Helium 10 Review: I Bought It! (Use This Coupon)

This is a full evaluation (with photos) inside Helium 10 and the Chrome extension for beginners on Amazon. You can also download my free helpful guide.

To avoid having to scroll through this entire review, you can use my Helium10 coupon code which is JoshuasDiscount50. This gives you 50% off the first month.

If you plan to stick around Amazon for the long term (and I recommend that you do), then using JoshuasDiscount10 gives you 10% off every consistent month.

I’ve been using this tool for some time now, so I felt a review would be worthwhile. In fact, I’ve used a range of tools in my 2 Amazon businesses over the last few years so this one comes with some decent experience.

Helium 10 evaluation

So I paid up for this extension. No free rides here! A discount code certainly helped, as the pricing is typically higher than just about anyone else out there.

Helium 10 receipt

I admit – I do love using JungleScout and Zonguru. They’re both have a clean UX and are beginner-friendly. Plus, they’re simply more affordable too when you’re getting started and are budget-conscious.

But I was ready to really give Helium10 a full ride for my own Amazon product research. After all, among Amazon seller communities, it does have a seriously good reputation, despite the higher price.

I wanted to see:

  • How easy it was for a beginner to use its functions
  • Just how far advanced it goes into critical metrics
  • Whether it’s really worth the $97 monthly price-tag
  • If I should flick the other two competitors all together

So I jumped on board. What you’ll see is my direct experiences. This remains a work in progress, with rolling updates like some of the content I create.

Opening up the software

Upon initially opening, this is what you’ll see.

Helium 10 video

It’s an introduction video from Manny explaining the features. A little overwhelming, since you haven’t yet used the software. It all feels a little foreign.

Then you’ll see this:

Helium 10 tools
Where’s wally? Can you spot all 3 software tool icons in the top right corner… 😉

For a beginner, it looks a bit daunting. So many tools! I’m used to seeing a much more cleaner interface. Even I’m a little confused.

But it’s time to put the big boy pants on and learn. That’s the only way to get through any journey. Plus – I get to be a beginner all over again. 😃

Helium 10 Tools

There is some really creative names for their tools.

Let’s look at some for beginners:

  1. Black Box which is the perfect Amazon product research qualifier
  2. Trendster for analyzing products and their seasonal sales variables

To start off, that’s all you really need. Keep it simple and just start learning these tools for now, until you become an active Amazon seller, or at least, have products on their way to Amazon’s fulfillment centers.

Now for established sellers like me, we have:

  1. Frankenstein which is their powerful Amazon keyword processor
  2. Scribbles which helps you easily optimize your Amazon listings
  3. Inventory Protector as a great FBA coupon abuse prevention tool
  4. Refund Genie which helps to locate your lost or damaged inventory
  5. Magnet2 which is ideal for nerds like me who love LSI keywords
  6. Index Checker for discovering the keywords which are being indexed
  7. Misspellinator which is the one tool that I’ve always loved in other packages
  8. Cerebro where you can enter ASINs to get thousands of keyword suggestions
  9. Keyword Tracker since keywords can change in their range quite often
  10. Alerts where you’ll know instantly when your listing gets hijacked

Which is slightly more than what’s on offer from Jungle Scout and ZonGuru. I mean – it has to be, when Helium10 is the most expensive of the 3.

Starting with the basics

Helium10 is advanced software for Amazon sellers. But it can be ideal for beginners who seek to become future 6, 7 or 8 figure sellers.

Given that my audience is 90% beginners, I’ll cater this review of Helium 10 for those people only. Advanced sellers generally sign up without reading any evaluation anyway, given the already established reputation that Helium 10 has in the marketplace and seller communities.

Where you’ll start is the Black Box section, to begin your journey in the world of Amazon product research.

Helium 10 inside software

In my case, I searched for yoga mats. You can also restrict your shipping size tiers plus a whole range of other search filters. Note that some product types do vary in size, and thus will bridge two different product size tiers.

Helium 10 Chrome Extension

Using the full suite is excellent itself. But now let’s use X-ray which is the Helium 10 Chrome extension directly on Amazon.

Helium 10 Amazon yoga mats

This is presented a little differently than Zonguru but still shows us some great metrics that we need for essential Amazon FBA seller insights.

