How to Get Negative Feedback Removed on eBay Australia

In this guide, I’ll be showing how those in Australia who sell on eBay can get negative buyer feedback removed from their accounts.

As some of you know, I’ve also sold on eBay AFTER starting my Amazon journey. I found eBay easier in some parts (sourcing products) but harder in others (the daily Post Office run, for example) when compared to Amazon FBA.

One of the most frustrating things to deal with as an eCommerce seller is negative customer feedback. Luckily, on Amazon FBA I’m running at 4.9 stars (Some dude gave me 4 stars but said I was excellent? πŸ€”) and eBay I’ve maintained a 5 star rating, though with 4 neutral feedback ratings in the past.

But some of my fellow eBay sellers haven’t, but they’ve been able to get bad customer reviews deleted from their account. Let’s find out how.

Start with the customer

It’s always best (and the most typical way) to reduce or remove negative feedback through buyer resolution. There is no need to contact eBay initially.

You’ve pretty well got 30 days to have feedback revised regarding the transaction, so try not to let this sit for too long.

There is a Request Feedback Revision page on eBay. I haven’t been able to link it, as it as the URL changes often, but drop this one into Google and you’ll see it come up. Take note that it’s the eBay Australia page and not the eBay USA page.

Straight up, you should apologize for any inconveniences, even if it’s not your fault. Let the buyer have some say in what you can do to fix the situation. Often a refund or product replacement is all it takes to take a frustrating customer to a raving fan.

You are at the mercy of the customer, but often times this direct communication and response does fix most issues.

Intervention from eBay Australia

In the past, eBay was known for its terrible seller support channels. After attending eBay Open in Vegas last year, it seems that this has very well changed. The new leadership team wants to look after the sellers nowadays.

Or, at least, it has become better over time. The times I’ve reached out to seller support (just twice) has been reasonably good, though is outsourced to the Philippines.

Luckily, unlike the 30 days that a customer has to manually change their feedback, sellers have 90 days to apply to eBay for revisions. But you will need to make a solid case as to why you think the feedback needs to be removed.

How to remove bad seller feedback from eBay Australia

eBay generally removes feedback when:

  1. The feedback was clearly written regarding the wrong items. I.e. you’re selling first-aid equipment and the review mentions desk fans which you’ve never sold before.
  2. The buyer has been banned by eBay for violations. Some buyers actually buy lots of items then leave negative feedback in the hope of automatically getting refunds or extra items sent. Do too many of these and they’ll soon be caught by the system.
  3. eBay Australia has a system error causing negative seller feedback to appear on your metrics, when you know it for sure doesn’t match reality.
  4. The buyer is leaving a comment in obvious violation of eBay Australia’s own store policies. Yes, even buyers have to agree to policies too! Racist remarks, threats or similar words will see a buyer sent straight off eBay.

If you have a store membership, then it generally takes just a few minutes on the phone to speak to a real human.

How to get more positive feedback

One of the ways to counter negative feedback and lowered account trust is to gain more positive feedback when selling on eBay. It’s not exactly hard, and I find that 25% of my buyers leave positive feedback, whilst less than 1% of my Amazon customers do the same.

You can improve your feedback score quite easily:

  1. Ensure your products match the description and photos. If importing from China, ensure you have a 3rd party inspection service check for quality first. I love the team at V-Trust.
  2. Inbox your buyers as the item leaves your premises. I don’t do this personally, but I know a lot of big sellers do with a tracking number sent straight to the inbox. This reduces a lot of friction.
  3. Automatically leave buyer feedback. When you take out an eBay Australia premium store subscription, there is an option where you can leave positive feedback immediately for a buyer, within seconds of purchase. Even if the buyer is a terrible one, you can’t actually leave negative feedback for buyers, though you can for sellers.
  4. Fix problems proactively. I mean, it goes without saying really, but if you have a quality control problem with the stock you’re selling, then fix it immediately. Sent a refund (without exchange necessary) if you need to. I’ve done this many times actually.

Many customers will trust a store which has a predominant amount of positive feedback. But some won’t even look at your feedback score at all, only the fact that you’ve sold on eBay consistently and your product range offering. Many people just need the product that you’re selling.

