Have you seen a friend of yours posting photos of their ‘freedom’ while discussing the Law of Attraction and other new age topics?
And then you have come to wonder…”What is really going on here?”
Well, allow me to spill the beans on this entire game.
I’ll cut through the noise and share what many inside simply won’t.
What Is Wake Water Co?
The Wake Water Co company teaches millenials on how to become an ‘attraction marketer’ or ‘high ticket affiliate marketer’ on Facebook and Instagram.
To do this, you’ll need to brand yourself as ‘owning a dream business’ paired with the #dreamlife.
They teach students exactly how to do personal branding specifically for Facebook and Instagram.
More accurately, you’ll learn how to create the right stories and take the right photos that will increase your following. From there, you can, maybe…just maybe…start collecting the big bucks.
But how? Well, with the hidden ‘big ticket item’ costing you up to $10,000. 😔
A Gateway to Enagic
Wake Water Co operates as a social media doorway to Enagic, a Japanese company which sells the highly unpopular alkaline water machines.
Enagic is a network marketing company, also called Multi-Level Marketing or MLM for short.
I discuss in this article why MLMs are bad. Members of Wake Water Co will claim it isn’t an MLM, but Enagic’s own documentation states that it is. 🤷🏻♂️
This company has been operating for 50 years, but their own marketing and technology is prehistoric. It’s for this reason that ‘training’ companies like Wake Water Co exist.
Their intention is to enrol more distributors just like yourself to continue the scheme in the long-term. If enrolments don’t continue then those in the upline will need to return to a proper day job.
Very Secretive Marketing
The approach of Wake Water Co and the numerous other basic training platforms is a very secretive way to introduce individuals to Enagic. Some have described Wake Water Co as a cult and I can see where they’re coming from.
Many of the distributors go out of their way to NOT discuss their main motives. That is – to enrol more distributors into their MLM downline.
Fortunately, in recent times, Wake Water Co have updated their website to represent the previously unclear connection to Enagic.
Yet, many of the distributors remain vague in their job description. They may use terms such as ‘digital marketing’ and ‘entrepreneurship’ but ultimately, they’re sales agents for Enagic.
Commission-Only Sales
This is one opportunity that’s based entirely on recruiting. Would that entail a pyramid scheme? I’ll let the FTC make that call as they have shutdown numerous pyramid schemes in the past such as Vemma.
One of the challenges with the business model is the constant recruiting necessary for success. This causes some distress for distributors who aren’t particularly comfortable with selling to friends and family online.
Much of the demographic within Wake Water Co are spiritual seekers who also aren’t financially secure. Even the $4,980 investment into the Kangen K8 is well out of reach, although going into debt with credit cards and loans is surprisingly encourage by some distributors.
To recover that investment, the individual must begin the same recruitment process through their social media pages. Individuals are paid commission-only from direct and in-direct sales in their downline.
And while distributors talk about owning a business, they never actually own the business.
Ultimately, Is Wake Water Co Worth It?
My advice to all individuals considering Wake Water Co and any of the other Enagic training platforms is to become fully informed. Many distributors haven’t been exposed to both sides of the coin. This is by-design to continue the success of the scheme.
Here is the 2023 US Earnings Disclosure Statement from Enagic:
Rank
# Sellers
% Sellers
Median $ Earned
1A
19,785
59.34%
$285
2A
4,900
14.70%
$580
3A
1,760
5.28%
$1,032
4A
2,262
6.78%
$1,669
5A
1,193
3.58%
$1,970
6A
2,487
7.46%
$6,617
6A2
621
1.86%
$13,866
6A2-2
201
0.60%
$24,598
6A2-3
88
0.26%
$97,544
6A2-4
27
0.08%
$228,304
6A2-5
13
0.04%
$398,539
6A2-6
7
0.02%
$1,365,579
Source: https://www.enagic.com/en/distributors-earnings-disclosure-statement Note: The last row (6A2-6) includes higher ranks. This table isn’t a promise of earnings.
Just… 😐 Damn. You’re going to start at 1A, assuming you even make a sale…
And the bulk of the money is being made by the big dogs up the top.
Keep in mind this does NOT account for your initial upfront or ongoing costs.
So if you were lucky enough to get to 6A which everyone aspires to (it’s only $5,710/year median) you’d first have to hand over $5,000 for the water machine + $$$ for the membership fee. 😬
And going by Enagic’s official statistics, more than half these people invested $4,000 USD to make a measly $285 back…
Kinda crazy.