It’s clear that yoga mats are NOT a good product for a beginner, given the low average price, freight charges and high competition. I didn’t need a piece of software to tell you that though. 😉

Then we can use the ASIN Grabber to showcase the averages of BSR, price and reviews.

ASIN Grabber Helium 10

This keeps things much more simplified. Experienced sellers like me would run off the simple numbers.

Now getting a little more technical, let’s look at some analytical history for a particularly SKU. I’ve chosen the teal colored Gaiam Yoga Mat over a 1 year period through Helium 10’s Trendster tool.

This is interesting. If I were selling yoga mats, I can see a consistent interest over time. But I can see that Gaiam interest progressively increases leading into the US summer months, then starts to really decrease. In fact, it’s almost a 400% increase.

It’s not just the sales but FBA inventory forecasting that can reduce your costs. Because you can make shorter orders, or bigger orders, depending on the time of year. A seriously good cash flow advantage, especially if you have multiple SKUs.

Upsides and Downsides

Now, I’ve only been using Helium 10 for a few days. So this remains a work in progress.

But from what I see:

  • Provides a heck of a lot of features which beats the other two competitors
  • Now includes Freedom Ticket for free, an excellent course I reviewed earlier
  • But it’s also a bit more complex for beginners to start with Helium 10’s UX
  • However, the training offered for this software is pretty well in-depth too
  • Best of all – Helium 10 provides a free trial which JungleScout doesn’t do

So far, I’m pretty happy. This software does get praised by the critics across FBA communities. I mean – if Kevin King is using it, then it gets my tick of approval.

Moving forward

I’ll continue to use these tools inside Helium 10 further, over the next several weeks, to update my evaluation. Many other bloggers do praise this software, though I’ll remain a little more reserved for now. It’s still early days for me, so I can still be a beginner at something. 😉

On the surface it appears that Helium 10 would be most suitable for professional sellers first and foremost, followed by beginners. That said, those starting the journey who aspire towards full-time income and beyond will also love this tool, given the advanced features that it has.

The price is reflective of the value that it brings to the table. Similar to a higher-priced Amazon course, you simply get a lot more on offer.

Not only that, but Helium 10 can be discounted using JoshuasDiscount50 providing 50% off the first month, or JoshuasDiscount10 providing 10% of each month consistently.

The free helpful guide will also be available here shortly. As I said team – this is a work in progress. 🙂

JungleScout vs ZonGuru: The Ultimate Amazon Software Comparison

By popular request, here is the full comparison between ZonGuru and JungleScout for Amazon FBA sellers. I’m Australian who uses both Chrome extensions regularly in my two eCommerce businesses for product research, tracking and keeping tabs on my performance.

If you’ve been on my blog before, then great! You can scroll down a little further where the evaluation starts.

If you’re new, then welcome! I’m Joshua. I’ve helped many people in Australia, New Zealand, the United Kingdom, Europe and in fact many parts of the world get started on their Amazon journey. All without the fluff and hype.

I started selling online several years ago and haven’t looked back since. Amazon is still the best way, in both my opinion and experience, to build wealth on the internet.

Today there’s a lot of returning visitors here. I provide plenty of resources and assistance to help people without email opt-in forms. I’m also an advocate of getting trained properly and provide a list of the best Amazon courses available globally.

Let’s jump into this evaluation. I promise this will be an epic post.

Upfront considerations

I know plenty of you are curious as to which Amazon software is the best. I’d recommend not rushing to scroll to the bottom, but instead reading this comparison of JungleScout and ZonGuru all the way through.

Remember I said this will be epic. You’ll get a sense of my rationality and experience selling on the platform.

Let’s establish a few things up front, just so we’re clear:

  • Both software packages are excellent and used by thousands
  • Each is beginner-friendly but also designed for the experienced seller
  • Neither is easy to build or maintain and requires capital and teams
  • Your data is highly secure with each so your product research is safe
  • I am a user of each software package. Each has its pros and cons
  • You’ll really need to choose one for accurate product research
  • I am also an affiliate of each software platform and both pay me the same
  • …and if you don’t want to use my affiliate links, then it’s totally OK

Whilst I like the occasional affiliate commission, this isn’t my motivation. Many people still choose to support me and my over-delivery here.

