Yes – you asked for it. The complete Alex Becker review, covering both him as a person and his courses. I’ll let the cat out of the bag, and let you know if he’s worth your time in the internet marketing space.
I’ve been here for 8+ years now. In that time, I’ve created 2 successful business and I’m on to the 3rd. I make 100% of my money on the internet. Like Alex, I was making a minimum income before I found out how to make money on the internet.
Note: I have no business relationship with Alex himself. We don’t know each other. There’s no affiliate link here. I’m sure you’ll appreciate my openness and honesty, as thousands of others have when reaching my blog.
I wish others were as willing to do this as I am, to simply be real and honest. Let’s get into it…
Alex Becker: The person
Alex is an interesting figure in the internet marketing space. Unlike others, he really does go against the grain. I suppose like me, he’s sick of the pretenders. Those who claim to make millions, and have nothing to show for it. Yes – it isn’t always about material things, but income statements are fundamental.
I’ve also noticed Alex to be sick of the dabblers. Either those who are afraid to pull out their credit card. Or those who are signed up to 7 webinars, bought 5 courses, watches 22 YouTube channels yet has no results. You really do have to commit to your education AND stick to one thing.
Alex has made a lot of his money through teaching others how to make money online. This is somewhat unfair, though he did initially start out as a beginner just like you. There’s a lot of people wishing to learn how to make money on the internet, so naturally, this is going to be his biggest money earner.
Unlike many in the space, Alex doesn’t quite flaunt his wealth. Sure – you’ll see his exotic car in the background, but that’s it. Alex doesn’t really travel, especially not overseas. So you won’t see his fancy hotel or 1st class flights abroad.
What Alex does teach fundamentally does work. As long as you’re prepared to put in the effort. To actually purchase what he has to offer, and go to the next level. Without dabbling, and without purchasing 10 other courses at the same time.
Like most others, there’s strong personal development lessons applied through his videos. I really appreciate this, for this is necessary to get people out of the scarcity-based thinking. It’s what has changed my life, Alex’s life, and many other there who have created successful online businesses.
Alex Becker is a good person. Now, let’s get into the actual internet marketing courses and software that he offers…
H-Com 2020 Review
This is an extensive 10 week course, where you’ll learn all about the dropshipping model. Personally, this isn’t a model that I’ve chosen to use, given it’s unsustainable process. There’s also been plenty of people who have failed in this space, some of which have then become teachers. Urgh!
There’s plenty of other dropshipping courses out there. Hop on YouTube and look up Wholesale TED if you’re interested in some mostly FREE content, which is very similar to H-Com 2020. Sarah does an excellent job of explaining everything and giving away a lot of content. Her course is also very good, and has a high reputation in the market.
Drop shipping is popular for those with very minimal money to invest. This business model is low profit and high maintenance, and you’ll still spend money on starting a Shopify store, running ads and dealing with customer returns. Not good! Plus there’s lots of competition already from other people.
Market Hero Review
Alex built his own SaaS (software as a service) company recently, which is known as Market Hero. It’s an email marketing platform helping you to generate leads, managing conversions and increasing open-rates.
Unlike H-Com 2020, I really do feel there’s good value in Market Hero. It’s really coming up against the big players in the market such as Aweber. You’ll find the software easy to use, well priced and suitable for all sizes of online businesses.
There’s some reviews out there on Market Hero which are rating it quite low. This is primarily because there’s been some system and maintenance issues in the past, since the software is new to the marketplace and had some previous bugs. Alex has fixed most of those now.
8x Hero Academy
Once you’ve invested in Market Hero, then you’ll probably be upsold on 8x Hero Academy. This is Alex Becker’s educational platform on how to take your email marketing business to the 7 figure level.
It’s a 7 week journey with lots of video lessons and content. You’ll discover how to use the same funnels, copy and process that Alex himself uses. Literally, just model what he does, as it’s what is working in the online space today.
This is ideal if you just want to be an internet marketer just like Alex. Personally, I chose not to use Market Hero or his 8x Hero Academy anymore, as I’ve found some cheaper options that are almost just as good.
Source Wave University
This is Alex’s own search engine optimization course. He created it along with Stephen Floyd and Gregory Ortiz. You’ll be taught how to build websites and land offline businesses as your clients, especially for those who want to have their websites ranked high.
Often there’s case studies presented where the average client will pay $1,000 and up to $2,000 every single month. The profit margins on this are close to 100% as expenses are minimal. These numbers attract most people to Source Wave University, as the work involved seems less.
Unfortunately, offline clients often don’t stick around for long if they’re just paying for SEO. There’s a lot of competition already in this space. Often companies will just pay you for the first few months, then fire you for a cheaper deal. Plus SEO does take time, it could take 6 to 12 months to rank a website for its chosen keywords, and clients often have unrealistic expectations.
Hero Consulting Accelerator Review
This is another course like what is offered in 8x Hero Academy. The difference is that you’ll discover how to land offline clients and manage their email campaigns for them. This is a similar strategy to what I just covered in the previous paragraph.