Wake Water Co will be worth it to you if you can:
Really dress up your social media profiles
Create inspiring stories about ‘freedom’
Pretend to have become quickly successful
Talk about your new and exciting ‘business’
Putting up thousands of dollars into an alkalizer
Deal with friends and family turning their back
These schemes can be toxic to the soul for those who aren’t really prepared.
Do your research. Keep an open mind. Read the numerous reviews of Wake Water Co.
Most importantly, look at the end game in 5 years. Is this the thing you really want to do?
Consider the world we live in today – with 100+ business models available – whether an MLM scheme is really the thing for you.
Scrolling through Facebook or Instagram, you’ve no doubt come across one of your friends boasting about the new latest, greatest opportunity.
One that can see you “retire in your 30’s” and “live the laptop lifestyle” while apparently doing good for the planet.
Or – going a step further – perhaps you’ve even experienced *that* strange DM about “you’ll be so great at this!!” despite not having chatted with that individual for years.
Welcome to the strange world of network marketing in 2024, otherwise known as MLM.
Proponents of such schemes would love to have you believe how wonderful their company is with their ‘training’ and ‘support’ for distributors.
Or how you’ll “get to finally own your own business!” and “live the life of your dreams”.
But you, my friend, know better.
You know something isn’t right.
Today I’ll be going through the top reasons why multi-level marketing schemes are bad for 99% of people.
And they’re not just bad for bank accounts. Too often, it’s the lost friendships, time, resources and stress that we can’t as accurately quantify.
Mind you, there is a 1% minority who do legitimately make some money and sing their praises.
But for the other 99% of folks out there, they simply make nothing.
So if you’re doing your due diligence, I’ve certainly got you covered.
I’m someone who got naively caught up in several MLM schemes during his 20’s.
Now older and wiser, this is the advice I wished my 20-year old self knew, and maybe, just maybe, I can save someone from a potentially long-term damaging decision.
Here are the top reasons why such MLM companies are simply bad to join (and why you should avoid them)…
1. MLMs Provide No Formalized Vetting Of Recruits
Unfortunately, any old Tom, Dick or Harry can sign up for an MLM company.
To become a distributor, you simply pay a joining fee to receive their products.
Once they arrive, you too can have the ‘priviledge’ of becoming a distributor.
Yet none of these companies actively vet their representatives for their ability to succeed.
It’s simply a case of “You look like you’re motivated” and thus, another person is enrolled.
I believe the ability to win comes down to background, salesmenship skills and the like.
In a traditional job, you’d come in for an interview and have references thoroughly checked.
In an MLM, your ‘interview’ is a sales pitch as to why you’d make “the perfect candidate…”
2. 99% of MLM Recruits End Up Losing Money
Sadly, most recruits do lose money on the ‘opportunity’ side of the MLM company.
Mind you, they still have a real product which makes the MLM unquestionably legal.
Now, most new recruits join with one motive: To make some additional cashflow.
Yet the work involved is severely unstated, as is the sheer difficulty in recruiting.
With many new distributors simply quitting within their first year out of frustration.
3. Most Companies Have a Cult-Like Feel
Many network marketing companies are accused of being modern-day cults.
After all, there is a cult-leader (often the company founder) with their legion of followers.
Nothing is more evident than the multi-day live events for each large company.
And unlike traditional sales roles, distributors are expected to pay the company.
Also, these distributors are often given a ‘set way of doing things’ to recruit others in.
While often being prohibited towards talking negatively about “the family”.
4. Recruits Are Expected To Do The Hard Sell
Network marketing companies often tout their superior products to their representatives.
However, it’s the representatives themselves who often have to do the hard sell.
This includes awkwardly posting photos on social media spruiking said products.
Or constantly following up through strange messages on Facebook and Instagram
And should they not be able to recruit an individual, they “didn’t work hard enough”.
5. Hiding Some of The Facts Is Routinely Practice
As a network marketing distributor, one must hide some of the facts all of the time.
Can you say that the vast majority of distributors make next to no money? Certainly not.
Can you also say that the compensation plan makes things tricky to figure out? Nope.
Can you also say that you’re making next to no money? Certainly avoid this one.
Should you get involved in one of these schemes, some hiding is certainly necessary.
6. Blocking Out Negative Friends/Family is Encouraged
Coming back to my cult-like feel, these MLM companies actively promote blocking others out.
