s overly white teeth are starting to send some of his students blind by this stage.
But really, it’s a good change of pace and the videography from these particular lessons are fantastic.
Wayne has a corporate background that resonates a lot with students given the high calibre of people on the inside.
By now we’re halfway through the course. Even once you’ve finished the course, you have the bonus content.
Still with me? I hope so!
Now, reach for the coffee.
Unlike the product ideas and research stage, this is a bit boring of a Module for most people. See – Shipping and logistics terminology put most people to sleep regardless of who presents it. You will need to know this content though and I was totally fine (my background is national logistics which obviously helps).
Wayne is back again! Now Amanda gives away a lot of great content here, but there is a slight upsell. It’s to her more advanced course with documentation.
Look – they don’t push it hard and represents good value (I also bought it) but honestly, I launched my 1st product without it. That documentation really helps my confidence in placing bulk orders nowadays.
Let’s keep pushing through. We’ve still got another few modules left.
Create an epic brand, not just sales revenue.
Adam is big on design and branding. With now 30% of sellers on Amazon being Chinese, competition has increased. One thing that China isn’t well known for is innovation or customer experience, let alone their brand names or packaging.
This is a shorter module which is great because some of those prior modules are extensive. It’s fun and there are fantastic elements on building a product from scratch as I have.
There are some great guest speakers such as 99Designs which I have used several times now for logo design. Reliable Education and Adam have a huge focus on branding, especially where their own training exceeds expectations. RE in itself has become a brand.
If you’re curious, Adam Hudson sells homewares on Amazon which explains why he is all about creating packaging and branding. Your aim is to separate yourself from other Amazon sellers by having much more than just a brown cardboard box.
Showtime. Sending products to FBA.
Argh! We’re back to boring shipping now and some technical terms. You’ll need to put your logical thinking cap on for this series. This module alone is why people can’t figure out Amazon on their own, because free advice out there is cheap and could send you down the wrong path.
Essentially as this is one part that you can’t afford to mess up with.
Right! The best part. When you finally get a product on Amazon and it starts selling. In these lessons, Adam, Keith and Greg go into the analytics of a successful product listing.
There are almost 40 videos here. Like, no stone unturned here! Quite clearly Adam’s mission is to get your product SELLING, not just for sale.
Again, a massive upgrade from the past version of the training program. His PPC training in the past was a bit ‘Meh…this is kinda average…’ in my experience but it finally has the deeper elements of setting up a PPC campaign.
We’re finished with the course (“finally” you say…). It’s a pretty in-depth training course after all.
There is a sense of angst once it’s done because now it’s time to actually do the work. This isn’t fairy dust…you need to IMPLEMENT.
But wait! There’s more. We forgot the bonus modules.
Because we could all use an extra steak knife, or three.
Now, there are numerous bonus modules. They get a lot of praise actually, especially the Mindmaps. If you’re an analytical person who needs the step-by-step, then this is for you.
Likewise, there is a lot of other bonus video content but I’ve already spilled plenty of beans here.
Most Common Reliable Education Questions
Can I Replace My Full-Time Income with Amazon FBA?
I’ve seen many people start out on the Amazon journey and only a small percentage of people eventually quit their jobs. Often it’s those with capital. With enough capital, time, knowledge and consistent execution…then you may be in with a good chance.
Isn't It Becoming Too Competitive?
Yes, for those selling cheap Chinese products.
The greatest struggle is selling cheap throwaway products on thin profit margins which is often the case in other courses.
Reliable Education teaches its students to sell higher ticket lifestyle products with strong branding elements.
This element of branding is where Chinese sellers struggle a lot. They’re out to sell bare basic items like phone cases.
I like Adam’s approach which works well. You’ve probably heard this before: “There ain’t much competition at the top!”
Also, established Amazon business are now in high demand. Marketplaces such as Empire Flippers and FE International often sell businesses who have scaled big on Amazon for the 6 and 7-figure range, with Thrasio also being a leading acquirer.
Who Is This for?
Those who can genuinely work, not simply dream.
Reliable Education is designed for those with a can-do attitude with a willingness to work hard and make progress.
I believe this is a core reason for the higher pricing that some have considered expensive. It weeds out those who are looking for something cheap or do the bare minimum of work.
Who Is This NOT For?
Those wanting a quick profit through selling cheap products.
Both RE and becoming an Amazon FBA seller won’t appeal to those looking for instant income or fast results.
It can often take over 12 months to see any reasonable results, even after spending thousands or tens of thousands on inventory. Most students in RE are playing the long game and have the capital to invest into product development.
