Fun Facts About The Founder of Divi
Published: May 9, 2023
Last updated: January 4, 2024
By Joshua Smith 🇦🇺
I Help Beginners Build Profitable Websites
Welcome to the ultimate analysis of Dani Austin for 2024. She’s one incredible business builder.
The goal of these profiles is to show you the different ways people have built 6 and 7-figure careers as creators. I hope to inspire you to create your own success online, starting today.
Dani Austin Facts
💡Full Name and Age
Dani Austin Ramirez (age 33)
She prefers to use Austin as her last name on socials.
🤑 Net Worth
We can all assume that influencers with 2 million plus followers are wealthy, and this is my best estimate…
As of 2024, Dani Austin has a net worth of $17,000,000 USD.
This is based on the value of her profitable online business that she built on Instagram (Divi), her luxury home that she shares with Jordan and their personal investments.
However, this is an on-paper valuation. She and Jordan would have to sell/exit their DTC eCommerce brand to actually have these physical dollars in their bank account or investment account.
🤩 Income Streams
eCommerce product sales and brand sponsorship deals, plus affiliate deals.
Dani lives in Texas
Passionate, persistent, relatable and hard working.
❌ Notable Complaints
She gets some backlash on Reddit.
However, she isn’t a sellout.
🚀 The X-Factor
Dani built a business around an industry where both her an others weren’t being served.
📈 Creator Trends
🕵🏻♂️ Private Life
Jordan and Dani married a few years ago. As a Christian family, they now have 2 young children to make things more challenging on their journey.
👨🏻💻 My Verdict
Dani built her business through Instagram which is remarkable. If she maintains this trajectory over the next 5 years, her net worth is likely to fall into the 9-figures.
I’m Joshua Smith from Australia. I have been building profitable content sites since 2011.
Today, in addition to managing my own portfolio, I actively help others on their journey.
How did Dani Austin get rich?
Dani Austin became wealthy through building her Divi eCommerce brand to serve those with hairloss issues. She had these problems herself and had to wear a wig in her past years, due to stress which caused her own hair to fall out.
How much does Dani Austin make and how?
It’s hard to say, but based on this Forbes article, I’m estimating that Dani Austin earns $800,000 per month with product sales. Margins within this niche are probably a conservative 10%.
The big wealth is in the valuation of the business. This can be compounded a lot more than real estate. They’ll probably sell to a roll-up company within this decade.
In addition, she does some brand sponsorship deals and affiliate links, even with mainstream retailers such as Target.
Both Dani and her husband has worked incredibly hard for their success. Dani has been transparent about her journey and isn’t afraid to share her challenges and imperfections along the way. She’s an incredible story-teller too.
Creator Red Flags
Despite her fame, Dani does get some controversy on Reddit, with her very own snarky Subreddit!
Plenty of jealous people over there. I find Dani to be the anti-influencer and she even runs her own podcast about this. She discusses her hate on this episode:
eCommerce is a tough business model, but Dani has carved out a lucrative niche which solves a real-world problem for millions of people. She’s doing remarkably well, but I think she’s still playing the long game and will continue building her business while being relatable.