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SellerCon Review: Read my 317 notes from Amazing ASM Conference

This is a review of my experiences at SellerCon 2019 and I will provide a ticket discount for 2020 attendees. I took 57 pages of notes! From this I’ll share my gold nuggets of wisdom and why you should attend this Las Vegas event.

Currently, there is a $200 Discount For 2021 SellerCon

Please note that I came from Australia for this event. I certainly wasn’t the only one either. There were dozens of Amazing Selling Machine students from Australia present, and I was able to network with several. Plus students from the United Kingdom, Europe and Canada. So no, this isn’t just an event for those in the United States, though they of course represented the majority.

SellerCon Review for 2019 and 2020
My workbook and name badge (They had to print mine custom as it’s a popular name)

Worth it? Absolutely. I only travel if I honestly believe I can get a positive return on my investment. With SellerCon in Vegas I certainly did, hence this review. I’ll likely be back next year!

Edit: I will be back! SellerCon 2021 looks to be an absolute game-changer!

Starting off

The 2019 SellerCon event was held in Las Vegas, Nevada and the 2020 event is currently in planning stage. They held this one in the MGM Grand which is a reasonably good event space, though navigating the casino / gambling areas from the Lobby to the Conference centre took 10 minutes and lots of patience.

Certainly you felt foreign navigating through in business attire, certainly from someone who does not gamble a dollar. This was the main downside to this event – the MGM Grand simply doesn’t fit the mindset of the average attendee.

I stayed at the Hilton Hotel as I have Diamond status. This equals a room upgrade, free breakfast, late checkout and free parking. I disappointingly received no perks, and then had to shuffle between hotels with Uber. Certainly wouldn’t stay here again, especially as the rooms are mediocre.

Registration took 15 minutes for me personally, though most people were done in 3 minutes. This is because they couldn’t find me on the system, since my name is super popular. That said, I still walked into the main arena 9 seconds before the event started. Talk about cutting it close!

The first thing I’ll praise is that we didn’t have to sign legal paperwork / release forms to say that this event promises nothing. This is very good as these forms always make me feel uncomfortable. Right from the get go you’re having a great customer experience, without legal jargon and signing your life away.

This is probably a testament to the pedigree of student that comes into this community. Most are above the age of 30, have realistic expectations of success and are prepared to do the work. Many have prior success in business.

>> Get A $200 Discount on SellerCon 2021 <<

The Seller Con speaker lineup

Here’s who spoke, and their particular topics. You’ll find notes for each speaker below. This is a 3 day conference running Friday, Saturday and Sunday. There is only a 1x 10 minute pitch for a course and coaching package which was surprisingly affordable, but other than that, it’s pure content baby!

Day 1 – Friday 9am to 5:30pm

  • Opening welcome speech with Matt Clark & Jason Katzenback
  • Ryan Daniel Moran from (8 figure Amazon exit)
  • Mike McClary as a co-founder of Amazing Selling Machine
  • Ezra Firestone who helps brands worldwide in their marketing
  • Rich Henderson as a co-founder of Amazing Selling Machine
  • Matt Koston of Micro Brands who helps brand owners scale
  • John Mackey co-founder of Wholefoods as the closing speaker

Day 2 – Saturday 9am to 5:30pm

  • Dave Asprey from Bulletproof Labs as a seller case study
  • Matt Clark speaking about mindset for business success
  • Kirsty Verity from the UK speaking about work-freedom
  • Matt Clark pitching Amazing Accelerator (10 min upsell)
  • Bradley Sutton from Helium 10 sharing creative strategies
  • Karen Thomas from Private Label Profit on optimization
  • Rich Goldstein – patent attorney on IP (Growth track room)
  • Kian Golzari sharing his Amazon journey (Growth track)
  • Sara Blakeley (Spanx) as another inspiring closing speaker

Day 3 – Sunday 9am to 5:30pm

  • Drew Sanoski sharing how to buy and sell Amazon businesses
  • Allan Broumer on making the leap towards full time income
  • Dan Ashburn on the 3 steps towards picking products easier
  • Cyndi Thomason on accounting (Naturally most boring session)
  • Raj Jana on his journey from corporate to Amazon seller (so good)
  • Stefan James of Project Life Mastery on mindset for success
  • Robert Kiyosaki as the SellerCon closing speaker (back for 2020?)