Exclusive discounts will be available for both JungleScout and ZonGuru. I’ve negotiated with both companies on your behalf.

Yes, an affiliate link for each will be given at the very end of this post and it’s very evident. I love transparency and I hope you’ll appreciate it too.

I’d consider myself pretty experienced with product research. I’ve also chosen to reach out to both companies for insights to help create a more conclusive evaluation.

Naturally, both claimed “Joshua…mate…we’re the best!!!” ???? Sure, I’ve taken their comments on board. Yet, my own experiences, knowledge, and alliances with dozens of Amazon sellers have been most influential in this evaluation.

With that out of the way, let’s jump into the meat and potatoes.

Similarities in software

It’s one of the most common questions I get: “Is JungleScout better than ZonGuru?” or simply put “Aren’t they just the same thing?”. You guys have asked and I’ve delivered.

The truth is, yes, both are extremely similar in what they offer.

Let’s examine firstly their close similarities:

  • Both are cloud-based SaaS solutions for new and existing Amazon sellers
  • Each is fundamental to product research especially for beginners
  • Each is backed by an experienced team of developers and support staff
  • Pricing is almost always on-par with ZonGuru and JungleScout
  • Each will require Google Chrome installed to be used properly
  • Data from each is driven from Amazon’s own API data sources
  • Both are registered and approved for use by Amazon themselves

As you can see, quite a bit in common. Hence the confusion towards those learning how to sell on Amazon and unsure of which product research software to pick.

The next paragraph is more divisional.

Differences in software

This is probably the section that most of you have instantly scrolled towards. In a world of instant gratification….we…just…can’t….wait! Am I right?

I’ll examine the differences between ZonGuru and JungleScout now. I feel it’s best to expand on this one more than the previous section. Much more in fact.

User volume

JungleScout simply has 10x more users than ZonGuru. In fact, probably more than that. They’re also responsible for 200,000+ product launches.

Now, this assumes that every single user launches one product, which simply isn’t the case. In fact, many people don’t become successful Amazon sellers, because they choose, for one reason or the other, to never make it to the start line.

A primary reason that JungleScout has so many users is that they’re 4 years ahead. They have greater marketplace penetration as they were one of the first with research software, long before Amazon became more saturated with prospective sellers. So this doesn’t imply that they’re conclusively better, they just have 7+ years experience with the leadership of Greg Mercer.

Verdict: JungleScout have way waaay more users on their platform

Team size

JungleScout wins again. They have a significantly larger development and support team. Neither operation runs as a one-man band. Sure, we see Greg Mercer of JungleScout and Jon Tilley of ZonGuru catching the spotlight, we rarely see who’s really in the background doing the hard yards.

JS has a very talented team of developers and data scientists that work full time and continue to keep up with Amazon’s changes. Their team are professionals in the fields of data analytics, engineering and machine learning, all working together to provide users with the most precise and reliable estimates.

ZonGuru is currently continuing to build their team. They’re looking to get close or even overtake the performance, accuracy and reputation of JungleScout. Similar to Microsoft being the dominating platform, whilst Apple came up from behind to take a significant amount of marketshare.

Verdict: JungleScout have a bigger team

Accuracy in data

This is the part that I cannot provide the most conclusive information on. Each will claim that they’re the most accurate. But how do we know for sure?

We don’t. No one does.

Each is very good in what they offer, with data coming primarily from Amazon’s own API, plus machine learning and their own users. Each updates data very regularly and daily in most instances. Neither is perfect and there will always be variances.

I don’t believe there’s a single person on the planet that can fully understand Amazon’s own algorithm and how it works. It’s simply too large and complex, with so many moving parts and regular changes.

I’ll simply have to conclude that both are on-par with accuracy and I’ll have to assume it’s a reasonably high accuracy at that. After all, neither would continue to be in business if they’re data wasn’t accurate for users.

Verdict: Both have very good data, but JungleScout is likely better

User support

Both provide world-class user support. Each will help students through using the software with training videos, blog updates and are featured at conferences in the United States, Australia, Hong Kong and the United Kingdom.

JungleScout is the only service offering 24/7 support every single day of the year. Not that I’m an advocate of product research on Christmas Day, but it’s nice to know that there’s someone available.