Negative feedback removal in summary

I know it can be a frustrating process to have a negative comment removed from your eBay storefront. As Australians, we do look at reputation first and foremost. Being proactive in your approach, with apologies and offers for refunds or replacements is the first step you can take.

But remember, this is just one element of a successful eBay Australia store. Dealing with negative feedback is a learning experience. It will soon becomes a thing of the past, as your processes and procedures improve over time.

Why Are You Building an Amazon Business?

I believe it’s critically important to understand why you are building an Amazon business, or considering one in the 1st place.

Since it’s all too easy to believe the hype and sensationalism from these ‘gurus’ and their courses. What’s going to make you stick around for the long haul is your belief that it’s possible.

That starts with your reason: Why are you getting started in this business model.

Start with why

This phrase was popularized by Simon Sinek, though catered for those in corporate and leadership roles. Fantastic book if you haven’t read it.

In this case, I’m referring to starting with why. I’m involved with numerous Amazon selling communities with a contrast of people.

Why Are You Building an Amazon Business

A couple of groups have fantastic people who have a high caliber. Their introductions will share concepts such as providing for their children, becoming free and traveling the world, giving to charities and leaving the boss behind.

Sometimes it’s a little ‘loose’ on the exact dream, but these people have a reasonably clear idea of why they’re starting the Amazon journey. Props to them!

Then you’ve got another group with no idea. It’s a real case of “Let’s make lots of money $$$ because that guru told us that we’ll be rich in 3 months!”

Yeah. Rightio. That won’t happen from that mindset.

Whilst we all need to make money, it shouldn’t be the priority. Especially as Amazon businesses typically take years to spin off with excess cashflow to pay the rent and bills. I personally keep pouring money in each month.

Write down your goals

You really need to get more clear on why you’re doing this:

  • Are you just jumping on the Amazon bangwagon for fear of missing out?
  • Is becoming an Amazon seller and dealing with 200 things your idea of fun?
  • Do you have the technical know-how to really get through the hoops?
  • Where do you see yourself in the next 3, 5 and 10 years time?

Because Amazon is a longterm beast. It’s a goldmine, but only for those who can dig strategically and for the longest period of time. I’m only 4 years into a 10 year journey. I’m still waiting for my million-dollar payday. πŸ˜‡

There are going to be challenges along the way. Many challenges. From suppliers causing you havoc, to customers returning perfectly good products, to Amazon support frustrating you.

Let’s not forget even finding a product in the first place. That can be a confusing nightmare. Then samples, freight, inspections, logistics, photography, legals and accounting.

I laugh at those who try to figure out this by themselves. This journey is a lonely one, so it’s best to enrol into a course.

There are many who enrol into courses but don’t take the moment to think “Is this really right for me?” and even if it is, you should still write down your reasonings.

Mine are clearly defined. Not only on paper, but also upstairs. It’s what drives me on the bad days, and trust me, I have bad days on Amazon.

Build a rock-solid Amazon business

Building an Amazon business does start with you. Be clear and concise as to why you got into this business model in the first place, and no, it shouldn’t just be the money.

I’m an advocate of aiming for 7-figure success. So many people just want to do the bare minimum. These people will get bare minimum results. $500/month profit isn’t much to write home about, let alone quit your job with.

This is hard work, but through writing down your goals and why you’re building an Amazon business will get you more easily through the challenges.

My main drivers are the freedom for my family and the freedom for those less fortunate than us. Selling on Amazon is the perfect business model for me, and I’ve become even more rock-solid with a firmly cemented reason for constantly output.

How Much Money Do I Need To Start An Amazon FBA Business?

How much money to start selling on Amazon

It’s not cheap to start an Amazon FBA business, being in the thousands of dollars, but the higher price reduces the competition. Let’s talk dollars.

I get it all the time. I mean, if if I had a dollar everytime someone asked me “How much money will I need to start my Amazon business?” I’d be well and truly retired. πŸ˜…

The starting capital requirements

The straight-up answer is: You’re going to need at least $5,000 after your education. Ideally $10,000. Even better is $20,000.

How Much Money Do I Need To Start With Amazon FBA?
People can’t believe how much it really costs to start an Amazon business.

Next you’re going to ask if that’s US dollars or Australian dollars. Let’s just say US dollars, just to make it even more realistic.

