A review of Sophie Howard’s Blue Sky Amazon Training Course

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I’m an Australian who sells on Amazon USA. This Sophie Howard Blue Sky Amazon training course review (aka Aspiring Entrepreneurs) is based on course content and my own perspectives. I’ve also got a FREE bonus provided below, and with no email address required.

I’m not just a student who did the course yesterday and will claim it’s great – I’ve been in the trenches a while. ✌️ Thousands of people like you read my blog every month and appreciate the sincere honesty I provide.

Speaking of which, there is the occasional affiliate link here. This doesn’t influence my reason in any way. There are both pros and cons towards going with Sophie Howard (and her team) on the Amazon journey.

This is the case with any Amazon course, as no one is perfect.

Again, total transparency and honesty here. 🙏

Stay with me, this review is epic.

My Background

I’m Joshua. Australian, born and bred. Yet with a UK accent. 😅 Go figure!

This blog of mine has been going since 2011, and I’ve done quite a number of these ‘weekend warrior’ workshops since 2009, spending now over $40,000 on my own personal development.

Some have been excellent, some not so great. I’ve personally been selling on Amazon FBA since early 2017, plus marketing for their platform since late 2013.

I’ve recently reached a full-time income selling on Amazon. It wasn’t easy, but it wasn’t hard either. I put in the work, I got the results. You can too, if you work.

I really do believe that some people reading can attain these results, but not everyone. Most people give up too early on this morning and I hope that isn’t you.

I’m no stranger to the power of Amazon on different fronts as a wealth creation vehicle. In fact, I’ve taken quite a few courses purely focused on Amazon FBA, as there are several in the market.

I’m fortunate in that I have the financial means to undertake numerous Amazon courses, and get different perspectives. I believe that knowledge is your best investment.

Through deep digging, research, my experience, and student experiences, I’ve decided to also cover all the Amazon courses available worldwide.

Further, I’ve written reviews on other numerous products and services along my journey. I’m simply not scared to tell things as they are.

If a course is sub-standard, then I’ll smash it to pieces. I’ve done this before. I keep things real in a world of social media in-authenticity. I wish more people were as open and somewhat critical as I am.

Sophie Howard’s Amazon Course review

So let’s get started with Sophie Howard and her Amazon course. You’ve probably seen her ads appearing on social media, been on a webinar or received emails about her course.

Perhaps you may have even attended an introductory seminar in Australia with Mia Munro who’s new to Amazon and has just bought an Amazon business. Or a seminar in New Zealand with Sophie herself.

Now you’re keen to do some research. 🔎 That’s a wise choice my friend, given that so many people jump in before considering whether creating a business on Amazon is right for them.

By the way, did you order Sophie’s book yet? You should. It’s a goldmine of good information. You can get JetStream Income here for a huge discount! 😁 (Hint: It’s almost free!)

Should you choose to purchase her course, then this step back and evaluate stance will get you much further than the average punter. This is especially when it comes to product selection, the step where many people rush in blind.

Take the plunge when you feel the time is right for you.

Jumping inside the course

In my humble opinion, Sophie does have a great course that is well priced especially as it is geared for Australians and Kiwis.

Sure, it may not have the thriving and winning community with free training series that Reliable Education has, which has many success stories.

Sophie Howard Amazon Course Review
This is your course welcome screen, available now when you invest in Sophie’s course.

Some people would prefer a smaller group of students who are just learning in Sophie’s course. Many would prefer to be surrounded by the hundreds of successful students that Adam’s course has.

Some may even find the content delivery from a women’s perspective to be more engaging and more relative. Plus Sophie may have greater availability to help individual students through the process.

Certainly taking Sophie’s course has the potential to set you up as a very successful Amazon seller.

Sophie Howard and her Amazon Blue Sky course
Sophie’s course has excellent content, with a friendly community feel

A beginner’s warning

Here’s where I’ll give my massive warning! And that’s to all Amazon courses, not just Sophie Howard.

There are many not-so-good courses that have come to the market over the recent years, and it becomes a real case of the blind leading the blind.

I believe people like Matt Clark / Jason Katzenback (Amazing Selling Machine), Adam Hudson (Reliable Education), Larry Lubarsky (Wholesale Academy), Sophie (BlueSkyAmazon) and just a few other top-level teachers are worthy of praise for helping people through their Amazon journey.

All others should be totally rejected until proven effective.

For anyone looking to do a reputable course, really dig for your research and it’s great that you landed here too. You see – I’m an actual Aussie Amazon FBA seller, not someone trying to get you to sign up to the course or flood you with emails. I’ve got your back.

This isn’t for everyone

Further to that warning, the course is not right for most people. Shock horror! But let me elaborate.

You see, some people in society are attracted to get rich schemes.

On the polar opposite, some people with a losing mentality still believe there’s no way possible to make money online.

For some reason, the keywords ‘Sophie Howard scam’ draws so many people to this page. I like to share the truth.

The truth is, making money online is harder than it looks. While people as genuinely humble like me and Sophie have been authentically making money online for years, it’s a tough game.

It’s a slow burn to the top. Several years and a lot of work. Is it worth it? Absolutely.

If you’re the type of person who wants a million dollars by next year, don’t do Sophie’s course and buy a lottery ticket instead.

Further, if you think that you’ll purchase her course and do nothing, then don’t do Sophie’s course. Spend your money on a bigger lottery ticket. 🙄

Harsh perhaps, but I tell things as they are if you haven’t already figured out.

Sophie Howard Navigator Masterclass Scam

If you believe that some work upfront, great research, time in the market and a good amount of capital is needed, then jump right on to Sophie’s course immediately.

You’ll thank me for that in years to come. If you have minimal funds, then probably not a good idea to do any Amazon course and I’ll elaborate further in the next paragraph.

There are many upsides to selling on Amazon, so much so that I believe it’s one of the best opportunities right now. No BS. Yet, there are a few downsides as well, particularly around capital required.

You’ll really need $5k to $10k to get started and place your first order. Amazon is a capital-intensive business model. Sorry to be the bringer of bad news, but it’s just really hard to do if you’re simply broke. 😞

Sure, Sophie’s managed to score some good products in the past for pennies on the dollar out of China. That was several years back.

The truth is that these sub $25 retail products are getting very hard to find nowadays. Why? Massive competition at the bottom end of the marketplace.

There’s a real opportunity here

I see this capital requirement downside as a real positive if you’ve got the cash, as products that need $30k to $50k to get off the ground have very little competition. Not many people have that money casually sitting around.

So if you’re got the cash, Sophie’s course or any course in the market is a great starting point and competition will be minimal.

Dealing with China (or any 3rd world country) is also a downside, but that can be alleviated with top-notch product and factory inspection services such as V-Trust.

Sophie covers dealing with international suppliers in depth within the course. She’s not much of a fan of China but does cover it including the Canton Fair.

Having spent quite a considerable amount of money on my own education, I have felt it’s given me the best return on investment. Selling on Amazon has come in at #2.

Today I’m still not afraid to spend up big on courses if I feel there’s value for me, if it’s going to get me to where I need to get to.

My recommendation to you is to write down your goals, have a look at your current strategy and see if that’s taking you where you want to go.

If it’s not, then it’s time for a better vehicle. That could be selling on Amazon, or perhaps something else. Amazon isn’t the only business model out there.

It really does take a winning mentality to succeed on this platform, as does any business really. This may or may not be for you, and don’t let the fear of missing out make you jump forward with irrational decisions.

Really take the time to step back, think, analyze and make a firm decision. This is a business that requires time effort and energy…and most importantly: some dollars.

The Blue Sky Amazon Navigator course in a nut-shell

So I do feel that the Amazon Blue Sky course and Product University that Sophie Howard is offering is a good choice. The course modules are laid it very well.

Blue Sky Amazon Navigator Review Sophie Howard
Struggling to read? Click the photo to zoom in.

In addition to the course, you’ll get access to the Amazon Super Seller Conference. These are more intimate than the Reliable Education summits which are huge.

If you’re in the UK and looking for an Amazon course, then, unfortunately, Sophie isn’t yet running conferences for existing students. Only Australia, NZ and USA at this stage.

Let’s see who’s going to be the first to actually serve the UK students in person. Come on Adam and Sophie, my UK audience is super keen!

Anyway, back to the modules.

Plenty of content

Information you’ll find here includes…

  • Strong and effective product research
  • Creative and unique packaging strategies
  • Fundamentals of importing and logistics
  • Photography and listing SEO keywords
  • Amazon sales and marketing strategies
  • Sales and marketing outside of Amazon
  • How to get excellent legitimate product reviews
  • When and how to do each stage of your product launch
  • Where to find the best suppliers, and the right websites to use
  • Protecting your brand with trademarks and patents

This really is a beginner-friendly and a complete blueprint on how to begin as an Amazon seller. It’s no fuss and quite straight forward.

You’ll start with the Amazon Navigator as shown above.

Then we go with the Advanced Modules:

Advanced Modules

After that we have the Friday Q&A Calls:

Weekly Q&A Calls

Pretty well every week there is a group call to keep you on track.

Then you’ll have the bonus resources and tools:

Resources / Tools

Finally, there is drop flipping:

Drop Flipping

For existing students, this extensive amount of bonuses thrown in the course represents excellent value.

At the same time, beginners often get confused and overwhelmed as to what is what. 😳

Regarding the live events, I haven’t yet been to a student-only Sophie Howard conference, so I’ll add that experience to this review very soon!

Further additions

Since this review was first created, Sophie’s added more additional content.

There is the Buy Cashflow Method which very few other courses are teaching:

Buy Cashflow Sophie Howard
Looking to buy an established Amazon business? This is your module.

This is a module for teaching you about how to buy an Amazon business.

The issue is that this module wouldn’t be suitable for most people, because buying a business is out of reach.

On the flip side, there is another entirely new module on Kindle publishing.

Sophie Howard's Kindle Course
I like that Sophie has included this entirely new module for all her students.

This is a great alternative business strategy if your budget is low. It’s a time-game here and is ideal for those with limited capital.

But then again, to be honest, publishing on Kindle is a really old strategy that’s more competitive than it used to be. Still workable if you’re prepared to do the work.

Blue Sky Amazon Course positives

There’s a range of positives, for which I’ve covered here already. These are summarized as:

  • Sophie’s course is beginner-friendly
  • Weekly group webinars are included
  • Group mentoring sessions provided
  • Some coaching calls are included
  • Ticket to the conference also included
  • Affordable payment plan available
  • Facebook support group for questions
  • Created by a parent who understands time struggles
  • Unique woman’s perspective unlike the rest

Blue Sky Amazon Course negatives

I’ve got some negatives for this review for which I hope Sophie Howard can improve upon in the future:

  • Higher course price compared to most other course providers 🤔
  • It has a very low refund policy than most courses (just 7 days!)
  • Not many successful students yet as the course was recently launched
  • Students generally targeting cheaper products (often not a good idea)
  • Amazon sort-of being pitched as easy money, but it really requires work
  • I found some of the lessons repetitive because there is so much content inside

I mean – that last point isn’t really a big issue. It’s much better than missing content which some other courses have.

after all that, there is a potentially big problem…

This makes me a little fearful. It’s the Trademark issue. Sophie teaches in the course about patents and trademarks when setting up your Amazon brand.

An example is not calling your business the same as another famous brand, yet her course is called ‘Blue Sky Amazon’ for some reason.

Amazon, itself, is a registered trademark already to the world’s #1 company. Yep.

She’s the only course creator in the world (to my knowledge) that uses their intellectual property (word-mark with USPTO) in her own course name. 😵

She might get in hot water for this from Amazon, and I hope the course isn’t pinged by Amazon’s nasty lawyers as a result.

I think Sophie is now looking to change the course name to avoid this issue. Phew! You see, both beginners and course teachers often great benefits from my own insights and research.

Please note that whilst these are negatives, these are also points that can (and hopefully will) be improved upon over time.

I always outline as many downsides as I can, and often course creators use these directly to help improve their course and its content for their students.🤩

Some aspects, such as a lack of success stories, will improve over the next few years as more students continue to become live sellers on Amazon through Sophie’s unique Amazon training.

Stepping forward

Now, I’m sure Sophie will work on these points over the next few years, so I can rate her course higher than its current 3.5 star rating.

Update June 2019: Some elements of this course have seriously improved, and I believe due to the power of my blog. 👍

There are more student success stories evident in recent months too. So I’ve increased my rating to 4.4 stars. Woohoo!

But the price is still a bit high and numerous people have been quoted different prices.

Here’s the big game-changer

There are 6 coaching calls by a real Amazon seller (one of Sophie’s team members) now helping you through the journey.

Previously there was just 1 call. These calls are totally unique in this industry.

If you’re a complete beginner looking for a course but wants some help along the way, then this mentoring is an excellent choice.

Sophie Howard Amazon Course

Blue Sky Amazon is still a great course with a good community of Australians and Kiwis, plus some from the US and UK. If you’ve recently joined, it’s not something to regret.

The work required is certainly harder than what is shown on stage / in webinars, but charge your way through the modules and get into product research.

My appreciation to you

As a thank you for reading this far, I’m offering you a free copy of a book that I’ve written called 101 Products To Sell On Amazon and it’s in PDF format, with no email sign-up required.

Admittedly it was written for those who are more so interested in the free Reliable Education training series and course. If you’re reading this then you’re probably sold on Sophie Howard who is an excellent Amazon teacher.

This is being offered to you simply to open your eyes to the diverse range of products that you can sell on Amazon. I am by no means trying to get you to jump ship to Reliable Education.

These two courses, the teachers, and the people who join them are inherently different.

To claim, follow these steps:

  1. Register for the free training series right here (it opens in a new window). It’s much more in-depth than Sophie’s webinar.
  2. Access my eBook after you’ve firstly registered for the training series above.

As I mentioned previously within this review, selling on Amazon is, in my opinion, one of the best online wealth creation vehicles in 2019 and beyond.

Trust me, I’ve done just about everything there is.

You know those seminar junkies? Yeah? I was one. Not anymore.

Every course I’ve taken, I’ve put into action and have made money with. I’m simply an action-taker. Yet none have delivered such a great ROI as selling on Amazon.

Given that the Australian property market is slumping right now (plus challenges in NZ and UK economies) this is the perfect time to find an alternative cash-flow machine.

And Sophie’s course, or any Amazon course for that matter, could be exactly what you need to get through this storm.

My Results

My results after starting 2 years ago. $10,000/month AUD. If I didn’t start then, I’d be at $0 today.

So what have I built today, having started on Amazon? Here’s my recent results from March 2019. Hit a full time income, and I’m kicking off a 2nd brand now.

I also sell on eBay, and if I add in my eBay income, I’m certainly close to cracking the 6 figures in profit.

I’m also starting a joint-venture with a local builder here on the Gold Coast, and we’ve found some excellent Bunnings-style products that will do well on Amazon.

He’s put in the cash, I’ve put in the time. I’m as deep in Amazon right now as I can get!

The unique Sophie Howard approach

Some praise I wanted to mention again is the woman’s perspective. It’s wonderful to see both a woman and a fellow parent succeeding on Amazon, and teaching others how to do the same.

I found her personality, delivery methods and kindness to be very appealing.

Women tend to step back and analyze, really taking the time to find a beautiful product that will sell well. Men tend to rush in and look only for that winning horse.

Yes – I’m guilty of this! 🤷‍♂️ Yet have found success selling on Amazon taking the slower approach.

Personally, I do look forward to seeing more woman-entrepreneurs creating full-time income and beyond selling on Amazon.

Comparing Sophie’s course to the rest

A common request I get is to compare Sophie’s course to others in the marketplace. Particularly, against her main competitor which is Reliable Education, so I’ve done a separate post on this…

Also, I shared near the top of this review about the course comparison, and here it is again. It’s one that hopefully will give you a complete overview and allow you to make an informed decision.

Again, Sophie does have a great course, is an excellent teacher and would be a good starting point for most people new to Amazon. Yet it is wise to consider all options available.

I’ve even showcased all the courses available.

Read more here: www.workwithjoshua.com/a-complete-list-of-all-amazon-courses-available-in-2019/

As you can see in that list, I drill down on each course. I apologize that this list creates some overwhelm with some people. There’s just simply a lot of course out there, but not many good ones. Sophie quite simply has one of the best available.

The most successful sellers

I’m 99% sure that Sophie took the World’s #1 Amazon Training Course 5 years ago, and this course has now had over 30,000+ students join, unlike just a few hundred in Sophie’s.

So you’ll be learning directly from a source of highly experienced Amazon sellers, those who have been in the trenches for 7 years with constant updates to the course.

Now, their events are only in the US and the course is much more expensive than Sophie’s, but if you’re prepared to invest, then it’s an excellent course that outweighs the content in Sophie’s.

RE with roughly 10,000 students is the main competitor to both these courses.

Just remember – it’s the firstly the student, not the course, that is going to determine the success of an Amazon business.

It’s your willingness to get out there and build your Amazon business first and foremost.

I’ve found this to be a mindset and capital game more than anything else. ✌️

You need to have realistic expectations that there will be some challenges involved along the way, with a decent capital and time investment required.

A full-time income is unlikely in the first couple of years. Best I tell you that now.

The one thing I like the most about Sophie is her results. She sold an Amazon business for 7 figures which not many people have. Most would’ve taken an early retirement yet she continues selling on Amazon (another brand) and helps others.

That’s true entrepreneurship.

Getting started today

The exciting part! If you’re ready to get started today, then I have some great news. I’ve created some bonuses exclusively for students looking into Sophie’s course and are ready to get started today.

Bonus #1: A copy of my guide 147 Products for Parents. It’s a comprehensive list of small baby and children’s products that you can sell on Amazon, and these items are selling on Amazon right now! Value: $98

Bonus #2: Another copy of a guide 152 Sporting Goods for the person who’s looking to product ideas in the sporting equipment isle. These include ideas such as golf balls, cricket gloves and bicycling equipment. Value: $159

Total value: $257

These have taken multiple hours to create each, and are backed by 3.5 years of Amazon FBA knowledge and experience. They’re very much beginner-friendly.

These two excellent bonuses are for those that use my unique referral link here for this course. These guides won’t add any extra to the cost of the Blue Sky Amazon course to you.

I’ll earn a tiny referral commission, but with the benefit for you that you’ll score even more resources for your exciting Amazon journey ahead, at the same price you’d otherwise pay.

Uniquely, some great student support is offered within this community, unlike some others. This even includes 6 coaching calls and then you’ll pay extra $$$ for more.

So for that reason, I won’t need to provide email support. But will touch base with you initially just to send through the bonuses.

Comments about Sophie Howard’s Blue Sky Amazon training course

If you have any general questions regarding the Amazon Blue Sky course in regards to the price, the cost for live events or otherwise, then please drop them into the comments below. I’ll do my best to answer them.

More technical questions may have to go to Sophie herself or the team at Knowledge Source.

Also, read the almost free Amazon Jet Stream Income book that just was released. Sophie’s put a lot of excellent content into this one and it’s well worth reading!

UK Alternative

🇬🇧 Are you based in the United Kingdom? Check out this UK Amazon course which I believe is better suited. 🇬🇧

I wish you all the best in your Amazon journey. I do hope to cross paths at some stage in the near future.

Onwards and upwards!

My Cliff-Notes

  • Sophie has a great course for those completely new to selling on Amazon
  • There are now thousands of people who have started the journey with her
  • It’s shown as a little easy, but to be genuinely successful, you need to work
  • Course price is a bit high, but you get phone support (no one else does this!)
  • You need a winning mindset, some starting capital and put in the hard yards
Sophie Howard's Course Summary
  • Course Content
  • Course Price
  • Student Support
  • Phone Mentoring
  • Teacher Experience
  • Course Depth
  • Teacher Congruency
  • Weekly Webinars
  • Refund Policy
  • Unique Perspective
4.4

Blue Sky Amazon course in a nut-shell

You’ve found a summary of my very long review right here. This is the total rating of Sophie’s course, based on these factors shown. Ratings were considered with the beginner student in mind, the one who wants to become a successful Amazon seller. This is one of the best Amazon courses out there.