ZonGuru offers almost instant user support, though doesn’t work a 24 hour rotating roster. A disadvantage here.

Support isn’t something that I’ve ever used, nor something that I think anyone has used. Whilst it’s a USP of JungleScout, it’s also something that I’m not placing a high importance on. Not many people reach out for support with each platforms.

Verdict: JungleScout wins on user support.

Marketplace support

JungleScout has availability for international marketplaces but does NOT support Australia. This is a real advantage of ZonGuru which does support Amazon Australia.

By this, I am refering to the Chrome Extension, which is the most used tools of both software packages.

Both service all other countries fairly from my research. Everyone should start in the US marketplace where both these software platforms really shine.

Verdict: ZonGuru wins on marketplace support.

Software features

Right – who’s got the best features? And who’s got the most amount of features?

The answer is ZonGuru for both. They’re essentially pairing 12 tools in 1. If you want some of the tools that ZonGuru has, but you’re using JungleScout, then you’ll have to buy additional software.

Other brands include Splitly, Fetcher and Forecastly. Who owns these software packages? JungleScout actually does. So you’ll be paying extra for features that ZonGuru already has included.

JungleScout doesn’t provide email marketing tools. You also won’t get crucial customer feedback alerts or notified when your product has been hi-jacked.

One feature uniquely found in JungleScout is the Supplier Database. This really is a first-of-its-kind and has received a lot of positive feedback among Amazon seller communities that I’m apart of.

This is a new feature and isn’t 100% accurate. But you can find suppliers, their shipment volume and frequency. Personally, I choose to find suppliers in person at the Canton Fair, through my own networks or Alibaba.

No doubt ZonGuru will add this feature in some way into their platform at some point. Yet, there’s simply more features in ZonGuru for the beginner seller.

Verdict: ZonGuru wins on features

Pricing

Previously ZonGuru was more expensive. This has now changed and ZonGuru can be cheaper than JungleScout.

Whilst I say they are pretty much on par for pricing, JungleScout when taken on the annual plan (as opposed to monthly) is $4 more expensive, equating to $48 USD per year more. Then you’ll pay for the much-needed Chrome Extension on top of this, making it $168 USD annual more expensive than ZonGuru.

Both are on-par otherwise for the monthly cost, at least at the beginner level. Especially if you just want some basic softwware.

If you’re looking just for the extension, it’s $39/month alone or $19/month if you don’t have an Amazon account yet. ZonGuru includes theirs for free.

Also, JungleScout uses a scaled pricing model. The more you earn, the more you’ll pay to use their software. It goes up quite significantly! They cap out at $399 per month (wow….) whilst ZonGuru’s top plan is $199 per month.

Verdict: ZonGuru wins on pricing.

Using JungleScout

This is designed for the beginner who’s new and needs some help. The user experience is very simplified, and as you can see, quite straight forward too.

The Chrome Extension for JungleScout is what most beginner sellers look towards. Rightly so, as it provides the best overview of data in the early stages, allowing you to sideline products or bookmark those that you feel have potential.

Using ZonGuru

Another platform that’s designed well for the beginner with a great user experience. Adam Hudson provides some excellent training modules for ZonGuru within his Reliable Education course.

ZonGuru Dashboard

Once again, the Chrome Extension is the first point-of-call for beginners. It’s something that I’ll advocate that you install instantly before learning how to use this software to track products.

Conclusive usability

Both are clearly easier to use. JungleScout does provide more training. Remembering that this software has been available for almost a decade now, so they’ve had time to refine everything.

ZonGuru is catching up, but already offers an excellent solution.

Both are focusing on a simplified user experience. The age bracket for both is those aged 30 to 50. Given that most haven’t grown up with technology at their fingertips, each platform does their best to make things easier to evaluate, especially for the vision impaired.

For beginners, simply start with the Chrome plugins before moving into full product tracking and profit calculations. Each becomes easier over time to use.

Both are on-par for their ease of use. I simply couldn’t rate one higher than the other. ZonGuru is newer, but they launched with aethisics in mind.

Final Amazon software verdict

The final piece of the chapter. Which is better – ZonGuru or JungleScout? Here’s the definite answer:

JungleScout is slightly better than ZonGuru. Yes, as much as I love Reliable Education as a well-known student in their Amazon community, there could only be one true winner in this software comparison. ZonGuru is striving and investing heavily to overtake JungleScout (which is actually more expensive) and I look forward to seeing their ongoing development.

