You may have recently come across an organisation called PHP Agency, otherwise known as People Helping People.
One quick search online reveals a lot of hate on sites like Reddit.
Some claim it’s a scam, a pyramid scheme or a Ponzi.
Others say it’s the best ‘opportunity’ that’s ever happened to them.
It’s time to lay down the facts
And expose this company for what they are.
PHP Agency Review
Chances are that you’ve come across Patrick Bet-David on YouTube
He’s otherwise known as Valuetainment with 2.8 million subscribers.
(Which is a boatload of followers by the way)
This is a key reason for the fast succession of this platform.
As well as 14,000+ representatives/brokers in the field today.
Their rapid growth is similar to companies like ACN.
So what are they about?
What are they selling?
Why do you have to pay $200 just to start?
And why are there so many complaints?
That’s what I hope to answer.
I’ll take a middleline approach here.
That respects the haters and the believers.
Let’s begin.
What Do They Sell?
PHP Agency is a network marketing company that makes the bulk of its revenue through sales of insurance products as well as the recruitment of new individuals.
They sell insurance products to the South American and African American demographic.
Their premise is to help families access more affordable insurance policies
While at the same time, reducing the lead acquisition cost traditionally associated with such financial products.
It’s a win-win for both parties.
MLM schemes have traditionally been focused on pills, potions and lotions
Essentially, low-ticket items that add up with enough people
But People Helping People took another route
They went with high-ticket items (insurance products) but one that appeals to a larger demographic.
How Did They Go Viral?
They really do seem to be going viral.
Otherwise known as ‘blowing up’ online.
A large part of their success is down to two elements.
- Consistent content production
- The volume growth of commission agents
The 1st notion is based on Gary Vaynerchuk’s premise
One of creating consistent content like wildfire
Allow people to consume
And later, they’ll be drawn in by your influence
So you’re able to offer products and services that they need.
And so by drawing in some of the biggest influencers in this space
PHP Agency has really sky-rocketed to the top with traffic
With hundreds of people joining each and every month.
Common PHP Agency Complaints
In this review, I’ll be convering the pros and cons.
And it’s best to lead with the bad news first.
Because it’s likely that you want to know what the issues are.
You’ve searched online and have found numerous complaints.
Essentially, people have had problems with this company for a while.
Here are the most common complaints surrounding PHP Agency:
Complaint #1: The Anti-MLM Hate
Part of your process when being apart of this company is recruiting.
Yes, you’ll be expected to recruit others into yourline.
Otherwise known as enrolling more representatives.
After all, this is a network marketing scheme.
The problem is though…that the BBB ratings aren’t impressive.
So this can scare off any potential deal-closing opportunities.
Whether that’s a new insurance product signed
Or a new recruit who’s seeking to build their own online business.
These people are likely to become apprehensive with so much #antimlm hate online.
Literally there are hundreds of videos about this.
After all, the business model is very old with a poor reputation
And it was popularised by Amway and Herbalife.
So we’re talking a concept from 1987
And using social media in 2021 to scale it up.
Somewhat challenging, we might think.
Especially those who call PHP Agency an outright scam.
Complaint #2: It Isn’t A Business
This is a complaint that many of us hold; myself included.
You’re probed with the notion of creating a business for yourself.
The problem is…it isn’t your business. You’ll be a sales rep.
You can’t really sell your business as it doesn’t belong to you.
I’ll let Patrick Bet-David do the talking here…
We’re going to make it cool to be a life insurance agent.
Patrick Bet-David, CEO PHP Agency Inc
So the notion of owning your own business isn’t one you can do with MLM.
Now, it’s the business model itself, as opposed to arrangements with PHP agency.
While they play the ‘Own Your Business’ card often
It’s just not something that is genuine.
And it isn’t a job either, since jobs pay a salary
So you’ll have this tough spot of not having a business
And not having a job either.
While paying to get involved.
Which brings me to the next point…
Complaint #3: Payment For Training
You’ll need to pay for your own company training.
This is typical of MLM companies
They make a large portion of their revenue from education.
Now, I’m certainly not against this at all.
I believe self-education to be seriously underrated.
With the potential to really set you up for life.
Now, in company positions, you’ll be paid to get trained.
Your employers pay you by the hour
And then your costs of company training are also paid
Including flights & accommodation for interstate/overseas trips
But with PHP Agency, the case is quite different.
You’ll be liable for all costs associated with getting started
Your own company training plus any travel.
As well as – you guessed it – health insurance.
This is what a lot of people complain about.
After all, money makes people a bit worried.
Especially the demographic that has been vulnerable.
But…let’s not forget the value in self education.
With so much available for free already on YouTube
From the likes of Grant Cardone, Patrick Bet-David, David Goggins and Tom Bilyeu.
Complaint #4: Awkward Marketing Tactics
If you join People Helping People, you’ll have to start a recruitment drive.
This involves some ackward conversations with friends and family.
You may need to start dressing up your social media profiles.
Things like “build your own business” and “Quit the 9 to 5”
Or motivational content like ‘living your dreams today’
And I’m certainly not against such tactics…because they work.
I’ve used them on my blog as well as other content sites and brands.
But there is the inherit and awkward nature of pitching to friends and family.
As it’s what you’re encouraged to do inside this network marketing agency.