>> Get A $200 Discount on SellerCon 2021 <<

I had to leave at 4pm on Day 3 as I had a flight to catch back to Australia and so I unfortunately missed the end of Robert’s talk. Being Robert, very likely this was an excellent speech with standing ovation. I last saw him speak in Sydney back in 2011, and his talk back then coincidentally helped inspire the creation of this very blog you’re reading.

Anyway, let’s get into the notes!

Day 1 of Seller Con

The event starts in the main conference center at 9am sharp with a musical performance, an introduction then straight into content!

Ryan Daniel Moran

The 1st session was by Ryan Daniel Moran of and who has achieved an 8 figure exit due to the training from Amazing Selling Machine. He now actively helps existing Amazon sellers to scale their businesses.

  1. 80% of your sales are from organic keywords so optimize listings correctly
  2. Spend $10 daily on growing your Instagram followers over the long term
  3. Post all customer endorsements to your Instagram often (Social proof)
  4. Celebrate every action in the lead gen and customer acquisition funnel
  5. When launching a product, make it time limited to propel sales forward
  6. Nobody follows a brand because they got cheap shit (Very much true!)
  7. You’ll only need 3 to 5 great products to get to a million dollars online
  8. Think about the people that need to be served in their journey
  9. Send people to a 1st in line group when launching the next product
  10. Use an incentivized launch with discount, and repeat until 25 sales/day

Mike McClary

If you don’t know Mike, he’s one of the co-founders and leading coaches of Amazing Selling Machine. In fact, of the 4, he’s my favorite at SellerCon. He’s an extremely effective communicator.

  1. Product launches are never dead if you bring a unique product to the market
  2. Give Amazon what Amazon wants (Excellent pricing, product & conversion)
  3. Target aggressively the keywords that you want to rank for on Amazon
  4. Use a maximum of 50% off with your launch campaigns using coupons
  5. Chatbots are quickly becoming the new launch method (ManyChat recommended)
  6. With Amazon on mobile, people don’t generally see keywords and description
  7. Amazon is now suppressing spammy titles, and limiting to 108 characters
  8. Product description needs to cover the features and benefits of the product
  9. Avoid using Sponsored Display ads. This is an untested market currently
  10. Using the Amazon Business Seller Program provides business credentials
  11. Apply for the certifications you’re eligible for such as owned by Veterans
  12. Shopify has just announced their own fulfillment network rollout
  13. Amazon’s Project Zero is combating counterfeits with self-service removal
  14. Find the top sellers in your niche (Merchant Words) and optimize for keywords
  15. Create both a manual and automated Amazon PPC sponsored campaigns
  16. Work towards Brand Registry for greater control and brand analytics
  17. Use instructional videos in your listing, but with short 2 second introduction
  18. There’s built-in Amazon influencers that you can tap into for reviews
  19. Apply for Prime Exclusive discounts for Prime Day which is July the 5th
  20. Trial removing your sales price for a while and just use Amazon coupons

Ezra Firestone

If you don’t know Ezra yet, then you should. He’s the owner of Smart Marketer and perhaps the only hippie gangster in the world. Certainly he’s full of fun and heart energy, but motivation to get through the tough times.