343 thoughts on “A review of Sophie Howard’s Blue Sky Amazon Training Course”

  1. Hi Joshua, thanks for taking the time to review sophie and others worth investing time and money with .. I am based in Scotland and have spoken to one of Sophie’s students in the UK (the course has just reached our shores). Having a tough time convincing the missus to take the plunge but I hope this review and your product recommendations with tip the balance. All the best. Brian from sunny Glasgow 🙂

    Reply
    • Hi Brian, thanks for reaching out and leaving the comment here. Yes it’s always best to have your significant other on board, otherwise the journey can be tougher until proven profitable. Perhaps your missus will appreciate the women’s perspective?

      Reply
    • Hi Brian,
      I am hoping to start up in the UK as well – do you have any contact info for a student of Sophie’s local to the UK at all?
      many thanks
      Louise

      Reply
        • Hi Emma, I am looking to purchase the course. I’m also in the UK. Could I possibly email you to see how you’re getting on? Thanks Nas

          Reply
        • Hi Emma
          How much was the course for UK student. And would really appreciate feedback now you are 9 months down the line.
          Thanks, Corinne

          Reply
        • Hi Emma,
          Could you provide some feedback on course you have taken. It would be great to get some outside perspective before we take a plunge.

          Thanks & Regards

          Reply
        • Hi Emma,
          I have just discovered Joshua’s site & am loving it so far! I’m also based in the UK & considering signing up on Sophie’s course – did you make it to the end, if so what’s your honest opinion about how it went?? Any success with your first product?

          Thanks,
          Simone.

          Reply
          • Hi Simone, just chiming in as I notice that 80% of people don’t come back to my blog for replies. Most first product launches are break-even and really gives students experience on selling on the marketplace as opposed to profits. The decent home runs come later on at launch #3 to #5.

        • Hey Joshua, pleased I found you and great to read your review.
          Hi Emma, would I be able to do the same, would you be ok to connect? I am just about to press the button, however keen to learn more to go ahead…

          Reply
        • Hi Emma,

          I am thinking of signing up to Sophie’s course, one year on how are you progressing? Would you recommend the course? I would be grateful for your comments.

          Kind regards,

          Star

          Reply
  2. Hi Joshua, having read your above post and also the comment from Brian Doyle, do you recommend Sophies course for UK wannabe amazon sellers like myself? Im just beginning and trying to read/listen as much as possible. I really believe I can make this work. The only prob I have is I don’t have thousands only hundreds to invest, to begin with. What sort of cost is Sophies Blue Sky courses? I haven’t actually gotten that far yet. TIA. Hollie

    Reply
    • Hello Hollie, thanks for your comments and questions. There might be a more local-focused Amazon sellers course, as Sophie isn’t running UK workshops yet. I really hope to see a UK-only Amazon course hit the mainstream in the near future.

      You’ll really struggle with only hundreds to start with on Amazon, though it could take 6 months of work part-time to find the right winning product, in which time you might’ve saved a few thousand dollars ready for launch. Most recently (last weekend actually) I saw the course cost at $3,500 Australian dollars, but keep in mind the price might be slightly different based on different currencies.

      Yes – I do recommend Sophie for those aspiring beginner Amazon sellers in the UK, Australia and NZ. Now I also do recommend Reliable Education which is much more established with lots of knowledgeable Amazon sellers, but as a drawback, its events (at an extra cost) are only held in Australia. But many UK students have joined this course, and numerous have made the long trip across to Australia.

      Unfortunately there are no Reliable Education conferences planned in the UK at this stage, and Amazing Selling Machine (on par with Reliable Education for quality) is priced quite highly plus only holds its events in the USA, so a double negative on that one as a beginner. Both those programs aren’t so newbie-friendly, as they’re catered for the true action-taker with past personal development or business experience.

      Reply
      • Josh/Hollie,

        I signed up to Sophie’s course and it’s ok but it cost me $4000 aud. I know she delivers accurate information and knows what she’s doing, and that you can learn what you need to learn from her course.

        Good luck 🙂

        Reply
        • Hi Emma, thanks for sharing your feedback on Sophie’s course. Hopefully you can make it along to her next Super Seller conference for students, where the rubber meets the road.

          Reply
        • Which other course has a better training? I am about to have a conference call and I am not sure if to go with her or Reliable Education.

          Reply
    • Hello Lesley, thanks for your comment. It’s good that you’re doing your research, I also just went through her social media channels too and found that Handmade Direct is simply a parked domain on GoDaddy?? I’m there’s some reasonable explanation to this one, and I’ll see if Sophie can leave a comment here. The rest of her associations I found on social media checked out as OK.

      Reply
  3. Yes I am wanting to purchase Sophie’s course BUT HOW? And where ?
    I am looking at a co. called Knowledge Source but cant tell If they are a scam saying they sell Sophie’s course. Supposedly out of Australia .+03 9490 8888 phone number. They also use the platform kswebcast.com
    HELP. I cant tell if they are legit and I need to know asap. Like right now. They are calling me tonight
    Malinda Murray

    Reply
    • Hello Malinda, thanks for your comment. Knowledge Source is a legitimate company and certainly not a scam. They help share Sophie’s Amazon training course to new students across Australia and New Zealand by running free seminars, and online through the rest of the world. Their webinar platform is in-house I think.

      To purchase Sophie’s course, you either need to attend a live seminar, attend a live webinar or phone their team. Thanks again and I hope the Amazon journey goes well for you, as it has for me! 👍

      Reply
    • Hey Josh, I attended Sophie’s seminar last month is Sydney. They were offering the course for $4000 if you signed up on the day. Of course I didn’t as I wanted to do some research (of which yours has been really helpful thanks)
      I think I will go ahead in June when I will have the investment needed – but it remains to be seen as to whether I will be able to still get the $4000 deal.
      Anyone else signed up at a later date and got a good deal?
      Thanks

      Reply
      • Hey Caroline, thanks so much for providing your comments and updates on the course price. $4,000 last month and $5,445 this month (Stephanie) is a decent jump 😬 though the latter is based on a payment plan. I don’t like these “YOU MUST BUY TODAY!!!” deals and always advise prospective students when looking at any course, to make a rational decision when they feel the time is right for them. ☺️

        Reply
        • Hi Sara, yes Sophie is making money through selling her Amazon course. She sold a business for 6 figures and another for 7 figures. Plus, she still sells on Amazon today.

          She has an in-depth training course that she created as an Amazon millionaire, with professional coaching from real live Amazon sellers, for just $4,000? Not $40,000 or $100,000? Just $4k. Absolute bargain if you ask me. I agree with you – more people should wake up to this…..because it’s a low-cost way to learn a high-income skill.

          Reply
          • I can confirm it’s still $4k I’m about to sign up for it now. There is a payment plan of about $600 to $700 over 6 months which obviously pushes the cost up. I initially balked at the cost of these courses but after doing several months of research I’m ready to pull the trigger. Ask yourself what price do you put on your education? It’s priceless imo think how much a university course costs and what your ROI is on that? I can’t wait to start! Thanks for your review Josh!

          • Excellent! Thanks, Gary, that’s what I figure too. The cost is definitely affordable and I’ve repaid my tuition many times over through selling on Amazon.

        • I cannot wrap my head around people that think people are going to provide training for free. She has been successful on Amazon for years. She figured out a system that works for her and now she has put it into a training program others can possibly benefit. It is ridiculous to think successful people will just do things for free!

          Reply
          • Agreed. The training is very important, but more than that is the dedication to the process that the student/trainee puts into their business. The amount someone is willing to invest in their learning is a really good indication of their success in whatever business they choose.

    • Hi Malinda, I was reading your response and wondered if you made the move to buy Sophies program and if you did, is it beneficial? Are you showing signs of success?

      Reply
  4. Hi Joshua
    Thankyou for your honest comments & appraisals of Sophie Howards courses!
    I have a good ‘gut’ feeling regarding Sophie and am very keen to enrol onto her course. I have already listened to her webinar and have hade a couple of phone conversations with one of her tutors who just like Sophie comes across as genuine and trustworthy! My only concern at this point is the actual start up costs! The course cost is approximately £2300 + 1st product costs of between £350 – £700! The product costs do seem to be on the low side and i’m stalling on making that final commitment until I feel confident with this overall level of investment. Although I have yet to discuss my concerns with Sophie or her team I would very much value your opinion and advice on this!

    Kind Regards

    John Sharpe

    Reply
    • Hello John, Sophie Howard’s course cost seems to be higher than what I saw early last month. It was a touch under £2,000 when converting from the Australian price. I’ll check if the Australian price has risen too. It would be good if the UK price was lower, given that Sophie Howard (to my knowledge) isn’t yet running live Amazon events in the UK.

      The cost of your 1st product seems low, and likely is the AliExpress strategy. This is an excellent way to get started and learn the ropes using minimal funds, but difficult to make a sustainable and profitable business. £2,500 to £5,000 would be ideal and realistic. I’m just launching a 2nd Amazon brand now with my factory in full production mode. My up-front cost for 1 product is £7,000 before even turning a profit.

      Reply
      • Hi Josh,

        I have no idea if you can point me in the right direction but I sat through Sophie ‘s webinar last week, had a coach call today, sat through another webinar with “Cole”. I texted and emailed him asking if I had additional questions if he was available to speak. Crickets! No response. I invested my time exploring this to see if this would be a good learning investment. I feel if you want to charge me thousands of $$ I am entitled to ask questions. Makes me wonder what kind of program this really is and if it even exists.

        Thoughts???

        Reply
        • Hi CH (you can use your real name here 🙂),

          The program has 6,000+ students now (including me) who all paid to get inside. Will probably rise to 30,000+ by the end of next year with the way things are going. So it’s very much real but sounds like people’s questions aren’t being answered properly on the front end. The course itself is quite good though.

          Reply
          • Thanks Josh!

            I am not even able to get to the course. I finished the 2nd webinar which at the end gave the price and I was told to get back with the guy on the coach call. I cannot reach him. I invested this time for it to go nowhere. Thoughts?

            Christie

          • Hey Christie, he’s probably got a boatload of other people that he is also talking to. I see you’ve also sent me an email so I’ll answer that in a moment. 🙂

  5. Hi Joshua, Thank you for sharing your thoughts on Sophie Howards amazon sellers course. I attended a seminar here in Hobart a few weeks back and was interested but not ready to sign up there and then. I have been unable to get in touch with them since, can you point me in the right direction? Cheers Beth.

    Reply
    • Hello Beth, thanks for your comment. It’s good that you took a step back and evaluated if Sophie’s course was right for you. The seminar was very likely put on by Jon Giann’s seminar company Knowledge Source, and you can call them on (03) 9490 8888. Likewise, you can email them or contact them through their Facebook page. Hope that helps!

      Reply
      • Thanks Joshua, yes very helpful. I’ve since been doing even more research and have come across a guy called Adam who runs Reliable Education in QLD, he also seems fantastic and has a pretty slick operation. He seems much more experienced and his strategies are more main stream, with Sophie’s more niche… now I’m not so sure which one to go with…. What are your thoughts on Adam?

        cheers Beth.

        Reply
        • Hi Beth, I’ve done a direct comparison between Sophie’s course and Adam’s course since they are the top 2 best courses available for Australians, Kiwis and those in the UK. I’ve previously placed a link to that comparison already at the top and bottom of this review. Hope that helps!

          Reply
  6. Hi Joshua,
    Great review and appreciate your intelligent thoughts and insight! Any recommendations for an Amazon FBA course in the U.S.??

    Reply
    • Hi Dennis, thanks for your feedback. Yes, the course I highly recommend is this one: https://www.workwithjoshua.com/BestCourseUSA

      I’ve just booked for their student conference in Vegas in June. This US course gets updated every 6 months unlike Sophie’s. So a real advantage there, especially in a fast-moving digital world.

      The downside is for Australians…the initial cost is quite high, plus US-only conferences. But their team does offer some direct mentoring.

      Reply
      • Hi Josh – I am in the US. Do you still recommend this course (link you have above) for the USA above Sophies course? I like sophies approach with private label and going for niche products. I think the cost for the course is extremely high however and I absolutely can’t stand her sales team. If there is better course for me in the US, I’d like to look into it and you seem to know what your doing. I am a self starter, am highly motivated and ready to move forward now but need to make sure i’m doing the best course possible. Can you offier your advice? thank you!

        Reply
        • Yep, that’s definitely the best possible USA-based Amazon course. It’s more expensive but that’s made with the many success stories and premium content experience. If people buy that course at the price it’s offered, they’re even more serious than Sophie’s own students.

          Sophie’s cost is on-par with value and there’s a lot of costs in there including constant marketing (those annoying Sophie Howard YouTube ads 😅), coaching, content production/improvement, staff/student support and the live events, so she and they (the company Knowledge Source) aren’t making that much on the backend.

          As a great alternative to both, there is a free course option on one of the tabs here on my blog which is also very well-suited to the US and is the best-value course around. Note: I say best-value as in it’s cheap yet very good quality, but it isn’t the best in the world as it’s designed for the budget-conscious person.

          Reply
          • thank you so much for this info. I’m at a loss as to what to do. would you say that people who take the more expensive courses have a better chance of launching a successful product? I really wish I could have a conversation with people who have taken each of these courses. I want to hit the ground running however $4K or higher is a lot of $ and leaves me with less working capital to launch products. Hummmm… any other thoughts?

          • People who take the most expensive courses generally just have a lot of starting capital. They don’t gasp at the price of a course and really want to hang around with action-takers. So that’s one part of why people are more successful within the more expensive Amazon courses…because they simply have dollars to invest and aren’t struggling. The other part is the content: When you’re paying so much, the course creator needs to deliver excellence otherwise new students will get shaky hands and refund a few days in.

            Personally, I think it’s the tribe surrounding you that’s just as important as the course itself. I generally avoid the cheap Amazon courses for this reason as you do get some quite weird people, but the cheap courses do have a few minor success stories which is good to see. For the most part though, whether it’s a cheap or premium FBA course, the growth challenge still remains for new sellers. That’s the starting and ongoing capital required as FBA requires constant input.

            And for that reason, if money is an issue, I’d probably just grab this good value offer: https://www.workwithjoshua.com/free-amazon-course/

            Good value and enough for you to learn the ropes.

          • thank you for your help!! I think i’m going to go ahead & sign up for Sophies course b/c of the 8 hours of mentorship that they have now. I think that will go a long way.

  7. Your review and people who comment seem like they are mainly from Australia, UK & New Zealand. How do people in the U.S. compare? The person we’ve been talking to that says he represents Sophie is in Australia. I /we watched her webinair lasting about 70 minutes or so and then asked to be contacted. This guy Yanni called us at a pre-determined time and are next call is coming to us in about 20 minutes. There seems to be a lot more to this than initially meets the eye. I want to know exactly what I’m tackling before spending $4000 on her “University”. I’m not sure I feel that way so far.

    Reply
    • Hi John, thanks for your comment and great observation. Yes, Sophie’s course previously was most ideal for those in Australia and NZ, perhaps the UK too. Recently she has started live events in LA which is awesome. ASM is the best comparable course in the US, but often costs more $$$ and doesn’t really come with mentoring (it’s an upsell) so you’ll be on your own. I believe this is the same course Sophie actually took in the day, so you’ll be learning directly from the source. 👍

      That said, some students on my blog have jumped directly into Amazing Selling Machine (ASM) given that it’s had over 30,000 students join in the last 7 years. The course content is being constantly updated and featuring literally thousands of experienced Amazon sellers sharing their experiences, instead of just a few in Sophie’s. But it’s a higher-level program and I would certainly NOT recommended for complete beginners.

      Reply
      • Hi Joshua – Given the time difference between the US an Australia, are you saying that Sophie’s live events are not saved and able to view the following day? In other words, I like her approach to selling higher quality less competitive products vs mainstream products. Does ASM practice the same model?

        Just trying to understand if I would be wasting my money if I purchased her product and I live in the US.

        Reply
        • Hi Rusty, thanks for your question. Sophie’s live events aren’t streamed live or saved for later viewing. Some snippets of her live events are saved and available for viewing within the course. That said, ASM and RE follow the same path. It’s these live events that I value just as much as the courses themselves, and so I recommend choosing courses that have events in the country in which you live.

          Reply
          • Joshua – Thanks for the clarity. What I have read from Sophie’s approach, it seems to be less mainstream product focused and spend time on quality product that is not easily copied. Would you agree that ASM and RE give the same type of training? Sophie made mentioned on more than one occasion that the “other” training was too focused on copying other products. That is not the business model I am trying to accomplish. Any incite would be appreciated. Thanks for all that you do!

          • Hi Rusty, all 3 courses teach students to be differentiated. Sophie teaches that “99% of other courses aren’t teaching this!!!” 🧐 But there isn’t 99 other courses on the marketplace, maybe 20 at best, and everyone wants to give the impression that theirs is better. That’s marketing. 😅

            I actually recommend looking at competitive products – that’s where the money is. I want a faster return on my investment (the money I spend on the product) than say a niche which has a low amount of buyers. I’ve just spend $15,000 on a new product with massive competition, it’s that my new product completely breaks through the mainstream players who have been delivering average for years.

            So you’ll still ‘copy’ with Sophie’s course, as you want to find competitors who have sales. You’ll then make a unique design and packaging offerings like all courses teach. Low existing competitors often (but not always) means low sales 😞 and you’ll struggle to build a profitable business through low sales volume.

  8. Hi Joshua,

    I just attended an into today from Knowledge Source in the Sunshine Coast the current price is $5445- I have signed up for $495- plus 10 payments of $495. You can get full refund in 7 days if you are not satisfied. It is very hard to establish credibility on the basis of one 90 minute presentation. But there is something about the model that seems a bit more down to earth and I have nothing to compare it with. I will qualify sellers when I get the opportunity but her delegate Mia was very likeable. We shall see.

    Stephanie

    Reply
    • Hi Stephanie, thanks so much for letting me know the current price on Sophie Howard’s Amazon course. The cost is certainly higher now and with a shorter refund policy than Reliable Education and most other courses. What was the upfront cost of the full course that you saw today without the payment plan? Pricing seems to be all over the place.

      And you’re right! It’s hard to gauge credibility during a 90-minute presentation and it’s good to see many people here are doing their research as opposed to joining on the spot.

      Reply
  9. Hello. Sorry to be the elephant in the room here, but it seems like the folks on here leaving messages are decent and nice people, however it DOES pay, as Joshua says to do research. Be wary of dealing with Knowledge source and Jon Giann as a long time ago he had a bit of an issue with ASIC here in Australia.

    Reply
    • Hello Steve 😮 great research! Thanks for bringing that to the attention of everyone here. While I had done my background checks on Sophie, I hadn’t done them on Jon Giann (he seemed like a nice guy…). Yes, there’s some ASIC references of him from a very long time ago. I think one mistake in 15 years due to an Options Trading course (highly risky strategy) back when he was starting Knowledge Source could probably be forgiven now.

      Reply
      • Hi I just want to add some thoughts. I am currently doing my homework too. I would like to point out that no one who is successful in business hasn’t failed at some point so Giannopoulos certainly can be forgiven for that. However, I do have an issue with Sophie plugging to get a nibble, handballing to Giannopoulos who sets up the live gig by Mia, not Sophie and when you want to ask any questions before parting with money, suddenly everyone is incommunicado. Does not fill me with any faith.

        Reply
        • Hi Athena, thanks for your comment. Yes I can agree – everyone makes mistakes at some point. His ASIC issue was from 15 years ago back when he was starting out. Customer service and communication from Knowledge Source isn’t their strong point, but it seems to be improving.

