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About Joshua

I want you to build a thriving online business.

Most importantly, I want you to build a real online business.

That’s my main goal with my blog which I started in 2011.

Today it’s been read by 700,000+ people globally, and growing month on month.

Of course, it never started out this way. It’s always a super slow game in the foundation stage of any project I’ve worked on.

For most people, they jump from one thing to the next every month. I came to a realization early on that organic traffic is my thing. That – and eCommerce.

I’ve very much figured out my lane in the journey. Now I’m doubling down on what works for me.

I’m not social media famous, which is why my only links are to Pinterest and Linked in, neither of which I really use.

I also don’t get quick and instant results in my projects, because the things I work on typically have a large payoff several years into the future.

Essentially, I tend to choose the harder paths in the online space as the competition is far, far less. I play the long game with daily execution.

So if you’re searching for the “expert” to get you instant results in 3 months with minimal work, then we aren’t going to be a match.

You should at least have a 3 to a 5-year window to the future. I personally work in 10-year segments and I’m just transitioning into my 2nd 10-year block.

I have the pleasure of working 60+ hours per week with a genuine smile.

This lifestyle isn’t for everyone but this is how I like it.

And this is despite living in sunny Queensland, Australia.

I get to work with some of the best people in the world.

In my own portfolio I’ve launched:

  • 2 eCommerce Brands purely from content
  • 7 Digital Assets
  • 3 eCommerce Brands in development
  • 1 Personal Blog (this one)
  • More than 1,000,000 organic page views total

I’d love to jump into the SaaS space in the future with a strong content-first approach, but for now at least, I’m quite happy building out eCom brands with content.

Despite some good success here, I’m still warming up.

Q & A

Who are your role models currently?

I have a lot of people who have influenced me, and many I really appreciate.

Susan Cain for giving power to all us introverts. You made us all finally feel heard.

Cal Newport given his attention towards quiet focus in an otherwise noisy world.

Joe Valley and Mark Daoust for sharing their knowledge of profitable online business exits.

Naval Ravikant and Chamath Palihapitiya for their incredible clarity through conversations.

Syed Bhalki for his relentless hustle and customer-centric approach to the WP community.

There are many more I wish I had the space to list.

What are your favourite mantras when you’re working?

Just grind it out.

There ain’t no competition for hard work.

What is your #1 aim in business?

To do meaningful work.

What books do you recommend?

I’ve read way too many and different books appeal to different folks. This is why recommendations can be hard.

I really love reading though. For just $20, I can get absorbed into someone’s entire thought-process. Brilliant.

Of what I’ve ready, these are my favourites:

The Hard Thing About Hard Things by Ben Horowitz. In summary, the harsh reality of business.

What To Do When It’s Your Turn by Seth Godin. I always come away brighter by reading Seth’s work.

Built To Sell by John Warrillow. An incredible guide for building a business to sell. It’s a story similar to Rich Dad, Poor Dad.

If building a real online business appeals to you, then start with these.

Who are the villians?

That’s easy:

  • Your smart phone notifications
  • Your social media accounts
  • Most internet marketers
  • Most multi-national corporations

What’s your biggest desire here?

It’s my hope that you, the reader, can find the thing that makes you shine.

Working Together

You see, it’s less about me and more about you.

I want to show you what’s possible with sacrifice and commitment, not the bare-minimum work ethic that has encapsulated the western world.

If you want the big results, then you’re going to have to work. That’s why this is called Work With Joshua, not ‘Go Fulltime in 3 Weeks’ or something unrealistic.

Scrolling hourly on social media doesn’t count as work. I gave that up in 2019.

If you’re serious, choose your growth strategy and enrol into a quality course.

Then you’ll need to block out the world and get into deep, deep work.

Start implementing what you learn. One step forward each and every day.

Once the world settles down, I’d love the chance to cross paths.

For now at least, I’ll be executing on my plan. Without distractions.

I hope you too can make use of the limited time you have on this planet.