Things You Didn’t Know About Matt Diggity
Published: October 6, 2022
Last updated: January 6, 2024
By Joshua Smith 🇦🇺
I Help Beginners Build Profitable Websites
Welcome to the ultimate analysis of Matt Diggity for 2024.
I’ve spent thousands of hours watching successful business and SEO educators on YouTube. After all, I’ve got to get this article to rank on the Big G. 😂 And so, here you are…
Matt Diggity At A Glance
💡Full Name and Age
Matt Diggity from YouTube is 44 years old. Yes – he looks 10 years younger than he is, and is half-American and half-Japanese. I did hear on the Niche Website Builders podcast recently that ‘Diggity’ isn’t his real name, but it does sound cool! And so, I did some research…
Matt Diggity’s real name is Matt Elmore and he was born in January of 1979 in California. So no, he didn’t inherit his cool name.
Matt Diggity is a male, not a female. ‘Matt Diggity Sexiest Woman’ based based on a running joke within the SEO community based on a poll some years ago.
🤑 Net Worth
As he runs 5 SEO-based businesses, I estimate Matt Diggity to have a net worth of $2,700,000. He has also done several 6-figure website flips and owns 2 successful health-based websites.
In his SEO career, he’s sold around 40 to 50 websites. Even he has lost count of how many deals he’s done.
🤩 Income Streams
Matt Diggity makes most of his money from his authority websites and some money through selling courses and SEO affiliate programs.
Matt Diggity lives with his beautiful wife and toddler in Chiang Mai, Thailand. During the annual ‘burning season’, they often head overseas or simply hang out in Bangkok to avoid the bad quality air.
Matt approaches SEO with his own experience while cutting through the fluff.
❌ Notable Complaints
Matt gets some negative feedback for being another SEO course seller, but those trolls are fortunately few and far between.
🚀 The X-Factor
Matt has a ton of energy, keeps his videos short and simple and uses data (rather than guestimation) when evaluating his SEO outcomes.
📈 Creator Trends
Matt has put a ton of focus on his YouTube channel over the past 12 months and it’s certainly paid off. He’ll be at 100k subs real soon!
🕵🏻♂️ Private Life
He hasn’t talked much about Niniw TK, his Thai wife, other than he ranked her as ‘the hottest girl in Chiang Mai’.
He’s used this as a running joke he has used when speaking at some conferences. He’s definitely winning just as much in his private life. 😃
They have a daughter together.
Matt is big-time into youthfulness, clean eating, yoga and meditation.
👨🏻💻 My Verdict
Matt cuts through the fluff and delivers sensational content through his highly engaging YouTube content. Apart from Authority Hacker, nothing else comes close.
I’m Joshua Smith from Australia. I have been building profitable content sites since 2011.
Today, in addition to managing my own portfolio, I actively help others on their journey.
How much does Matt Diggity make and how?
I estimate that Matt Diggity makes $50,000 to $70,000 per month on YouTube.
But how? Well, it’s through:
➜ Selling his own flagship course – The Affiliate Lab
➜ Loyal brand sponsorships such as Ahrefs (he’s close with Tim)
➜ Providing consulting services for established websites
➜ Affiliate marketing to his audience (SEO tools that actually work)
As noted above, this brings Matt’s net worth to $2,700,000.
Matt’s loyal audience (which includes me) really praises him for:
➜ Cutting through the SEO fluff (I’m looking at you, Income School!)
➜ Using hard data with his exclusive case studies
➜ Skipping past Amazon Associates as a revenue stream
➜ Being approachable and friendly yet ambitious
Above all else, he doesn’t come across as salesy with his course or agency.
Despite his fame, Matt isn’t without some mild controversy. These include:
➜ Using some blackhat tactics to overtake his competition
➜ Not revealing any of his niche sites (rational people would understand why)
Fortunately, compared to most SEOs, he doesn’t have any skeletons in the closet.
The X Factor
Unique qualities of Matt include:
➜ A willingness to stand alone on YouTube (hard to compare him)
➜ He pushes through the fluff and BS of the SEO forums
➜ He’ll admit when he’s wrong (he’s hardly wrong!)
➜ He will freely share content straight out of his paid course
Above all else, he’s got his own portfolio of 6-figure websites.
Ultimately, I’ve learned a ton from watching Matt’s SEO videos on Youtube.
My key takeaways include:
➜ It’s a long journey, so strap in for the ride today
➜ Treat your niche sites as a genuine business
➜ Living in Thailand is quite affordable
➜ Always (always!) be publishing.
By the way, if you’re curious about Matt Diggity’s wife, then this is the video for you: