AMBSDR Review: I Did Chris Luck’s Course! (Worth It?)

Published: September 19, 2022

Last updated: May 15, 2023

By Joshua Smith 🇦🇺

Blogger and Affiliate Site Owner

Welcome to the ultimate AMBSDR review for 2023.

I’ve spent thousands of hours auditing and reviewing the content from many online courses, including the popular AMBSDR program by Chris Luck.

If you’re ready to get started and need to know:

➜ Who is Chris Luck and what is AMBSDR really focused on

➜ How fast you can make money with the AMBSDR program

➜ Some examples of brand ambassador websites that do well

➜ Common complaints and criticisms of the course and strategy

➜ How you can claim some epic bonuses from me, starting today!

Then you’re definitely in the right place, so let’s move forward.

Editor’s note: This post contains affiliate links where I may earn a commission.

AMBSDR At A Glance


💡Core Concepts

Creating websites that advertise branded products and using automation to scale up to many streams of income.

💰Current Price

$1,997 USD

Payment plans may be available.

🤩 Bonuses Offered

None at this time.

🌍 Student Volume

3,200+ students and growing, with members not just from North America, but Canada, Australia, NZ and Europe.

I’m personally 1 of 75+ students from Australia.

✌️Common Praise

Incredible earning potential due to the compounding effect

Easy-to-follow tutorials and system, designed totally for beginners and experienced students alike

Does not require previous skills, money or selling to friends or family to get started

❌ Notable Complaints

The course is a little expensive (but designed this way to keep those less serious away)

It takes 6 weeks to get through the course, although people have been known to do it in 1-2 weeks

Requires the use of some simple-to-use software but free trials are available.

Distinct lack of success stories, even from Chris himself. Some students have left to form their own groups.

SEO training could be better.

🚀 The X-Factor

An incredibly scalable business model with many examples of websites like this selling for $100,000+ on Empire Flippers, Flippa and the like.

Note: I sold JetSkiAdvice.com on Flippa for $23,000 not too long ago using a variation of Chris’ business model.

📈 Industry Trends

According to Empire Flippers and FE International, websites commonly sell for 3x to 4x their annual profit.

If you get a site to consistently make $10,000 per month…then expect an epic payday. 🙂

👨🏻‍💻 My Verdict

One of the best product-centric courses around to help beginners create profitable websites, even with zero SEO experience. It does, however, overpromise on expectations.

Rating: 3.5 out of 4.

Why You Should Trust Me

I’m Joshua Smith from Australia. I have been building profitable content sites since 2011. Today, in addition to growing and managing my own portfolio of blogs, I actively help others on their journey.

Now let’s be honest – course reviews are always a little biased but I aim to maintain neutrality and provide some realistic criticism through my own experiences.

I’ve made REAL MONEY with Amazon Associates. Before I took a $23,000 exit on Flippa for my Jet Ski Site. I also made money with programmatic display ads and lead generation, but in terms of Amazon Associates, here are the earnings from just that one site:

….And I’ve built numerous sites like this. The process becomes so much easier over time.

I also want you to get the most out of this course and see you taking action.

But…

Please have realistic expectations as very few people (if any) make money in the first year with Amazon Associates sites, regardless of what site they build or what course they enrol into.

Background

Before I kick off this review, let’s cover some background facts:

Who is Chris Luck?

Chris is one of the most known mentors and website builders

Chris’ journey wasn’t easy, but he has pushed through some challenging times in his life.

He has been in this industry for 20+ years, representing brands from around the world.

The best part? He’s done everything at home – on his own time – and with no income limit!

What Is AMBSDR?

AMBSDR is a 6-week program to help you become an expert brand ambassador.

In addition, you get access to 3 group coaching calls per week within the private community.

The community focuses on community connections and collaborative education. (More below)

Plus there are a ton of cheatsheets, templates and quickstart guides to get you moving fast.

How Quick Can You Make Money?

If you need cash tomorrow, this program is NOT for you.