When I say slightly, I do mean slightly. I evaluated 7 key factors above.

These were:

  • User volume: JungleScout won
  • Team size: JungleScout won
  • Data accuracy: JungleScout won (Sort of, it’s hard to know 100%)
  • User support: JungleScout won
  • Marketplace support: ZonGuru won
  • Software features: ZonGuru won
  • User pricing: ZonGuru won

JungleScout came out slightly ahead, despite being more expensive. There are more features in ZonGuru and the Chrome extension is included for free.

Now, none of these factors can conclusively claim that one software is better than the other. For example, more users does not mean it’s better software. Volume of features doesn’t mean it’s a better choice. And cheaper pricing doesn’t mean it’s the one to pick (in fact, often the opposite is true…)

User support is also rarely utilized by customers of each each platform. And whilst JungleScout doesn’t support Amazon Australia, most people (including myself) only sell on the US Marketplace.

In just a few years, ZonGuru has gone from this little part-time startup to a massive database of users and $500,000,000+ million in sales (USD) from their user pool. Impressive!

The bulk of these are Reliable Education students. Yet some outsiders do choose this software, including hundreds of existing 6, 7 and even 8 figure sellers now choosing to migrate over to ZonGuru from JungleScout. You’ll still find fanboys in each that will never change.

If you’re already with ZonGuru, there’s little value in transitioning over to JungleScout. Vice-versa, there’s little value in going the other way unless you want to follow along with Adam and Jon’s training in the RE course.

One last point: ZonGuru has a free trial whilst JungleScout gives nothing. I found that quite interesting.

Breaking down that verdict

JungleScout’s success can be attributed in part to their longevity (7+ years in operation) plus Greg’s affiliations with many other big dogs and audiences. Their service started right before the goldrush on Amazon. So they’ve caught the wave and have been able to invest in staff, trademarks, servers plus more to protect their moat. Good move!

If you’re a student in RE like myself, then ZonGuru is still a better choice. Why? In addition to being cheaper in some instances, it’s easier to work through the video modules and also do product research with other students in your Mastermind. Plus, there are exclusive features just for RE students that the public doesn’t have access to.

Even if you’re not a Reliable Education student yet, it’s still excellent software. Certainly, as I’ve defined, JungleScout is currently better though not for those in Australia. Yet ZonGuru is on a mission to be better in just about every aspect. *Watch this space*

Conclusively, both offer an excellent product. Pricing is just about on-par with both. Beginners and experience sellers will find both easy to use. ZonGuru has more features whilst JungleScout has more users and (presumably…) more accurate data.

My exclusive offer

Ready to get started? I hope so. You’ll need some sort of software. Consider it a map or GPS to get you to your destination. Everyone needs to know where they’re going and Amazon software providers that reassurance.

I always pitch. 😜 Now, you knew that already, as I was transparent with my affiliate connection from the beginning. Just quickly though…

The exclusive offers for my audience are as follows:

  • ZonGuru is offering a 7 day trial for the public, or 14 day trial for those who use my ZonGuru affiliate link. Plus, you’ll also get a 15% discount for the first 3 months.
  • JungleScout has no free trial though has a 14-day money-back guarantee. You can use my JungleScout affiliate link.

Note: I get the same amount from either. Commissions and offers do not sway my decision, especially in this comparison of JungleScout vs ZonGuru.

ZonGuru, as a late starter, has some catching up to do, but it is still an excellent choice. It used to be more expensive but is now on-par with monthly pricing. As I’ve outlined, in same cases it’s actually cheaper.

Reliable Education students will still find ZonGuru to be a better choice for the reasons I outlined above. It’s very good software to get you live and selling on Amazon. Yet, there are a few students who still choose JungleScout. I choose both.

ZonGuru and its chase on JungleScout

I think there’s many lessons to learn from ZonGuru’s success. As I mentioned, in just a few years, they’ve gone from a part-time startup to a world-class piece of software for Amazon sellers. Their recent valuation was in the low 8 figure range.

They have got the potential to get close and even overtake the success of JungleScout. Of course, they’re playing the long game. This success won’t happen over night. There’s a slight sense of luck (though primarily hard work) with JungleScout, based on their timing into the market.