  1. Always be looking at 12, 24 and 36 months out from the start line
  2. Amazon can be a scary place without brand assets (email list, website, Shopify)
  3. Seek out an audience who are actively engaging to build your Amazon brand
  4. Content (social media, email, YouTube) is what generates brand assets
  5. Most people get wealthy from the exit, so work on building a strong base
  6. Purposeless brands are only on Amazon (And there’s plenty on there!)
  7. Work on a brand Mission, Story and Purpose to have a reason beyond selling
  8. The world’s biggest brands have taglines (Apple: Think differently)
  9. Your organic rankings on Amazon improve through driving outside traffic
  10. Customers love video content, and engage them constantly on social media
  11. Play the long game and re-target existing and prospective customers
  12. Use social proof from social media directly in your sales copy
  13. For your exit, repeat buyers shows some strong business stability
  14. Content needs to always resonate with your targeted consumer
  15. Implement educational videos for content as opposed to sales videos
  16. When it comes to bookkeeping, run a tight ship. No fancy expenses
  17. You can run customer acquisition as a loss if you’re playing the long game
  18. Take 100% of your profits and put it back in (I know you’ve heard this 10x)
  19. This game isn’t about how much you work, but how much you produce
  20. A 10 million dollar business can be achieved with merely 6 to 7 products
  21. Focus on running 6 promotions per calendar year to drive more sales
  22. Allow things to have the time to build across years and not months
  23. User generated content is the best for high converting sales copy
  24. The product bullet points should cover what it is and benefits (not features)
  25. Create short form content in video format less than 15 seconds long

Rich Henderson

Rich happens to be one of the co-founders of ASM and speaks more than once at SellerCon, generally along side Mike McClary. Those guys work well together with their unique differences.

  1. It’s OK to make mistakes, as long as you continue to push through them
  2. If you find a path with no obstacles, it probably doesn’t lead anywhere
  3. Product pricing should be $17 to $70, otherwise it’s low sales or margins
  4. Ideally, choose products that weigh less than 5lbs (or 1.5 kgs) for simplicity
  5. Your top 3 competitors on Amazon should have less than 1,000 reviews
  6. Finding a winning product is always the hardest part (My experiences too)
  7. Go for products that you’re both passionate and knowledgeable about
  8. At some point in time, you’ll have to pull the trigger and just go for it
  9. Pick the product that gives you the best overall return velocity and margin
  10. With suppliers, if you can’t explain it simply, then you don’t understand it
  11. Ask for the highest quality sample from those with fast response times
  12. You’ll need to order samples from at least 3 suppliers, and run with #1
  13. Thoroughly test the samples for days like a kid, not just a visual inspection
  14. Ask suppliers to confirm with you everything that you require in writing
  15. Choose the most responsive supplier over the cheapest and the MOQ
  16. Always always go with your gut feeling with it comes to your suppliers
  17. Freight forwarders will cost money but save a lot of frustration long term
  18. Always use the highest volume keywords when launching on Amazon
  19. Create a fully optimized listing but without keyword stuffing
  20. Airmail 2 to 3 photos upfront and have world-class photos taken
  21. Use bullet points directly within your images (Great for Mobile customers)
  22. Create a 6 month money back guarantee which leads to a risk reversal
  23. Your description should include your brand story and product benefits
  24. Amazon is currently experimenting in removing product descriptions (??)
  25. Be prepared to build social assets through Facebook, Instagram and YouTube
  26. You’ll need a streamlined approach for an effective product launch on Amazon
  27. Don’t fret about having no reviews. Just use strong PPC and discount vouchers
  28. After purchase, provide stellar customer service to incentivize reviews
  29. Watch numbers closely, particularly inventory count, ad spend and traffic
  30. Well done is better than well said, so put on your big boy pants and launch

Matt Koston

Matt Koston is the head honcho at Micro Branders and has delivered some excellent private-label specific content at SellerCon having built multiple brands.

