Like you, I create content everyday. I recently stumbled across DrumUp, and this review will cover my thoughts and opinions. I’ve used a lot of software, tools, apps and resources in my journey. Most have been excellent, some not so great. This one is therefore written from somewhat of a critical standpoint. No sugar coating here, just straight facts: raw and real.
Social Media today plays a vital and key role in the health and growth of a brand, be it a personal one or a company’s. Keeping your social media platforms relevant and active may seem like an easy task but it takes more than a daily posting to maintain meaningful connections with your followers. Looking for engaging content to share to your social media accounts can be a time-consuming process and the truth is, there are just more important and pressing things that you need to do in the meantime.
Do you need help in these areas?
- Assistance with content curation or generating content ideas
- Getting latest trends and news stories for an industry, niche or interest area
- Daily update of stories on specific themes
- Brand or media monitoring using keywords
What you need is DrumUp. What is it exactly? It “discovers relevant and engaging stories of interest to you and your social media audience from around the web.” What it does after is it ranks the stories and queues them for sharing through your Twitter, Facebook or LinkedIn accounts. It takes out the work of scouring the internet for hours. It lets you “edit or delete posts, add recommended hashtags and @mentions, add an image/emoji or GIF, set custom/auto time and date for posting, schedule to all/multiple accounts and set the post on a repeat schedule.” Since it’s important to track your clicks and get analytics of your posts are performing, you can use the DrumUp app URL shortener for this.
If you are an agency or a large organization, you can also invite team members to manage assigned social media accounts from different user logins.
If you are a developer or company building an application that wants to suggest or display relevant content recommendations for a set of themes or keywords, DrumUp’s content recommendation or content suggestions API is for you.
Let’s list down key features that can help you win big in the social media game:
1. Curate top content from your industry – DrumUp’s sophisticated news and content recommendation engine mines through tons of content across the web in real time, and uses sophisticated algorithms to recommends the latest and most relevant content for a given set of themes or keywords. It uses advanced NLP, data mining and machine learning algorithms to generate the content suggestions.
2. Cut Twitter, Facebook, and Linkedin management time by 90% – Make use of their smart workflow to do all the hard work for you. You’ll be able to quickly review, create and publish posts to your social media followers.
3. Add multiple social media accounts – If you’re active on social media and have a stake in making sure they’re active and engaging, you probably have multiple accounts. You can add all your accounts on DrumUp’s dashboard and tweak their settings to your preference. You’ll be able to monitor all of them in a single place so you’ll always in control and on top of your social media presence.
4. Add your favorite feeds and link blog to social accounts – Curating, adding, and following updates from your favorite feeds is easy and simple by just linking your blog updates to post on your various social media accounts like Facebook, Linkedin, and Twitter.
5. Reach more with hashtag recommendations & repeat schedules – Using the right hashtag is both an art and a science. DrumUp will recommend smart hashtags that will increase the visibility of your posts. Additionally, setting important and influential posts on a repeat schedule will make sure you don’t miss out on any.
6. iPhone and Android apps to manage social media on-the-go – Ok, to be honest, in today’s age, it’s a cardinal sin for any online service to not be be usable on mobile devices. So as expected, you can basically do everything you need on DrumUp form the convenience of your mobile device like curating content and scheduling posts. It has a simple, easy to use interface that makes for an awesome productivity app to manage your social media.
7. Chrome extension to schedule posts and discover new content – As you go about your day, you’re going to be checking in on the news or reading stories where the headline caught yor eye. If you decided you want to share these stories to your social media accounts, you can schedule it conveniently using DrumUp’s Chrome extension then (best part) get more content suggestions on similar themes. You’re basically hitting two birds with one stone.
8. Measure social media engagement with DrumUp Analytics – More than just pushing out content on a regular basis, to really see you perform, you need to track, and review social media analytics on Twitter, LinkedIn and Facebook so you can really measure the engagement and success of your posts.
DrumUp works for you by taking care of your “content marketing”. Most of us don’t have the time to keep up with the latest SEO strategies to attract the right traffic. You can choose any of their All-in-One Content Marketing Packages to do this job for you. Simply sign up for one of the packages they offer and account manager will get in touch with you right away to help you in getting started. They collect and gather the necessary information then setup a special dashboard for you where you can track progress of your content strategy and of course, the results. All this for one low monthly price, starting only at $15/month for their Starter package up to $159/month for Agencies or Large Businesses. The main differences in the packages is around the number of social accounts you have, number of posts/day/account, number of content streams and RSS feeds, plus how many posts in library.
This review of course can’t cover everything. You might still have ton of questions regarding the ins and outs of what DrumUp can do for you and a lot of technical information is readily available in their website. Consider signing up for a free trial so you can give it a drive around the track and see it it’s right for you.
I hope this comprehensive DrumUp review has provided you with insights as to whether this platform is right for you and your social media / content creation needs. I’ve found it ideal for mine in many aspects. You’re welcome to use my affiliate link here, and the tiny commission helps me to continue this blog. Likewise, you’re welcome to go direct and skip that referral link altogether. It’s really up to you! 🙂
