Amazon is not just an online shopping platform anymore; it’s a battleground for new Amazon sellers as well, and yes, it’s becoming harder as the years roll on.
As being an Amazon brand seller and after testing multiple Amazon seller tools, I was still missing something.
All the tools I tested in the past had one thing in common: they were somewhat complex to operate for beginners, and they were not a one-stop package.
A year back, a word came into our closed Amazon seller community group that Semrush had launched a new Amazon seller tool. Semrush? Of all companies? Jumping from SEO to FBA?
The name is a giant itself, and I said to myself that I must try it, despite being an Ahrefs fanboy.
This newly launched tool is called Sellzone by Semrush, and it deserves a review.
In-depth Evaluation of Sellzone
The only reason that initially perked my interest in Sellzone was its parent company, Semrush. After all, Semrush is one of the biggest digital marketing tools companies and is trusted by more than 7 million users.
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The first thing that caught my eye was that their default package offers a free lifetime limited access to the tool, and if you want to buy the mid-tier plan for $50, you still get a 7-days trial period.
So, this was a relief to my mind that if anything went wrong, I could still get my money back even though it is inexpensive compared to other trending FBA tools.
Before digging dip, I did create a checklist to figure out the full potential of Sellzone:
– How easy is it to crunch data?
– Is it suitable for a person with no technical knowledge?
– Same as others, is this tool limited to product research and keywords research only?
– Should I keep going or cancel the subscription within the trial period?
Initial View of the Toolkit
Just by the first glimpse of the dashboard, my brain said, “this sounds like right up my alley…“
The UI of the toolkit is super-minimal, and the UX writing is simple too, making it a life saviour for a beginner.
The best part is that it’s not limited to keywords research and product research only – Thank God!
Sellzone offers a complete all-in-one package; from marketing to sales to data crunching, everything is included. No need to pay for any external expenses.
– PPC Optimizer
– Product Research
– Traffic Insights
– Keyword Wizard
– Listing Quality Check
– Listing Protection
– Split Testing
The dashboard of the Sellzone provides one-click access for each tool. So, now it’s time to share the individual functioning and importance of each tool.
Sellzone – PPC Optimizer
Amazon PPC is like hell for beginners, one wrong click and here you go, sky-rocketing ACOS with out-of-the-budget campaigns. Sometimes during the ongoing optimization of my PPC, it starts to sweat because it’s just too much complex.
This tool is perfect for creating campaigns from scratch as well as helping in optimizing the running campaigns. It assists in finding all the profitable keywords and removes all the non-performers. All you have to do is assign a budget and a Start and End date; that’s it!
With this tool, you can easily connect your Amazon account and operate things from it directly.
Sellzone – Product Research
Selecting the right product is the most crucial aspect of your business, and sometimes it takes months to pick the right product with low competition and higher ROI. But after using this tool for a couple of hours, I literally found two products that were worth testing.
Thanks to the detailed filters and search by categories and subcategories feature, you can find your profitable product within no time. For a quick profitability evaluation, you can utilize the on-page calculator, and it will give you an idea of the selected niche.
Sellzone – Traffic Insights
Oh My My! Traffic insights were the most desiring tool for every intermediate and expert level Amazon seller for so long. It helps to give a clear vision of where the competitors of your targeted niche are generating traffic and how you can get the chunk from their marketing channels.
This tool gives individual reports of all your competitors’ targeted traffic sources, including Amazon Organic, Google Organic, Referrals, Shopping Ads, and Display Ads.
At last, no more long hours on finding and crunching numbers of our competitors’ social handles.
Sellzone – Keyword Wizard
After successfully dominating the keyword world of Google, Semrush introduced the same caliber of keyword research in their Keyword Wizard as well. It can push your optimization game to the next level while ranking you on all the low competition and high search volume keywords.
Moreover, for the in-depth keyword research, this tool also offers the Broad Match, Phrase Match, Exact Match, and Related keywords list. It helped me a lot in identifying my initial targeting keywords for the PPC as well.
Not just this, its advanced filters also help in finding all the low-hanging fruit, which can generate insane results with minimum effort.
Sellzone – Listing Quality Check
An incomplete listing is like a store with no products. Do you think customers would come to a store that has no products? The same goes for Amazon; if the listings are not up to the standards, Amazon will not let you feel the taste of the top 5 spots.
This Listing Quality Check tool is a savior for beginners as it will not only highlight the missing factors of the listing but will also reassure that your listing is completely following Amazon TOS or not.
After using this tool, now I do not have to spend hours finding the issues in my listing; just one click and all done.
Sellzone – Listing Protection Tool
Amazon FBA is not a smooth ride; there are always some bumps, no matter how good you are going. Sometimes it’s a hijacker trying to take over your listing and stealing your buy box, sometimes it’s a jealous competitor sending infringements and negative reviews, and sometimes it’s Amazon itself.
Brands like mine require monitoring all the time, but this tool literally saved a lot of the workforce. It tracks not only my Amazon listings but also scouts competitor’s listings.
In case of any unexpected changes, I receive an instant notification.
Sellzone – Split Testing
I have seen others experience that by changing a single image, they have increased their overall conversion percentage by an average of 3%. This is real leverage: the number is small, but its impact is huge.
A/B testing is a great way to extract as much revenue as possible through your business, but for beginners, it’s hard to identify what to add and what to remove.
I’ve found this tool takes that brainstorming hassle from you, automatically tests your selected Amazon listings, and collects all the best performing variables. It’s often easier said than done, but Sellzone does make it simple.
Final Verdict:
I have been using sellzone.com for the last few weeks now, and I have tested every feature of it, though not in the detail I would have hoped before writing this review.
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So far, here is my final opinion about this tool kit.
– Super clean and easy to use user interface for both beginners and experts
– The stats are quite detailed to make an accountant wet in their pants
– It’s a one-stop toolkit, saving money for me in the long run
– Some features do surpass other famous tools in the market
– Only available for the USA market, but plans for Amazon Australia in the future
Semrush is behind this new toolkit, and if that’s anything to go by, they’re certainly here for the long haul.
