Blogging can bring a lot of benefits to one’s lifestyle. Bloggers have more flexibility with their days and work in a creative field that can be a six-figure income quite quickly. The tradeoff is that it can be very challenging at times.
Newbie bloggers tend to fall for some of the biggest blogging mistakes. Mistakes that a seasoned blogging professional would cringe at. But for a new blogger, there is so much to learn to make your blog successful.
The key to a successful blog is consistent content that your reader’s will LOVE, not just like.
The overall goal for almost every blogger nowadays is to turn it into a career, not just a hobby. The easiest, fool-proof way of doing that is to avoid these blogging mistakes.
Learning all of the things NOT to do as a blogger can help you avoid them as well as spark fool-proof solutions to make your blogging career a whole lot easier.
1. Not Knowing Your Audience
The biggest blogging mistake another can make is to neglect or not identify their audience. Your audience is the demographic that you are creating the blog posts for them to consume. Demographics can make up an extensive area of factors, but you can condense it down to identities and locations.
For example, is your target audience men or women. What is their educational background? What is your target age group? These are questions that you need to be asking yourself to make perfect blog posts for your audience.
For example, my target audience are those looking to build an eCommerce or content-based business.
In my experience, there’s nothing worse than putting hours into a project, only for it to fail because you did not consider your audience’s enjoyment. So start the groundwork now and determine who your ideal target audience is.
If you are still having a hard time with this, think bigger picture. For instance, is your target audience moms, men interested in home improvement work, teens, college students, entrepreneurs, etc.
2. Having a Weak Blog Name
Your blog name is basically the name of your business. For that reason, you’ll want to choose your blog name wisely. Selecting a blog name is often the most overlooked part of creating a blog.
Admittedly, I got quite lucky choosing Work With Joshua long before I knew the importance of the right name.
My advice: try to choose a classic name that’s evergreen. Something that represents you and will never go out of style.
By developing an evergreen blog name, it will grow with you and your business. You do not want an awkward blog name similar to an email cutesy email you created in high school.
You want your blog name to reflect you as an adult, a blogger, and even better, a business owner. This measure can prevent any future inconvenience in the future, like changing your blog name or an embarrassing blog name created in a severe lapse of judgment.
3. Not Having a Niche or Having a Weak Niche
Every successful blogger has a niche. It can be several things: beauty, parenting, traveling, health & wellness, finances, self-improvement, literally anything. When choosing a niche for your blog, you want something relevant and exciting to other people and, most importantly yourself.
You can make a niche out of any hobby or interest of yours. It just needs to be fresh, original, and relevant to your audience and their lifestyle too.
Mine is the personal development space. I help beginners grow an eCommerce business through content.
Your niche will become the bread and butter of your blog. It will attract your audience, drive more traffic to your blog, and dictate the kind of blog posts you write. Since your niche is so important, do not make one of the most detrimental blogging mistakes, which is choosing a niche that is not profitable.
4. Neglecting SEO
SEO is vital for anybody running an online business nowadays, so running a blog is no different. Not including SEO or SEO strategies in your blogging website can be detrimental to your blogging career.
SEO stands for Search Engine Optimization, and it is essential in increasing your blog traffic. Growing your blog traffic is a marketing tactic that keeps your content searchable to newcomers and allows you to maintain traction with your returning audience.
Personally, I spend hours each week combining through keyword data to find the underserved niches.
SEO strategy branches out further to other notable marketing things that can improve your blog immensely, like keywords and SMO. Not to worry though, your first step to learning about SEO is the beginning and the most crucial step to keep your blog seen, relevant, and most importantly, profitable.
Now you might be wondering, how do I add SEO to my blog posts and blogging website? Well, the simple solution here to conduct marketing research for specific keywords and other relevant content to draw in new members to your audience as well as keep the attention of existing ones.
Once you have discovered these particular keywords within your niche and industry, use them on your blog posts and your blogging website. Taking the extra time to optimize your blog website will help you stand out against your competitors and keep your content relevant.
Adding SEO and digital marketing tactics to your blog is the epitome of working smart and not harder.
5. Long Paragraphs
Nobody wants to read a blog post that reads like a doctoral dissertation. Paragraphs and sentences that are too long will not keep your audience’s attention. You want to captivate your audience and keep their attention.
Keep your sentences and paragraphs in order not to bore them to death. This solution may seem challenging when you have a lot of fantastic content and stories to share. You are not dumbing down your content; you simply organize it clearly and concisely, so it won’t seem like a chore for your audience to read.