Suddenly not a cheap proposition is it? Selling on Amazon isn’t a cheap process, nor is it for people with limited funds. There are great alternatives such as Uber and Airtasker.

I’ve now poured in more than $50,000 into my two businesses. Yes, I’ve made a 2x return on that, though I continue to compound my profits for a 7-figure exit on both.

You know, it’s frustrating for me when I see some Amazon courses setting up their own students for failure. They’ll say things like “Get started for $700!!!” which is complete BS. The aim with these cheap courses is student enrolments, not student success, because it’s easier to sell a lie to get a student across the line.

I could release a course saying “Get started for $90!” which means, yes, you can get started for $90. Because you’ll pay that for a sample. πŸ€”

But what about every other conceivable cost before going live. I mean, $700 is certainly a low MOQ or short-order, which most suppliers won’t agree to unless there is a big premium payable.

No one gets rich or even breaks through to a consistent full-time income when starting so small. Years ago this may have been mildly possible, not today, with the greater amount of competition on Amazon FBA.

If you want to build a full-time income on Amazon, it’s almost impossible if starting with less than $5,000. Yes, and ‘those’ course teachers are going to chase me with the pitch-forks.

Breaking down those costs

We’re really going to need to invest into many things. It’s not just inventory, though that will take say 80% of your upfront capital.

There are things such as:

  1. Product research software such as JungleScout and ZonGuru ($65/month)
  2. Logo design. You can use basic Fiverr ($30) or 99Designs ($500+) for pros
  3. Sample costs, which can be up to $100 each inc shipping. Get 3 samples.
  4. Paying for your inventory. Let’s consider $4,000 USD as a bare minimum
  5. Getting an inspection done from V-Trust which is around $200 per inspector
  6. Freight from China to Amazon’s fulfilment centres in the USA ($500)

Oh shit! We’ve already spent $5,000.

Cost for starting an Amazon business
Write down all the costs to start an Amazon business. It isn’t cheap!

I haven’t even included incidentals.

Let’s burn through more of the budget:

  • Paying for barcodes (now mandatory for Amazon sellers)
  • Trademarks so you can later get Enhanced Brand Content
  • Product designers in case you want something more unique
  • Photography for your product, as images are super important
  • Custom packaging so you can differentiate from the competition
  • Costs associated with totally lost inventory (it happened to me)
  • Lodging patents so the Chinese don’t copy your product design
  • Set up of a company structure and ongoing accounting costs
  • Monthly bank account and Xero fees to reconcile business books
  • Margin for the 3% of customers who return products for no reason
  • Costs associated with using the Early Reviewer Program on Amazon
  • Setting up a website and email address for your Amazon brand
  • Amazon’s fees for unpacking your products at their warehouses

That is close to $10,000 or can even exceed $20,000 depending on your product type. I mean – trademarks alone have cost me $5,000+ this year. 😬

Oh yes, and we haven’t even made our first trip to the Canton Fair yet. This costs me $3,00 each time, mainly because I generally don’t fly economy.

It gets worse

We haven’t even spent a single dollar on ad-spend yet.

See, Amazon is becoming more and more expensive to advertise on. This is a key reason why I recommend optimizing your keywords. There are services that can do this for you, but you’ve probably exhausted your entire budget by this point.

Most sellers I know spend thousands each month on PPC directly on Amazon.

Then again, others want to get off Amazon. Starting on Shopify then brings with it more costs. Because then you’ll have to advertise on Instagram and Facebook.

Perhaps that will become frustrating and you’ll hire an agency. That brings with it even more costs.

If you don’t have the money, don’t start yet

That’s a tough pill to swallow. Those who don’t have the funds available right now shouldn’t start the journey just yet. I recommend driving for Uber, using Airtasker, getting a part-time job or saving like crazy.

Amazon is a goldmine, but unlike dropshipping, requires a lot more capital. It is, after all, a proper business with real products. These are products that you own, with the potential to bring you to a full-time income or 7 figure exit.

Many of the success stories you hear are those who secretly started with big dollars. That is – plenty of money in the bank account. Some of these then create courses to ‘sell the Amazon dream’ of making money in your sleep.

…To people with such limited money. “Get started for $700” absolutely frustrates me. I personally started with $7,000 and even that was a struggle. I’ve now poured in a whole lot more. Also, I will never advocate that you borrow money to start an Amazon business. Because starting out already behind is a recipe for disaster.

Am I warning people against Amazon? Nope. Well, actually, maybe I am.

I am more so simply bringing some realistic expectations to the table, unlike many others out there. This isn’t easy. You’ll need a decent amount of money, and you’ll have to keep reinvesting your profits. Many people will quit.

I’m doubt you’ll find anyone as realistic as me on the interwebs.

In summary

Getting started on Amazon can cost a few hundred dollars if you just want to look at some samples.

But when I say get started, I mean make money. I mean – we’re starting this journey to make some money, yes? To build the business of our dreams.

To achieve such greatness, we are going to need some decent starting capital. That’s $5,000 minimum and ideally $10,000. You’ll also be waiting months for that 1st sale. Even so, 2 to 3 years MINIMUM to potentially make a full-time income. It will probably take longer actually.

This journey isn’t easy. It’s sometimes not fun, and certainly not for the faint-hearted. It also can be very expensive too!

You’re sending money overseas to people you’ll never meet, to make a product you’ll never see. Then it gets sent to the US to a warehouse you’ll never visit, to later arrive in the hands of customers you’ll never see.

Absolutely crazy, causing many to lose the courage to start or continue. But some of us will continue to stick around. In fact, what thousands of us do right now to generate a great income, both now and well into the future.

If you’re still committed, I look forward to helping you with my realistic viewpoints.

Best Amazon FBA Keyword Tools: The Top 3 for Beginners

People ask me all the time what my favorite search software is, so I’m going to showcase the best Amazon FBA keyword tools for beginners in 2019.

Having the right keywords on your listings is super important, otherwise your customers just can’t find your products. With PPC becoming so competitive, especially with the huge budgets of other sellers, it’s vital that you optimize your listings.

So in this helpful guide, I’ll be showing you the best keyword tools if you’re new to the Amazon selling journey.

Amazon FBA keyword tools for beginners

Please note that these are in order for beginners only. Because many are simply looking for a helpful and easy tool for keyword optimisation. It doesn’t take into account the advanced features of each software.

Best Amazon FBA keyword tools

Also, I will have an affiliate link for each. If you wish, you can simply Google the software to avoid that link. πŸ™ƒ

SoftwareMonthly PricingMy rating
I have a 50% discount link
JungleScout$49 with no Chrome extension
$69 with the Chrome extension
I have a 50% discount link

In my opinion, Helium10 isn’t the best product for beginners, hence why my rating is lower. But it is the best product available for experienced sellers or those looking to go big as an Amazon seller, but it does come at a huge price. Even their actual business plan is a staggering $197 per month!

I’ve previously compared JungleScout with ZonGuru, though overall, Helium10 does come out in front of these two. But remember: Beginners should start with ZonGuru as it’s easier. Helium10 simply provides more bang-for-buck.

Then there are others available worth mentioning. These include Vital Launch at $83 per month, though doesn’t make this list since it’s only the best 3 Amazon keyword software packages. πŸ™‚

How keyword software works

All of these packages essentially do the same thing. You can input seed keywords or conduct reverse ASIN lookups. I’ve done this on all my listings and was blown away by how ’empty’ I was leaving my listings. Certainly I was leaving a lot of money on the table, far in-excess of the cost of these software packages.

It can’t be merely a case of guessing the right keywords. For example, simply using ‘yoga mat’ and ‘great quality yoga mat’ isn’t enough. You’ll want to unpack and legitimately jam as many keywords into your listings as possible.

Strong keywords help you rise in the Search Engine Page Results (aka SERPs) through helping the algorithms index you better on Amazon. Essentially, customers can’t find you, if you’re not using the right keywords. We, as a species, are not yet that advanced that people can search off fancy Amazon listing images. πŸ˜‰

Not only can you search for current keywords, but you can also search for trends. Since seasonality affects some products. For example, people are 4x more likely to order yoga mats in the summer months within the United States via Amazon, then they are in the winter months.

How do I know?

Helium10 whose data feeds of Amazon’s API. Because I’m well past being a beginner. 😜

One thing to note is that often you’ll find a bunch of non-related keywords. Your search for ‘yoga mats’ might come with ‘non-slip gym flooring’ which isn’t a keyword you’ll want to rank for. Those searching for ‘non-slip gym flooring’ are gym junkies looking for something for their garage.

