Product bundling is a good strategy for Amazon FBA, especially for beginners. This allows you to take several off-the-shelf products to launch together.
There are some real advantages here. Most importantly, you can launch sooner and without too many issues.
I’m an advocate of making your first $1 as soon as you can. This helps you build up that confidence to launch more challenging products.
Product bundling on Amazon FBA is ideal for beginners
You can get started with less technical issues that arise from product development.
You’ll be sourcing several products and placing them in the same box. Customers are then receiving more value-for-money than if said products were purchased separately.
But how do you bundle?
Let’s examine how you can do exactly that.
Evaluate your competitors
The first step is to gauge what your competitors are doing.
Perhaps none or very few are bundling. Perhaps they’ve missed this opportunity, or perhaps there is a key reason why they are not bundling Amazon products together to generate sales.
Reach out to factories
The second step is to reach out to factories. You’ll find that most are willing to product bundle if you can explain your end-goal.
Consider that your packaging may have to be altered. This will add to your cost, but only slightly. Keep the chit-chat with factories in basic fashion and don’t use complex English.
Place your sample order
Our 3rd step is to place the sample order. You’ll have to coordinate with 2 or more factories. I like to nominate my ‘mother’ factory then have the other factories feeding to this mother factory.
You can actually ask the mother factory to make purchases on your behalf. They can likely get you better locals-only pricing. Perhaps they’ll make a small profit, but it’s a really a win-win for the both of you!
Making your first purchase order
This is when it gets real. When you’ve evaluated the sample and the products within it, and it’s time to place that first order.
Again, organize your mother factory. There is going to be some coordination that needs to happen here, for everything to run smoothly. You’ll be doing more work than the average Amazon seller, but you’re the only one with this product bundle!
Evaluate sales results
When you’re
Only from this, can you make an accurate decision whether you should place another order, or jump into another type of product bundle. If it hasn’t worked, then it’s not a wasted opportunity. It’s a learning experience! You would’ve learned plenty in that journey.
In closing
Product bundling is a great way to start selling on Amazon FBA. I get questions about this all the time, and I would say go for it if the numbers stack up.
Making that first sale is a fantastic feeling. It makes this business opportunity real. That moment when you realize that someone, half way across the world, just bought YOUR product. Product bundling, therefore, can set yourself apart from the competition.