Should your friends or family discourage you from your MLM, you’ll be asked to block them out.
After all, you “have a big dream” and these “dream stealers” are simply pulling you down right?
In actual fact, these friends and family are often like me. Awaken to the reality of MLM schemes.
This is why such schemes have the reputation of destroying friendships over such trivial pursuits.
Have you just come across the Freedom Creators Collective in Canada and are keen to discover what it’s actually about?
Then you’ve come to the right place. 😃 No messing around here. I’ll get straight into it.
Let’s begin.
Freedom Creators Collective Overview
This is a popular FB group created by Samara Rempel, a fellow low-tox homeschooling parent. I resonate with a ton of her content!
Now, she implies that you’ll become a high-ticket affiliate marketer, but unfortunately, that is simply incorrect. She’s a network marketer (aka MLM) but as so many have been burned by that industry (see why MLMs are a bad choice), she and many others are using the affiliate term instead.
I’ve been doing affiliate marketing for 10+ years and recruiting isn’t part of the game with affiliate marketing. Recruiting is necessary for her to grow her team. And so, she’s in multi-level marketing.
And the high-ticket product?
Well…the Freedom Creators Collective ultimately sell Enagic’s Kangen water machines. Your friend could make a huge commission from you if they get you signed up. Did you know that?!
Oh whoops..they forgot to mention that. 🙃
If you’ve been wondering why there’s plenty of love bombing and a bit of pressure to get started, that’s why. 😉 Friends making money off their friends. That’s how this works.
It’s an MLM Training Group / Program
Now, Enagic’s own training materials are super average and hardly anyone wants to join. In fact, according to Google Trends, Kangen water machines have slowly gone down in popularity over the past few years:
And so, Samara and numerous others create these seperate groups to enrol people into Enagic, without much mention of the product. It’s genius! This is why buzz words such as time freedom, legacy income, be your own boss and the rest are often used.
Because deep down inside, so few people want to pay $7,000 to $20,000 for a water machine package. Yes, that’s what they’re hoping you’ll spend to get started in this “opportunity of a lifetime”…but you’ll be the customer, not a business owner or anything like that. 😞
By the way, they’re expensive because of the commissions involved. Not much to do with the technology or quality, or anything like that.
And so, to recoup what you’ve spent, you’ll have do to another mama what’s been done to you. Within the Freedom Creators Collective, you’ll get to discover the tactics that were used on you and many others. It’s ultimately a training front (under the guise of “attraction marketing”) to sell you into the water machines on the back end.
“Hey mama, you want this freedom lifestyle…don’t you? You’ll have to buy a machine to be in with a chance!”
That’s how it works in one sentence.
Is It Worth It?
While many people do think that this is a pyramid scheme, they are legal because they have a product involved. The Freedom Creators Collective just isn’t clear that they’re trying to get these women signed up to become Enagic representatives.
As we can see from this US earnings table, getting involved may not be worth it:
Rank
# Sellers
% Sellers
Median $ Earned
1A
19,785
59.34%
$285
2A
4,900
14.70%
$580
3A
1,760
5.28%
$1,032
4A
2,262
6.78%
$1,669
5A
1,193
3.58%
$1,970
6A
2,487
7.46%
$6,617
6A2
621
1.86%
$13,866
6A2-2
201
0.60%
$24,598
6A2-3
88
0.26%
$97,544
6A2-4
27
0.08%
$228,304
6A2-5
13
0.04%
$398,539
6A2-6
7
0.02%
$1,365,579
Source: https://www.enagic.com/en/distributors-earnings-disclosure-statement Note: The last row (6A2-6) includes higher ranks. This table isn’t a promise of earnings.
For the 99.5% of people in this scheme, the results are super ordinary. 😑
Oh and…this doesn’t account for the $7k to $20k CAD you’ll have to spend on these water machines! So even if you get to 6A (considered to be high ranking), you might actually break even.
This doesn’t account for travel, accommodation, conferences, hours spent crafting catches stories on social media about your ‘freedom’ and having to keep hustling to get anywhere. If anything, that could be taking freedom away from you.
Ultimately
There are many ways to make a living online. The safest way is a normal job. That’s difficult for some home schoolers but not impossible. And certainly less embarrassing than being involved in these types of schemes.
You can learn a ton from this group about low-tox living, raising capable children and make some great friends along the way. I’m just not sure I’d be lining up to give my friend and their 6 uplines thousands of dollars of my own money.