I make a point of earnings potential several times in this review. This is a long-play.

While Chris does say that people can make money within days, this is extremely rare.

The common person will take at least a month (if not 3) to make their first dollar in AMBSDR.

From here, it’s still only trinkles of money until their 1-year anniversary.

After 12 months, and with 100+ articles, the compounding effect begins to take over.

Much like planting seeds in the ground, the more you plant…the more YOU yield.

And it’ll be a few years (at least) before you can transition to doing this full-time.

The Course

I’ve completed the course and can confirm:

Many Examples Given

Chris showcases many successful sites already utilizing his strategies

I really like this as with other courses, most people don’t provide concrete examples of success.

Chris shows examples of real sites making $500 per month, right up to $500,000 per month.

However, none of these are AMBSDR students (to my knowledge) and they’ve been building for years.

Which goes back to my theory of playing the long game.

No Stone Unturned

This is one of the most complete courses I’ve taken

…And I’ve taken a lot of courses! Chris has made this a very in-depth course + Q&A’s.

By building out a solid course, he avoids having confused students who make little progress.

His mission is to empower people with self-education that will serve them well into the future.

Constantly Updated

While Chris has only just released the course, it already has had some updates

Unlike others who employ a ‘set and forget’ strategy, Chris is working to keep his course updated.

Not only this, but there are 3 sessions a week dedicated to live training to get beginners moving.

Chris is passionate about training/mentoring and keeping his course relevant.

The Community

I enjoy this community because:

No Social Media

Unlike many communities that use Facebook, Chris has chosen a private Circle.co community

….And this is the best part! I personally hate social media so being off Facebook was a huge plus.

There are no distractions and the course + community are available within the same hub.

Circle is clean and super simple to use with no advertising or annoying notifications

A Very Engaged Crowd

Unlike other affiliate courses I’ve done, this one is very engaged

There are 50+ new posts a day with questions, feedback and engagement.

You can post your own website and receive a ton of feedback from other community members.

You can also search by location, so you’ll find people within your own country, city or even town!

Parties and Workshops

Chris hasn’t just created a Course + Group. It’s so much more!

Within the Parties section of AMBSDR, you’ll discover tutorials that evolve around the community.

Unlike many tutorials which is one lecturer + 500 bored students, these are like tutorial parties.

On the contrary, the workshops are for those who want something more structured and serious.

Positives

The most common praise about AMBSDR is:

It’s Well Structured

Chris has structured the 6-week course very well

The course doesn’t jump around between sections and is well-staggered.

It’s designed to ease you into each module without any overwhelm or confusion.

However, the SEO training could be way better as I detail below.

No Skills Required

You don’t require any past experience to become a brand ambassador

Chris does mention this in the webinar, but it’s worth mentioning here too.

His course is for those who are brand-new to the world of building out small websites.

These skills can be used to kick-start a new career too, such as an SEO specialist.

Likewise, those with experience will certainly benefit a ton from his program.

I did come in to his program with 10 years experience and was able to find a few gems. 🙂

Infinitely Scalable

This business model is like a compounding machine

The AMBSDR business model is one that’s infinitely scalable with the right niche selection.

Whether you wish to build a $10,000 site or a million-dollar website, it’s all possible.

It’s difficult to run out of brands to represent, unless you build in a tiny niche.

For instance – I built JetSkiAdvice.com and eventually sold it as I had maxed out.

Note: This is a slight variation on AMBSDR’s processes. No AI, built on WordPress and written myself.

I do NOT throw some silly robot-written articles out there and hope for the best. This was strategic.

Complaints and Negatives

Any course review requires constructive criticism, and I’m simply relaying my own experiences. This doesn’t mean you shouldn’t enrol, but keep these in mind as I’m someone who’s on the inside.

My personal complaints about AMBSDR are:

The Course Is Expensive

This is the most common why people tell me they can’t buy the course at this time

Chris has priced the AMBSDR course for the action-takers, not those looking for a cheap solution.