In addition, I also love to use Ahrefs. I use it in my other business where I build niche websites, where I can literally spy on other websites and outperform them with SEO. That said, it’s also way too expensive for most people and has a limited scope for Amazon sellers.

In summary

You will really need a software package when starting out, to find that 1st product then optimize your listing. ZonGuru gets my pick for its ease of use and beginner friendliness.

Best FBA listing keyword software

There is a lot of training videos provided so you can jump in with this software, even without having done a course yet. Not only that, but it’s ideal if you’re running a small business on Amazon.

I would advocate that you upgrade later to Helium10, while more expensive, offers a whole lot more on the backend. Likewise, you could get started with Helium10 today if you’re more technical minded.

Either way, optimizing your Amazon listings through the use of FBA keyword tools is merely one piece of the puzzle. Expect to do hundreds of different things on this journey. It isn’t easy at all, but the rewards are there.

What does MOQ mean? Amazon FBA suppliers your minimums


For many beginners to the Amazon FBA journey, the MOQ terminology is unfamiliar. So in this simplified blog post, I’ll define and share my experiences.

I’ll also show why MOQ’s are important, why Chinese suppliers set these for Amazon sellers and how to meet these. Most importantly, I’ll highlight how you can start negotiating for lower MOQs. πŸ˜‰

MOQ means Minimum Order Quantity

As you’re new to sourcing and importing products, let me guide you here.

MOQ stands for Minimum Order Quantity. It’s essentially the lowest amount of products or units that a factory would be willing to produce. The reason they do this is to cover their production costs.

For example, a Chinese supplier might realize that producing just 300 units at their normal price is break-even. Since a production run takes several hours of setup and coordination. So they might set their MOQ at 500 units which you’ll typically find on Alibaba.

Others don’t use a unit count, but a dollar amount. This is more rare, but some might say “You’ll need to order at least $10,000 sir” when you’re communicating. Certainly this is more common with the wholesale strategy, but this article pertains to private label selling on Amazon.

MOQ Amazon Business
Knowing your MOQ’s is very important when researching each product type.

Each supplier is different. This is because products vary massively. Some might even say 2,000 units or 5,000 units. Others might say a full 40ft container minimum.

Minimums from suppliers is a good thing. It ensures that they remain profitable for the long term. Success should be found for both your Amazon business, but your suppliers business too.

You can best meet MOQs for your Amazon business but choosing a product that fits within your launching budget. Avoid oversized products such as outdoor tables, as while the MOQ might only be 200, you probably can’t afford the $90 unit cost. I also advise beginners to start with something simple, before building up the courage for big products.

Negotiating MOQs

The best part! This is where we can negotiate our MOQ. Because your Chinese supplier might say that theirs is 500, but you can only afford 300 to get your product off the ground.

Some ideas are:

  • Do a split-order. If the MOQ is 500 units, then say you’ll order 250 today and 250 next month.
  • Claim that you don’t have the space to store 500 units, which has some truth to it, as Amazon’s warehouses do charge you storage fees.
  • Crowd-fund or pre-sell orders. This has become very popular with websites such as Kickstarter
  • Ask if they have lower-quality materials if they will still represent a good quality product. This won’t reduce the MOQ, but can reduce the unit price.
  • Offer to pay more money. Say it’s $10/unit for 500 units. Propose you’ll pay $12/unit for 100 units, so you can get started for $1,200.
  • My personal favourite: Say that you’re testing a new product range and unsure if your market will like your offering. Promise future orders if successful.

Ruslan Kogan, the creator of actually negotiated one of his first ever orders of televisions. With no real business experience or customer database. He simply went and re-wrote the poor-quality English information on a supplier’s Alibaba page, who then subsequently won a massive USA contract weeks later. They provided Ruslan with anything he wanted (best pricing, 1st on production line, super low MOQ) after that. One solid idea if you’re good with English.

Things to look out for

Often people do want a lower MOQ than advertised. Most people have limited starting capital to start their new Amazon FBA business. So, it’s tempting, but there’s 2 issues:

  1. Suppliers will often compromise on the quality of products, because they are already at cut-throat profits and need to make up the margin.
  2. They might reject the future chance to do business with you, as they have existing customers who always meet those MOQs.