So what can we learn?

  • Always strive to add more features than your competitors
  • Don’t play the price game. It’s too competitive down there
  • Build a team of superstars to help scale your online empire
  • You’ll need money to invest. Plus working capital to compound
  • ZonGuru required millions, but Amazon businesses are easier
  • Consider the subscription model with customer retainability
  • Reinvest every single dollar you make in your Amazon business
  • Invest in yourself with knowledge and the right tools for success

Plenty of learnings which are relatable to selling on Amazon. I personally learned a few things from seeing the success of each SaaS company.

As mentioned, I do look forward seeing ZonGuru’s chase up the mountain. JungleScout can see them coming up. In fact, they’re not too far behind. In such a short period of time, have scaled with thousands of users globally.

Final considerations

Software for researching on Amazon is excellent and well worth the investment. Compared to your high capital outlay for inventory, it’s still very affordable. It will be one of your least expenses in your business with the largest return on investment, helping you pick winners and eliminate those with super tight profit margins.

That said, they aren’t perfect. No software is 100% perfect. Use these as guides, but not to be relied upon fully. Your gut feeling is your #1 key to success, especially when working with suppliers.

I no longer think “What products I can sell on Amazon?” but instead “What brands I can build using Amazon?”. This is a distinct difference and only one that most people learn after a few years of selling online. It leads to the biggest breakthroughs.

Consider when researching, to look for products which have the best scope to build out to a range of products. I’m more of an advocate of this, than aiming for a full-time income with one product, despite having that actually attaining that result. You’ll spread risk much easier with a range of products.

Tools are only as good as the person who uses it. Consider the training that goes along with such software to help you build knowledge in your gold-mining efforts.

You won’t find a winner in the first 5 minutes. It takes a lot of work and effort to find the best winners. Yet, no perfect product exists on Amazon.

Truth is, most products are actually profitable. Otherwise, why would they be sold online? No seller on Amazon is a charity.

Eventually, you’ll have to pull the trigger and move forward. Amazon software such as ZonGuru and JungleScout are two tools that I highly recommend.

For now, at least, ZonGuru has more features and is cheaper, yet JungleScout takes the overall crown based on data and other attributes.

And yet, among Amazon seller communities, there’s a better tool. It’s Helium10 which is respected as the #1 value for money tool for Amazon sellers, despite the higher price.

An evaluation of Amachete – Amazon seller perspectives

Today I’ll be evaluating Amachete in this review which is a Chrome extension for Amazon sellers. This software is one that I’ve been excited to try out.

This blog of mine is geared towards existing and new Amazon sellers from around the world. I’ve helped many both get started and stay committed to the journey. If you’re new to selling on Amazon, be sure to check out some of the resources available right now.

Amachete Review

This software was built as a chrome extension to help new and existing Amazon sellers. It allows you to quickly analyze your competitors plus stop hijackers. Most other seller software providers do also stop hijackers as it’s a simple connection to Amazon’s API.

I do like that Amachete has been featured in several places such as FBA Allstars, eCommDo, Private Label Journey and Seller Sessions. There’s also a sense of exclusivity, in that not many people have access to this.

Unfortunately, Amachete’s pricing is unknown. They uniquely use a limited-time offer like some Amazon courses out there, in order to give some of their existing users an advantage. I’m not so sure that there are exclusively unique features within this software package, but hopefully there is!

They do provide a free 14 day trial with Amachete, so it won’t cost you anything to at least get started. That said, you’ll have to jump on the waitlist for now.

Since the doors were closed when attempting to create this Amachete review, I was unable to provide the deeper research and user experiences that I typically do. Based on my Amazon selling experience and use of numerous software tools, I look forward to roadtesting this software for product research in the near future.

In summary

For now I’ve had to park this Amachete evaluate, as there wasn’t enough conclusive data and I was unable to jump in. This company also has minimal social media interaction, not many reviews or testimonials, plus their blog isn’t updated regularly. I could fix that though… ????

This software does allow you to analyze competitors and estimate profits. It’s typical of other providers such as JungleScout and Zonguru. I look forward to seeing more features added to this cloud-based software solution for Amazon sellers.