          Reply
      • Hi Joshua

        My mum paid for this course and is trying to get a refund all he email address for customer support refuses to deliver and no one else is responding and she has no numbers to call, she feels scammed. The live call was recorded in June everything so far has been a farce can you please help.

        Reply
        • Hi Jamie, I think the team has been off for the Christmas and New Year’s holidays. Please contact Knowledge Source (customersupport@knowledgesource.com.au) or (03) 9490 8888 on Monday and they will be able to process that 100% refund for you. It shouldn’t be an issue.

          Reply
  10. Joshua,
    Do u know whether Sophie Howard has a education program that doesn’t partner with Knowledge Source. As I too have researched as much as one can Knowledge Source and can confirm Steves comments but as you say they are minor. I have also researched Sophie Howard and as yet have found nothing negative. However, why would she firsty not check out Knowledge Source and why then would she enter into a marketing partnership. After all Sophie, according to my research, is highly educated and appears credible. She has MBA, worked for the NZ Government Foreign Affairs Dept. as well as a number of companies and has a number business awards.
    I would therefore prefer dealing with her directly………..any thoughts on how this can be achieved ?
    Do you know how long Sophie been involved with Amazon ?
    How long she has been running an Amazon course ?
    Why did she get involved with Knowledge Source ?
    And how long she has been involved with Knowledge Source ?
    Any assistance would greatly appreciated
    Kind Regards
    Gwyn

    Reply
    • Hello Gwyn, thanks for your comment and questions. I did ask Sophie a very similar question a few months ago directly, yet there was no reply. Perhaps try her personal Facebook or Linked in profiles? From my best research, her course has been available to the public since early 2018. I can verify that she’s been a seller from at least 2016, and likely earlier.

      I think she chose Knowledge Source as she had the choice between Jon or Stuart Zadel (Think and Grow Rich seminars) which really are the only 2 local seminar companies in Australia. Success Resources is international and might be too large for her. Stuart’s speaker line-up is probably full, whilst Jon primarily has just Sophie and Aaron/Nicole right now. I think James Dawson recently left and is going through Stuart now.

      I’m sure Sophie’s been involved with Jon since Day 1, as it’s much easier to launch any course with someone with a seminar company and existing email list of people interested in wealth creation. Jon would receive something like 30% to 60% of the price you’re paying to Sophie.

      That’s not all profit however, as there’s expensive costs such as hotel venue hire, staff, travel costs, marketing and other incidental expenses that come with running a company such as Knowledge Source. I imagine one day Sophie will be able to go solo and do her own in-house marketing, once the course gets some traction in the marketplace. Hope that helps!

      Reply
      • Hi, I am very stressed as I read your blog. I have sent a request to Sophie on Linkedin, No reply or acceptance at yet. I have been dealing with Jianni and he works with Knowledge source. I have already committed, now not sure if this was legit…

        Reply
        • Hi Maryke, sorry for creating the stress! Then again, I always keep things real, and lay down the facts. I can assure you that Sophie’s course is legit, and will teach you how effectively become an Amazon seller. It’s 1 of the 3 reputable Amazon courses in Australia, and I’ve got it ranked at #2.

          Reply
          • I believe the course is legit yes, its just my payment….not sure if I am comfortable with paying money to knowledge source

      • Hi Joshua – sorry it’s me again. I’m still undecided about Sophie’s course and noticed today from her Facebook video that popped up on my Facebook feed showing a woman named Fiona (i think) sharing her success story due to Sophie’s course (you can probably check if it’s still on Sophie’s FB). She said joined the course in 2016. That is odd to me if you say her course has only been out in the public for the past two years? So are there fake success stories? Thanks for all your help.

        Reply
        • Hi Sarah, I’ve turned off Facebook advertising using a plug-in called “Facebook ads blocker” -it’s free if you search that term on Google.

          From my best up-to-date estimations Sophie started building her course in late 2016 and so Fiona is probably one of her first students. From there, she really just had a smaller community that wasn’t advertised at all online called Aspiring Entrepreneurs in 2017 (I noted some documents in her course say ©2017) and in late 2018 she partnered up with Knowledge Source to really build her community strong. Inside her Facebook group, there are two coaches called Fiona so I think this testimonial is maybe one of them.

          I don’t think there are fake success stories and starting in 2016 to finally getting success in 2020 is reasonable, provided you have the capital and ambition to keep pushing through.

          Reply
  11. Hello Joshua, I live In Canada any recommendation for a course? Thanks for you posts here very informative

    Reply
    • Hey William! Thanks for your comment and question. I haven’t yet come across a Canada-specific Amazon course and will update when I do. Amazing Selling Machine is probably the closest there is at the moment, but Sophie’s course is cheaper and includes a ticket to her workshop in the US.

      Reply
      • Thanks, I was reading their disclaimer These member’s results may not be typical. ASM members joining between 2013-2016 who completed the program and launched a new brand had median annual revenue of $60,750.00. Some consumers may make little or no profit”
        Is it still possible to start in 2019 and make money, seems like the opportunity is lost now…any thoughts

        Reply
        • It takes time to actually get started on Amazon, and ASM has used a 4-year window. Those who started ASM in 2018 are likely not yet to be live, as their products are in production. Some who joined in 2017 are still in the research stage. Hence why they won’t increase more recent years right now, but will in the future. The speed at which students become live on Amazon varies massively, based on their capital, willingness to work hard, their spare time and a few other factors.

          The opportunity to start selling on Amazon is easier now than it was 5 years ago in my opinion, as the quality of training has increased, buyer demand has increased, and Amazon has become tougher on rouge sellers and actually want us independent sellers to succeed. I really do praise ASM that members who joined as a student and actually went live, on average, had an annual revenue of $60,000+ USD per year. Quite impressive!

          Reply
  12. Hum…So if you sign up now it will take more that a year to go live and get revenue? Thanks for all your great information. I really want to try this, so I am researching it a lot to make sure I fully understand what I am getting into

    Reply
    • Hi again William, you could go live sooner, even within a few months of joining and start earning revenue. Depends on your motivation, capital and other factors.

      On average, students do take a while to go through the course, look at products, order samples, negotiate with suppliers, and do all the other steps required to get a product to the Amazon marketplace. When you finally start making revenue, you don’t want to live on those profits. You want to reinvest that for a while.

      I always recommend 2 to 3 years MINIMUM before you can transition away from your current job or business. It could be 5 years or more. I want people to have realistic expectations of becoming Amazon sellers.

      Reply
      • Thanks Joshua…I totally get it now. I saw a good advertisement from amazing selling machines ( it popped on yesterday on YouTube) where they explained the process. I can see why you say their course is a good one. Going to short list a few, if you have any others you recommend to check out let me know. Would probably check out 3 and make a decision, and also factor in any recommendations you may have as well

        Reply
  13. One more question for someone living in Canada would you recommend Reliable Education or amazing selling machines. I saw your ranking or courses…amazing job!

    Reply
    • Hi again William. I’m not sure I could recommend one over the other for someone living in Canada. Amazing Selling Machine has an annual event in Vegas (which I’ll attend in June), where as Reliable Education usually has twice-yearly events in Australia.

      The cost for you to fly to Vegas is much cheaper, yet the upfront course cost for RE is less than ASM. The location of the events is an important consideration, as the conferences are HUGELY beneficial for growth as an Amazon seller. There is however 10x more Canadians in ASM than there is in RE. The content in each course is A-grade. Probably more Canadians in Sophie’s than in Adam’s too.

      Reply
      • Thanks, I will use your link to which one I choose. Yes RE is half the cost so possibly I can save there and we have friends in Australia so maybe we cross Australia off out bucket list :). The other consideration is ASM only has 2 enrollments a year and we do not know when the next one is. If I do wait for ASM in the interim what would you recommend, to at least start getting knowledge and research products so I have a sort of head start (ASM has a free live webinar on the 25th maybe there will be an announcement of an enrollment time period then),…thanks again William…

        P.S. I really hope it is still a good investment in 2019 and the ship has not sailed so to speak. I am buying the two books that RE recommended The DIP and The One Thing

        Reply
        • Great! I have semi-confirmation recently from ASM’s team that they’re opening up again in April. They’ve opened every April through the last 3 years, so it’s almost guaranteed. Perhaps I’ll catch you at their annual sellers conference in Vegas that has 3,000+ students! 🙂 Set some realistic goals for the future, and consider the type of person who you want to serve with a product. I’m continuing to build more content on my blog too, and naturally use the PDF guide here for research in the interim too.

          Reply
          • Awesome!. I guess I will have a better idea after I attend their webinar on Monday. I really like how honest Adam is…. hope ASM is equally good in that department. I will soon find out. Tough decision! So you have done both I guess since you attend both conferences!

  14. Hi Joshua. I joined Sophie’s course after watching Mia Munro, but unfortunately jumped in rather than hanging back and doing more research. I had been tossing up between Sophie’s and Adam Hudson’s course. I signed on the dotted line to pay $495 per month for 10 months with a $495 fee up front, which I paid. I realised after going through some of the units, watching the videos, after about 11 days, oh my god, this is so not for me. It’s certainly so much harder than I was led to believe in the presentation, and I don’t have the wherewithal to do this. I contacted the company to ask if I can cancel my contract but no one has replied to me, despite me contacting them several times explaining my situation. Do you think I have a change of cancelling my contract or do you think they will make me pay the full amount? A hard question perhaps, but I’m interested in your opinion. Many thanks. Carolyn

    Reply
    • Hi Carolyn, thanks for leaving your comments and your experiences with Sophie’s course. Unfortunately with the Blue Sky Amazon course, there’s only a 7 day money-back guarantee. With Reliable Education it’s 30 days, same with some of the Amazon courses in the USA too.

      With Adam, despite being a more in-depth course, you can pretty well complete the entire course in that time frame. I think you’ve got a slim chance of cancelling the contract with Sophie unfortunately.Just being realistic here, and you may wish to reference back to the contract that you signed. Definitely a hard place to be in I know.

      Selling on Amazon isn’t so easy, especially as I’ve covered here but there’s some excellent income potential for those committed to work. There are many steps to go through, and it’s good that you invested in a course. Sophie is a great teacher and is the 2nd best Amazon teacher in Australia that I know of.

      If Knowledge Source doesn’t reply, or if they don’t offer the chance to cancel future payments, then here’s what to do. Go through her entire course. Then go through it again. The 2nd time will be easier. ✌️ Keep repeating several times the lessons and concepts that you find are challenging. Ask for more clarification in her Facebook group on particular topics. Then you might start to find this journey easier.

      You might just be in a state of overwhelm right now, as there’s a lot of content to take in. It might appear hard, but it really isn’t that hard, if you can just get past the hurdle. Then you can get into the fun part of product research, samples, placing your order and eventually becoming a live Amazon seller. Definitely I would attend Sophie’s next student-only conference too (waiting for the dates to be released). It’ll be an excellent learning experience.

      Reply
      • Joshua, thank you so much for your in depth reply and comments, which I do so appreciate. I’m sure you’re right about going over and over this until I get it. I do feel there is some level of misrepresentation here, to be truthful. Only an hour a day, it’s so easy, anyone can do it, etc. etc. I’m a bit miffed that it has been presented in this way!

        Reply
        • Thanks Carolyn, and you’re welcome. It’s only recently that I’ve created a full-length comparison of Adam’s course against Sophie’s course, and I’m personally a bit miffed that I didn’t do so earlier. It really helps students paint the right picture as to what they are actually getting, especially through my realistic perspective.

          It’s not easy, as I’ve said on here many times, but I can say that I work 7 to 10 hours per week on my Amazon business. That is all the steps – from concept, calculations, samples, ordering, photography, being live, keywords, ranking and continuous expansion.

          An hour a day, as quoted by Mia, is actually somewhat accurate. Some days more, some days less. I wish I could do more, but I still run a range of websites (outside of my blog) that demand my time, energy and resources right now.

          You’re learning something new, with some foreign ideas and concepts. Don’t give up here, even though you definitely feel some buyers remorse with Sophie and Mia and their presentations. It’s a course with some technical lessons that I’m sure you’ll overcome in time.

          And yes – there’s a distinct difficulty in going for products that have low competition. The other sellers have probably figured out that there’s not many buyers there. So you’ll be stuck with products that are slow sellers, and get charged Amazon storage fees in the process. That’s why I like to go for products in the mid to high competition playing fields and deliver a better quality product to the market. This way I know I’ll be on to a winner from Day 1.

          Reply
          • Hello again Carolyn, good question. There’s some references to him on the ASIC website. I don’t want to provide details here, as I don’t know the inside story on his minor issues from many years ago.

  15. This is the 1st time that I’ve heard of Philip’s course. From the first few minutes after covering lots of Amazon teachers, I can tell you that he’s very humble and genuine. Seems very legit. I think you’ll find his course to be very good especially as you’re in Canada, and it appears to have some excellent feedback. I think you’ll do well with his course, paired with another course that has the community and fun element. Philip doesn’t look as lively, fun and engaging as the rest, despite having real Amazon seller content. 🙂 I was honestly falling asleep a little there.

    Reply
    • If we use your referral link, will we get the 6 bonuses that are advertised on the RE webpage…it expires in 13 hrs?

      Reply
      • Hello again William. YES – All RE bonuses (including the 6 on offer right now) are provided to you if you use my link. That is – mine are still included, and RE’s bonuses are still included.

        Reply
  16. 😬 I hope you can get a refund on this one! But if not, as I suggested previously, just work through the modules and training. Some of it is foreign and challenging I know, but will start to make sense.

    Reply
    • Hey Joshua. It’s been great reading your comments and those of your online “community” of like minded interested persons

      Thanks for the reality check regards time money and effort required to make selling on Amazon a reality.

      I was wondering if you could advise someone like myself who has little cash in hand (at the moment) but still very determined to start a financial savings plan over the next 12 months with a view to joining up with either Sophie or Adam this time next year… what should I do now, what educational courses can I do, that will help me to learn more about this business in the meantime?

      Thanks. Walt

      Reply
      • Hi there Walt, thanks for your comment. Great to hear that you’re committed to getting started while understanding that it’s going to require some capital to at least make a proper start.

        Easily the best offer out there for education to start today and learn more is this one right here: https://www.workwithjoshua.com/free-amazon-course

        In other words, it’s a completely free Amazon course. 😃 The catch – gotta pay for a monthly software subscription and it’s for the exact same tool that Sophie uses for her product research.

        Check out the link for more details.

        Reply
        • Does sophie’s course include just the limited free Helium 10 subscription I assume? It looks like we will need at least the Platinum subscription if we plan to stick with Amazon selling beyond 30 days and that will cost an additional $97/mo on top of any course cost. Is that correct? Just trying to figure out overall budget. THX!

          Reply
          • Sophie’s course doesn’t include any software so you’ll have to pay extra for that. That’s the case with all courses on the market though.

            If you choose Sophie then you can start with the lowest software plan initially just to learn the ropes. Helium 10 has a 30-day trial so some people just use it for a few weeks initially and intensely while they have time during the lockdown. Really, you only need software for product research and afterwards, you can cancel it until you’re in stock and selling where you’ll then use it for scaling everything up (Listing optimization, PPC campaigns, further product launching etc)

  17. Thanks again Carolyn, it seems that many complaints are against Dymphna Boholt. I think Sophie is very genuine, though as you say, doing her course and selling on Amazon seems easy. Which it isn’t.

    Reply
  18. Hi Joshua used your link to sign up with RE. Just going through the opening welcome videos…pretty late here In Canada will finish the remaining 4 getting started video’s tomorrow morning.
    Thanks,
    William

    Reply
    • Hey again William! Surprised you didn’t go with Sophie but thanks so much for using my link for RE, and for emailing me afterwards. I’ve sent those bonuses to you. Hope to be of help to you in the journey ahead. 🙂

      Reply
  19. Hi Joshua,

    I attended Sophies webinar and been approached to undertake the course. Thank you for your time and trouble with this post. I will look into the other two courses you recommend. Regards Lin.

    Reply
    • Hi Lyn, thanks so much for your feedback. I hope you find the best Amazon course that suits you. Be sure to use the FREE Amazon guides in the navigation bar at the top as well, dozens of people have found them quite helpful.

      Reply
    • Hi Joshua, We had a call with a Knowledge Source representative here in the States and after looking into things more decided to proceed with signing up for Sophie Howard’s course. It was quoted verbally at $4k broken out over 4 smaller payments or $3k in one lump. When we asked some questions and also for a contract, what we received was poor answers to our questions and a very VERY vague agreement to sign up. I wrote back asking for a contract outlining the full details of what we were paying for – (the price, that it was with Sophie and her coaches, duration, frequency of educational videos and live broadcasts, the Facebook group membership, and any other details) – I would never sign a paper and submit my credit card to a vendor with a lack of details like they sent! We are not buying a pair of shoes. This is a pivotal life changing decision and an expensive one that should feel right in every way. They replied that this was their only paperwork and referred us to the Aspiring Entrepreneurs site to know what we are buying. I am so disappointed but we feel this is a huge red flag and will not be moving forward with this. It is troubling to me that Sophie would align herself with Knowledge Source and that others are falling for this poor business practice. We are going to have to look for another mentor and will review your other options you’ve reviewed. Thanks for your insight!

      Reply
      • Hi Alicia, thanks for sharing your experiences about Knowledge Source and Sophie Howard. The price for the course seems to be all over the place. $4,000 USD x 4 payments is approximately $5,600 AUD. I can totally understand your desire for a proper contract, the frustration you have and your decision to decline the course.

        Sophie is certainly much better as a person, but Knowledge Source is letting her down. Their hard phone sales techniques through “coaches” is redirecting a lot of people to my blog. The Blue Sky Amazon course is the only one on the market which uses a 3rd party marketing agency and sales team. I hope this is short-lived, so that Sophie can offer her great course at a cheaper price to everyone who wants to learn how to sell on Amazon.

        Reply
        • Hi Joshua, I live in NZ and was also interested in the Blue Sky Amazon course last week 1 April 2020, after watching a webinar by Sophie on the benefits of Amazon selling. I indicated my interest in the course and was notified I would receive a phone call and questions could be answered at that time. On receiving the phone call I was told by Sophie’s caller that she wasn’t interested in hearing or answering any questions and that she had 1000’s of other people just waiting to sign up to the course, I was wasting her time. I pointed out to her that if I was a teacher I would be required to meet certain KPI’s Key Performance Indicators and if she wasn’t prepared to hear and answer my simple questions, how could I establish what the course was offering me, the financial benefit of handing over $3500 dollars. I thought to myself that if this is how you treat a person simply wanting to ask a few questions before signing up, how do you treat them once you’ve got their money. Seems as though by Alicia’s comments she also had the same issue when trying to obtain more information. Does not bode well. Anita

          Reply
          • Hey Anita, sorry to hear but uncommon either. Unfortunately, one part of their business that should really improve as it’s a bad upfront experience. Luckily, it’s a bit better on the inside.

            I believe everyone has the right to ask the right questions and hope you get value from my blog here and my responses in the comments. I know dozens have still enrolled in Sophie’s course and are enjoying the journey.

            As there are 6,000+ Sophie Howard students now and counting, the person you spoke with had some truth in terms of having others to sign up. But then I wonder if they actually joined with these bad vibes?

      • Hi Alicia. As someone who signed up to Sophie’s course after attending a Knowledge Source presentation in my local area, I can only say make sure you know exactly what you are signing up for. It’s presented as, anyone can do it, only an hour a day, etc. etc. but in reality it really isn’t any of these things. Personally, I think that Adam Hudson’s course is significantly cheaper and offers more in all sorts of ways. I am doing neither now, and had to back peddle very hard to remove myself from the ‘contract’. Only out of sheer luck and persistence did I achieve this. Joshua’s reviews of both courses were very helpful, and I wish I had come across his blog before signing up with Sophie Howard’s course. Nothing is ever as easy as it is made out to be, there are no free lunches, and so on and so forth. I hope Joshua doesn’t mind me posting this opinion.