  1. Private labeling is dead in terms of just sticking a logo on a product
  2. A brand is a collection of beliefs that make you known in the market
  3. Having a micro-brand is taking big brand principles without red tape
  4. Customer product experience is primary, before channels and tactics
  5. Shiny object syndrome will keep you small (I confess – a past guilt of mine!)
  6. Don’t worry about the problems that you don’t have yet as an FBA seller
  7. Work to live, and screw the 100 hours per week hustle and grind
  8. You’ll need a personal purpose so you remember why you’re doing this
  9. Don’t start with a product. Think of who you want to serve first
  10. It’s always easiest to serve yourself as you understand the market already
  11. Provide friction-free customer services and a super easy returns process
  12. Always remember how you want people to feel with your products
  13. Aim for consistently with a single ascent color across all branding
  14. Run a common thread with your product that makes it distinct
  15. Create a master brand guide with graphics, fonts and logo sizes
  16. Don’t create content merely for the sake of content, but educate with it
  17. Your purpose displays to customers exactly why you do what you do
  18. Specific products should come with a lifetime warranty and be honored
  19. You can ask factories for “Apple-like” packaging – they understand this
  20. Some Amazon sellers have done their USPTO trademarks themselves
  21. Your product insert should include a letter from the brand owner with photo
  22. Give all customers a 10% discount on the next product order to create loyalty
  23. Use multi-channel fulfillment to expand customer base
  24. Using Kickstarter is an excellent way to validate your product viability
  25. You’re only a target (and require IP) when you hit the million dollar mark

John Mackey

John’s the co-founder and CEO of Wholefoods which got bought out by Amazon. Needless to say, got a standing ovation at the conclusion of Day 1 more than once. His speech, unlike the rest, wasn’t particular to selling on Amazon, though he did share lots of wisdom, particularly on how business is not a competitive war zone.

  1. Economic success of capitalism is unprecedented throughout history
  2. Countries with higher economic freedom also have the most financial success
  3. Capitalism simply is NOT increasing inequality of wealth, the opposite is true
  4. The world’s problem is the uneven distribution of economic freedom
  5. Business is merely based on voluntary exchange of goods and services
  6. We have never been this smart or equipped throughout history
  7. Companies need to exemplify their conscious approach to business
  8. Having a business is heroic because it lifts people out of poverty
  9. Focus on purpose maximization (public good) over profit maximization
  10. Real leadership has elements of service orientation, authenticity and purpose
  11. Conscious leaders are not in this world merely to maintain the status quo
  12. Businesses inspire, mobilize and make the world a better place everyday
  13. Take care of those who take responsibility and make others feel good
  14. If you merely look for trade-offs, then you’ll always find them
  15. One of the secrets in life is to know when you’ve got enough (not self-sacrifice)
  16. Those who are the happiest are those who have sought how to serve humanity
  17. Build a business based on love. It’s not easy, but absolutely worth it
  18. It’s time for the world to bring love out of the corporate closet
  19. Business HAVE to be profitable, but that should never be their purpose
  20. Every meeting, whether business or personal, should end with appreciation

This concludes the speakers for Day 1, with a networking drinks and nibbles provide for all attendees.

Day 2 at Seller Con

The 2nd day starts right on 9am and I personally got there 5 minutes before starting and still claimed a table to write these notes from.

Dave Asprey

Dave is from Bulletproof Labs which is a coffee company with loyal fan base. This was a very fitting speaker to get the audience excited for Day 2.

  1. Create something which solves a problem which hasn’t been solved before
  2. Your nervous system worries about things that you’re not even aware of
  3. If it’s not convenient, you’re simply not going to do it (Business & exercise)
  4. Focus on your impact within the world. Consumers today are paying attention
  5. Your company will generally be a reflection of you and your ethics
  6. The most important thing to possess is sound mental health
  7. Be sure to figure out what DOESN’T work as much of what does work
  8. Always put your phone on airplane mode when sleeping and until 9am
  9. In your business, you’ll need wolves to guard the cave at nighttime
  10. ADHD and shiny object syndrome is very common within entrepreneurship