In addition, he is set to raise the price in the coming weeks due to high demand.

He’s looking to keep the community small and the calibre high, so we’ll see more success stories.

However, success stories continue to be limited as I detail below.

The Course Takes 6-Weeks

Another complaint is the course length. It’s…long.

The course covers everything to help aspiring brand ambassadors to reach a full-time income.

To do that, Chris has made sure everything is covered in detail. No stone unturned here!

You can complete the course in 1-2 weeks in a sprint, but 2-3 weeks is more likely.

There is also an upsell to a coaching package, known as the AMBSDR Accelerator.

It Takes Time

Chris underestimates how long it takes to make money through AMBSDR

Most people don’t make all that much during their first year.

It’s years 2 and 3 where the results begin to REALLY compound.

And so, I don’t recommend joining AMBSDR in the hopes of making money this year.

While some students have (as they’re super motivated), these results aren’t typical.

Lack of Success Stories

AMBSDR has been operating for around 12 months now, but success stories are very limited.

I’m one of those who has made the most amount of progress, but I’ve been doing this for years.

Chris himself has had limited success with his own website (LucksList) with minimal rankings/traffic.

I do find it fascinating that the main educator has limited recent success himself.

And yet, people still enrol.

I’m yet to see anyone making a full-time income, but you know, watch this space.

SEO Training is Underwhelming

Chris may have toned down his SEO training for beginners.

I’ve seen numerous AMBSDR students heading elsewhere (such as Matt Diggity) to gain more SEO knowledge for free on YouTube.

Chris’ knowledge in this area seems to be lacking. Or he may have toned it down so as to not overwhelm beginners.

There is plenty of chatter within the AMBSDR community about SEO amongst students helping each other to gain more knowledge.

Like many students, I do believe that Chris also needs to refine his strategies to be more inline with Google’s best practices.

Ultimately

I genuinely think that this is:

The Last Course You’ll Ever Buy

Chris is adamant that this is the last course you’ll ever buy, and I agree!

Building websites and writing articles are 100x easier than selling products online.

…And that’s coming from a guy who has sold 3,000+ products online. Websites. Are. Easier.

And becoming a brand ambassador is the easiest path forward for a complete beginner.

There is also plenty of free resources on Google/YouTube (such as Income School, Niche Website Builders, Indexsy and Niche Pursuits) to fill in content gaps.

May Require Additional Resources

And I don’t mean buying another course.

After enrolling into AMBSDR, you may need to refer to YouTube/Twitter SEO for more help.

In addition, I believe it’s best to build in WordPress. I have never seen a Ghost affiliate site do well.

So feel free to tweak things as I have. Given my background, I haven’t followed AMBSDR to the tee.

A Course That Overpromises

Don’t expect a full-time affiliate income for 2-3 years, despite claims from anyone.

This process is an absolute grind and while AI makes things easier, don’t expect to make a fortune.

On numerous occasions, Chris has overpromised results within a short period of time.

However, don’t expect to make much in the first year…as can be seen from his student experiences.

Yes, the reviews are fantastic (there are hundreds), but actual results are almost non-existent.

Chris has also overestimated earnings from the Amazon Associates program. Commissions are typically 3-4%, not 10%.

Some might see these are red flags while others (like me) may see them as an oversight.

The Course And Community Are Here For The Long Term

I asked Chris’ team and they have no ambition of slowing down

I personally dislike when new courses and communities are disbanded after a few months.

As we can see from Chris’ past success, he prefers to play the long game with his training.

Before embarking on my journey with AMBSDR, I asked privately what their plans were.

…And they’re looking at building this over 5 to 10 years AT LEAST, which is awesome.

I just hope that Chris makes more refinements to the program so more people can get rewards.

As that’s what everyone is really here for. 👍

I do look forward to seeing you on the inside!

Feel free to DM me once you’re inside AMBSDR:

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I'm Joshua from Australia. 🇦🇺

I've been blogging for 12+ years here and have built up numerous sources of online income.

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