        Reply
        • Hi Carolyn, no problem at all. I’m always an advocate of consistent hard work to attain results. Amazon is no different, though it just has many more upsides than traditional business.

          I recall we were discussing how to get a refund on Sophie’s course last month after multiple unsuccessful attempts to contact Knowledge Source. I’m glad to hear that it finally worked out for you!

          Reply
        • Hi Carolyn, I’m glad you were able to get a refund but sorry you had to go through a few hurdles! Thanks for the advice. We are deciding to look at other courses instead after our experience.

          Joshua – I agree – it seemed like Sophie was such a good person but the experience with Knowledge Source wasn’t. Hopefully she can remove herself from that relationship because it is inadvertently giving her a bad name and I believe what you say is true that she is a good mentor. It’s really too bad.

          Reply
  20. Hi Joshua
    I have been searching for ways to get into online businesses for a bit now after listening to the 4 hour work week 3 times now and have had a bit of trouble finding information I can trust as I can be a tad skeptical. I came across Sophie’s course just recently and it took a bit of searching as there is a flood of get money quick courses online at the moment. Basically it came up because I am also from New Zealand and was specifically searching for NZ related information because most other courses were hard to relate to being mostly US based. I took a call from them today and they seem pretty eager to get me signed up right there and then but I had to fend them off as its not the kind of money one just has laying around so i decided to sit down and did more and this comes up, I like the way you have given another perspective on it as it can be easy for people to just fall for the dazzle of it all and the testimonials. My wondering is from your perspective for someone like myself a self employed tradesman with a stay at home partner and 3 little kids just looking to one day replace the daily grind with something a bit more flexible and not really just “get rich” do you think this particular one my be worth the investment. Your page is very good and I will be having a good look through everything as I have been trying to obtain as much information as possible before taking the plunge.

    Reply
    • Hi Brad, thanks for your excellent comment, I think a lot of people reading can relate. I went searching for an Amazon FBA course a few years ago, and I just didn’t like the US courses. Can definitely understand where you’re coming from. ✌️ This is likewise after reading the 4 Hour Work Week back in 2012.

      In regards to your situation – selling on Amazon in my opinion is the best opportunity right now, particular for an average person to build a real online business. As outlined, there’s both a capital requirement, and a time requirement. Plus work, but being a tradie you’d have some decent work ethic already. There’s dozens of tradesmen in Australia and NZ who are learning the process or selling on Amazon part time at the moment.

      It’s not a case of if this strategy works. There’s tens of thousands of successful Amazon sellers are making either a part time or full time income, myself included. Your particular hurdle Brad is probably the time. You start work early, and both your afternoon and weekends are loaded with family life. You need to find that 7 to 10 hours per week somehow to build an Amazon business. The next one being capital of at least $5,000 on top of the course cost. You seem to have the mindset to get through the process.

      Hope that helps! Currently writing this from the Canton Fair in China Phase 1. Just about every possible product you’d find on the shelves at Bunnings is here. Maybe a good starting point for you, given your background on the tools.

      Reply
  21. Thank you for this review. I was put off this course by the personal call after watching the prerecorded webinar. I don’t want to commit to the course without more information
    To pay $5500 for this course, Sophie Howard needs to differentiate herself from the rest. What is special about her course? Her own success is not enough. Was it luck she has done so well or did she have deep pockets when the cashflow issues began to bite?
    It is worth noting that you are completely right in saying you need more than $300 to start ( that is what Sophie Howard started on); In fact if you are not prepared to commit $10000
    then dont even think about it. It will help if you understand social media, have a decent following, be organised and able to commit
    Regards David Jacobs

    Reply
    • Hey David, thanks for your feedback. Yes numerous people here have left comments or contacted me about the hard sells. Other courses don’t use this hard-sell approach, which is really good and allows the person to make a personal decision for themselves to get on board.

      I generally don’t defend any program creator but “Her own success is not enough” isn’t something I agree with. Someone who scored an early retirement through a 7 figure exit and who has a panel of mentors is someone who I’d want to learn from, as opposed to the college kid with his course and lack of business experience.

      Sophie Howard has launched over 500 products on Amazon, probably close to 1,000 now. I see Amazon products as like investment properties. 500 investment properties is an accounting nightmare. I’d rather an easier business to manage with just a few well-performing products to keep tabs on. So I think Sophie’s course is special in that you’ll discover how to launch lots and lots of products, unlike everyone else who suggest the simple approach.

      I’m not sure how Sophie got started with just $300, though I’m seriously impressed! After some early success she did work as a consultant to brand owners who weren’t yet on Amazon, which is a great strategy in her course. She charged 4x $1,500 per month to help them manage their Amazon listings, SEO rankings and PPC campaigns and later instigated the profit-share model. This is a good beginner-strategy to bring in more cashflow.

      Reply
  22. Hi Josh,
    In regards to your answer to Rusty I really appreciate that info about higher selling items. I think that as a newbie it would probably be good to start with the lower selling products to get your foot in the door and earn a little cash with little cash upfront and this technique will allow you to be number one-three on the Amazon search for your product. Getting your feet wet with Amazon so when you do have the higher volume selling items you will have reviews built up from your prior sales. Does this sound about right?

    Reply
    • Hi Kathleen, thanks for your comment. I understand that newbies always want to start with lower priced items as a learning process. Though with all the effort that goes towards launching that 1st product, it’s wise to actually try and make that one a winning product too.

      The technique you propose won’t guarantee being at the top of the search results on Amazon. If anything, there’s so much competition for cheap products, that many other sellers will out rank you anyway. It’s a competitive market down there.

      Also, using the strategy simply to get some seller reviews provides very little effective value. I understand that when buying on eBay, we always look at feedback scores. On Amazon USA, it’s a different story all together. Most customers literally think it’s Amazon themselves selling the product, and aren’t likely to look into the FBA seller (us) and individual seller feedback. Even when they do, generating sales with no prior feedback is quite easy as people know, like and trust Amazon already.

      But as for a learning process, it’s certainly a free education on the entire process. I appreciate that you shared it here. Through this you’ll be much much more confident the 2nd time around. Waking up to that 1st sale overnight is incredible (even for me 2 years on with multiple daily sales) and becomes addictive too. AliExpress is a good starting point for those considering this technique where MOQs are minimal.

      Reply
  23. Hi Joshua, I saw an advertisement for her book at the special price of $4.95. I paid and haven’t seen anything in my inbox since. They have plenty of negative comments from others who have not received theirs either ( but there on top of it because they just delete the negative comments, which actually leaves nothing more). To me they are just trying to make as much money of peoples naivety whilst they can. Thanks for your review I found it informative and I notice you also answer people questions. Sophie Howard’s lot don’t reply they just delete. Neil

    Reply
    • Hi Neil, thanks for sharing your experiences. I think the book is going to some people’s junk mail folder and I think the Knowledge Source team is looking to text everyone the link too to avoid confusion.

      Reply
  24. Sowiie Howard blue sky is a scam. Some with the name Brent called and took some money but never sent details of course or whatsoever. DO NOT BE DECEIVED

    Reply
    • Hello Ola, thanks for sharing your experiences. I don’t know who Brent is and I don’t believe the course or Sophie Howard to be a scam at all. It’s a great quality Amazon course for beginners but does need some improvement in the content, and especially its marketing team. It comes with complimentary coaching which is helpful for beginners because otherwise, it can be a lonely journey.

      Maybe you’re just thinking of her eBook? You’ll probably find it in your junk mail folder.

      Reply
  25. Hi Joshua, got an email last night from the Sophie Howard site. Jon Gaian ( director) who said it was him up front left right and center to quote him. He said he didn’t know anything about securities investigation as per the link one of your other comment people put in, so I sent it back to him and haven’t heard anything since. I did click on his profile and was able to get a look at some of the comments he has been work colleagues and or friends and there was nothing about helping clients just closure rates of between 5% and 27% on a good day. That is all it’s about. Just closing rates. Sophie sounds like the real deal but she needs to align herself with an organisation or company that realises that the course and Sophie sell themselves on there own merits.

    Reply
    • Hi Neil, thanks for your comments again for everyone looking into the course. Sorry I am a little confused here – do you mean nothing about helping clients, as in not helping Sophie’s students? And closing rates in relation to how many students they’re getting signed up from the phone sales calls?

      Yes I would agree that Sophie is definitely the real deal, and her course is improving but should also come down in price. I’d also agree that she doesn’t need high pressure sales teams. She’s the only one in Australia that has this strategy in place.

      I did speak with someone recently that said Jon did indeed get in trouble years ago regarding some online trading courses (no details), but has been all fine in recent years. Personally I do feel Jon is genuinely a good guy, his marketing strategy is a bit too aggressive though.

      Reply
  26. Hi,I had a planned call today from Jacob.I was told he was part of Sophies team.From these comments I guess it was Knowledge Source.I was asked for 2995 USD for Sophies course.The comments on here have made me take a step back and do more research.Sophie looks genuine ,but until these reviews I was not aware of this other outfit.I live in the UK and realy surprised no one is doing training here.He did mention a seminar in Bristol in June ? I did manage to get Sophies book sent which seems a rare event from these comments.All in all its a shame.
    Joshua who would you recommend in the UK?

    Reply
    • Hi John, thanks for relaying your personal experiences. A different price again for the course, but glad to hear you’ve at least received the book.

      I haven’t heard details about the upcoming seminar in Bristol, but hopefully is a student training workshop instead of an evening to talk about & sell the course. At this stage, I haven’t found anyone beyond Sophie’s level in the UK. Whilst they don’t run events often, these guys are a reasonably good alternative: https://www.workwithjoshua.com/affordableamazoncourse

      Sophie just offers more than them though. Live events, networking, coaching, webinars and more. She’s one of the very few that also got an early retirement with a 7 figure exit.

      Reply
  27. Thanks very much Joshua.
    I think Sophie has what I want,but I am now reluctant to go through Knowledge Source.
    Is there any way you know how I can reach Sophie direct?
    The “Jetstream” book is mainly a marketing tool,with no in depth training.Just basics,reviews and a link to a webinar.So not much use to start a business.
    I am a newbie to this so any help would be appreciated.

    Reply
    • Hello again John, yes I noticed that with her book. Adam’s book has a little more content to use (it’s available on Amazon), but again it is mostly a marketing tool. It’s what some of these Amazon course teachers use to bring students into their respective communities.

      So far numerous prospective students have tried without any success to reach Sophie directly without the middle man, which is really unfortunate. In Sophie’s case, she does have a young family and understandably needs to place them #1, hence why her marketing, sales and student support is managed externally. If she could find a way to manage it herself, then I imagine she would do a much better job.

      Reply
  28. Hey John, yes Sophie certainly has a small team, all of which sell on Amazon at various stages of their journey. 6 coaching calls is unique in this industry, and if you think you’ll need someone helping you through over the phone, then this is the course for you.

    Yeah pretty sure Jacob’s associated with Knowledge Source, not with Sophie herself.

    Reply
  29. Hi Joshua, I went to a Sophie Howard “Blue-Sky” presentation last night and was impressed by the talk apart from a few wee things. I was asked to pay $3490.00 right there and then or pay a deposit of $749.00 and then 5 x monthly payments of $749.00. I didn’t as I wanted to do some research first and so pleased I came across your blog! I have read your review and read every comment left by you and your followers which has given me so much information so a massive thank you to everyone. I am expecting a phone call from Knowledge Source on Monday which I will go through with to gather even more info. I believe in Sophie Howard but I am doubting Knowledge Source. The one thing I didn’t like about the presentation last night was the whole raising your hand and saying Yes to everything which made people subconsciously comply to what they were selling. I know this is a selling technic but to me was a bit off putting! Definitely doing my research so thank you for your upfront and honest blog!

    Reply
    • Thanks Angela for your comments and for sharing yet another different price for the course. Actually, $3,490 seems to be the cheapest that I’ve seen Blue Sky Amazon now. I feel sorry for everyone else that had to pay more previously for the same course. Yes, I’ve been to enough wealth creation seminars over the years to understand exactly how and why presentations are structured the way they are.

      Reply
      • Interesting – sale of $3490 on 30th May, yet at my seminar on 21st June the price was a whole $500 more expensive, at $3990.

        I signed up but I am doing thorough research and may get my refund. It gets my back up a lot that the price has just gone up before I purchased; and within the same marketing tour. I would understand if it inflated slightly from season to season, perhaps as more content was added, but Angela’s presentation that she attended is clearly part of the same tour and they’ve just raised the price 🙁

        Thank you for your blog Joshua, I’ve just come across it but it’s invaluable to me. Thanks for your time!

        Reply
        • Hi Emma, thanks for your question. Yes, the pricing is all over the place. Almost every other course just runs at one standard price to avoid confusion and reduce student friction. Hopefully they fix up this overcharging issue as well, as my blog has been influential in fixing up past issues. I appreciate the feedback about my Amazon content here too – thank you. 🙂

          Reply
  30. Yes, I will definitely be hanging fire on this, and doing more research.
    Different prices and I was told 6 x 1 to 1 sessions, lifetime mentoring by Sophie and weekly calls.
    Hopefully Sophie gets some of this feedback and changes things.
    I am sure I will be back Joshua.

    Thanks very much.

    Reply
    • You’re welcome John! Glad to have helped. Some good changes have come in recent months due to feedback here, but still a fair way to go.

      Reply
  31. Hi Neil, thanks for your comment. I hear you! As per Facebook comments on Sophie’s page, dozens upon dozens have purchased her book and didn’t receive anything at all. Those buyers were mostly ignored for a while too, or told to check their junk mail. Some apparently still didn’t receive anything.

    Sophie’s course is new and her focus should be on building (and repairing) her reputation right now, especially on Facebook where she rates at only 2.4 stars currently. The course is still good however, has some credibility within her community, and she has spoken at leading industry conventions such as Global Sources Direct.

    Reply
  32. Joshua,What is your FB page called.I have tried the obvious and the FB link on this page goes to your personal one dated 2017

    Reply
    • Hi John, I don’t run a FB page or any social media for my blog, though I do for one of my Amazon brands. My FB, just like my Instagram, is just my personal one for close friends and family, and I hardly use it nowadays.

      Reply
  33. Hi Joshua,I think you said there is no one in the UK doing training courses? Do Amazon do any themselves?

    Reply
    • Hi John, there’s probably some UK Amazon workshops, but no one as good as the Amazon teachers mentioned on this blog. Sophie is one of the best. Amazon does have some training videos on their website, but they’re very much average and they don’t teach you the step by step approach, nor do they help with understanding how to find products. It is Amazon’s own lack of training or community for sellers that has caused this boom in Amazon training courses around the world.

      Reply
  34. Thanks again Joshua,I have found some in the UK,so I will do more research.
    But sophie seems to have decent training. So good on you for the blog and helping people see what teh course is like.
    I don’t quite get the different training methods.Surely selling on Amazon is selling on Amazon ?Could you briefly explain the different methods please.

    Reply
    • Hey John, yes Sophie does have some great Amazon training indeed, and dozens of people in the UK have joined.

      Everyone wants to pitch a ‘unique way of selling on Amazon’ 😅 but really there’s 2 predominant strategies – the margin model and the volume model. The margin model means you sell less items, but you go for 30% to 50% margins. The volume model means you sell much more everyday, but at slim margins as low as 10%.

      You can also go wide and launch hundreds of products, which hard to keep track of. Alternatively you can go deep and just launch a few great products, and focus upon making them the best available on Amazon.

      In past years, Amazon was a game of organic keywords and SEO. That is until Amazon launched their own paid ads system. Today PPC is necessary in most cases, and if you’re in the volume model, then there isn’t much profit left to spend on PPC ads to get traction in the marketplace.

      Hope that helps!

      Reply
  35. Thank you.So what does Sophie come under.I think you said she has 1000 products? Also what do the other guys teach,both or just one strategy?

    Reply
    • Sophie’s more into the go wide strategy, and a volume based model. It’s a model that works. This is good as you’ll get your money back faster (through product sales) though with smaller margins too. Always a trade off, no matter which strategy you go with. The margin and go deep model requires a larger capital base to begin. As I like to go into competitive products, I need larger margins to allow for PPC expenses.

      Reply
  36. wow Joshua, thank you. I have recently been the victim of fraud where I lost the amount of £140,000 and I am finding it hard to trust anyone. I have recently lost my job as well and feel at a dead end. So I will probably buy your guide books and hope my spell of bad luck ends and I will be able to find a cheaper or free course with your help, Reliable Education or Sophie’s. Somewhat I feel if something is too good to be true it probably is.

    Reply
    • Hey Pretty, thank you so much for the feedback and sorry to hear about your fraud situation and financial losses. At this time it’s probably best not to invest into anything if you have a sense of scepticism into Amazon, especially as it takes more capital and 2 to 3 years to really build to a full-time income. All businesses come with risk. I think it’s best to take some time to relax and move past this bad experience before starting another journey.

      Sure, there are some cheaper courses out there, but the more you pay the better you get generally. Course quality, support and community are all stronger with Sophie and Adam’s courses. My guide books are of little use without purchasing a course, and I bundle them up as a bonus for students.

      Reply
  37. A very newbie question but do any of these courses or yourself recommend selling on amazon Australia or is that not really going anywhere yet and is amazon US best for Australian sellers?

    Reply
    • Hi Gulliver! All comments are welcome here. You’re right, Amazon Australia isn’t going anywhere yet. I mean, it has certainly grown, but will never be like Amazon US which is around 100x bigger (not exaggerating). Always best to start on Amazon US and the process is the same.

      Reply
      • Interesting! I just started Sophie’s course and the first thing I picked up on is that the model is based on starting in the US marketplace. Up until now I had been convinced that if you are a newbie seller you should start in your domestic market and then scale out. I’m confused now as to what the best strategy is because I believe now is the best time to get started in Oz? Your comments appreciated

        Reply
        • Hi Gary, where you are located has little to do with where you sell. After all, you won’t see your products or customers anyway. I’ve sold thousands of units on Amazon USA and won’t touch Amazon Australia yet. The goal of many people is to generate sales and make profits as fast as possible. This is why 99.9% of people start on the US marketplace, since your business growth will be too slow on Amazon Australia.

          Reply
          • Thanks Josh, some good insight from you and just goes to show the value in comparing different courses before jumping in blindly! Personally I would still like to make a start on AMZ.au so that when it takes off I have my ducks in a row. I might split my inventory 80/20 in USA favour and see how it goes providing I can do it cost effectively. Presumably it should be easy enough to copy your listing from the.com to .au platforms?

          • Yep good idea with the inventory split. Keen to know how many units you’ll sell compared to the US. The best I’ve seen across multiple Amazon communities is 1 in 50 ratio, but perhaps once you go live, this might be closer to 1 in 30. Amazon Australia is having a very slow take off.

            Pretty easy to copy the data from your USA listing on to the Australian platform. No more than 30 minutes.

  38. Hi,
    Please help me, I have recently brought this book from a commercial on you tube, I have no idea at all how to get it! Do I down load it and if so how? Do I wait for a copy to come through the post? I have a email invoice but nothing else. I’m in the uk
    , don’t know if that makes a difference?

    Thanks Krissy

    Reply
    • Hi Krissy, this appears to be a common problem…people purchasing the Amazon Jetstream Income book and receiving nothing. You may want to check your junk mail folder within the email address you used to purchase the eBook.