This includes inboxing those you haven’t spoken to since high school.
With invitations of ‘Checking out this new opportunity….’
By using lines like “I’d just like to run this business idea past you…”
And don’t get me wrong – this stuff works.
It works very well actually.
But it’s just…somewhat awkward.
And MLMs traditionally have a high dropout rate
With friendships tainted due to individuals losing money.
Complaint #5: The Notion of Big Income
The premise of the PHP Agency company is the notion of big income
We’re talking about 6-figure type of income or even pushing into 7-figures
Essentially, there is big money on the table for those who want it.
But such results might appear to come easy.
When in reality, they’re anything but easy.
#hustlelife shows us that we need to work hard and diligently
Over a long enough period of time
To finally attain the results we seek.
And so, the big income payoffs are less likely to be claimed by most recruits.
Now, some have reported that the notion of money causes sales reps to make incorrect statements.
Only for the recepient to have to jump through hoops for a refund.
Upside #1: Powerful Education
Now, it’s time to switch gears.
After all, I’m a genuinely positive person around here.
So let’s start with some upsides here
With the first one being the powerful education.
A large component of the PHP Agency opportunity is education.
It’s where you’ll go deeper on your self values
As well as learn how to get more out of each day
Let’s not forget the business education which can be powerful
And the education on how to become a better life insurance agent
I feel as though potential recruits don’t see the value in the education.
Instead, they just see the finnacial gain which they potentially can acquire.
My advice: Don’t skip past this crucial piece of this scheme.
I’ve lead with this as it’s the best element around.
Upside #2: Solid Community
Having a strong community around us really helps us shine.
You may have hanged out with those who previously held you back.
As Dan Peña would say: “Show me your friends and I’ll show you your future!”
What you’ll find inside People Helping People is the hustlers
After all, you’d have to work very hard to find any success in an MLM in 2021.
So you’ll have those who keep pushing forward
And keeping everyone accountable.
While lending some help if you need it.
The live events are
And interestingly enough, the average age of recruits is 35.
Even more interesting is that females are more successful.
Upside #3: Strong Leadership
It’s not just Patrick Bet-David who is involved here.
The leadership team is quite intense and a true powerhouse too.
Matt Sapaula from 7 Figure Squad is a huge part of PHP Agency.
As is Jose & Marlene Gayton as well as Hector and Erika Del Toro.
The leadership team pushes personal branding a lot.
Since this is THE way to generate organic leads in 2021.
I gotten a real sense that the leadership team is genuine.
They’re there to help new recruits find their way to the top.
Upside #4: Untied Business Interests
If you were to start your own life insurance business, it would be difficult.
Very difficult, in fact. And 95% of businesses still fail.
Because you need to do marketing, branding, product and more.
And so, this is where PHP Agency can help you get started.
All the while not having you tied to business leases and contractual agreements.
What I really like is the breathe of flexibility.
As well as space to stretch and grow as an individual.
Essentially, you’re untied but with a platform to help you grow.
Paired with a community who’s pushing each other for success.
Upside #5: Leverages Personal Development
For over 10 years I’ve been on this journey.
As a heavy consumer of personal development content.
That includes books, seminars, podcasts, conferences
And way too many Valuetainment videos that I’d want to admit to.
It’s not just me either. Self-help has become the new norm.
Because you’re either growing or you’re dying.
People Helping People leverages the personal development industry
As you can clearly see with Valuetainments channnel metrics.
And so, as they leverage self help, they’re able to help your revenue grow.
Because ultimately, this is what you’re probably seeking.
Is This The Right Opportunity?
Now the ultimate question is…
Is it worthwhile to join PHP Agency?
Especially as there are so many opportunities around.
I’d answer that easily by stating that it’s perfect if you’re into insurance sales.
But want the flexibility of owning your own business
While being inspired by the hustlers going to new heights.
Now, if you were looking for instant income.
Or an easy path for riches
Then this probably isn’t it.
Yet nothing is easy.
You’ll need to grind it out with anything
It’s a big mountain too.
One that you can scale alone
Or do it together.
Either way, you’ll need to push forward.
What Else Could You Do?
Now, PHP Agency might not be the best for everyone.
So it’s wise to consider the many pathways to success.
Personally, I’ve gone with digital assets
As well as content marketing for eCommerce
With being both very much on-trend right now.
As is selling on Amazon FBA.
While in the 80’s and 90’s there was only Amway
Today, we have the internet.
With millions of people now working 100% online.
So you could either build a business online
Or look for a remote job that allows you to work from home.
Without needing to make awkward outreach attempts on social media.
FInal Thoughts on People Helping People
When it comes to going into business, Patrick says it best:
- Learn Sales
- Become an Entrepreneur
- Choose the Right Industry
- Choose the Right Platform
Sales is a skill that can lead you down many new pathways.
As is the second phase: Entrepreneurship.
Points 3 and 4 are also excellent.
And I’ve got that spot nailed too.
PHP Agency aligns very well with this notion too.
For the right person, that is.
Those committed to success
And wanting to hustle hard every single day.
They’re certainly not for the faint-hearted
Especially as MLM schemes are tough to scale.
You’ll need to learn team building
While dealing with the naysayers too.
And hoping your recruits can be successful.
If that appeals to you, then you’ve found the perfect opportunity.