I wouldn’t expect most everyday people to yield a full-time income within the first 24 months. The only excemption is if they came in with experience in eCommerce and capital to boot. Selling on FBA has a remarkably high quitting rate as sellers realize some of the difficulties. It’s certainly about survival of the fittest here.
Why Do I Keep Getting Adam Hudson Ads?
Reliable Education advertises to potential students who may be interested in starting an Amazon business in 2021.
Adam uses platforms such as Facebook, Instagram and YouTube to market his training program and community – Reliable Education – to his ideal students. To remove such ads, install an Ad Blocker and purchase a YouTube Premium subscription for $11.99 per month which eliminates all video ads.
With this strategy, I haven’t seen an advertisement for Reliable Education for over 2 years. Likewise, you can click ‘not for me’ on ads if it isn’t for you. You may start seeing advertisements for various other Amazon FBA courses or software packages.
How Much Capital Do I Need?
In the past, I’ve seen Adam recommend $5,000 USD minimum but today, that minimum sits at $10,000 USD.
I say that $10,000 USD is much better than $5,000. Even then, Adam’s best-performing students started with much more around the $40,000 and upwards mark. As with starting any business, it’s going to require some deep pockets and so don’t invest what you can’t afford to lose.
How Long Will It Take To Finish The Course?
It takes 3 to 8 weeks to finish the entire Reliable Education academy. This assumes you’re watching several hours per week at least.
There is no necessity to finish the entire Reliable Education Amazon course before moving forward into product research. Module such as Pay Per Click marketing (PPC) are unnecessary in the early stages of the journey.
You have full access anytime with an unlimited time in which to complete the course. Binge watching isn’t recommended.
Can You Mentor Me?
No. I feel a course alone is enough for most people to get a solid start.
My main focus has been on content marketing for websites and eCommerce brands including my own portfolio. I only answer general questions at this stage and it’s typically those which you may be afraid to answer in the Facebook group.
Is It Hard to Find a Product to Sell?
The greatest difficulty is often the capital needed. The second is finding a product that has commercial viability. This is why students in Reliable Education and most other courses typically don’t share their successful products…for fear of copycats.
How Come Adam Sells in USD When He's in Australia?
Reliable Education was always designed as a global company and US Dollars is the global currency.
While Adam and RE is based in Australia, there are thousands of students from 40+ countries and staff across 5 countries.
With thousands of Australians on the inside, Reliable Education is now taking on the world, particularly in Europe.
Now paying in USD can add an additional 25% (roughly) for an Australian, students who persevere and start on Amazon will earn future revenue in USD for many years. 95% of other courses I’ve purchased in FBA and digital marketing are in USD too.
Does RE Only Teach China Sourcing?
Yes, it’s mostly China.
Reliable Education has traditionally been focused on sourcing products from China, though around 10% of students have veered towards India, Taiwan, Vietnam and even locally in Australia.
With Joe Biden having won the election, one would assume that the tradewar between the United States and China will relax.
I imagine this will lead to reduced or eliminated freight levies. I also forsee that China will continue to make up 80% of the world’s product base so China will continue to be *the* place to source commercially-viable products. At least, for now.
What Does Adam Hudson Sell on Amazon?
Adam has been selling homewares (items you’d find in the living room and kitchen) since 2017. In 2021, his products have established a presence in some retail stores in Australia.
Adam doesn’t reveal his brand name or specific products due to concerns of bad reviews from disgrunted non-students, or potential competition on the marketplace. A wise move in my opinion.
In the past, he has also sold audiobooks and still receives revenue from his past endeavours.
Course Positives and Praise
The Reliable Education Community
I joined RE with 5 people in a Facebook group. Today it has more than 11,000, all of which are paid students.
The community, being quite evolved today, really leans in to answer questions inside the Facebook group. They also get behind those who continue to make progress towards. It’s something that I don’t often see in other Amazon course groups.
The Course Quality is Mint
The entire academy is professionally filmed, much like the 5-part free video training series, but with bite-sized content.
As opposed to 2-hour-long marathons that other courses have, Adam went with bite-sized content catering for busy professionals. Everything is recorded in 4k and cuts straight to the point, without the fluff.
It’s the type of content that can be consumed on weekends, or even on the weekday commute or lunchtime break.
Dozens of Success Stories
Reliable Education students have collectively made over a billion dollars USD on Amazon FBA.
This statistic is drawn from Zonguru’s API. Zonguru is the tool of choice for most Amazon sellers. It also happens to be one of Adam’s businesses which evolved around the same time as Amazon FBA.
Events Are Next Level
As much as the course and community is strong, the events take things to a new level.
