Doug DeMuro: Net Worth and YouTube Earnings (2024)

Things You Didn’t Know About Him

Published: November 3, 2022

Last updated: January 9, 2024

By Joshua Smith πŸ‡¦πŸ‡Ί

I Help Beginners Build Profitable Websites

Welcome to the ultimate analysis of Doug for 2024.

I’ve spent thousands of hours watching successful car enthusiasts on YouTube. He’s definitely one of the coolest and is relatable to so many of us! Cool yet quirky, he has amassed an impressive cult-like following.

The goal of these profiles is to show you the different ways people have built 6 and 7-figure businesses online, so you can see what it takes to find your own success, starting today.

Doug DeMuro Facts


πŸ’‘Full Name and Age

Doug DeMuro is 35 years old and he is only a month younger than me.

πŸ€‘ Net Worth

You’d surprised by how much the much-loved car guy from YouTube has made.

Right now in 2024, my best estimate is that Doug DeMuro has a net worth of $12,700,000 USD.

This is based on the valuation of his personal assets and business income, making himself a multi-millionaire by being a dorky car guy.

He runs his popular YouTube channel and now has a car auction site that Sam and Shaan from My First Million recently talked about.

🀩 Income Streams

YouTube ads, brand sponsorships, merchandise and revenue from CarsAndBids.

🌍 Location

Doug lives in California and travels often to film normal cars.

✌️Common Praise

He films of his car videos himself, he’s down to earth and he’s funny to watch too. He’s also

❌ Notable Complaints

He hasn’t upset anyone, apart from some car manufacturers. He also avoids car sponsorships.

πŸš€ The X-Factor

He’s one of the few car influencers that does genuine reviews and uses The Dougscore Chart that no one else has.

πŸ“ˆ Creator Trends

Dough has a loyal audience, although his subscriber growth isn’t as strong as it once was. Most people know about him already.

He was super popular on YouTube from 2013 to 2020.

πŸ•΅πŸ»β€β™‚οΈ Private Life

Doug married Joanna DeMuro in 2017 and they had their first child soon after.

πŸ‘¨πŸ»β€πŸ’» My Verdict

He’s still following a similar review format that has been working for him for years.

About Me

I’m Joshua Smith from Australia. I have been building profitable content sites since 2011.

Today, in addition to managing my own portfolio, I actively help others on their journey.

How much does Doug DeMuro make and how?

Doug DeMuro makes somewhere in the region of $30,000 and $70,000 per month on YouTube. At least, that’s what I estimate.

He makes this much through:

➜ The ads that play during his helpful car reviews (car brands pay a fortune for these)

➜ Sales from his popular merchandise that are bought by his most diehard fans

➜ Revenue generated from his new car auction marketplace

CarsAndBids.com is his two-sided marketplace where he’s using his audience to fuel its growth.

The valuation of this automotive website alone is $4,500,000 and Doug has a 100% stake in that business.

Creator Praise

Many of us love Doug and are loyal because:

➜ His reviews are so down to earth

➜ The reviews aren’t paid for by anyone

➜ He’s not afraid to highlight car faults

➜ As a person, he’s just so genuine

Most importantly – he’s still going strong after all these years.

Creator Red Flags

Doug has only created mild controversy regarding some Bluetooth speakers that he sold a few years ago. Some car manufacturers get upset with him because of his brutal honesty.

The X Factor

Doug is a one-of-a-kind car reviewer because:

➜ He has no filming team

➜ He still edits his own videos

➜ He looks like a normal dude

➜ He is the helpful guy next door

And he’s super passionate about cars.

My Verdict

I’ve learned a ton from watching his videos on Youtube, mainly from a business and content perspective.

My key takeaways include:

➜ Be willing to share your honest thoughts

➜ You don’t have to be perfect to get started

➜ Work hard over the long term for your success

➜ Don’t give up until you see real-world results

I really hope that Doug never stops his pursuit of being an incredibibly unique car content creator. He is often sought out by brands because of his cool and lovable style and his passion for the craft.

He encompasses fun, freedom and fulfillment, and could definitely retire tomorrow. Instead, he’s playing the long game, just as he’s always done.

And that’s what I’d recommend for you too. If you need a mentor to help you down your digital nomad dreams, then I’d love to help!

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I'm Joshua from Australia. πŸ‡¦πŸ‡Ί

I've been blogging for 12+ years here and have built up numerous sources of online income.

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