      Reply
  39. Hi Joshua,
    I live in the UK and have been thinking about doing Sophie’s course but decided I needed to do some research first rather than simply diving in! That’s when I stumbled across your site and your very honest and in depth reviews, a breath of fresh air I must admit!
    I was just wondering if you have heard of a course in the UK by a Laurence Britten called AMZHeroes and if so have you managed to review it?
    Many thanks!
    John.

    Reply
    • Hi John, thanks so much for the feedback! I’ve never heard of the AMZHeroes course before, and after a quick look on Google, the content appears minimal, likely having very few students and zero reviews anywhere.

      Reply
      • Hi Joshua,
        Many thanks for getting back to me regarding AMZHeroes.
        I am currently watching the 4 part Beginner friendly videos from Reliable Education, have watched the first 3 and am eagerly awaiting No.4!!! Whilst waiting I am making my way through the fantastic guides on your website, very informative indeed.
        Keep up the great work and thank you once again for your invaluable help!

        John.

        Reply
  40. I went to one of the information evenings. They mentioned that once you buy the package you will get a personal coach. I am really wondering who is in the team of personal coaches? What is their reputation etc.

    During that evening you could buy the “special offer” which includes 5 coaching calls(valued at 500 dollar). However, how much will an additional coach call cost?

    Reply
  41. Hi Joshua, Thank you for this fantastic blog, I found its very helpful . Ive recently signed up with Bly Sky Amazon course, did some research about this and Reliable Income course. Look like Adam Hudson is targeting higher end market and Sophie is doing low-middle range market. Wondering if you think its worth it if after Ive done Sophie’s course, I should sign up to Adam Hudson’s as there are some thing I could learn that Sophie one hasn’t cover as they have different approaches to Amazon market. My plan is starting to go with medium price range products, once I know the market better I could start invest in higher end products. Or should I just choose one and its enough ?

    Thank you and hope you could keep it up with this great blog.
    Hang

    Reply
    • Hey Hang, thanks so much for your feedback here! And congratulations on starting the Amazon journey! You’ve described pretty well one of the main differences between the two courses. Unless you’ve got some decent capital to invest in another course and community, I think the main focus should be going live on Amazon based on the knowledge you now know. Then you can consider upgrading your knowledge in the near future.

      Reply
  42. I have try to get in touch with the details they mention in the invitation email:

    Any questions, please email support@knowledgesource.com.au or call 03 9490 8888

    My email got bounced and on the phone number is nobody answering. I believe they will be legit but I expected a little more service for a course with this price tag.

    Reply
    • Hey Diane, thanks for your comment here! Yes keep persevering over several days and they should answer the phone. There’s a lot of students coming on board right now so they might be busy with enrollments.

      Reply
  43. it seems to me that all the sellers try to present this business as something easy. But the truth is that very often people need to work on it at least a year and spend quite a lot of money in the process before they achieve any success.

    Reply
    • Yep, at least a year for sure. 2 to 3 years to get to a full-time income and 5 to 7 years to perhaps a million-dollar business. Those are minimums. Of course, it’s all down to the student.

      Some may find success faster, most will be slower. Then there’s plenty who won’t even summon the courage to get a product live on Amazon. Some people do pitch this as easy which it certainly isn’t.

      It takes capital, work, time, knowledge, energy, patience, persistence, and most importantly, a strong and compelling reason to keep moving forward.

      Reply
    • Let’s be honest here; all courses you see nowadays online say things are “easy”. Every person with a normal IQ understands that you need to do hard work for whatever business it is. If it was so easy everybody was doing it right?

      Are you searching for something that’s gonna make you rich within a few weeks, keep on searching(you might never find it).

      Reply
  44. I didn’t bought any of the courses yet, but what I take in consideration when I choose a package is something with coaching. From what I have understood this is included in the package of Sophie Howard. I found out that you can choose from : James Ramsay, Andrew Murray, Fiona Prout or Kylie dyer if you buy the Sky Blue course. Extra coaching cost you around 1000 for 5 or 6 calls. Of course I don’t know how skilled these coaches are in helping others.

    I believe coaching will be very helpful for your first product launch if you don’t have experience in this field at all. Joshua did you ever got help of a coach?

    I am wondering if any of the American courses have coaching available, and if so, what are the cost? They might be 1000 bucks cheaper but if you don’t have 1 on 1 coaching it’s kinda the same price isn’t?

    Joshua, can you maybe explain a little bit more about the attending to events? You call it a disadvantage if you can’t participate in a event because it’s in another country(or if you don’t wanna fly that far). Is it really a big deal if you do everything online? Or do you believe it’s a waste of money because you might have paid for the events indirectly?

    Thanks Joshua for all your information on this forum. Very helpful website! Keep up the good work. I am gonna follow you.

    Reply
    • Hi Helen, some excellent questions here! I’ve personally not used a coach before due to my self-motivation but feel that for most people (especially total beginners) this would be very beneficial. I have been in Mastermind groups however and I can recommend joining or creating a weekly Mastermind.

      Every Amazon course in the USA, UK, Australia, NZ, Europe has coaching as an additional add-on, so it’s nice that Sophie includes this in her course. Some are group coaching and some are personal 1 on 1 coaching. I’ve heard good things about Kylie Dyer.

      Events are highly recommended as this is a lonely journey otherwise. Hiding behind a computer screen day in and day out gets old real quick. The live events allow you to meet fellow students and mentors face to face, those who are on the same journey and most find it very encouraging and worthwhile.

      I’ve attended numerous Amazon conferences are they certainly represent a very effective return on investment and are just as effective as the courses themselves. It’s also true that you can do everything online yourself, and I know of a couple of people who have done this.

      Reply
  45. By the way, what method of selling on Amazon do you recommend? Online/Retail Arbitrage, Wholesale or Private Label. From what I know the most risky is Private Label – you can waste a lot of money on products which do not sell, and I know many people recommend wholesale, but the truth is that many brands do not want to work with Amazon sellers and once you tell them you want to sell their stuff on Amazon, they’re not interested.

    Also: is there an Amazon course that you would recommend specifically to people from Europe? And is there one Amazon course available online that you recommend the most to anyone, doesn’t matter where they’re from?

    Reply
    • Hi again Luke, I’ve done all those methods. I recommend private label as you have the best control over the listing, the supply chain and product. Plus the margins are the best. Brands are becoming very restrictive with online/retail arbitrage (it was much easier years ago) and the wholesale model where margins are already tight. Private label will take more capital to start with.

      For those from Europe, I’d highly recommend this Amazon course which has the most testimonials and success stories. I recently met numerous European sellers (selling on Amazon USA) in Vegas.

      Reply
  46. Thank you so very much Joshua for your diligent work. I also checked out Neil Roar local or AOE . he did respond to my e-mails though but there are way too many negative comments to trust him also I contacted some of his alleged stars of his program.His current advertising uses their stories etc… their 2 years and more old and most didn’t have anything favorable to say..
    Sophie sounds much better. Thanks for the great work.

    Reply
    • Thanks Glenn, yeah this industry is getting some bad names. There’s only a few good people I would recommend in the Amazon teaching space.

      Reply
          • Hi Joshua, I’m a newby and I’ve also been doing alot of reading and research into the best training courses out there. Your reviews and information have been fantastic.
            What are your thoughts on Aussie Entrepreneurs? They have an incredibly comprehensive book called Amazon Domination, very informative and packed with tips, but it is alot of reading. They charge a subscription every month that you can cancel anytime for access to their private group and training modules.

          • Hi Sonya, thanks for your comment and question. Yes, I’ve reviewed Aussie Online Entrepreneurs course previously: https://www.workwithjoshua.com/aussie-online-entrepreneurs-by-neil-asher-an-existing-amazon-seller-takes-the-course/

            This one is cheaper, but a real case of getting what you pay for. Basically, there isn’t much there and I was quite disappointed. There’s a few upsells (to different modules) in the course too. If you type in ‘Neil Asher scam‘ into Google, you’ll get loads of interesting results worth reading.

    • Hi Luke, I’m not an accountant. Personal experiences: I operated under a sole trader/EIN number in the very beginning, especially as the costs to get a Pty Ltd/LLC company is a bit high. I’m now in Pty Ltd for both brands.

      While Amazon permits individual sellers, you might have unique circumstances that are worth discussing with your accountant where a company structure might have to be created.

      Reply
  47. Hi Sonya, thanks for the feedback. Nine University is suited mostly for the younger crowd under 25. Too many jump-cuts and editing for my liking, but that aside I’ve heard good things about this US course and will review it in the coming weeks.

    Reply
    • Great thanks. I see they also offer Boost Nine which some people are saying it’s better than JungleScout. Thanks again for your invaluable info.

      Reply
  48. Hi Amanda, thanks for the great question. I haven’t reviewed Oliver Denyer’s course yet, but I was doing some research a few months ago. I found that he was a bit amateur and lacked consistency in the videos, with no reviews at all regarding eCommerce Freedom and very little student success stories.

    His social media was thin and very vague media appearances so it’s hard to validate if he’s the real deal. I do look forward to evaluating this course, and it certainly it would appeal to the younger crowd under 25.

    Reply
  49. Presently going through the course. Reasonably priced for a decent amount of information. A lot of the info is aimed at those who have never started or run a business though, so much of it will seem basic to people who have other business experience. I would say, from what I have seen, Sophie’s course goes much further into the product discovery and selection but does cover a lot of ground with the basic “mechanics” of running an Amazon private label business.

    One very good absolutely fee (or very low cost) way to get information from experienced Amazon sellers that I have found, is to join a local Amazon sellers Meetup group. We have a local one in Boston and it is excellent. It’s usually a great opportunity to meet as small to medium sized groups, and even affords some opportunities for some great one-on-ones with experienced sellers.
    I would like to go on one of her trips to the destination countries. Right now, I am pretty much “all-in” in putting everything back into the business in the way of new products, but it is on my list. Made the mistake of starting too many new products and brands at the same time. Working on six new products, and it is just too much. Didn’t quite realize the effort required for each new product. And, they are sourced for all different manufacturers and even countries (U.S., Portugal, China, India and Nepal) Just getting all of the shipping coordination (required for U.S. importation) done alone is a lot to do.

    Reply
    • Wow! Thanks for sharing your experiences here as another student. Quite an achievement importing from several countries at once!

      Yes, I would agree regarding the Amazon meetup side of things, otherwise, it’s a very lonely journey. ✌️

      Reply
  50. Aren’t you guys done filling the world with garbage consumer products that end up thrown into the world’s oceans?. This is not a life to be proud of.

    Reply
    • I agree with you, Tom! I choose to only sell high-quality products that people need and will use for a long time. I simply can’t stand one-use plastics and wish more sellers would take this ethical approach.

      Reply
  51. Hi, I just got off the line with one of Sophie’s reps, the introductory kind of call. The course was pitched to me as costing US$3,495. Is this right? Seems so much! Are you still offering your 2 bonuses? I couldn’t find a link of yours to get them.

    Reply
  52. I have decided I want a full refund on the Sophie Howard course, it just isn’t for me. I was assured of the refund if I requested the ‘no questions asked’ refund within 7 days (I still have 5 days), even if I managed to get through some of the course. I began sending messages to a number of contacts (2 mobile numbers probably for VAs) last night and now some 18 hours later, no response. And oddly enough, my message through “Contact us” can’t be delivered due to some error which I have screen shot. I do believe they may try to ignore my request until the 7 days is up. Any advice how to proceed?

    Reply
    • Hi Naomi, sorry to hear that it didn’t work out for you. Their lines are probably inundated with new students signing up so please be patient. Emails to them sometimes bounce back, but I’m sure the Knowledge Source team will come through with the refund eventually!

      Also, since you’ve used your full name here and it shows the date of your comment, it’s pretty evident that you’re trying your best within your student refund window to get in touch. So you’ve got a pretty good case. 🙂

      Reply
    • Hi Naomi,

      Thanks for sharing. We are also interested in her program. Thx Josh as it’s good to know that we can get a refund after joining if we don’t like it.

      Reply
  53. Hi Joshua,
    Thank you for your site and candid information! Earlier you said:

    “Personally, I’d prefer to be in a well-established course that already has hundreds of people making an income, instead of just a few dozen. There’s a few out there that already meet my high standards, and most of them cost less money.”

    Can you divulge these resources?

    Reply
    • Hi Natasha, thanks for the great feedback!

      Sure, the first starting point is the massive list of Amazon courses: https://www.workwithjoshua.com/a-complete-list-of-all-amazon-courses-available-in-2019/

      In terms of those specific criteria you’ve quoted there, there is a few. These include ASM (the USA and Canada) and RE (Australia, NZ, UK, Europe) which all reasonably match what Sophie is offering, but without any mentoring initially (it’s an upsell). ASM which really a worldwide student base is credited with thousands of people making an income, though their program is priced higher as they’re looking for serious achievers. Not recommended for beginners since Sophie has a softer approach.

      Reply
      • Thank you so much Joshua,

        Do you know of anything system that allows you to start a program without the 4K starting point capital? I’m not afraid of the hard work, I just don’t have that kind of money.

        On another note do you have any opinions or feedback for the Zeroup system from Fred Lam that use the Shopify platform?

        Reply
        • You’re welcome! I’m not a fan of Fred Lam and he generally targets the younger college student. It’s always best to start on Amazon before diversifying towards Shopify.

          Amazon businesses require capital. They have a medium barrier to entry and aren’t suited for those with limited starting capital. It’s really hard to make this opportunity work without some money set aside. I know a few people who have hustled (2nd job, drive for Uber, sell their unwanted stuff etc) to find the money to start their Amazon business.

          Reply
          • Thank you. Those are great ideas but as a stay at home mom to a toddler they are not ideal at the moment. Can you recommend anything else online that is little to no cost to start? I don’t mean YouTubing or blogs full of affiliate links.

            Is the whole ad posting thing a legitimate way to go? Is there a free way to get started with that or anything else I’m not thinking of?

          • For low-cost (less than $1,000) I can only think of:

            1. Network marketing / MLM schemes. Amway, Isagenix, Doterra etc (Very high drop-out rate)
            2. Dropshipping products from eBay, Amazon & other online stores (Very competitive landscape)

            Those that post online ads have huge budgets, marketing/PPC experience and have decent starting capital, so not a recommended pathway.

  54. Hi Joshua,Is reliable education totally an online course or the students need to return to the actual classroom for some classes? I saw on the Youtube ad, Adam did have a studio in Gold coast somewhere. I am interested to sign on the course but can’t commit for the traveling and leave the family obligation behind.

    Thank you

    Reply
    • Hi Anna, great question! Both courses are totally online. There is no need to attend classroom sessions (which are actually large conferences) to get the content, though many students choose to at some stage. Adam does have a professional studio whilst Sophie records her videos from her house.

      Reply
  55. I am a little confused. You said you can tell Sophie has done ASM kind of implying they aren’t very different, but her entire webinar is that she has a very different strategy to sourcing products and negotiating with suppliers. I guess I am trying to figure out if it is worth buying her book – although the comments above make her book just sound like a sales pitch for her course which I don’t need. I already did ASM and I honestly can’t stand those people, so Sophie appears to have a better strategy and is more relatable.

    Reply
    • While Sophie likely has done ASM, she’s isn’t using the same strategies. It’s just good to see that the teacher has invested in her knowledge and skillset, plus has experience. Both the book and webinar are of course sales pitches into the course but do have some good content.

      Reply
      • The examples of successful people they use for ASM you find out at the conference they were in brand marketing beforehand or they used PR firms and things like that weren’t taught in the course. They lead you to believe these were beginners who learned everything from them. Half of the people at the conference I went to also did something called Rapid Crush, which seemed to be more beneficial and you could sign up through them an get both – they did wind up giving Rapid Crush to ASM members a few years later, but I don’t know if that is still the case.

        Also they are always trying to tell you something else. It is relentless with them being like well we discovered this one thing – just $97 more dollars. $37 for this other thing we want to teach you. They just rubbed me the wrong way with constantly trying to get you to spend more money with them. And then like one of the founders just put out a video saying he floundering and losing money during this time period which is when I bought in, and had to recalculate and this is my new thing…buy it now. And I was like seriously you were selling this to me when it wasn’t even working for you but telling me how much it worked for you. I just don’t like the disingenuousness of all of it.

        Reply
  56. I went online and bought your book TWICE. I NEVER received the digital books. IWANT MY MERCHANDISE OR MY MONEY BACK!!!

    Reply
    • Hi Joseph, please check your spam folder. Sometimes Sophie’s book is sent there. If not, please get in touch with Knowledge Source. It’s not my book, it’s Sophie’s and they look after everything.

      Reply
  57. Hello I was wondering what the upsells are I know about the $37.00 book and training then the 98.00 upsell but is there a last upsell if so how much is it ?

    Reply
    • The last one is the course. Unsure on the exact price, as it keeps changing. Knowledge Source will be able to advise further, based on your country and currency. I think there’s a payment plan available.

      Reply
  58. Wow Joshua. You have my respect and also my gratitude for the thoroughness and clean responses you have given in every regard. I’ve been on a call with one of Sophie’s ‘Amazon Income Specialists’ this morning as I’ve been impressed by Sophie’s message and also her general delivery. I now understand more about what the program offers and entails thanks to your review and the ongoing responses here.

    The process I’ve been through to get to the call was interesting… I never actually went through to purchase the book although intended to several times, seeing the ad come up on a youtube through social media or other had me interested but I didn’t purchase there and then on my phone.
    And still I was somehow immediately contacted by a bot (?) to wonder why I didnt go through with purchase via my texting / phone number. Thinks to self, hmm, how did they get my number?…hmm but still I’m interested enough to open the texts that now start to come in at different stages over the next weeks. And then I get a link to a webinar that overlooks the book and cuts straight to the message ie, the coaching/mentorship package. I watch and again I’m impressed by the delivery of Sophie and her product. Nice package and I’m influenced by a desire to really wanting to believe I can do this online Amazon selling. . .

    The first message about the call with the ‘Income Specialist’ came through a UK area and then the actual call came through from Kansas Missouri.
    Silly me, I thought it would be a conversation with someone but every time I asked a question I was responded to with a script. If I didn’t comply to the script it was a little bumpy for the woman on the other end. . .

    I really wanted to ascertain whether or not I would be able to do this training and have back ups from the calls, like recording the sessions so I can go back in to learn in my own timing and through repetition.

    Somehow I didn’t believe the response when eventually told that they might be able to be recorded. Any response from you here Joshua?

    I’ve so often wanted to work within tight systems and other people’s timings but by and large I really function best with being able to learn in a wide range of ways. If I commit this amount to a learning I’d like to own the material and be able to refer back to the coaching sessions if needed.

    Another question for you Joshua – would the course assist me in learning how to get any of my own handmade products on Amazon? We currently only sell through our own website? So I’m interested in what are the additional benefits to learning about selling and product branding that this course might offer? Any input there about this course or RE in that regard would be great.

    And here’s another one – is it possible for someone who’s not great on systems management to really achieve a humming business with systems such as this? is there room for creativite management as well as compliance with the system in this way of learning?

    The rep said that the only people who don’t succeed with the program are

    -those who are unteachable – the know alls
    -those who get frustrated and quit
    -those who learn the system and then try to turn it into their own…*&^”(:~# (what does that mean I wonder?)

    Oh and the UK price today was quoted as £2845.33 equivalent to $3495. That price will hold for three days – it’s a special $500 discount that the rep was authorised to give based on my continuing interest in joining the training and my request for a three day period to do my research and decision making. After Friday the price will revert to the ‘actual price’, $3995. I guess this is a US $ although I neglected to ask. As an Aussie living in the UK I’d quite like to know what the Aussie $ curent price is!

    In truth I reckon I’ve come to realise that Sophie’s value is in what she knows and sharing it could be great for more of us but the sales company express train is just another massive turn off and bit by bit erodes one’s confidence and enthusiasm. I wonder what else is possible?

