Peng Joon’s Content Multiplier Formula (My opinion)

Peng Joon has just launched a new funnel clickbait called the Content Multiplier Formula, and I felt I need to review it here. My opinion is that of an internet marketer for almost a decade. Malaysia’s famous internet marketer has affiliated with Russell Brunson for some years, so you’ll find some elements of Russell’s funnel blueprint within what Peng is offering.

Please note that there is no affiliate here, and Peng doesn’t offer one on this funnel. So, you’re safe. 🙂 Many people appreciate my openness, even the times when I use referral links.

Hello from Joshua

Before we jump into Peng Joon’s new whizzbang funnel, allow me to introduce myself. I’ve been in the affiliate marketing space since 2011, having purchased a course by Ewin China here in Australia, a speaker which was replaced by Peng Joon. Since then I’ve built a number of very well performing websites and funnels.

In addition, I sell on Amazon. I’m highly passionate about being an Amazon seller, even more than an affiliate marketer. I like physical products, and I like that Peng is offering his book in physical format. It simply feels more real, than the digital space for where most marketers live.

It took me 7 years to reach a full time income through affiliate marketing. I did the same thing in 2 years on Amazon. Big difference! I really enjoy helping people start their new journey as Amazon sellers, and reaching a full time income in 2 to 3 years time.

Peng Joon as a person

Peng’s one of the most respected in the internet marketing space. He’s the type of person who sells, but in a way that comes from the heart. It’s not a hard sell, he just knows what the customer wants.

He’s been in this space for more than a decade. It appears he just left high school, but being from Malaysia, he simply hasn’t aged that well. That’s probably in addition to living the easy life that internet marketing allows.

Peng’s 3 step formula

I like that Peng Joon keeps it simple. He runs a 3 step process. I’ll cover these 3 right here.

Create video content

This is where you’ll shoot a lot of video content, which is likely to take days. I call this batch production, and I’ve done it before. It’s much easier to create content when you can laser focus on the topic for several days, instead of 10 minutes per day over several months.

Automate that content

The next step is pushing that content out through automation. You’ll systematize this through a proven process. You’d pick one video, and repurpose it into blog posts, quote cards and images. These will be spread across all channels, including Facebook, Instagram and other people’s blogs.

Monetize

It wouldn’t be the real Peng Joon unless he taught us to sell, and that’s what we do in Step 3. Your message is only sustainable if you can monetize from it, and I tend to agree. There’s thousands of people out there with huge communities which have completely no idea on how to monetize their audience.

You will need to have an audience when building your funnel, and one that can be monetized. And no, this doesn’t have to be other internet marketers.

Content Multiplier Formula pros

I particularly liked this offer from Peng, particularly because:

• You’re following Peng’s exact process
• There’s an excellent refund policy if you’re unhappy
• He takes out all the guesswork, and shows you what’s effective
• Peng’s experience in the internet marketing space really shines through

Peng’s created this for both the beginner and intermediate internet market. Professional internet marketers may wish to find a better program.

Content Multiplier Formula cons

Of course, nothing is complete without some downside. Sorry Peng! I’ll elaborate on them here:

• You’ll need to be confident on video
• Some of his content is already available for free
• You’re in a funnel, and will be sold more products often
• Be prepared for it to take longer than advertised (always the case, isn’t it?)

Also, his content isn’t for entertainment value. Typically it’s the pretenders that buy Peng’s courses, and they don’t follow through. So whilst many will call out Peng and knock down his content, consider that taking no action on his knowledge is not a free ticket to call Content Multiplier Formula a scam. His training in the internet marketing space is solid, for some reason the non-action takers seem to jump on board. This really blows my mind.

Summary

I do believe that Peng is an excellent mentor in the internet marketing space. His Content Multiplier Formula is a good product, and I praise it in this review. There’s only a few others that I would rank as high, including Stefan James and Dan Lok. All 3 give immense value before selling, as I do myself right here on the blog.

Peng is offering his book for FREE, and you just have to pay for shipping. This mirrors the same launch that Russell Brunson did with his ClickFunnels platform, for which Peng happens to be his biggest affiliate. It’s really a re-take or rehash on previous funnels, but a more simplified approach for beginners.

Also, be sure to get your hands on another FREE tool – a video course created by my good friend Adam Hudson for prospective Amazon sellers. You can get it here. It’s in 4 parts, and is beginner friendly.

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