I’ve decided to compile a full list of Amazon FBA courses that are beginner-friendly, for those looking to start their journey in
This list will continue to expand, and I will do my best to compare each course as closely as possible. It’s a good idea to find 10 minutes of uninterrupted quiet time to read this one.
Why You Should Trust Me
I've bought numerous online courses and been to numerous conferences which have helped me immensely along the way, but doing so wasn't cheap. The trouble today, as it was back when I got started, is knowing who's really bringing solid value to the table.
Therefore, I do my best to outline what's offered within courses so you can make an informed decision. Just like you, I like to do my research before moving forward with a decision which could positively impact my life.
A list of 2020 Amazon FBA courses available
Some of these Amazon courses are priced highly, some not so high. All are
I’ve worked hard to compare content and value so you can make an informed decision. Having spent $40,000+ on my own personal development over the last 10 years, I can tell you that investing in my knowledge has been the best investment I’ve ever made.
There are many training courses out there but here’s one that I’ve found to be the most exhaustive, tested, & proven ‘A to Z’ Private Label Strategy:
A bit of background here: I sell on Amazon FBA and earn a
I have been selling for a while. I also sell on eBay. This blog is merely a collection of courses, software, tools and resources that have been of benefit in my journey.
Some links within this blog and this page are affiliate links, whilst others are not. I always disclose upfront. You are most welcome to skip past the referral links (and the tiny commission I’d get paid) and go direct to the course. This is okay. 🙂
Now the thing about most courses out there is that they are mostly expensive. The best value offer out there is this one and the one I’m most proud to recommend.
(But on the downside for me, I actually earn very little on. 😕)
For the rest of this post, there are no affiliate links. Simply links to further Amazon course reviews that I’ve written which are more comprehensive. What you choose to do is up to you.
Let’s be real here…
I tend to write things as they are. I don’t sugar coat. This really is a no BS zone. Thousands of people read my blog every month and appreciate that standpoint. In a world of social media fakeness, I am a dose of realism
Selling on Amazon is NOT easy. Yes – the hype is there with these courses. But it’s not easy. It’s not exactly hard either. It’s just that you have to be committed to learn and work, like any business really. It is
I’ve literally never heard of an overnight success story, and it took me almost 2 years to reach a full-time income on Amazon after I launched a product. Mind you, that was starting with minimum capital too. There’s your first dose of my realistic standpoint. This process takes time, and yes, some money too.
Let’s get into the list…
For comparisons, I’m going to use cars. Everyone knows cars. I will relate cars with my own thoughts and opinions on each course. Everyone’s entitled to their own opinion, and mine is from a viewpoint of an Amazon seller who makes his primary income on the platform.
Reliable Education. This is the best Amazon course on the market. It’s priced
You can read more here, with 400+ comments and counting: www.workwithjoshua.com/australias-1-fulfilment-amazon-education-experiences-reliable-education-adam-hudson/
Amazing Selling Machine. Actually, this is almost a Rolls Royce. The course is excellent. Jason Katzenback and Matt Clark are immensely knowledgeable teachers who I humbly respect, and I’ve just booked tickets to SellerCon in Vegas, their annual event with 3,000+ students.
The only let down is the higher price than Reliable Education, plus the events are only in the US. If you’re in the US, this course is better suited for you. Australians like me are knocked back a little by the high currency exchange rate, plus travel and accommodation costs. My last trip cost me $4,000 for 3.5 days. Once you’re established like me, then the cost becomes more irrelevant and justifiable. ✈️
You can read more about Amazing Selling Machine (ASM) here: www.workwithjoshua.com/amazing-selling-machine-10-asmx-2019-the-complete-review-by-an-experienced-amazon-fba-seller/
Larry Lubarsky and his Amazon Wholesale Academy course. This course is really good, and I mean mind-blowingly good. What I appreciate is that Larry gives away a lot of his wholesale content. You’ll find 80% of it on YouTube. That other 20% you’ll want to pay for given the immense value that he has provided. Unlike the Mercedes and Rolls Royce taking the two spots above, this course is only if you wish to source from wholesalers and sell on Amazon and run on slim margins (around 10% possibly 15% and sometimes break-even) but a faster speed to market. Imagine in 4 days from now being live on Amazon and making sales, that’s the power of wholesale.
When comparing wholesale courses side by side, this one is a Rolls Royce. That said, this review is covering all Amazon courses in the market, particularly for beginners. Most beginners don’t have the higher capital required to start with wholesale, and that’s okay. Use another strategy first and trade up to Larry’s course in the future. Currently the course is not open to the public.