    As I said at the top of this rather long response – Thank you for your fab blog and throughness and everyone else’s input. My research continues.

    Reply
    • Hello Heather, thanks so much for now claiming the #1 spot for the longest and most thought-out comment here. 😁

      Rightio, so let’s begin…

      They request your phone number when you go to purchase the book. They did this because previously her book was being sent to people’s junk mail folder and customers couldn’t find it. This technical glitch was solved by sending a link (via SMS message to your phone) to access to book immediately after checkout.

      Now, if you don’t purchase the book, then they still have your phone number on records (but you can definitely ask them to remove it anytime) and some people receive follow-up messages as you’ve noted.

      I’m not sure how Knowledge Source has structured their team and phone systems, but I know they have support members across Australia, the US and UK. You’ll have the confirm the AUD course price with them directly.

      You can record the phone coaching calls on your end so you can go back later. I guess Knowledge Source and your Amazon coach would have no problem with that. There are apps for your phone that can do that such as TapACall. Plus all the live student-only webinars are recorded too.

      The course doesn’t really cater to selling handmade items on Amazon, since many people build Amazon businesses for the time-freedom and lifestyle, as opposed to making things at home. That said, I can’t imagine any difference between asking a factory in China/India/Nepal to hand-make something vs just making it yourself and sending it. At least you know the quality and workmanship is A1.

      Both courses are geared for the Amazon marketplace, which has a significant buyer volume. There is extensive modules about product selection and brand building, with the scope to extend beyond Amazon, such as eBay, Shopify and retail distribution.

      Both courses are also systems orientated. Sophie was a government employee, whilst Adam has built multiple 7 figure businesses. Both depend on systems.

      Creativity is what seperates the average Amazon seller from the Page 1 Amazon seller. My products are quite creative and innovative, yet with an established buyer volume who had to previously settle for mediocre. So if you’re a creative person, then Amazon is a great platform where you can scale much easier than Etsy.

      No one can guarantee success with any program. Fact: Most people who buy an Amazon course will NOT build an Amazon business. It will just be another course on the shelf to collect dust, even after attending the conference. Many people will either not start or just quit early on “It’s too competitive“, “My Chinese factory doesn’t speak perfect English” or my personal favourite “I can’t find a profitable product” when most things sold on Amazon are profitable. Not everyone is cut out for this game. No sales rep will ever tell you this. 😉

      Then there are the course providers that want to claim that they have the ‘perfect system’ which there isn’t any. Courses just have varying degrees of content, support, student calibre and success stories. Another personal favourite is the “We’ve found the magical formula that all the other courses aren’t teaching!!!” in order to create exclusivity.

      Really, the power is with you first and foremost. There are tens of thousands of successful Amazon business owners worldwide, so it’s quite evident that this works. Most of these have had to start with a course, as there are just so many things to learn. Even with the courses I’ve done, I’m still learning 3.5 years on.

      The program is merely a tool. One that can get a job done. How you choose to utilize that tool and its potential is completely up to you.

      Reply
  59. Joshua, thank you so much for this very informative and ‘real’ blog. You saved me from making a huge mistake. I started to go through the process of signing up fo Sophie’s book at $4.95 and then was encouraged to upgrade to the $37 package but when it was time to pay, the lack of usual security assurances was missing. This worried me so I went looking and found you. While I was reading your blog and comments, I got two text messages (at 1:30am UK time) giving me 60 seconds to sign up for this ‘exclusive’ offer that I would never see again! Yeah, right! Reading through your excellent information, I realised that I did not have the capital requirements to do this business justice. Maybe in a few years time as I now know how much I would need but as I am 70 now, it may never happen. Yours is the best review site I have ever come across so I will check back here often and certainly BEFORE I dive into anything online. Thanks Joshua. Kathy 🙏

    Reply
    • Thanks Kathy! I really appreciate your feedback. Anyone without starting capital to begin should definitely hold off and instead focus on saving some money first. Likewise, anyone above the age of 60 shouldn’t be starting anything to do with Amazon, or any type of business venture. That’s an age I would be playing defence and protecting the retirement nest egg.

      Reply
      • “Likewise, anyone above the age of 60 shouldn’t be starting anything to do with Amazon, or any type of business venture.” I’m not sure it’s the best piece of advice. Sounds like when you’re 60 your life is almost over so don’t take up any new challenges.

        Reply
        • What a load of BS! Age should not be a barrier to try anything new, as long as you have a little money to invest and are willing to learn and follow through, anyone can do this regardless of age

          Reply
          • Luke and Gary – you are sort of right. Age is not a barrier of entry, but say advising my 5-year-old son to build an Amazon business wouldn’t work out so well.

            Both my parents are in their 60’s and I would never advise them to get started in any type of business. It’s a time to relax and enjoy the years of hard work they have put in.

            Some people in their retirement age have such little money, it would be totally unethical for me to suggest that they invest in an Amazon business. See – all businesses come with a risk of losing all your money, including Amazon.

            Almost anyone can do this, but not everyone will be successful. Have you noticed that most Amazon gurus generally don’t tell you that? It’s harder to sell a course if you simply share the truth.

            You could lose every single dollar you put into this. It’s not something I would wish on someone who has limited money, especially at an age where they shouldn’t be taking on an online business venture, as is the case with Kathy.

            No BS with me, simply a Duty of Care guys. I do appreciate that some people at this age will be positive and resourceful to find a way through the challenges, but most should be enjoying their retirement years.

            Also, business are not fast, they’re often not fun, they’re not easy and they’re also expensive to sustain. Online is a little easier, but takes a shitload of work. My generation often misses this because of instant gratification.

            The older generation has earned their retirement because of their work ethic. They have my full respect and don’t need to start something new after crossing the finishing line.

          • Gary. I totally agree with you. I am 62 and want to try to get a passive income so I have some money coming in when I retire from my 5 day a week labor job. Joshua…you say people after the age of 60 should enjoy their retriement after all the years of working. What about all those people who haven’t been able to put away enough money to retire “comfortably”. Government pension isn ‘t enough to enjoy retirement. If it’s true in what you say that it takes a couple of years to make some decent money on Amazon ,then from the age 60 to 75 or 80 thats quite a few years you can be making some money to be able to enjoy retirement

          • John it’s Amazon as a business model and the ‘gurus’ that’s the issue, more than the older individual. People are getting this false sense of belief that Amazon is this whizzbang perfect business model that’s cheap, could make them a fortune and is 100% RISK-FREE. It’s so far from the truth. 😞

            It takes money to start and a lot of money to keep going. Very few people get the million-dollar exit let alone 6 figures annually and there’s certainly risk. In 2.5 years of selling I’ve lost money 3 times. If you can’t handle losing money, then this isn’t for you. It’s a real business after all and it comes with risk. No one else wants to talk about this elephant in the room – I wonder why?

            (Now obviously I’ve won more times on Amazon than I’ve lost but I learn from mistakes and keep powering through)

            Those like myself could lose everything tomorrow and start from scratch because age is on my side. Psychologically and financially it’s going to be significantly harder for someone that’s much older. That pit in your stomach when you discover you’ve lost money (thousands of dollars) makes many people stop. It’s rare that I see people above the age of 60 finding success on Amazon but it does happen. It takes a lot of money, requires some technical ability, work and financial risk. If someone lost say $10,000 (potentially their entire savings) then recovering mentally is going to be challenging.

            I wrote an entire article on the risks involved: https://www.workwithjoshua.com/amazon-seller-risks

            I also wrote another article on why businesses fail: https://www.workwithjoshua.com/amazon-business-failure

            It would be good if everyone else was more transparent about this. I don’t mean to knock someone’s dreams (we all have dreams regardless of age) but Amazon is a real business model that is challenging.

            But there is some positives and greener grass. Why not consider alternatives? You can drive for Uber, become an Airbnb landlord or find online jobs through Upwork. Very little capital required and less risk too. Best part – you don’t even need to buy a course.

            In Australia we also have handyman services (Airtasker) and even dog walking services to help people generate a part-time income. Amazon isn’t the only thing you can do, but it’s one of the most challenging. Anyone who says this is easy and you’ll be making guaranteed money in a few years should be avoided. My personal and realistic experiences. I say 2 years minimum to achieve some results but it will probably take longer.

  60. Hi Joshua

    I stumbled upon your blog and I am so grateful for this. I have signed up to Sophie’s course but realized after only a couple of days this was not for me. I have experienced a number of problems that I won’t go into here and have requested a refund. I will be signing up with Adam. Again many thanks for your insightful comments.
    By the way how do I go about receiving your two products that you mentioned thanks.

    Kelly Brown

    Reply
    • Thanks Kelly for sharing your experiences. Please contact me via the Contact Form. It hasn’t been working properly the last few days but should be working now.

      Reply
  61. Thanks for your insights, Stephen. Much appreciated! I thought it was 1-hour support calls, maybe they’ve recently reduced the time.

    Reply
    • I’m in the same boat and will be asking for a refund. Knowledge Sources are pushy and misleading, if Sophie is the real deal she needs to ditch this mob. The course material is comprehensive and like Stephen says the videos are very long! It would take months to get through it all and it doesn’t seem well structured, the resource material is in another module so you have to go search for it rather than having a link to it under the video. How they can say that you will be selling in 12 weeks is just another misleading statement by KS. The Q&A sessions are on a Friday morning, most people doing this course will have a day job and find this time inconvenient, so there is no opportunity to interact with Sophie. You get the feeling that KS are her online bodyguards, nothing gets through them, they even moderate the FB group and all posts are screened. Not happy

      Reply
      • Great result! Glad to hear you got the 100% refund Stephen, but the fact that you got a bit messed around is frustrating. KS needs to address the course structure AND their refund processes, at the minimum. It’s costing Sophie her reputation, as Gary has pointed out.

        Also thanks Stephen for sending the email to let me about the 503 error I had on this page. Should be fixed now. 🙂

        Reply
  62. Thank you so very much for this article, Joshua, and for all your thoughtful replies to these comments. I’ve bought Sophie Howard’s book for $4.95 and her masterclass audio files for about $100, but that’s about all I can afford at this point! Your course comparisons were great too, so thanks for laying out all this complicated stuff in plain English. After reading all the pros and cons, I’m a little less frightened and apprehensive and I’m starting to get excited to go on this journey and invest our capital a little further down the line, once life settles down a bit. Thanks to all the people who wrote in with their own experiences too— those were really, really helpful to read. In my opinion, the word “empowered” is way over-used these days, but that’s what I’m feeling! Thanks everyone!

    Reply
    • You’re very welcome, Allison! I’m glad this has really helped you to do your research. Like I say, make a start when you feel the time is right for you. 👍

      Reply
      • Joshua, how long does it usually take before one starts to earn at least $1k a month on Amazon in profits? What is your experience? You need at least 2 years to start making a full time income on Amazon? And what is the minimum amount of money one should invest for a start? I suppose it depends if someone wants to sell in a private label model or wholesale for example. As far as I know you need more cash for private label.

        Reply
        • Hi Luke, that can be a real piece of string. It depends on your starting capital, how much time you have, if you go to China or just source on Alibaba, your level of motivation and the product you choose. So many variables. If you’re looking for guaranteed results and guaranteed income, then online businesses aren’t the solution.

          It took me several months from launching to I hit $1k/month in profit. It often takes people longer. A mate of mine hit $1k/month profit in 4 days, but he also launched with $220k right at the Christmas retail rush. Another family I’m friends with did it in their first month with $40k. Yet another mate is in a super competitive niche and breaks even every month. See – big variables.

          You’ll need $5,000 minimum and $10,000 ideally. I started with $7,000 but have invested $35k more over the last 3 years.

          Yes, generally speaking (but not always) you need a bit more money for private label. But in turn you get your share of 25% to 40% margins. If you’re looking for 10% to 15% margins, then wholesale is the way to go. You might find it a bit more challenging (though not impossible) to do wholesale from Australia, NZ or the UK into the US marketplace though, as you’ll be on phone calls to wholesalers, in order to negotiate deals.

          Reply
          • OK, thanks for the answer Joshua. So you invested $7,000 in inventory, ads, transportation and whatnot, right? And who did you learn from when you started? Who was your first teacher and were you successful with your first product (I understand you started with private label)? I’m asking about who you learnt from because this part can also be expensive. It can cost even a few thousand dollars. So even if someone had $10,000 to invest, they would probably have to spend like $3-4k on trainings, and the rest, i.e. $6-7k on inventory, ads, etc.

          • Yes, $7,000 total to launch, above the course of investing into an Amazon course. I started with Reliable Education, then went Amazing Selling Machine and then Blue Sky Amazon. Sophie’s is definitely more geared towards the beginners, whereas the other two are for existing business owners. If you’ve never done something like this before, then best to start with Sophie.

            I had some past experiences making a little bit of money online here and there by trying some things out, but never enough to transition to a full-time consistent income until I discovered Amazon FBA. Definitely successful with my 1st private label product.

          • Yeah, I have been making some money online as an affiliate marketer, but this income is very unpredictable. I never know how much I will earn the given month. I started to think about Amazon FBA hoping that the income from selling on Amazon will be more predictable, but I’m fully aware that it may not work for me.

  63. Hello Joshua,
    Can you please explain to me the difference between Sophie Howard’s course, Blue Sky Training and University Product Training?
    I only want to do one course to start selling on Amazon. Just something to get me started. Also how much each of this courses?

    Reply
    • Hi Muriel, good question! So it’s actually all-inclusive. Start with the Amazon Navigator before going into the advanced modules in the Product University. You’ll need both to get started actually. One to learn the ropes of selling online through Amazon, and the other to help you find profitable products to sell.

      Hope that helps!

      Reply
  64. Hi Joshua
    I am from Switzerland and just read your revue, which is fantastic with great answers. You did a great job. I watched Sophie’s Webinar and arranged a phone call for this afternoon. Now, I am not sure, if her course is the right thing for me, as I live in Europe and we have a 6 houre time difference. What can you suggest me? Are there courses in Europe jet or another course in general for a total beginner like me?
    Thanks again for your efford and answer to this.
    Kind regards. Danny

    Reply
    • Hi Rohrer, thanks for the feedback. I don’t know anyone else in Europe which is more suitable. If anyone has any suggestions, then they’re welcome to drop them here.

      Reply
  65. Hello Athena (what a beautiful Name…)
    Thank you very much for your response and answer. I will check this out. I wish you all the best for all your projects. Regards from Switzerland Danny

    Reply
  66. Whilst Sophie might be good at what she does, I wasted many hours listening to her spiel just to hear her say, “If you don’t have at least $6000 to move forward with, then don’t bother”. In other words, “if you’re struggling and are really desperate to find something to put money in your pocket, this is not for you”. Disgraceful !!!

    Reply
    • Hi Kerrie, actually it’s true. It takes some decent capital to start properly on Amazon. Whilst you might be able to start testing with a few hundred dollars, I think most people are looking to build a proper business. One that brings them a solid part-time or full-time income. For this reason, Sophie needs to show some realistic figures so people are starting out fully informed of what it really takes.

      Let’s see off the top of my head from experience: Buying samples, paying for inventory, paying for freight, getting 3rd party inspections done, paying for extra packaging, customs duties, advertising costs and Amazon fees. This is after you pay for your education, and before you make that first sale. Not exactly a cheap operation. Let’s not forget going to visit factories and trade fairs, accounting and legal fees. Those hidden costs really add up.

      If you’re struggling and really desperate for quick income, then building an Amazon business probably isn’t the right idea. It takes a long time to build to a healthy part-time or full-time income. Those success stories you hear of are those who started with decent capital, with $5,000 at a bare minimum. I don’t think it’s disgraceful, since Amazon businesses don’t put money in your pocket from Day 1. You need to reinvest your profits over time, so you can build up and then take a profit eventually.

      Reply
    • I don’t understand why you think that she was disgraceful in saying .“If you don’t have at least $6000 to move forward with, then don’t bother” You should appreciate the fact that she was ,unlike most of the others, upfront on the basic cost to start. I was grateful for that because from there you can decide whether or not to advance with the course

      Reply
  67. Hello Joshua,

    I’ve read through your article and thank you for going in depth with informing us on your experience and education on comparing both. Upon reading your article is how I learnt of Adam Hudson. I was intrigued and excited about Sophie as she seemed authentic in her delivery and didn’t sound overall as a pushing sales pitch. And so I reached out and had my first call yesterday. The team member took about 20 minutes asking various questions trying to ensure I might be a right fit, however I felt she was very abrupt in her answers and when I started to ask questions kind of cutting me off to ask something else. Although very pleasant she did not seem genuine but if you have no money then buy. I totally understand building a business takes capital and effort but if I’m going to invest $6,000 I also need to feel that your company is the right fit for me as well to learn from. After all if I’m successful so will you. I have another call from the coach tonight to give a definite and to move forward. Based on your experience do you believe that Sophie’s course for a beginner like me really gives value, support and produces the results within a set period? I really want to move forward and although my husband is hard to persuade, I want to be confident that this is indeed the right move especially with a high starting capital we have saved to start my own other business and now I’m steering to do Amazon. Continue with the great work and insight. Greatly appreciated.

    Reply
    • Hello Soshanya, thanks for sharing your experiences. It seems what you experienced from the team members is becoming a common occurrence. 🤔

      Yes, Sophie does provide a reasonably good amount of value and support, especially for complete beginners who haven’t built a business before. Results and within a set period is based on student motivation more than anything.

      Most people with more capital tend to lean towards Adam as he certainly tends to attract the big achievers. The phone mentoring calls with Sophie is certainly a drawcard for the new starter. Chris Thomas recently came on board with Sophie and is an excellent coach.

      Both are great options, but attract a different type of student. Total beginners are better off with Sophie. Hope that helps!

      Reply
  68. Hi Joshua,
    I just had a call from one of Sophie’s team members. Very polite initially until I started asking some questions about student success rates and the conversation just turned 180 and she was exceptionally abrupt and pretty much told me that it did not seem like I was the right fit because I had to go and think about whether to buy the course or not and she ended the call. It was almost like I had no right to ask questions even though the call says you can ask questions. I think her staff is out there just to sell the course as fast as possible Nd if that does not happen you hang up. It was off putting because even if I went and thought about it and did want to buy it a few days later, now that has confirmed to me that her staff may be pretty much like this and who would want to be coached by such staff. I was told that because I was not committed yet to the purchase that they do not wish to have students like this who are uncoachable. Well I’m a very coachable person considering I’m a teacher and as a teacher you are constantly a student. That was a very poor strategy to speak to anyone.

    Reply
    • Hi Sharra, thanks for sharing your personal experiences after your previous comment a few days ago. Sorry to hear that the lady on the phone was rude and abrupt. If I recall correctly the actual coaches are different from the sales team you speak with initially on the phone.

      There are some excellent coaches on the inside but it’s very frustrating when you have this bad initial experience. Like you say, some people do want to think about taking the course and need time to do research, such as reading through my blog and the comments throughout here. I would love for them to improve their training and processes, without the pushy approach, so people like yourself can have a better upfront experience.

      I still recommend Sophie (or even better…Adam!) for those that need those live events and networking, otherwise, this Amazon journey is a very lonely one being stuck in front of the computer.

      Reply
      • Hi Josh – Firstly Thank you for such an informative blog.
        I had the same experience as Sharra today. I was so so keen to start the course and adventure but when I told the lady I was only able to start in early January because of huge family commitment and Christmas – the conversation turned sour and I was told that they were not interested in people like me who were procrastinators and not wanting to committ . I was told off just as Sharra was, and made to feel like a failure. Up to that point I had a high opinion of Sophie and her program, sadly that sales strategy and pressure sales does not go down well – especially when a person in a position like myself would be very vulnerable and taken advantage of. I kept asking myself “did she really think I would change and sign up after being told off.””
        I was glad to read your information and advice on doing research etc before jumping in – so I don’t feel the failure or procrastinator I was made to feel today..
        Thanks again and keep up the excellent work you do.
        Regards
        Frank

        Reply
        • Thanks for sharing your experiences Frank!