Matt Clark

  1. Make rational decisions based upon reasonable and sound judgement
  2. You’ll find many competitors that have a negativity bias and will decline
  3. The answer isn’t just one answer, but the average of everyone’s answer
  4. Your goal isn’t to be right, but instead, to seek what’s true to you
  5. Take the bet of a 10% chance of payout, if it’s a 100x return on investment
  6. Often the solution is to do less (but better) and not more
  7. Remove the breaks and focus on wasting less and implementing more
  8. Ray Dalio has a decision log that helps transcend those indecisive
  9. Some things cost a lot of money, but also evaluate opportunity cost
  10. Work towards risk mitigation and limit the downside for an exit

Kirsty Verity

Kirsty is from the United Kingdom and one of the original students from Amazing Selling Machine. It was good to see a non-US speaker at SellerCon, and she shared fundamentals towards work-life balance and having Amazon as a freedom machine.

  1. Most beginners are trying to learn how to do too much all at once
  2. Focus on what is going to bring cash back to create life freedom
  3. Don’t be afraid to cut the crap, reduce overwhelm and own your life
  4. Pick who to sell to, not what products to sell (This was a common theme)
  5. Set your goals effectively to give you clarity and time back in your pocket
  6. Think about your WHY and what your money will allow you to do
  7. Don’t touch fad products. Look at long term product sustainability
  8. Your key audience is those who you want to develop products for
  9. Branding is photos, inserts, listing, packaging, service and not just logo
  10. Don’t simply focus on top line sales as this can be quite misleading
  11. Always be prepared to sell out of your crap products (The bad apples)
  12. Implement your exit plan from Day 1 so you know what to aim for
  13. Your products aren’t children so burn the non performers if they’re crap
  14. You’re a business owner, not a volunteer or non-for-profit enterprise
  15. Go through your personal expenses and remove non-essential subscriptions

Matt Clark

This is where right before lunch break Matt pitched Amazing Accelerator and I should have a review on this one soon. I actually expected more selling / pitching at SellerCon but also praise that they kept this one minimal, especially for the ticket price for this event. From start to finish this was 10 minutes and no hard sell or running to the back of the room.

Amazing Accelerator comprises of the following:

  • 8 modules comprising of 131 lessons not found in Amazing Selling Machine
  • Free lifetime updates with no upgrade fees just like the original ASM course
  • 9 group coaching calls include (plus 1 hour personal for the 1st 30 students)
  • Access to the private Facebook community to ask questions and get feedback
  • Includes a ticket to the workshops in Vegas limited to 75 students only

What’s unique, in addition to NOT being a hard sales pitch, is the refund policy. It’s 30 days, but Matt tells students that if they don’t see the value in 3 months from now, they can simply get a refund regardless. This is totally unique in this industry. I won’t share the cost of Amazing Accelerator, but can say it was far cheaper than what I expected as an upsell. Competitors are asking $10,000 to $25,000 for almost the same thing.

Bradley Sutton

Directly after lunch, Bradley from Helium 10 spoke for a very short period about 7 life changing hacks.

  1. You can find celebrity endorsements via for a reasonable price
  2. Split test your images before you upload them to Amazon via PickFu
  3. Mine thousands of reviews and observe certain keywords within those
  4. You can actually upload video shorts for free even without Brand Registry
  5. Find competitors lack of keywords within their PPC campaigns

Karen Thomas

After Bradley I decided to go into the growth room. I had been selling on Amazon for 2 years and this was the right room for me. Karen spoke about selling on Amazon with less headaches and effort.

  1. Remember with products the 3 core human desires – health, wealth, relationships
  2. Always let the market tell you what they want, need and desire
  3. Heat-maps show that customers observe listings top left to bottom right
  4. Instagramify your image stack on Amazon for greater personality
  5. Use the FAQ page on Amazon to build your knowledge base and keyword stack
  6. Images, copy and bullet points are what the customer sees first
  7. People searching on Amazon right now are asking to be sold
  8. Consider the real problem that you can solve for your customer
  9. Think about your real competition – it’s not their volume but quality
  10. Combine your WHY directly within your images so customers understand

Rich Goldstein

Rich is a patent attorney and many people learned a lot from his talk. However, I had recently been through this process twice within my Amazon businesses and so I really came away with these notes for my blog readers here.