Both conferences and virtual summits have been run flawlessly, owing to the diligent planning of the Reliable Education team which numbers more than 20 employees. These events include speeches from its own student community on their journey.
Numerous individuals in Reliable Education have formed partnerships.
This is a great opportunity to get involved and find either an investor or someone to invest their time into getting things moving. It’s uncommon to see this with other courses as students are more likely to be undercapitalized in their pursuits.
Not Just Amazon FBA
Reliable Education now offers several more courses, with more earmarked for the future.
While Adam started with the vision of the “World’s best Amazon FBA Course”, the business has shifted towards personal development and other online business strategies. This now appeals more to those who don’t want to pursue the capital-intensive nature of an eCommerce business.
Course Negatives and Complaints
Adam's Course is Expensive
At $2,997 USD, Reliable Education is one of the most expensive Amazon FBA courses in the world.
I believe this is by-design. With a higher price, you’ll get far less people. With that, however, Adam attracts more the type that can take action. If you’re investing $4k AUD for an Amazon FBA course, then you’re pretty well taking this journey seriously.
This might also explain the higher volume of success stories than most other courses. An individual paying thousands for an FBA course likely has plenty more set aside for product research, branding, inventory, logistics and more for business growth.
Update September 2021: Adam has also started offering complimentary 1-day workshops on the Gold Coast for new students.
Students Need To Be Self-Starters
Reliable Education makes it clear that this isn’t a spoonfeeding exercise.
While Adam can be admired for his excellence in communication and success in business, there comes a time when we need to get in the field ourselves. Unfortunately, this is where most students fall flat and call it quits.
It’s often those who haven’t run a business before or have any technical knowledge that run into issues here. The RE community has *some* patience for those falling behind in the herd, but draws a line when requests become too much.
I believe this is why a welcome call is offered. It’s a chance for the RE team to audit potential students and their appetite for risk and hard work. Hence “The right student, at the right time.”
Adam Can and Does Upsell
Adam enjoys teaching and selling more training which can help students succeed.
This often includes offers for Platinum Partners which is a low 5-figure investment for personal and weekly group coaching with the RE team. I know 7 individuals who have purchased this upsell with mixed results.
In my experience, you need nothing extra of what Adam offers. The base course offers more than enough knowledge and into a community of achievers. Most of all, enough to get you selling online as you learn plenty through the doing in this business.
Adam appears to have a genuine love for teaching and inspiring others to create an online business. This passion comes across, but yes, he does sell courses with enthusiasm. With 20+ staff requiring 6-figures in monthly revenue to break even + tech + equipment + leases, you can imagine that he’ll need to make the occasional offer to recoup some of that expenditure.
Inflated Financial Metrics
Most Amazon course creators like to use revenue metrics, as opposed to profit, to show success.
We all know that revenue and profit are two different elements. Adam has followed what others are also doing in education.
If you did $100k in a month but at a 22% margin, you only made $22,000. Now, as you’re running out of stock, you’ll probably have to return that profit back into inventory, as opposed to living expenses or that new car you spotted at the dealership.
At the same time, we understand that it’s immensely difficult to collect accurate financial data from individual sellers. Just about everyone uses the sales metric, as opposed to the profit, to show success of themselves as the expert, and the success of their community. I would deem this as more of a moot point as it’s industry-standard, but one you should be aware of.
We’re about to see dozens of students sell their business for 6-figures or even 7-figures. It’s only here that we’ll really see those big paydays and students walk away with massive success. This is why Amazon FBA really is a long term play.
Reliable Education no longer provides refunds for their Amazon course, so you’d have to be 100% sure.
In the past, Reliable Education would provide a 30-day refund to any student. As this became abused by those odd folk looking to consume the content and then ask for their money back, the team decided to draw a line in the sand.
These days, the lack of a refund is becoming the norm in the self-education space with other courses going in this direction. Personally, I’ve never looked for or needed a refund clause or requested a refund, and I’ve purchased over 20 courses now.
Like you, I do some research and due diligence with reviews. If it feels right to me, I push forward. Onwards & Upwards. 🔥
Beyond the course, it’s ideal if you have $10,000 USD to just get started. $50k is even better.
This isn’t a dig at Adam but the business model at a whole. While many have become excited at the notion of starting their own Amazon FBA business, they are venturing into a capital-intensive business model requiring input in the early years.
I’ve raised capital after having some early success and I imagine it’s the same for others. I’ve also taken a different approach to brand-building by using content & SEO to grow both brands. This was a time, energy and knowlege play which has paid off.