          Sorry to hear about that. I mean, you’re just about ready to go, but for most people right before Christmas isn’t a good time to start. January is better and for someone to be incredibly rude (sounds like the same bad apple is turning off dozens of students during phone calls) doesn’t really help paint a good picture of Sophie’s community.

          While you and Sharra have shared it publicly here, I’ve also had a few people also inbox me with the same sour experiences. Sad really. It should be a case of the right student at the right time. No pressure. Sophie has a good value-offering and people will join when they’re ready, so there is no reason to belittle them.

          Reply
    • Hi Sharra, I had exactly the same experience as you, when Sophie’s staff phoned me. The minute I tried to ask a question she rounded on me and accused me of wasting their time & said I wouldn’t be a good fit, a disgraceful marketing ploy & all it achieved was a 180 degree in the opposite direction by me. People should be entitled to ask for more information so they can feel confident to invest in the course. Anita

      Reply
  69. Hi,

    I am writing to get more information on if I could transfer my account to someone who is keen to do the course. I had bought the $4000 course at one of Sophie Howard’s seminars in Sydney but have not been able to keep up with the course. I am willing to sell my course pack to someone in need at a lower price.

    Thank you

    Push

    Reply
  70. Hi Joshua, it is refreshing to see someone giving good information on the different courses available. I have been looking at Sophie’s course and got a call from George today. This was before I read your blog posts, but the gist of the conversation was that Sophie is not looking to get a lot of students and seem to be qualifying people. Questions asked relate to your business experience, financial experience, motivation, etc. However, no mention of price. When I asked George how long he had been doing Amazon, he replied that he had only started about 2 weeks ago. His business is as a “life coach” and had been involved in Network Marketing for a number of years. He is based in Michigan in the US, while I am in the UK. He has now arranged for me to see a webinar, and given me some homework to do, prior to another phone call to his mentor, a million dollar seller on Amazon. I will do that phone call on Monday night. Reviewing your blog and the posts, it has given me some questions to ask, before I commit. Although I own several businesses, past and present, I wanted to get something going that creates residual income. Thanks for the great advice.

    Reply
    • Hi Charles, great to hear this feedback from someone who has owned several businesses. Feel free to share here which way you decided to go next week. 👍

      Reply
    • Hi Charles, I’d be keen to understand what you decided as I have also had a call from George and will be doing the 2nd webinar tomorrow myself.

      Reply
  71. Hi Josh,

    Did you actually read Sophie E-book ? I am in Canada and was lure into buying her book for 4.99 USD because the book was listed as on sale from over $30. It was misleading. The book provides the headlines that she claimed on its advertising but without any relevant and straight details. It is quite clear that I just paid 4.99 to her own advertising for her course. Disappointed! I didn’t get anything that I’ve already known. Her e-book should be for free and not worth paying. I have got more valuable infos on youtube on how to start a fba business from different channels.

    For people who are in the US and Canada or anywhere in the world, please look for Stefan James on youtube. He provides a lot of interviews and great tips on affiliate marketing and fba. I have learned a lot from his free videos. He and his fiance were both millionaires and they both took ASM program and highly recommended. To be honest, if I had money to pay for a program, I would chose ASM over Annie’s course. Disappinted in her marketing scheme!

    Reply
    • Hi Helen, yes I’ve read her book twice. For $5 you get what you pay for. It’s geared for those who are completely green to the world of selling on Amazon and without any prior knowledge from YouTube or otherwise. As I’ve outlined previously, it’s a marketing tool. Adam has a much better book as he even says “You don’t need to buy my course…just do this and do that”. Even ASM’s free training shows you how to get in touch with suppliers.

      Yes Stefan is a friend of mine actually. He has a few supplements and has become a multi-millionaire from being an ASM affiliate ($4,000,000 USD at last count) and Tatiana would probably be at her first million now. I started with his channel in 2012 when he had only a few hundred subscribers. Now he’s 1,000,000+! Very impressed at his success. Project Life Mastery and Impact Theory (Tom Bilyeu) are two channels I would highly recommend everyone to subscribe to right now…TODAY!

      You’re only learning about 20% for free, with 80% of the best stuff on the inside. 🙂

      Stefan doesn’t sell much on Amazon but is an excellent person to learn digital marketing from. That said, I prefer to work on increasing the volume of products within my Amazon brands instead of becoming a mega-affiliate. I agree with ASM being better than Sophie’s and is the best course globally for those seeking a 6 or 7 figure income through selling on FBA. It isn’t suitable for total beginners as the training is a bit intense.

      Reply
  72. Hi Joshua,

    I would like to know, when applying for a Amazon course, why most (probably all) Amazon courses asking for full contact details like full name, address, contact numbers…etc

    What’s your options on that.

    Thanks you

    Reply
    • Hi Jensen, sorry for the delayed response as I have been away at the Canton Fair (my 3rd trip now).

      Good question! Maybe it’s so they can better plan events? “We clearly have 3x more students in Melbourne than Sydney, so it’s best run our next student workshop in Melbourne.”

      But yeah they could just ask for your city only, as opposed to your full address. I recommend using a PO Box as I have done if you’re worried about that one. Adam offers a welcome call and Sophie offers coaching so asking for your name and phone number is understandable.

      Reply
  73. Hi Vincent, I’d say Marketplace Superheroes because it’s so much bigger and you’ll likely find students in your own area. They also run offline workshops.

    Reply
  74. Hi Vincent, I would say Marketplace Superheroes because they are 20x bigger than Myles Dunphy. His Facebook group is a bit of a ghost town. But he still has a great course that is on-par with what Stephen offers. They also offer UK and US-based workshops which is awesome to help students better grow an Amazon business.

    Reply
  75. Hi Joshua, thanks for the reply

    I did questioned some Amazon courses regarding to full name, address, contact numbers…..etc, I ask them about their privacy policy, how secure their online payment system and what they do with the data they collected……….seem some of them are not interested in given me the answer.

    Hopes you can find your next best selling products at Canton Fair.

    Have a nice day.

    Reply
    • Hey again Jensen, wow that’s a real shame and frustration. You’d think they would be more willing to be open and transparent about WHY they need that data and exactly how secure it is.

      I did find some great products and can highly recommend the Canton Fair. A great experience for that every Amazon seller should experience at least once in their journey.

      Reply
  76. Hi Josh,
    My only concern is the payment method, when it was time for me to make payment, I was really uncomfortable about the payment method which was to be processed over the phone, givving out one’s account details and 3 numbers behind your bank card . I had to decline making the payment as I wasn’t sure if this was genuine.

    Reply
    • Hi Emmanuel, yes that’s a concern I have too. I don’t like giving out my credit card details (and especially the 3 digits on the back) to a random person over the phone. You don’t know who’s listening either on that phone call. I think it’s best to ask for a payment link which is SSL encrypted so you can get started safely and privately in your own time.

      Reply
  77. Hi Josh,
    I am still not clear about the money to be paid for Sophie’s Blue Sky Amazon training course
    Does the money cover just the course or the course and the FBA business (operations, shipping) I asked and was told so by the marketing team. That’s strange as I feel that the money alone to start the FBA business cant be less than $2500. Can one get clarification on this?

    Reply
    • Hi Emmanuel,

      For the money you get:

      1) The full training program that’s regularly updated with content. It will teach you product selection, operations, shipping and launching.
      2) 1x Ticket to Sophie’s weekend live training seminar (now held in Australia, NZ, UK and USA). I think you can take a spouse or business partner.
      3) 6x coaching calls with an existing Amazon seller to help you through the journey ahead, especially towards product selection.
      4) Access to the Facebook community so you can network with other students like yourself and form alliances.

      Your investment initially is the training course and from there you will invest your own capital to get started with samples, talking to suppliers, manufacturing and launching a product. It’s going to be a challenge to launch with just $2,500 but you can still learn the ropes at least by testing a few products with low MOQ.

      Hope that helps!

      Reply
    • Hi Emmanuel,
      I am also unclear about the same thing. I spoke to one of Sophie’s coaches the two days ago who told me the course cost $3995 but I was to set aside an additional $2000 for my product selection. Reading your thread just now, I am a bit confused as to what that amount will actually get me. I think I recall seeing Sophie say she launched her first product with approx. $300 – having started the course, how are you finding it so far? Do you think $2000 enough to get your first product + private labelling etc onto Amazon’s shelves?

      Thanks, Simone.

      Reply
      • Hey Simone, just chiming in if Emmanuel doesn’t reply. Most people take many months to launch a product and with just $2,000 put into a product at a 30% profit margin is only going to yield, at best, $600 before tax. It could take weeks or months to sell down a product too.

        So sure, you can get started and gain some experience selling on Amazon with so little. But as for building a genuine business online that provides real income to live off down the track, you will need more than just $2,000 in capital.

        Reply
    • Hey Catherine! The course price varies. People have been quoted different prices depending on the country. Best to get in touch with Sophie’s team.

      Reply
  78. Hi I want to find out when are my books are coming I ordered the free book paid for shipping then the Product Finder Masterclass do I download these I have not received links to see or find that course.

    Reply
  79. Hi Josh! I’m from Canada. Thanks so much for your insightful review! It’s really very helpful, especially for one who’s trying to make an informed decision whether to sign up or not for Sophie’s course. I just finished talking to one of her Income Experts, and had watched a 1-hour video of a coach interviewing two applicants. It was very educational, indeed, and very encouraging! It showed the enormous potential of an Amazon online business. However, when it came to the price, I was told it would cost 4995 USD for the whole course. But if I decided to enroll within the next few days, I would be given a discount of 1500 USD, bringing down the price to 3495 USD. After reading some of the comments here, I’m really surprised at the variation in the prices, from 4000 AUD to 2300 pounds to 2845 pounds. Like you said, the course price seems to be all over the place! Is it really like this? Or does it depend where one enrolls?

    Reply
    • Hey Noli, thanks for sharing your experiences. The course is a good one and certainly, Amazon as a business model has some serious potential if you have the capital available.

      The ever-fluctuating course price of Blue Sky Amazon is, unfortunately, something that really lets it down. Yep, it still really is over the place depending on the month and where one is located. I think I’ve seen 3 or 4 different prices alone for Australia? $3,495 USD for Sophie Howard’s course is about right for Canada assuming you get 6x coaching calls included.

      Also, I think Sophie has an upcoming event in Canada in 2020. Australians, Kiwis, Brits and North Americans get a complimentary event ticket for that price so just check that this is also included as part of your package. I’ve just checked my course dashboard and nothing is in the schedule for 2020, only the USA, Australia, UK and NZ events.

      Reply
  80. Hello, I have signed up to a course with Sophie but never got sent any way to access it, but money came out of my account. Since listening to her webinar I realize I don’t have the cash necessary to do this (minimum $6K she said). I wish Sophie would have warned her potential students of this in her advertisement. I want to get my money back but no answers. How can I resolve this? Thank you

    Reply
  81. Hi Joshua. Thanks for the review – very interesting. I was struggling to read the content of the Course Modules that you have included photos of. Only the first photo – 02 Amazon Navigator – is clickable. But that takes you to Reliable Education, not a zoom view of the photo. Am I missing something?

    Reply
    • Hi Shaun, thanks for picking up on that for me. I recently moved to a new hosting company as I was getting bugs and slow speeds with Hostgator. I’ll get that one fixed up! 👍

      Reply
  82. Hi Josh, thanks for this great review of Sophie’s course. Like you, I have concerns about the students selling cheaper producst. I would prefer sell good quality items that are well-priced but not cheap – to a certain degree even premium items. If I did Sophie’s course, do you think I would miss out on learning how to position a product that is not lower priced? Thanks in advance!

    Reply
    • Hi Helena, Sophie does teach some elements of mid-tier product selection now. However, ASM and RE do provide more of a concrete foundation on this, especially as they are brand-centric.

      Would you miss out? Not really as it’s covered to an extent and you’re looking at a minor issue. Just remember that the bulk of her students aren’t in a financial position to sell more expensive products.

      On the big picture, you’re still getting phone coaching, a ticket to the live event included in the course price and the knowledge of having your teacher having sold 2x Amazon businesses.

      Reply
  83. Hi. I was just about to buy Sophies book, but after seeing all those negative comments on amazon about the book and course beeing fraud, it kind of hesitate…

    Reply
    • Hi Daniel, the book is a lead-in (or rather, a sales pitch…) for her course as it is for many course creators. The course itself is real with thousands of genuine students, but yes, there are many negative reviews for her book.

      Reply
      • I, too, read the negative reviews but perhaps it is a good thing because it forced me to begin a search for course reviews and I found you, Joshua. I have been speaking to the first tier of Sophie’s employees, the cashier, if you will. The cost of the course was high for us, especially since it was for something that we know nothing about. I am a retired Executive Director of Elderly Housing and my husband worked in the same field. Neither of us get around very well, but since retirement income is not even close to what we expected, we are forced to supplement our income or lose our home. Her people are telling us that we need $5000 – $6000 to start making money. From your review, Joshua, it sounds like those numbers are on the low side. Is that right? I read on another review that Sophie’s method of teaching is difficult to take notes, that she does not focus on one subject but rather jumps around between subjects. Do you agree? If so, that is not for me, at least on subjects that I am not familiar with. You also refer to success being determined by how hard you are willing to work. Does this include much physical work? I need $2000 a month minimum to make ends meet. Do you think it will be difficult for me to make this. If you don’t think Sophie is for me, can you give me any advice where I should go from here. Thank you for being honest about this training. I just wish I was 30 years younger!

        Reply
        • Hey there DK! Yes, definitely $5,000 is on the low side. Those who have big results (including part-time or full-time incomes) just had a lot of starting capital in most cases. We’re talking $100,000+ commonly.

          Actually, none of the other reviews on Google are by actual students as you can see no screenshots. Only mine. They’re just estimating that she’s challenging to stay on track with in order to share potential downsides of her course (they are agents for other courses FYI but it doesn’t phase me). Now they are slightly accurate in their prediction, I have felt that in some of Sophie’s videos, they aren’t so on point. They are also quite long to get through in most cases. If you put that aside, her marketplace experience really does come through in her training videos.

          Not much physical work involved with selling on Amazon, especially no sending out orders unless you choose Fulfillment by Merchant which very few people do. It will always be difficult to make any type of income online especially if it’s time-critical. Reaching $2,000 per month, for most people, is a couple of years away even if they do the work. You earn revenue first before generating a profit.

          It’s a long-term play with Amazon which is why there are so few success stories with Sophie Howard’s course and in fact, most of the courses out there. Most people just don’t have the capital though are hopeful that it will all work out. 😬

          If you’re looking for a more affordable and lower-risk business model then I’d check out Income School on YouTube which is a completely different strategy. Something that I highly recommend for those who are struggling with the capital side of things but have time on their hands. Plenty of information for free on there. 😃

          Reply
  84. Hi Joshua, That was an excellent review!

    I was convinced by the initial video and call that I wanted to start the course with Sophie – luckily, having mentioned it to my husband i thought to do more research. Tbh, it all does sound too good to be true – even the initial webinar makes it sound like you’re making atleast $1000 dollars in profit after the first month.

    Please, can you comment on exactly how much money you think I will need after the payment of the course to get the business going and generate profit.

    Also, when you mention ‘hard work’ please can you elaborate on the type of work that will be involved and how hard it will be – I don’t want to leave my day job just yet but I need to know that I will have the time to put in for this side business as well.

    These sales videos are really annoying in that they don’t really tell you the real details and just make it sound so wonderful!

    Reply
    • Thanks for your comment and question Zainab.

      After the payment of the course, you’ll need at least $5,000 USD and ideally $10,000 in my opinion. Sure, Sophie might say less, but the more capital you have the better. As for profit in the first month of selling, it’s possible but depends on a range of factors. Essentially, if you’re looking for instantly quick cash flow and profitable business model, then it’s only achievable on Amazon FBA if you buy an existing business which requires a significant capital outlay.

      Hard work means doing 300 different things to get your business sustainable for the long term. Dealing with your sourcing agent, samples, variations, packaging, trademarks, patents, listing optimization, PPC, inventory management, customer service and much more. Amazon is hard as a business model to get started with, with the good times and relaxing lifestyle coming long after you’ve started (with many people falling off the bandwagon along the way).

      Essentially, you need to think long term and sustainability with this as short term results are rarely found.

      Reply
  85. Hi Joshua, just another question – do you think I can make it by myself without investing in a course – or do you think it’s worth doing?

    Reply
    • You pay either way. You’ll pay with your time (months figuring it all out on your own) or pay with your money where someone else like Sophie has already figured out all the steps. Given that you’re putting capital at risk, I wouldn’t feel safe thinking “Hmm I hope I’m doing this right…” and instead invest into my education to avoid an expensive mistake down the road.

      Sophie isn’t the only FBA course out there. This one is the best offer available: https://www.workwithjoshua.com/free-amazon-course/

      Reply
      • Hi Joshua,

        This site is so informative, the more I read the more I learn, thank you! So I am realising that $5/6000 cost to get your product out there is a very conservative estimate! How common is it for your startup costs to run to $100,000 as mentioned in one of your posts & is it entirely possible to keep it below the $10,000 mark?

        So, I am quite intrigued by the free Reliable education free course (link above) – before I consider it, I just wondered what is on offer – did you attend the course? I think I saw 5x free videos which I’m guessing will only give enough information to whet your appetite for the fully paid course, is that right? 🙂

        I also wondered about the Helium10 – for those of us who’d prefer to spend our money on getting our first product launched as opposed to on a course, is it as good as it says on the tin? Do you think it’s equivalent to Sophie’s course content, but effectively for $97 x2? And for 10% of each month or 50% of the first month, it really sounds too good to be true… or am I being too cynical? Thinking I could opt for the Reliable education freebie course, get some good grounding, then go for the 8 week Helium 10 course at $194 – what do you think? 🤔

        Reply
        • Hey Simone, it’s certainly possible to keep it below the $10,000. In fact, this is where most students start. 🙂 The point I’m just making there that it’s the big results and million-dollar success stories that require deep pockets.

          Reliable Education course was the 1st one I did years ago and it’s how I got started selling on Amazon. Then people started asking my opinion on other courses and so I bought more courses to learn and compare them to others. In fact, way too many courses that my brain got overwhelmed. 😬 I’ve learned that 1 course is enough and they all have enough content to at least give you the basics. Some are more evolved than others in terms of their content delivery, educator experience, student calibre and live events.

          Helium10 (Freedom Ticket) is a good course and enough for you to get a product live. There is great content there, but as Kevin doesn’t really make much coin with it nowadays, he hasn’t put in as much as some other course creators. The reason it’s cheap is that they wanted to get more people on to the software who can’t afford the full-on training courses with events, community and the like. As I get plenty of people on the blog who have so little capital to get started, I display that offer quite prominently in the ‘Free Course’ tab on my site as a great alternative. I like showing that offer (and my 50% off coupon is a gift) as it’s more ethical to help someone with limited funds to get started down that pathway.

          Reliable Education’s free course actually runs for a few hours with some great product ideas shown and some initial FBA training. Your approach of taking their freebie version then going on to Helium10 is a good idea. That’s what people often tend to do actually. 😃 Where Sophie is better is the live conferences and coaching calls which are offered complimentary, and the whole feel is more toned down and easier going. As you’re likely a beginner to the world of online business, I still believe that Sophie could be quite helpful to help speed up your journey.

          Reply
          • Hi Joshua, thanks for your prompt response. I also have a gut feeling that Sophie will be a good fit & in fact the sales guy sent another email yesterday reminding me of this, stating that a lot of their competitors sell “the same software program for the same product from China which ends up with price wars & no profit” – is this the case with the Helium 10 guys? Do they gear their training only towards China, or do they teach you to go off the beaten path & source unusual products from other countries? I have to say the latter approach is what drew me to Sophie.