So please be understanding of these characteristics. You should want success for your factory, as much as you want for your own business. It’s a two-way street.

In summary

MOQs are a fundamental part of your sourcing experiences when launching your new Amazon FBA business. It’s wise to abide by them and choose products that can fit within your budget and supplier MOQs.

Always be willing to find a different supplier if things aren’t working out. If you decide to negotiate, then tread carefully to make sure the product quality is top-nitch.

7 Reasons Why You Might Fail in your Amazon Business

Amazon Business Fail

There are plenty of people who aren’t realizing that you could end up becoming another Amazon business failure. So today, I’ll unpack the 7 core reasons.

Since it’s all too easy to get dazzled by the shiny lights of the next whizzbang course that comes along. I should know – I’ve taken several. I’ve also lost money more than once on Amazon as a seller.

Amazon business failure – A real hazard

It isn’t easy. I’ve said this here on the blog many, many times. But if you’re willing to put in the work, then there are some incredible rewards available for those who get through the hard times.

So before you enter the Amazon marketplace, consider these 7 things that could easily happen to you.

1. You run out of cash and quit

This is the most common reason why people quit. You can’t get started properly on Amazon with just a few thousand dollars. You simply cannot get started with a few hundred dollars.

You’ve found a business model with excellent upsides. But a key downside is the capital required. $5,000 MINIMUM and $10,000 ideally. Plus ongoing investment into more inventory. Don’t quit your job. You might even lose every single dollar you invest into launching a product, for one reason or another.

2. You just don’t have the time

Easily the 2nd most known reason why people don’t progress with their Amazon journey – time. It’s also the #1 reason why people want to get started on this journey – time.

You’ll be doing a range of tasks. Product research, selection, contacting manufacturers, freight forwarders, attending trade fairs and more. That’s before you even get a product on Amazon. Plenty of tasks to do, before making that first $1 online.

3. The fear makes you quit FBA

After you’ve gotten over the fear of buying that Amazon course you’ve been eyeing off for months, then there’s the fear of becoming an Amazon seller. You know – your products being in the hands of thousands of people worldwide.

It’s a scary thought – you’ll send money to China. They’ll create a product that you’ll never see in person. They’ll then send that to the United States, to sell to customers you’ll never meet. If all works out well (*fingers crossed*) you’ll net 30% for your risk, if you’re lucky.

4. You aren’t serious about your business

This isn’t a hobby to do, but some people pitch it like this. It’s a real business with real products. Just because it’s online makes no difference.

You need to have a firmly cemeted reason why you’re doing this. Then you need to be around the right community. Feed your mindset, work on your journey every week and continue to power through the low times.

5. You lose interest in selling on Amazon

Whilst not so popular, I’m surprised that people do lose interest in becoming an Amazon seller. Do these people not want freedom? Or perhaps they have won the lottery. πŸ˜ƒ I don’t consider this an Amazon business failure, but often a reason why the individual doesn’t continue.

This goes back to being fully invested in the journey. That starts with getting trained properly, instead of winging it with free YouTube videos which teach so little.

6. You’re just in for short term results

Argh! Too often people reach out asking how much they’ll be making in 6 months time. They haven’t even taken a course yet, or even thought about a product. As I often say, don’t expect to make anything for the first 12 months at all.

Amazon is a long game. Some of the best courses talk about this. It’s a game for those who will stick around for years. To grow their business using its profits.

7. You pick the wrong product

There is a talent that comes from effective product research. I should know – I’ve done thousands of hours. Some of the most obscure and profitable products have been discovered through my strategy.

Many people who try this journey on their own often pick the wrong product. Another key reason to get trained properly, as this is one very expensive mistake.

In summary

I really do feel that Amazon is a marketplace for the outstanding and the committed. It isn’t for the average person with an average product, since competition is becoming rife.

I have a lot of respect for people who quit the journey for valid reasons too. This is known as strategic quitting.

Amazon business failure
Those who find the lifestyle benefits of selling on Amazon, only after years of hard work.

Not everyone will find success here. This is especially true if you’re short-sighted on the journey.

There is a dip on the entrepreneurial journey. Staying dedicated will help you power through the hard times, to make progress when others would otherwise become another Amazon business failure.

I look forward to continuing to support those who support this blog and my journey.