  1. Having a trademark can protect your listing from shutdown and IP complaints
  2. Always have an eye towards spotting potential IP problems when sourcing
  3. Go ahead and get design patents for the products you list before launching
  4. Research with an attorney before responding to an IP claim
  5. Utility patents show functional difference, design patents are for visual
  6. Every patent lodged has a scope of protection and may not cover everything
  7. Having a design patent is much more valuable on Amazon for protection
  8. Amazon always sides with IP owners when claims and issues arise
  9. Rights are lost if you don’t file early, but the US has a 1 year grace period
  10. Patents can only cover what did not exist prior to its lodgement

Kian Golzari

Kian is another from the United Kingdom and share his journey working with brands and helping his parents grow their adventure luggage brand. Particularly his talk was on effective product sourcing having lived and worked in China

  1. Stay in touch with changes in China as this country is developing fast
  2. Factories today are also serving their domestic market as well as global
  3. The quality of your questions determine the quality of your results
  4. Ask suppliers for factory address and amount of employees they have
  5. Request if they do any in-house testing, 3rd party audits and product specialty
  6. Product exclusivity can be given if you can show past sales volume
  7. The more experience you bring to the table, the better pricing you have
  8. Writing “Samples of no commercial value” helps to save customs fees
  9. Provide them with a full spec sheet of the product in question
  10. Don’t go down in pricing, as the quality will simply diminish
  11. When visiting a factory, go ahead and make a product yourself
  12. Work on supplier relationships so you can get 1st production slots
  13. Long term relationships can also lead to better credit terms and pricing
  14. Consider the certifications needed for your product and pricing for such
  15. You’ll need a counter sample, plus pre-production & pre-shipment samples

Sara Blakeley

Sara closed the event sharing her epic journey in a Q & A with Matt Clark. Very fitting and cheers all around.

  1. What you don’t know currently could be your great asset
  2. Ask God “Please give me the idea, I will not squander it.”
  3. Failure is simply an outcome, and is better than not trying
  4. To connect with the customer you do need to be vulnerable
  5. There’s opportunity in products when things don’t catch up fast enough
  6. Start with the product problem and simply deliver the solution
  7. Stay in your own lane and hire your weakness as soon as possible
  8. Pricing is important. It’s easier to sell down than it is to sell up
  9. Be connected directly to your purpose (This was a common trend)
  10. Consider what you like, what you’re good at and how you want to serve

SellerCon Day 3

On this morning I checked out of the Hilton and was able to drop off baggage (with tip) at the MGM Grand for the final day of SellerCon.

Drew Sanoski

Drew spoke about buying and selling businesses effectively. As someone chasing multiple 7 figure exits, this speech I resonated with greatly.

  1. The only difference between some competitors and you is a fancy website
  2. Don’t miss the forest from the trees, remember what you’re here for
  3. The exit multiples increase in the 8 and 9 figure range due to complexity
  4. Work on playing Chess as just about everyone else is playing Checkers
  5. Run a tight ship for a few years to show greater profitability on books
  6. Stop the hustle and motivation, simply align with your purpose and values
  7. Build your culture and treat people like adults and not numbers of disposable
  8. The subscription model reduces owner-risk within your business
  9. Make your business turn-key as buyers simply don’t like surprises
  10. Brands that solely sell on Amazon have lower multiples for an exit
  11. Decide on your story – a growth company or a cash flow company
  12. Build a moat through trademarks and patents properly lodged
  13. Ecommerce is actually harder (than compared to big box) to scale
  14. Work on reducing your customer re-acquisition costs with email marketing
  15. Sell when the times are going well for you and leave meat on the bone

Allan Brouwer

Allan spoke about how to scale to 8 figures whilst skipping brain damage, and this is one presentation I really enjoyed.

