The Superwoman Behind Contrarian Thinking
Published: October 7, 2022
Last updated: January 10, 2024
By Joshua Smith 🇦🇺
I Help Beginners Build Profitable Websites
Welcome to the ultimate analysis of Codie Sanchez for 2024. She recently filled in for Sam Parr on the My First Million pod, as Sam just had his first child with his wife, Sara.
I’ve spent thousands of hours watching successful business educators on YouTube. I’m also one of Codie’s biggest fans (her content is GOLD!)
The goal of these profiles is to show you the different ways people have built 6 and 7-figure businesses online, so you can see what it takes to find your own success, starting today.
Codie Sanchez At A Glance
💡Full Name and Age
Codie Sanchez (age 35)
🤑 Net Worth
You’ll be surprised how wealthy she has become.
Right now in 2024, my best estimate is Codie Sanchez’s net worth stands at $17,200,000 US dollars.
This is based upon the combined value of her businesses, her home and car. She also owns a small real estate portfolio..
🤩 Income Streams
Codie Sanchez owns multiple businesses within her holding company, Unconventional Acquisitions which holds laundromats and many traditional service-based businesses.
Her partner in this business is Ryan and has no relationship to her outside of the business. Within the business, they offer courses and masterminds for those seeking to acquire service-based businesses.
Codie also owns a media company called Contrarian Thinking which combines her YouTube channel, TikTok and extensive email list. This helps her acquire additional deals along the way.
Her media company is more profitable, although her holding company is worth more and is venture-backed.
Codie Sanchez lives in the United States and travels often to find the best business deals.
She’s a content marketing machine, publishing a ton of helpful content on YouTube for young and aspiring business owners.
❌ Notable Complaints
Some of her deals and business ideas come across as a little too easy or cheesy.
🚀 The X-Factor
She’s a woman on a mission…and she’s still in her 30s! Codie is also highly relatable to both men and women which is a rarity in the business education space on YouTube.
📈 Creator Trends
Codie Sanchez has been climbing significantly on YouTube by publishing her case studies and building her email list – Contrarian Thinking.
🕵🏻♂️ Private Life
Codie Sanchez is married, though her husband is rarely featured on her channel. Sorry gentlemen!
Her husband, Daniel Sanchez, is in the navy and is currently outside the United States on deployment.
Yes – he still has a normal job and life, despite the fame of his wife.
👨🏻💻 My Verdict
I’ve watched a ton of her videos. She’s not only fun to watch, but provides a ton of education and inspiration too to help just about anyone get out there and start doing their own deals.
I’m Joshua Smith from Australia. I have been building profitable content sites since 2011.
Today, in addition to managing my own portfolio, I actively help others on their journey.
How much does Codie Sanchez make and how?
When checking her public stats, Codie Sanchez makes an estimated $170,000 per month on YouTube through:
➜ Owning serviced-based businesses via her holding company
➜ Revenue generated from YouTube ads (although this is minimal)
➜ Brand sponsorships such as Flippa.com – they pay quite well
➜ Selling courses and masterminds within the Unconventional Acquisitions community ($8,800/year per student)
➜ Recurring revenue from her Contrarian Thinking premium subscription ($1,500/year per student)
➜ Her real estate investments (mainly multi-family homes)
There are more than 27 businesses within her holding company and she focuses on boring businesses that produce predictable cashflow.
Codie doesn’t quite specify the exact names that her company holds (I’m guessing to avoid negative reviews from competitors) but they are typically serviced-based businesses. In addition to her laundromats, I believe she owns an RV park and an electrical business.
Codie’s audience really respects her for:
➜ Being open about how she makes money
➜ Creating content that’s super easy to follow
➜ Inspiring the next generation of business owners
➜ Spotting opportunities and trends for us to follow
And I personally enjoy her on-stage presentations. They’re epic!
Creator Red Flags
Despite their fame, Codie isn’t without some controversy. These include:
➜ Making it appear that business opportunities are plentiful
➜ Providing a few too many jump cuts in her videos
That said, she remains highly optimistic and cannot please everyone.
The X Factor
The unique qualities of Codie include:
➜ She never bitches or moans about her businesses
➜ She shows genuine opportunities to her audience
➜ Her videos are not just inspiring, but educational
➜ She hasn’t become a guru and started selling courses
She also avoids single-source-dependent business models such as Amazon FBA.
Ultimately, I’ve learned a ton from watching her videos on Youtube.
My key takeaways include:
➜ Always be looking for genuine opportunities
➜ Boring businesses are profitable businesses
➜ Get out from behind your computer screen
➜ Work diligently over the next 10+ years.
Most importantly, Codie has reminded us about how many mom-and-pop business owners are retiring and with no one to buy or take over their business, as their own children have little to no interest.
This provides an exceptional opportunity for the right operator to step in with modern-day marketing and growth plans. It still requires work, customer service and old-fashioned service, but these physical businesses are incredibly profitable when run properly.