Essentially, this business model is hard for those barely scrapping by. It’s better for those with deeper pockets. If you’re struggling with finances, then I’d pass on this opportunity for now until the house is in order.
You Need Determination
This isn’t for the faint-hearted.
So far, more than 11,000 people have said YES to Reliable Education, including myself.
At the prices that Adam charges, it’s a sure bet that many of these individuals are determined. If you’re just playing around, there are dozens of more affordable courses out there to dip the toes in, and even those which are just downright sketchy.
You Need Capital
A few thousand just isn’t enough.
While other courses proclaim “Get started for $700!”, you can’t even make solid progress with even a few thousand.
Sadly, those down-playing the capital required simply are simply seeking course enrolments, not successful students.
Amazon, like any brick and mortar business, is going to require capital. That’s cold hard cash my friend. Not just to start, but to continually fund in the first year or two. Digital assets is a good alternative but requires a lot of time and energy.
You Need to Play the Long Game
Think in terms of years, not months.
Amazon FBA can yield you get sales results, but actual profits or selling your business is a 3 to 7 year gameplan for most.
This is why Adam advocates that you play the long game. Yes, it’s hard work but the rewards are there for those who stick.
...And You Can't Mess Around
Because this is a serious business.
All too often I’ve seen sellers cutting corners in other courses. Why? They’re out to make a quick buck. 🙄
The marketplace won’t accept this. Nor does it accept those who mess around while opportunities are abound.
RE also has firm rules about complaining which hinders student progress. The mindset here is very much forward-focused.
Reliable Education means business.
Adam didn’t mess around with RE nor with any of his current or previous businesses.
The entire course and community was built to serve its student base with high-quality training.
Their production studio has a large mural with the words “World’s best Amazon FBA training course…”
And I’d say, after reviewing dozens of other Amazon courses, that they’re just about there. 🙏
Fake Reliable Education Reviews
While the Facebook reviews are genuine, there are numerous fake blog reviews of Reliable Education online.
One proclaims that it fairly compares Reliable Education to another less popular and low quality Australian course, but it’s ultimately leaning in one direction for the broke Aussie battler. Who’s footing the bill for the Google AdWords campaign?
Several others state “Reliable Education is great but expensive, so do this instead.” which then slides into a McCheapo course.
After analyzing these sites, none have evidently purchased Adam Hudson’s course otherwise their evaluations would be better.
So if you’re out there hunting for research and due diligence, ensure the review you’re reading is by a real student, as mine is.
Then you have the snarky comments on internet forums. Whirlpool is simply a negative environment given it’s anonymous.
This means it’s hard to validate if the individual on there is a real student, or just Tall-Poppy Syndrome given Adam’s success.
Lastly – I have covered numerous negatives to Reliable Education and have pushed people away if I felt they wouldn’t fit in.
This is despite potentially earning a small affiliate commission. I simply feel better to only recommend the right people.
My Amazon FBA Results
After buying Adam’s course, I’ve sold $120,000 USD on Amazon at a 35% profit.
While my results aren’t crash-hot and I struggled, I still made progress and have connected with dozens of capital partners.
As Reliable Education tends to attract wealthier individuals, it’s not uncommon to cross paths with a millionaire as I have.
Today, my focus is on content marketing to build eCommerce brand assets. A strategy which is working very well for me given it requires far less capital. I’ve been told by several people that I should teach this, especially to those who lack the capital.
A $97 Summit Offer
Experience some of Reliable Education without paying for the full course.
For the first time, Reliable Education is opening their upcoming virtual summit in February 2021 to non-students for just $97.
You don’t need to have purchased the full course to attend. Adam will be live streaming for 3-days beginning on the 19th.
This is an excellent opportunity to experience the culture, community and success stories of RE without full enrolment initially.
A 50% Zonguru Discount Offer
Get started with Zonguru with a 7-day free trial and 1st month discount.
A Bonus Support Offer
Need something extra? I’ve helped 500+ RE students so far.
By using my link to join Reliable Education, you’ll get the following bonuses sent via email which no one else can offer:
A PDF Guide Featuring 1,000+ Products to Sell on Amazon.
Email support if there is a question you may need answered.
$100 donated to Destiny Rescue. More details on that here.
After you join, I’ll need your receipt number and name to confirm on my end that you came through me.
A Long Discussion and Comments
Join in the discussion below.
The questions/comments have been open below since mid 2017 and I haven’t filtered it.
I’ve done my best to answer the questions and detail some of my own results in Adam’s course.
If there is something that hasn’t been covered above, chances are that you’ll find it below.
Also, catch you inside the course! 👍