  1. The biggest problem you face can be an invisible jail cell
  2. Revenue minus expenses should be your marketing budget
  3. Create reasons for customers to increase their purchase frequency
  4. Implement simple Standard Operating Procedures and systems
  5. A tool called Zapier can help to create a simple system and process
  6. Your business is weak if it stands on the latest marketing hack
  7. Hire rock stars as soon as possible who are great at operations
  8. Have a monthly call with your staff discussing nothing about business
  9. Make an honest effort to care about the health and well-being of employees
  10. Creating a raving fan base simply leaves competitors in your dust
  11. All things should start with creating a real brand story
  12. Selling on Amazon is no longer about just the packaging and logo
  13. Taglines are about how people feel when they do business with you
  14. The relationship doesn’t end, but actually starts, when the customer buys
  15. Raving fans will actually give you product ideas back if you ask them
  16. You can elevate customer shipping notifications so customers aren’t blind
  17. Share customer resources including a getting started page in multiple languages
  18. Handwritten thank you notes transcend 99% of your competitors out there
  19. Continuously work on removing yourself from the business steering wheel
  20. Create social proof through media channels that you can always leverage

Dan Ashburn

Dan spoke about the 3 steps to making picking products much easier. Again, another great presentation.

  1. Always begin with the goal in mind and work yourself backwards
  2. Most beginner sellers use the hope, wish and pray business strategy
  3. Work on 5 products, 25 units per day each at $25 average sales price
  4. The vast majority of sellers don’t actually have a plan to achieve their goals
  5. Consider who you are selling to, as opposed to merely what you are selling
  6. A brand should understand customer needs and perceived trust level
  7. Everyone buys products based on emotion and justifies it with logic
  8. Focus on building out to a range of products that serve that customer
  9. Email followups will impact (mostly positively) your review rating
  10. Pick words your customers are using in reviews to build more keywords
  11. Scroll through Facebook groups to discover where your customers are hiding
  12. Google Trends used to have a lag time but today they’re in real time
  13. Net profit margin and return on investment goes hand in hand
  14. Trade your price for reviews so you launch simply at break-even pricing
  15. Amazon now gives just a 7 day out-of-stock honeymoon period

Cyndi Thomason

Cyndi is a bookkeeper and Amazon seller and shared why it’s important to always take a profit for yourself first. As this talk was around lunchtime, audience engagement and awareness was limited, especially as she was talking about numbers. That said, there’s still some notes here for you guys. This talk was still relevant to Australians at least as our accounting systems are similar.

  1. You can use credit cards, but always ensure there’s money to pay it off
  2. Implement a rainy day fund and transfer some funds to it every 2 weeks
  3. Have a credit card purely for purchasing inventory and claim miles
  4. Always have an Owner Pay account so you can look after yourself
  5. The 3 main accounts should be Operating Expenses, Inventory and Profit

Raj Jana

Raj was a corporate worker who decided to get going with Amazon, but was also working long days. He decided to dedicate just an hour each day to progress, and created JavaPresse which is a multi-million dollar coffee brand. I had missed Raj’s presentation at a previous Amazon conference (not SellerCon) so was very excited to take notes on this one.

  1. Stop managing your time and instead start managing your focus
  2. Define your work hours without emails or social media distractions
  3. Having something done is better than making something perfect
  4. Working on yourself returns a better ROI than working on your business
  5. 10 minutes every day is better than 70 minutes per week
  6. Brainwash yourself through reciting goals and aspirations every morning
  7. The more funnels you add in your business, the more stable your income
  8. Always respond to customer inquiries within 2 minutes for conversions
  9. A pissed off customer that reaches out is a future passionate reviewer
  10. Every obstacle is an opportunity through the right lens
  11. You don’t have to love your product, if you love the way they make people feel
  12. All reviews, whether positive or negative, are a chance for product improvement
  13. Hire the right people to run asset and moat protection
  14. Make yourself bullet proof with the supply chain
  15. Systematize sooner and double down on what works
  16. You never know who you’re inspiring when you make a change in your life
  17. Start on Amazon but finish elsewhere (Shopify, big box, distribution partner)
  18. Leverage your brand to create a podcast to build a strong audience
  19. Treat your Amazon business like an MBA
  20. Focus on the lifetime value of each customer

Stefan James

I have been following Stefan since 2011 when he had merely less than 1,000 YouTube subscribers. In fact, we’ve collaborated in the past and have worked together on a recent product launch. He’s someone I aspire to in some elements.