There’s not that many email consultants in the offline space. This is a skill set that takes some time to master properly. Consider adding Facebook inbox marketing to your arsenal for proper results. This is a good course at the end of the day, but it isn’t cheap at all.
You’ll be learning about copywriting as well. This is a fundamental skill, and one that I highly recommend that you master. Not just for writing emails either, but also Facebook posts and Amazon listings. Effective storytelling is best done through proper copywriting skills.
The Black File Review
In this training course, you’re really getting the full picture. After purchasing, Alex gives out a lot of his own ads and landing pages. Yes – the ones he uses himself. If you’re willing to cut through all the clutter, go straight to this course.
That said – it would be awesome if he just included this within his coaching programs. But that wouldn’t be internet marketing, would it? Always be upselling is the catch-cry.
This is the big ticket upsell, and all internet marketers have this. Very few students invest at this level, as it’s only for those who want the complete picture. The full funnel. The method on how to replicate what Alex has created through information marketing.
Claims that Alex Becker is scam
I understand that there’s a decent group of people who hate scam artists such as Alex Becker. Rightly so! The internet marketing space is full of shysters, frauds and scammers. Many people RUN after seeing such people, and it all started with Tai Lopez years ago.
Over the years Alex has launched a range of different programs and products. Unfortunately, some of these just aren’t up to the higher standards that I would personally expect. I always expect high quality, and something that I can start using today.
Sure – Alex’s courses and software (Market Hero) is good. There’s some incredible resources, guides and lessons in there. But at times it feels cheaply put together, causing people to think Alex Becker is a scam artist of low quality courses. He’s simply a man who’s great at upselling.
In addition to Alex’s courses, he has an extensive email list of current and potential customers. Alex sends out emails about other people’s products as an affiliate marketer. He’ll often be promoting a product that he hasn’t fully tried out himself unfortunately, as he doesn’t have the time to do everything out there.
Alex’s products are mostly rock-solid. They certainly could improve, but the basis to create your own online business is there, using the internet marketing model. Alex isn’t a scam artist, but I understand why many would claim such harsh words when referring to him. He’s simply an entrepreneur and internet marketer who’s been selling programs online for years.
Alternatives to Alex Becker
There’s some good alternatives in the internet marketing space. Mentors that I also look to include:
- Stefan James
- Dan Lok
- Peng Joon
- Tai Lopez
- Russell Brunson
- Dean Graziosi
There’s dozens more that I’m not thinking of currently. I’ll add to this list as time goes on. The internet marketing space is crowded, but these guys are some of the best. I’d love to see a woman at the minimum getting into the top 5, or even taking the #1 position. They’re just simply more honest than us guys at the end of the day.
By far, a better alternative is starting a simple Amazon FBA business. You purchase some cheap products from China, put your label on the box, and sell them on Amazon. It’s what I’ve chosen to do, with a strong desire to build a new FBA business every year.
The ideal student
Those who purchase a course by Alex generally are those who are college students, or who are working and fall into the 20 to 40 year old age bracket. Most students are based in the United States.
There’s certain characteristics that are found within each student:
- They’re willing to invest
- They know it won’t be that easy
- Students are working for the end results
- Students understand that knowledge costs money
It’s really those with a winning mentality and resistance to give up, who are going to get the best results. It’s like anything in life – you only get out what you put in. If you’re the type to call ‘scam’, then Alex or anyone else in the internet marketing space isn’t for you. You’d be better off sticking to what you’re doing already.
I play the long game. It took me 7 years to reach a full time income in affiliate marketing. I did it in 2 years with Amazon FBA. I’ll still be here in 10 years time. This really is a game of time and cash management, and only the strongest will survive.
Conclusion on Alex Becker
Given the choice between everything that Alex offers, I’d say selling on Amazon is the best option. As yet – Alex doesn’t have an Amazon course to sell you. Though he does promote other courses, including the famous Amazing Selling Machine which is the most expensive on the market.
I’d recommend this as it’s the most sustainable way to create a real online business. Yes – like every business, there’s some costs involved to get started. But once you’re up and running, the sky is the limit.
Alex does launch or email about new products to his email list every week. This can become confusing or overwhelming for the new person who wants to understand how to do this internet marketing thing. I recommend taking a simple approach.
The thing that makes people successful online isn’t so much the courses, it’s the mindset. The personal development that I previously mentioned is highly beneficial. You need to be the person who’s going to bring huge value to the marketplace, so you can become the authority in any niche. Alex Becker has done just that.
So yes – Alex Becker IS the real deal. Very few people make a full time income online as I have, especially twice over now. This space is full of quitters who give up at the 1st sign of a challenge.
Go ahead and put in the work today, so you can be sitting under a tree in years to come. I’m glad for the work I’ve done years ago, that I still get paid on today…month after month. Yes, passive income is alive and well on the internet.
I hope you have the determination and courage to be next. I look forward to meeting you in person one day. If you want to – drop me a line. We might be able to work together.