You can read more about Larry’s excellent course here: www.workwithjoshua.com/a-full-review-of-larry-lubarskys-wholesale-academy-written-by-an-actual-amazon-seller/
Sophie Howard. If you’re in Australia, the UK or New Zealand, then you might have heard of Sophie Howard. Her course is great, and whilst it doesn’t have the higher numbers that other courses have, you’ll be enjoying a more intimate approach. Amazon courses seem to be a male dominated arena, and it’s refreshing to see a woman teaching others how to be successful on Amazon.
I personally think that you women out there are more likely to be successful Amazon sellers as you take the time to find the right product which is of high quality, where as men rush in looking at profit first. Wrong move my brothers. This course is certainly beginner friendly, and the workshops are likely to have questions answered by Sophie herself.
For a more in-depth look at Sophie’s course: www.workwithjoshua.com/a-review-of-sophie-howards-blue-sky-amazon-training-course-written-by-an-actual-amazon-fba-seller/
Kevin King has an excellent course called Freedom Ticket. It’s for those predominantly based in the US and Canada. He’s got 20+ years experiences in eCommerce, and like Adam, really does bring some great knowledge to the table. Among the Amazon seller community, Kevin has a really high reputation.
Unfortunately, it’s a little lonely for most people on the journey as Kevin doesn’t really have live events, but that’s made up for in the value-offering.
More information about Freedom Ticket here: www.workwithjoshua.com/freedom-ticket-review-amazon-course-by-kevin-king-20-years
And yet, another Audi
Myles Dunphy. This is another upcoming younger Australian to watch out for. He runs the Nomad Millionaire channel on YouTube where he shares some great content, yet his course is even better. Like myself, Myles is very much an upfront sort of guy. No hype, no sugar coating.
There is no live events within this course. It’s also hard to find people around your area. This is a course predominantly geared for the younger person that doesn’t want the sensationalism that Kevin David brings to the table. The pricing for this course, and the content within it certainly make up for the disadvantages.
Get more insights on Nomad Millionaire’s course: www.workwithjoshua.com/myles-dunphys-fba-freedom-accelerator-course-review-in-detail/
Brendan Elias. This course is really similar in many ways to Sophie’s as Audi and BMW share so many similarities, though he teaches a range of strategies that I’ll touch on with this review. With the A to Z Formula, you’ll learn private-label, you’ll learn wholesale, you’ll learn retail arbitrage. I believe you also learn Merch by Amazon.
The quality is good, and you’ll be able to find the right strategy for you. I just don’t feel that Brendan goes as deep within each strategy, unlike the Rolls and 2 Mercedes that I have mentioned above that are very specific. Good value however for a
Here’s a complete review about the A to Z Formula: www.workwithjoshua.com/a-to-z-formula-fully-reviewed-by-an-experienced-amazon-seller/
Marketplace Superheroes is the course representing the best-value to the UK marketplace. At the same time, most of their students are actually based in the US and Australia. They teach a unique low-competition strategy which really appeals to beginners.
The best part is the pricing that comes with a 7-day free trial. 😃
Here are my experiences with this course: https://www.workwithjoshua.com/marketplace-superheroes-review/
Jim Cockrum. Again, a range of strategies. I believe Jim sells each course separately, so you’ll only pay for what you use. You’ll even learn strategies towards selling on eBay and also landing offline clients for social media or a lead generation business. This diverse range is great, with Jim having a strong reputation in the community, but again isn’t as in-depth. Jim’s events are all in the middle of the US, so may be cost prohibitive if you’re outside of the USA.
Here’s my indepth review about Jim Cockrum: www.workwithjoshua.com/jim-cockrums-amazon-course-reviewed-with-no-affiliate-link/
Seth Kniep. Seth runs the Just One Dime YouTube channel and has a good course. He’s found success on Amazon through simply reinvesting profits, and I’m a huge proponent of this strategy. Don’t go spending your profits on rent or a nicer car. As I had numerous requests, I decided go evaluate this one for you guys.
Here’s my evaluation of Just One Dime: www.workwithjoshua.com/full-review-seth-knieps-just-one-dime-amazon-fba-program/
The Wholesale Formula. Eric Lambert and Dan Meadors have built quite a successful 8 figure wholesale business on Amazon and this course is a testament to their success. Unfortunately not a lot of their Amazon wholesale content is available online for free on YouTube and Instagram unlike Larry, which is why they’ve been downgraded to a Lexus. Yet the content is excellent, and if you’re in the US, you’ll love their live events. Students in other countries such as Australia might find the cost to be too high given the exchange rate and travelling costs to live events.
The only one missing….I am in the process of evaluating this course. Now after looking at Larry’s, this one needs to do a lot to impress me!
Alex Ryan and his Import / Export Coaching. Alex was previously an eBay seller and has recently pivoted towards Amazon. The contrary of sorts is the course name, he doesn’t really teach exporting much. He does share some good information on his YouTube and website (including media appearances) but doesn’t have much of a student volume.