  1. Follow the 3 beliefs: It’s there, I will find it and it’s worth it
  2. Those that want it bad enough will find a reason to succeed
  3. Your why pulls you through adversity and the challenges ahead
  4. Always be willing to do what most people won’t do
  5. There is no such thing as the perfect Amazon product
  6. Most people go through information overload and analysis paralysis
  7. What you’ll learn through this process is the most valuable part
  8. Never be fully dependent on Amazon, diversify as soon as possible
  9. Discover your ultimate competitive advantage which gains raving fans
  10. There’s no such thing as failure, only feedback and lessons to learn
  11. Focus more on giving great value to your customer and improving products
  12. What got you here won’t necessarily get you to where you need to go
  13. Delegate, outsource and scale as soon as the cash flow allows
  14. A lot of marketing actually takes care of itself once you’re established
  15. Your income is a direct relation to the value that you bring to the marketplace
  16. Content marketing on social media channels builds customer trust
  17. Be prepared to work smart from the beginning through systems

…and that’s it! 317 notes that I’ve taken from SellerCon. Please go and count if you’re needing that internal confirmation. ๐Ÿ™‚

Robert Kiyosaki

Unfortunately, I didn’t get any notes from Robert Kiyosaki. He was on stage for 1 hour, and I had to leave in the first 10 minutes to catch my flight, and upon leaving, he was still sharing his story of service in the military.

That said, he was the perfect speaker to close the event. He’s a massive proponent of Amazon businesses to build semi-passive income and potential of scale. Stefan James actually scored an interview with Robert at this event.

Attending Seller Con in 2020

If you’re going to SellerCon 2020, then I look forward to connecting with you! Trust me, it’s worth going even if you’re quite knowledgeable about Amazon.

>> Get A $200 Discount on SellerCon 2021 <<

Certainly this is my #1 pick for an Amazon conference for established Amazon sellers, and 80% of attendees were live and selling on Amazon. Even if you’re not selling yet, the connections and lessons are well worth it.

SellerCon for Amazon Sellers conference
One of the breakout sessions from SellerCon 2019

I only travel if I can get a positive return on my investment. Vacations certainly aren’t my thing, and neither is Vegas itself. I can assure you that this trip which took 17 hours of flying was worth it for the 3 days I spent in Vegas. My time away from Australia was literally 5 days.

I am still waiting for details for the next event, and these should be released in July. Lots of us are eagerly waiting. Being from Australia, holding SellerCon in Florida will be massively detrimental due to traveling times and increased costs. So let’s hope it’s in Vegas or SoCal!

See you next year

I am a massive proponent of attending live Amazon conferences and events. SellerCon was absolutely worth every dollar, hence why I rate it highly in this review. The team at Amazing Selling Machine have done an excellent job not to make this a sales-pitch. It was literally 99% content.

Naturally, for those with questions, you’re most welcome to drop them below. I’ll do my best to help you out.

SellerCon Review Summary
  • Event Timings
  • Student pricing
  • Speaker quality
  • Conference location
  • Actionable content

Summary of my real personal experiences at SellerCon

This is a summary of my thoughts and notes here for prospective attendees for the Amazing Selling Machine conference.

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After 10 years of blogging, I’ve learned that online success doesn’t come cheaply, easily or fast. It’s merely consistent work, day in and day out, yet the rewards are certainly worth the constant grind.