Built Not Bought: Girlfriend, Net Worth and YouTube Earnings (2024)

Fun Facts About This Aussie Legend

Published: March 3, 2023

Last updated: January 6, 2024

By Joshua Smith 🇦🇺

I Help Beginners Build Profitable Websites

Welcome to the ultimate analysis of Built Not Bought for 2024.

I truly admire the success of many Aussie creators who are promoting the 4×4 lifestyle. 😎

The goal of these profiles is to show you the different ways people have built 6 and 7-figure careers. I hope to inspire you to create your own success online, starting today.

Built Not Bought Facts


💡Full Name and Age

Sam Peter Eyles (age 30)

🤑 Net Worth

YouTubers are typically wealthier than they admit, often downplaying their net worth to appear more relatable.

Here in 2024, my best estimate is that Built Not Bought has a net worth of $1,700,000 Australian dollars.

This is based on the value of his home, dream workshop, collection of offroad vehicles and online business.

So yeah – I bet you didn’t know that Sam is a millionaire. 🔥

🤩 Income Streams

Brand sponsorships, YouTube ads and merchandise sales.

🌍 Location

Caloundra, Sunshine Coast

✌️Common Praise

A knowledgeable guy who loves to build real workhorses, not plastic BS.

❌ Notable Complaints

None that I could find.

🚀 The X-Factor

The value that Sam has brought to many Australians is far beyond what many can comprehend. We’re talking thousands of hours of work here.

📈 Creator Trends

His channel growth appears to have leveled off, although he’s tapping into audiences from overseas.

🕵🏻‍♂️ Private Life

Rumour has it that he’s dating Bridget Crosato.

👨🏻‍💻 My Verdict

One of the most creative 4×4 YouTubers in existence and I hope he continues creating for years to come!

About Me

I’m Joshua Smith from Australia. I have been building profitable content sites since 2011.

Today, in addition to managing my own portfolio, I actively help others on their journey.

How much does Built Not Bought make and how?

Built Not Bought makes an estimated $12,000 per month on YouTube. So yes, this is Sam’s full-time job and has been for several years.

He makes his 6-figure online income through:

➜ Ads that play on his videos

➜ Numerous brand sponsorship deals

➜ Selling his own merchandise

➜ eCommerce product sales

This man clearly knows how to monetize without his channel coming off as one big advertisement like you might see with 4WD 24/7.

Creator Praise

Built Not Bought’s audience really like Sam because:

➜ He comes up with original content ideas

➜ His work ethic is simply undeniable

➜ He has a ton of fun with his builds

➜ He really hates the plastic offroad guys

And he believes that you don’t need that $200k Landcruiser.

Creator Red Flags

Despite his fame, Built Not Bought isn’t without some controversy, namely due to vehicle defects and police fines. However, let’s focus on the positive aspects of this inspiring individual. 😃

Other Australian 4×4 Influencers

Sam is a legend! I’ve also written many articles about other offroading influencers here in Australia:

All 4 Adventure

Trip In A Van

The Explore Life (How epic are their videos? Their editor is mint!)

John Rooth (The original influencer, before it became popular)

Sarah and Keelan Travels

Tyler Thompson

The Feel Good Family

Red Dirt Diary (Bridget)

Shaun Whale (4WD 24/7)

Graham Cahill (4WD 24/7)

Danie Simpson

Patriot Campers (Justin’s work ethic is incredible)

Ronny Dahl (I’ve learned a ton from his channel!)

Molly Dixon (Every dude’s favourite right now)

Sam Young 4×4

The Cartwrights

👆 Definitely check those out today! 😃

My Verdict

I’m so inspired by their success on YouTube. From watching so many videos, there are key lessons that can propel our lives forward, both on a business and personal level.

My key takeaways include:

➜ Surround yourself with the right people

➜ A strong work ethic gets you places

➜ Open your eyes to the opportunities

➜ Find the right community of go-getters

And work with a mentor who’ll help you on the right path. For many, Sam’s that mentor who takes on incredible projects that leaves his haters with more to complain about. 😅

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I'm Joshua from Australia. 🇦🇺

I've been blogging for 12+ years here and have built up numerous sources of online income.

Nothing comes fast or easy through this journey...

Though buying an existing online business is one epic shortcut...

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