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I wanted to create this one today to give an overview towards the steps that happen in the journey towards becoming an Amazon seller. This is based on my experiences as an Australian selling on the Amazon US platform, paired with my use of numerous Amazon courses.
Perhaps you’ve read one of my reviews. You’re maybe scratching your head a little. You’d like something that gives you a bit of an idea, without the full investment of a course. I hope this is of you to use.
I decided to break this one down into 10 steps. This is the core. Yes, there’s dozens, or even hundreds, of different steps involved in the process, and taking a course is highly recommended due to this. But let’s keep it simple.
Setting your goals
You need to clearly define why you’re starting the Amazon journey. You are creating a business from scratch. Perhaps you’re one of the lucky 1% and can buy an existing Amazon FBA business for 6 figures. Either way, you need to know why this is for you.
Defining your business
This is where you’ll define your business plan, create your business structure (using your own accountant for advice) and work out who your products will be bought by. I like to define the ideal customer here. You would also analyze competition. For example, if I were selling men’s safety razors, I would define the man’s age, what their needs are, at what price-point they’ll buy and their standards.
This is everyone’s favourite step – jumping into the product research. It’s where you’ll find a solid list of suppliers using websites such as Alibaba, Made-In-China and Global Sources Direct. Collaborate a good list, and form connections. You’ll then get catalogues and pricing information.
Honestly, one of the best feelings – when a product sample arrives from China at your doorstep. It’s starting to become real! I’ve had this experience multiple times now. Expect to pay upwards of $200 per sample (including freight) and really analyze the quality.
Production in full-swing
This is where you’ll have your legal documents in place with the factory, and their producing your product, with your logo, and your packaging for your target market. Expect to pay 30% deposit for a factory to start full production. This entire production process is likely to take weeks. Upon completion, you can have your product analyzed for quality through 3rd party assessment service providers such as V-Trust.
The ship sets sail
This is where you’ll have your product on the ship and on its way to Amazon’s warehouse(s) in the US. You can opt, especially if your product is lightweight, to send your product instead on the plane such as UPS. This will save a considerable amount of time and it’s much less complicated. Both Amazon courses and Amazon themselves have excellent training on this step.
Listing and optimization
Whilst your product is in transit, it’s an excellent idea to work on your listing. Get some great photos of your product, write excellent descriptions and bullet points. You really need to focus on maximizing this page, and it’s the thing that the customer will make a decision on. The photos need to be killer.
Your very first sale
The day has finally come! You know your product just went live a little earlier, and you check the App. Bang! Your first sale online, perhaps two or three. From nervous to excitement, to exhilaration. It’s a whirlwind of emotions. This is a fundamental step in the process, celebrating the journey. It wasn’t easy, but it’s these moments worth living for.
This is a great chance to give some of your product away to social media influencers. Over time, reviews will start to pour in. Some customers may message you directly. Managing your customer service, feedback and expectations is fundamental. It’s not something I recommend outsourcing, at least for a little while.
The trip to China
Now that you’re a live Amazon seller, a trip to China is highly recommended. Go right ahead and visit that factory that helped you through the process. They’ll praise you, especially as they rarely get visitors. The Canton Fair, as well as other fairs, are perfect for beginner and intermediate Amazon sellers.
The journey towards becoming an Amazon seller for me personally was a challenge, but one that I thoroughly enjoyed. Best of all, since I had already did an Amazon course, I was learning from people who had gone through every step, challenge, hurdle and frustration that comes with starting an eCommerce business, particularly on Amazon.
This is why I recommend Amazon courses. You’ll be learning from actual sellers. People who have been and still are in the trenches. Plus a community of like-minded people. Trust me, figuring out all of this on your own is a nightmare waiting to happen. I don’t say that lightly either.