More information here: www.workwithjoshua.com/alex-ryan-review-import-export-coaching-courses-australia/
Jack Parrotta and his Amazon Seller Excellence. Or Ecom Seller Excellence. The name keeps changing. Jack is friends with Alex. This course is sort of good, and it’s super cheap. It’s for the person under the age of 25 with a limited launch budget. There are only about 100 people in this community, and almost none of them are actual Amazon sellers yet.
More information here: www.workwithjoshua.com/rated-jack-parrottas-amazon-australia-seller-excellence-course/
Online Aussie Entrepreneurs by Neil Asher. This course is good, you’ll get the basics. I recommend that people take this course, make some money and then trade up to a more expensive course listed above. Or skip straight to the more expensive course. At $77 per month, this course is certainly the cheapest of the bunch and a real case of getting what you pay for.
If you search online for ‘Neil Asher scam’ you’ll find a few disappointed consumers. I believe the course is good and so is the person behind it. Plus – most people that are a match for Neil’s offering aren’t exactly driven and ambitious, instead preferring to play the blame-game with Neil as their scrape-goat. The content is actually quite good, and yes, it will get you live on Amazon. If money is super tight, take this course for a few months and then upgrade. Neil has one of the best-value offers around.
Here’s an in-depth review of Neil’s reasonably good Amazon course: www.workwithjoshua.com/aussie-online-entrepreneurs-by-neil-asher-an-existing-amazon-seller-takes-the-course/
The Proton that could be a Porsche
Kevin David. This guy is young, super young. He was an accountant, he recently started selling on Amazon and now he sells his courses on how to sell on Amazon. It goes by various dodgy names such as Ninja X and Zon FBA. He’s a marketer more than a course content provider. In fact, he’s recently been caught out with fake screenshots. This guy has some real potential, so I look forward to seeing him grow over the next 3 years. I’ve chosen not to look into his course, as I like Amazon teachers that have actual past business experience. This guy is about selling courses, as opposed to selling on Amazon and teaching others.
Requesting Amazon course reviews
Do you have a course not listed here? If so, I’d love to hear about it. Amazon courses in Australia, the US and Canada in particular. But more so, this list is really missing any UK courses. Sure, Sophie runs seminars in the UK, but she’s predominately in Australia. Reliable Education has a lot of UK students, but again is Australian.
My friends in the UK, please drop me a line if you need a course evaluated. I’ll dive in and compare it with the rest here, I’ll likely even expand the review with its own 1,000+ word blog post with photos. Again, I sell on Amazon. I’ve seen the best from the rest, I’ve been in this wealth creation space for 10 years. When I see BS, I’ll call it out for what it is. So if you’ve found a course you’re unsure about, then let me know.
What would I do as a beginner?
I would choose the most expensive course I could afford. Quite literally, don’t be afraid to spend up on knowledge if the value is there. After spending $40,000+ on courses and programs, I assure you there’s a common trend.
The most expensive courses are typically the
All of these courses represent value for money, in that you’ll get what you pay for. Also consider that the cost, in general, is extremely low, even for the most expensive courses when you look at the knowledge you’ll be getting compared to starting a traditional offline business such as a restaurant, workshop or office services, with no one to teach you the entire process.
The Gold Mine Analogy
I hope this review of the courses in the marketplace for prospective Amazon sellers in 2019 has shed some light into what is right for you. I really see Amazon as a goldmine, and right now it’s a
These courses today are those shovels, and it’s really up to you to use them to start digging. If you don’t dig, they’re worthless and it’s not the fault of the course or teacher. So consider how willing you are to take action before you pull out the credit card.
I sell on Amazon and make a
What qualities does the right goldmine digger have?
Firstly, they decide why they want to dig. They write down their long term financial goals, so their reasons for starting are clear cut.
Secondly, they find the right tool for the job. This blog post reviews the best tools available in the market.
Thirdly, they use GPS software to ensure their digging in the right place. This is sales data straight from Amazon such as Jungle Scout and Zonguru.
Fourth, they work within the gold mining community, not against. This is why I recommend buying shovels from a company with a strong community presence, those willing to lend a hand.
Fifth, they use inspection services such as V-Trust to look for hazards within the mine. In terms of your Amazon business, this helps maintain strict factory quality control for your product.
Sixth, they stay on the journey until successful. They know it won’t be easy or fast, but the hard work will be worth it.
Seventh, they help others once they’ve made it. The vast majority of successful Amazon sellers always want to lend a hand up. Ehem, including myself.
I do hope this overview has been of immense value for you, especially if you’re trying to compare 2 courses against each other.
Please drop your questions, comments and opinions into the box below. Alternatively, you may drop me an email via the contact form.