The easiest way to make your blog posts more visually appealing is to break them up. Keep your language straightforward, and try to make each paragraph no more than four sentences. Blog writing is quite different from academic English writing, so writing in this style may feel a little bit wrong at first, but it will be a breeze to read through.
6. Choosing Quantity Over Quality
Once you start your blog, it is easy to fall into the mindset of pushing content. The idea behind this is that the more content you produce, the more money you will make. Although this may be true, it will not last.
If you write too little, you will lose the interest of your audience. If you are writing too much, you lose your audience altogether. You want a perfect balance of how many blog posts you create.
Working as a blogger does not just make you a content-making machine because that is boring and tedious for your audience. They want to shift and read through your blog posts for entertainment leisurely. You never want your audience to feel like it is a job to read your work.
The simplest resolution here is to streamline the ideal amount of blog posts needed each week. This can look different depending on your audience, your niche, and your personal limits.
Writing tons of articles each month dampens the quality of the blog post you are writing, leaving your audience disinterested. Focus on making high-quality content over how often you post.
7. Not Having a Schedule
Blogging is an entrepreneurial job, meaning that you are the boss. Being a boss comes with a lot of challenges that we generally do not think of. The biggest hurdle for bloggers and online entrepreneurs alike is maintaining a regular schedule.
This means scheduling your content as you would with you were an employee. Working on a schedule keeps you on track, and it also lets your audience know when to expect any new content.
This can look different for everybody, but it requires personal knowledge of your blog website, niche, and audience’s lifestyle. It may not be productive to post daily blog posts if your audience is working moms that are always on the go. Posing blog posts weekly or biweekly will work way better.
8. Not Owning Your Domain Name
When creating your blogging website, it is highly encouraged that you own your domain name. Owning your domain name requires some investment, but it’s definitely worth it.
A blog domain name gives your blog a unique twist, meaning you can customize it. In the near future, you can make adjustments to enhance your blogging website and how it functions. Also, the only way to monetize your blog is to own your domain name.
So although it may be costly to start your blog, it will pay off literally in the long run. You will be able to make money through your blog.
9. Inconsistent Social Media Handles
Social media and having an online presence are crucial in today’s time. With the advancement of technology and the rise of social media, it is nearly impossible to be a successful online business without any socials.
As a blogger, you use social media to expand your platform. It can lead to others finding your blog and becoming new members of your audience. For this very reason, you want to be easy to find.
To simplify the process of having your audience find you through all social media, keep all of your handles the same. If you cannot make them all the same, make them very similar to your blog name.
Taking this extra step will make it easier to find you, and your blog audience can also add to your following on other social media platforms. They might enjoy your content and want to follow you on Instagram or Twitter to see more of your content.
10. Violating Copyright Rules
Another one of the biggest blogging mistakes that many newcomers fall for is not knowing the copyright rules well enough. Copyrighting rules are essential to making sure that you do not plagiarize anybody else’s work and claim it your own. According to www.copyright.gov, copyright laws protect original pieces, like movies, songs, and written works, such as poetry and novels.
Violating any copyright can be dire to your blog. You will then have to cover damages and lose profit from the original work. You may also be subject to paying their legal fees as well as your own, so read carefully and try not to break any copyright rules.
11. Inadequate Writing Skills
Before choosing to select blogging as a side hustle or a career option, you need to make sure that you have the skills to make good quality blog posts. Writing poor-quality blog posts can ruin your reputation as a blogger before it even starts.
The central concept of blogging is writing. You should obviously enjoy writing, but you also need to make sure that you are good at it too. If your writing skills need a little bit of work, not need to worry, there is a solution.
The remedy to avoiding this blogging mistake is to simply practice. As expressed before, blog writing is much different from writing as you would for an English class. You have more liberals, and you can be more creative.
Despite that, you may find it better to learn English writing mechanics to break the rules stylistically.
12. Underestimating the Importance of Headlines
When bloggers typically write, they stress over the body of their work, the overall content, and blog posts, but there’s something even more important than that, your headlines. Your headlines determine whether your target audience will click on your blog posts or keep on scrolling.
To draw your audience’s attention and keep it, you must master the art of creating engaging and captivating headlines. When your audience sees a headline that interests them, it encourages them to click and read your blog post.
Think of your headline as a first impression. You will want to impress and show your audience that what you have to say is worth investing their time and energy. There are tons of headline analyzers out there to help you practice writing headlines that will grab your audience’s attention and speak them without them even reading your blog post yet.
Finally – Keep persisting. I started my blog 10 years ago and it’s been massively life-changing. It can change yours too, if you’ll put in the time, effort and energy.