I also don’t think there’s too many Australians using this platform, in lieu of other solutions in the marketplace. Worldwide marketplace coverage is unknown based on the information from their website.

Sellics Review: Should you pay for the subscription?

Looking for more information on Sellics before taking the next steps? As an Amazon seller myself, I’m always evaluating options in the marketplace.

This review of Sellics will give you the insights you’re looking for. I may have a coupon code, plus I’ll compare it to Helium 10.

Naturally I can’t show you my own Dashboard, as that would reveal my own products. But let’s just say I was impressed through my evaluation and I’ll be using this Amazon tracking tool for the long term.

Sellics Evaluation

Sellics is one of the best software packages that I’ve come across. Their software is designed to help you succeed on Amazon.

This is through:

  • Helping you find keywords to increase organic reach in SERPs
  • Scale and automate your PPC campaigns and marketing ROI
  • Allows you to track profits more accurately than Seller Central

As you can see, Sellics isn’t really for beginners. I get a lot of new/prospective Amazon sellers on my blog. If you’re considering this software, then I would recommend JungleScout or Zonguru instead to get started on the journey. This isn’t product discovery software.

Sellics Review Sellers Vendors

It’s the larger and more established sellers that come to Sellics. Think private label sellers like me, those who buy from wholesalers, plus those agencies who manage existing brands.

They help 3 different types of people:

  1. Amazon FBA sellers like me. Both private label and wholesale
  2. Those businesses that choose to sell via Amazon Vendor Central
  3. Agencies that represent vendors and sellers. Agencies love Sellics!

Sellics supports most international markets. Disappointingly, Australia isn’t yet supported at the time of this review. I don’t believe this to be a Sellics fault, but perhaps an Amazon API work in progress.

When compared to Helium 10, Sellics is a better system for marketplace evaluation for the established seller. Helium 10 is greater for beginner research into products. It’s sort of hard to compare to the two, as both have excellent offerings. Consider taking the trials so you can personally compare Sellics to Helium 10.

Upsides and Downsides

Whilst it’s clear that I believe this is an excellent choice initially, let’s evaluate the actual upsides and downsides for Amazon sellers.

Starting with the negatives first:

  • At $67 per month, the pricing for Sellics is on the high end of town
  • There’s only a 14-day trial available to test drive this software
  • PayPal isn’t accepted as a payment method unlike most others
  • You can only connect one Seller Central account per membership
  • No support yet for Amazon Australia with Sellics ???? (API related)

These are really minimal. I do believe in getting what you pay for, and the pricing for Sellics is very reasonable considering the immense amount of features available. I simply wouldn’t make any decision based on pricing alone.

On the plus side:

  • They provide free Amazon training via the AMZ Academy
  • There are many positive Sellics reviews by real FBA sellers
  • Some of the world’s largest companies are using Sellics
  • Instead of a one-size-fits-all, it’s 3 separate versions for sellers
  • Weekly webinars are run for Amazon sellers to help in SEO/PPC
  • Extremely high customer satisfaction and 1.6 average PPC ROI
  • Michael Quinn, an awesome speaker from SellerCon uses them
  • Super strong privacy and security so your Amazon brand is safe
  • World-class support as they have an extensive team on hand
  • Sellics speaks at Global Sources Summit which is highly reputable

This is pretty significant. These guys are out to be the best, not the cheapest. If you’re looking for excellent features, as any prospective 7 figure Amazon seller would, then Sellics would be the go. It’s got the tick of approval from me.

In Summary

I genuinely feel that this software has come to the market with a very strong offering. They’re apart of the Amazon Marketplace Developer Council and now have thousands of FBA sellers and agencies on board.

Verdict: Yes, you should pay for the subscription, especially if you’re happy after taking the 14 day trial. Many have taken the trial and have jumped into using Sellics full time.

Remember that this is a solution for the 6, 7 and 8 figure seller. If you’re just starting on Amazon, this isn’t for you (yet) and a wiser option would be a course I recommend, or simply software such as JungleScout.

At this stage, I don’t have a coupon or discount code for Sellics. I hope the team does reach out to me so I can offer it to my audience (20,000 visitors monthly) right here.

Should you have any questions particularly regarding Sellics, then let me know in the comments below. I’m always happy to help here on the blog.