            I note your comments also regarding Kevin, but I also wondered, in the absence of coaching calls, were you able to get any form of telephonic one-to-one support from kevin or his team when launching your product or otherwise, or was this only done through a Facebook group or some other medium?

            I am currently on a career break & prior to covid-19 was in the process of setting up a freelance consultancy, hence the need to diversify. I am swaying towards Sophie’s course, but just need to be mindful of the rising costs. In your view, with the 8 week Helium 10 course, as a total beginner to e-commerce, do you get the relevant support & guidance to comprehend the world of Amazon, conquer the private labelling concept, develop rapport with suppliers etc & successfully launch your first product on a budget of $5-10k? 🤔

          • Hi Simone, yeah Freedom Ticket really leans towards China and not much in other countries. China is still a great place to source from.

            You won’t get any support at all from Kevin’s team apart from entering a generic Facebook group which is mostly full of newbies. There is an upsell if you want to get coaching but not sure on the price (likely several thousand). And while there’s enough to get your product launched, you won’t get access to live events but it will obviously be cheaper.

            Kevin is better for the self-motivated person who has the motivation to go solo, while Sophie is better for support and guidance for beginners (her training, her summits and her support is all geared for beginners), while Adam is better for motivated business owners.

            From what I see, Sophie sounds like the best option for you to really get yourself going, as well as to connect with others in person (once COVID-19 restrictions lift) at her live events.

  86. Hi Josh,
    Thank you for your honest article and also taking the time to reply to each and every one of the comments!
    I just had a Bly Sky sales call today and am waiting for some money to come through to sign up to the course.
    My question to you is – with the COVID-19 crisis at the moment, yes obviously everyone is in quarantine in the US and Amazon sales are way up so it seems like I good time to get started, but I am worried it will be difficult as a noob to try to begin sourcing products now that basically the whole world has shut down… What are your thoughts or experience with this?
    Cheers,
    Nathalie

    Reply
    • Hi Nathalie, thanks for your feedback.

      Yes, now is a good time to get started in learning about how to sell products on Amazon FBA. China is still manufacturing because otherwise, their economy basically stops. As a country, their work ethic is pretty intense from my 4 visits there over the last 2 years, so they’ll keep charging through the tough times. That’s China. I can’t comment on other countries as I don’t yet source in Indonesia/Nepal/India etc.

      It seems China are really getting back into full production over these next 2 months so once people finish the course, getting samples and ordering bulk products shouldn’t be too much of an issue. I’m even able to get samples now whereas 5 weeks ago I was repeatedly told “No sorry Mr Smith, we are too busy” as I’m trying to launch a new product as we speak, so that’s very reassuring. A bit more challenging to get a bulk order, but certainly not impossible. Just depends on order volumes.

      Reply
      • Thanks for your response Josh. Do you think that sales will eventually go down due to the economic impacts of the virus on millions of Americans?
        I guess it depends on the type of product you choose, right?

        Reply
        • Hi Nathalie, I’ve replied to your email (that had this same question) yesterday. It should be in your inbox. 🙂

          The money is still in America. People are just more selective on where they spend their money right now and are choosing needs instead of wants. So essentially, sales are already down for some sellers. You like, like selling barbeque accessories, soccer balls or 10-piece dinner sets probably isn’t the best idea right now due to social distancing. Some sellers are making a fortune right now too and it isn’t just cleaning/antibacterial products from what I’ve seen. Home exercise products are doing extremely well as are school accessories.

          With any slowdown, it’s precedented by a lift up. Give it a year or two and I imagine it will be business as usual globally. Not only that, but people are now much more accustomed to buying things online instead of wasting 20 minutes driving down to and from the local store. I had no idea that you could buy toilet paper online until this all started.

          I believe we’re going for another big growth on Amazon over the next 3 years. 2014 to 2017 was the first round of stellar growth. Given how long it takes for most people to launch a product (often 6 to 12 months), the timing to get started learning how to sell on FBA is pretty well perfect.

          Reply
  87. Hey Josh, Thank you for you great review which is extremely helpful. I find myself in a odd situation which you maybe able to point me in the right direction. I purchased Sophies course a few years ago when she first started and it was I think just pre or just post her working with Knowledge Source. Unfortunately I have not been able to act on it due to work commitments but my motivation at the time was I knew there would be a window that will open up and I will be able to get into it big time. Well that wind is now here as due to the virus it looks like I will not be working for the next 6 months, so the time is now regards making a Amazon income. Now the course has had some additional elements added to it which I feel would be VERY beneficial being the Coaching Calls and the Summit. I contacted Knowledge Source and suggested I pay the price of the course LESS what I originally paid enabling me to get access to these additional elements. Knowledge Sources response was that I need to pay for the entire course again! Not happy as they want me to pay for something I already have being the engine room of Sophies course, the ‘Navigator’. Oh and she also has now on the course the KINDLE program of which I paid for separately as well (I didn’t even go into this with Knowledge Source). So I’m sure you would appreciated the disappointment I feel with Knowledge Source. So that’s the back ground. Q: do you have any contacts or suggestions on how I can access the coaching calls and the summit. I am not expecting to get them for free as these are added extras to what I originally paid for. Thank you in advance. Regards Roger

    Reply
    • Hey Roger, sorry to hear about your disappointment with Knowledge Source. You’re right – now is the time to take action and start learning the process as many of us have time.

      It does suck that you can’t simply pay the balance between what you originally paid and what the price is now. Your suggestion to them is exactly what I would’ve done too. It’s a win-win for everyone.

      At the same time, great to hear that you still want to stay on board. The coaching and summits are very beneficial and do separate Sophie’s course beyond just watching some videos at home like other courses.

      I’ll see if I can pull some strings for you. Stay tuned!

      Reply
  88. Hey Joshua, thank you so much for sharing your ahhh-mazing content! For a newbie like me considering Amazon selling for the first time, it has been invaluable. I’ve looked at a few YouTube videos on becoming an Amazon seller, but decided to go one step further with Sophie’s blue sky academy as something she said appealed, I think it was the “weird & wonderful”/low competition approach she favours. So I spoke to one of her coaches yesterday & as you have outlined in your blog, the course sounds pretty cool. However at a cost of $3995 + a further $2000 for your first product, it’s not to be sniffed at. I spoke to a chap called Drew Smith who who spoke at a 1000 words a second, but sounded pleasant enough. We exchanged a few follow-up emails yesterday & he’s already called & sent me another email today. I do need to consider all my options & give is serious thought however & don’t want to feel pressurised into making a decision.

    My question is this: it’s good to research & get clued up, for eg. I am not familiar with the wholesale & retail arbitrage strategies & wondered if Sophie’s course cover these? It is not possible to have all those boxes ticked before throwing yourself into a new venture like this – so in your experience, when is a good time to knock the old “analysis-paralysis” in the head & just make a decision??

    Thanks, Simone.

    Reply
    • Hey Simone, thanks so much for the feedback! I get a lot of praise but the first time I received “ahhh-mazing!” 😁 Thank you. And really great to hear you’ve spoken to someone who isn’t pressuring you to sign up and is answering questions.

      As for your question: Sophie doesn’t really go into retail arbitrage and brands have really tightened their grip on this. That is – they don’t want you selling their stuff on Amazon/eBay unless you’re an authorized reseller. Years ago this was much easier. Also, like most other Amazon courses, Sophie doesn’t go into wholesale either. This is a very different strategy with lower margins but you can get started a bit quicker.

      The best time to make a decision and get started is when you’ve found the educator that best resonates with you. That could very well be Sophie or someone else. That is best done sooner rather than later since much of the world is at home right now with time on their hands. With coaching calls available for all students, Sophie is a very good choice for beginners who need some direct help and guidance along the way.

      Reply
  89. Hi Joshua, Great reviews, extremely helpful! I would value your input on the following. I will be doing either Sophies course or Adams and at this stage it is the toss of a coin. My dilemma is that I purchased Product University (Sophies Course) just when she started and it was for a life time membership. But due to work commitments I have had not started on it, however that has all now changed due Corona Virus. I now have 6 months where I can really get my teeth into it. The problem is that what I purchased Sophies Product University it did not include the Summit live event or the 6 coaching calls of which I think would be very beneficial for someone starting out? Now that Sophie runs everything via Knowledge Source I approached them to see if I could pay the balance of approx $3,000 so I could access the Summit and the Coaching Calls and was told and I para phrase here ‘bad luck we cannot split those items up so you will need to pay the $3995″ My response was ‘feel that this is a bit rough as I already have the engine room of the package being the Course itself because with out this the other things are useless’. Again I was met with ‘you will have to pay the $3995’. This is a big expense for something I already have and I would rather put that money into my product. So I am considering going with Adam as given my experience with Knowledge Source I am not a big fan. 1: Would it be worth still doing Sophies Course with out the Summit and Couching Calls?. 2: Do you have any suggestions or contact regards me trying to pay the extra for the Summit and Coaching Calls?. 3: with out the Summit and Coaching Calls would I be better off going with Adam? Bottom line is I have 6 months to really get into The Amazon world and set my self up with a good foundation to move forward in this world and I want to make this 6 months as productive as possible. Thank you in advance for your input as it is really valued. Regards Roger. You are welcome to call me if that is easier.

    Reply
    • Hi Roger, thanks for the feedback. I replied to your previous disappointments with Knowledge Source which maybe you haven’t seen yet. Also, I’ve slightly edited your comment to remove your mobile number right at the end as I don’t think you want random phone calls from others. 😉

      To answer your questions:

      1. Yes definitely worthwhile just using what you’ve already got. Given the current situation, we just don’t know how long until the next convention with anyone will be happening. So yes, Blue Sky Amazon without the coaching and calls is better than nothing at all.

      2. The team hasn’t replied to me yet given it’s the 1st day back from Easter. Hopefully, I can get this sorted for you but can’t promise anything. I know they don’t like me so much as I’m not super positive about Sophie’s course. Well, most-so the way it’s advertised and the way people are treated. The content itself is great.

      3. You’ve already got yourself started with a course. Adam’s is better if you’re business-minded and want to work with a higher calibre group of people. But again – you already have the resources to learn and make a start. Down the track you can upgrade to Adam’s course if you feel you need it, and I know several people who have done this.

      To be honest, them saying no to your offer of $3,000 is crazy! Especially in this economy and it’s so close to the actual course price. I’m sure their expenses for 6x coaching and 1x conference ticket wouldn’t cost them more than this. So hang tight, hopefully I can get this sorted for you.

      Reply
  90. Great Blog. Thank you.

    I had an “interview” call last night with one of Sophie’s team who was presented to me in email as an “Amazon Income Expert”.

    The call was presented as an “opportunity” to see if I was an eligible fit. Immediately I’m confused….you want my ££££££ but you also want to gate keep? A Private Members club in London might do this, but an online course?

    Here’s where I am at:

    1) I’m UK based and I started the call expecting to get ZERO detail on methodology and techniques – I was open to the fact it would be a sales call. Anything is would be naive.

    2) The emails and texts that bombed my phone and in-box before the call were purporting to be from Sophie herself (but I’m relaxed in assuming they are auto generated content). They are very poorly written and overwhelmingly sales based. Not a good start IMHO.

    3) The call was cringe-worthy. For example, I asked the Amazon Sales Expert about who regulated Sophie’s “Academy” and was informed that: “Australia regulates the academy and they are very strict.” Seriously? The lack of regulatory knowledge is a true marker for concern.

    4) Frequently the Amazon Sales Expert would throw out alluring facts about “7 figure” incomes and that sort of thing, but when pressed, was able to provide absolutely no detail, including what currency those incomes were in ….I need to know, because some of face financial repatriation issues etc etc.

    5) This whole thing smacks of One Coin in a BIG way! Selling educational packages, with hazy details about where the success lies but promises of making it big as part of a community that shuns skepticism and heralds the echo chamber of success.

    6) My call was with an “Amazon Sales Expert” but she admitted that whilst she was selling some products via FBA, she was actually doing better pushing Sophie’s courses.

    7) I was quoted $3,995 for the course but again, there was no clarity on whether this was in US or AU. Oh, and the price was touted as follows: “Normally the course retails for $10,000 but today we can offer you a discount and provide it to you for $3,995.” …… oh…OK.

    8) The best nugget I got from my call was that Sophie did NOT actively market her first brand (tea). She was approached and she got her break – credit to her for closing the transaction, it’s brilliant. BUT I think that it is imperative that we all understand that most companies don’t just get scouted and bought.

    I’ll keep going with my research into this course. I might even buy the book.

    I do want to sell via FBA, but the screaming lack of professionalism around this course and the overwhelming sales tone doesn’t rest easy with me.

    Again, Joshua – thank you for your blog.

    Reply
    • Hi Edward, great to hear about your direct experiences. I agree – they certainly can be way more professional in their approach on the front end. The course is very good but their damaging Sophie’s reputation by going straight into a pitch.

      I believe it’s best to lead with value first and foremost. Imagine if they switched to spending the bulk of the calls sharing Amazon product ideas, where to source and how to source then I believe it would be more helpful for both sides. And sure – some people might walk away with some free info and might never buy the course, but I’m willing to bet that more people would see their professionalism and trust be willing to invest their time and money to become part of the community.

      Seems like some random guy on the internet (me) has built more trust than these callers. Thanks for raising your points too as I laughed at #4 😅 and reminds me of a quote I heard recently: “I’m a 9-figure Amazon seller…but don’t tell ’em it’s just in Indonesian Rupiah!”.

      At the end of the day, building online businesses is hard work, whether that’s Amazon or anything else. 10+ years in the personal development industry and being part of such events shows me that most people are looking for quick wins and instant success. A few do make it and certainly there are success stories within Blue Sky Amazon, but it seems on the front end, most people (both potential students and the sales team) aren’t being realistic on what it actually takes to succeed.

      Reply
      • Hi Joshua

        I have an update.

        I eventually received another email containing links to videos of webinars that Sophie’s team were conducting, and one of Sophie herself which must have been recent as it cited Covid19. This email was my homework ahead of a second call with the Amazon Sales Expert.

        So……

        1) I’ve made a conscious decision not to proceed on the course. If I am missing content that will help me, then this is more the fault of the on-boarding process than anything else. (As you say, it’s best to lead with value first and accept that some losses will probably be outweighed by greater gains of trust and revenue.)

        2) One video was a webinar of a consultant in the US working for Sophie. He was asking two participants to respond to some questions. I’m no shrink, but the language and structure of the call was fascinating – ultimately, the participants were guided into a very strong sales drive (to join the course), but the webinar actually yielded very little for them.

        A quick search reveals that one of the participants is back in her old line of work – did FBA pan out for her? Not sure, but it doesn’t look like it.

        3) The video of Sophie was centred around how now is a brilliant time to start on FBA because Covid19 is driving sales.

        This is the moral indicator I think I was looking for. When the boss declares overtly and happily that an opportunity exists BECAUSE of Covid19 – at a time when people around the world are straining financially, health wise and socially – it speaks volumes about the moral compass of the leadership and the business.

        Sure, set up on FBA now.

        Sure, it probably IS a good time, if you can catch the wave – but Sophie says herself that it generally takes up to a year sometimes before you get up and going remember?

        I just don’t think a great play should be made of global circumstances right now.

        4) Video 3 was a sneak peak into the portal element of the course. This really didn’t yield much. It showed – I think – less than 10 mentors that participants could work with. Which speaks volumes about, either, a) course participant levels being low OR b) that real time with mentor input will be scarce.

        I went into this eyes wide open and I would have signed up if I was satisfied with information provided.

        I’m going to continue with FBA (as opposed to Shopify), and I am expecting a lot of bruises along the way!

        Thanks for your blog Joshua – and hats off to you for your FBA success.

        Edward

        Reply
        • Hi Edward, I highly agree and slightly disagree.

          I agree that driving course sales during COVID19 isn’t ethical. People are hopeful and desperate for money and Amazon is NOT a good short-term solution. It’s 2 to 3 years minimum for a full-time income and 3 to 5 years on average. For those on a tight budget, it’s even longer. Then people don’t realize how much market exposure they’ll need to be successful over the long term. I’ll still be doing FBA in 10 to 15 years as I’m not looking for instant retirement (despite already having success on FBA) and have no desire to fall short.

          But on the other hand, it is genuinely a great time to get started. The world is quickly transitioning to online sales and most people are stuck at home too. So yes, a good time to get started, but only for those where Amazon is something where people want to commit to for the next 5 years at least and have the capital to do so without burden. It’s slow, expensive and time-consuming to breakthrough and become successful. Like anything, it gets easier the more you practice.

          Which brings me to the point on student success. The course is new (around 18 months) and given how long it takes to become profitable, it’s hard to find people (yet) who have had a solid run. The mentors have been Amazon sellers typically for 4+ years now and statistically, based on what I’ve seen in the industry, most people just won’t put in the effort. So even over the next couple of years, there are only going to be maybe a few hundred students that generate a good part-time income through selling online. Only a few dozen will reach a full-time income and typically, have started with a large capital base paired with a solid mindset.

          I do like that you’ve shared your perspective Edward and it’s somewhat like the elephant in the room, right? It’s also good to see that you’re still keen on FBA as a business model and there are some great alternative educators out there that might serve you better. 👍

          Reply
  91. Hi Joshua,
    I’m in the UK and thinking of doing Sophie’s course too. I’m just a bit put off by having nothing that feels concrete, my only personalised connection being a phone call with Jon from Australia and being expected to give my credit card details over the phone with nothing to show for it. He was a booked call from her webinar session. I’d like to have the course outline sent to me formally and a more formal payment system as a few hours now after the call this hasn’t come through to my email asId requested. He said he was in Australia, Melbourne and Knowledge Source. Hmmm But is it legit? Seems scammy.
    Any opinions? And who exactly are you please? Ha x

    Reply
    • Hi Philippa, good to hear from you. Sophie’s course has 6,000+ genuine students so it’s very much a real thing, with a few thousand of these in Australia as well as the UK and US. It would be good to have a more concrete payment system instead of credit cards over the phone.

      As for me, I’ve been running this as a personal development and small online business blog since 2011. I advocate that online businesses are hard and take a lot of time to see results with. I’ve done Sophie’s course and enjoyed it, but their upfront sales strategy isn’t so good.

      Reply
  92. Hey Joshua,

    As I’m new to the world of Amazon FBA selling I’m trying to do as much research as I can to ascertain the best training course to get me started & I came across another Amazon trainer by the name of Oliver Denyer – did you try his course by any chance? In his Private Label Launch Roadmap course, he claims to teach you all you’ll need to know to select a winning product, how to get it launched successfully, select a reliable supplier, negotiate a good price, ship the product etc etc He’ll even throw in a free 90 minute advance training video showing you how to grow your Amazon business. All of this for $297 reduced to just $7!! Sounds too good to be true to me & am wondering what your opinion is?

    If you took the course, was the training purely video training which students complete by themselves, if so how many hours is it/how long would it take to complete? Does he offer any coaching calls at all or interactive webinars/zoom calls? Is it the FBA method that he teaches & I was wondering if he covers sourcing products from other places like India, Africa or is the focus mainly on China?

    Ultimately I guess I’m just wondering whether there’s sufficient content in the training video to guide a newbie from selecting a great product to making that first sale on Amazon?

    Whatever info you’re able to share will as always be appreciated Joshua! 🙏🏽

    Thank you 🙂

    Reply
    • Hi Simone, I haven’t done Oliver Denyer’s training and I don’t vibe well with him. But that’s just me and I imagine that some of his students really do work well with him. I checked out his Facebook page last year which had very little traction or reviews. I like that he’s got 5.5k subscribers which gives you a good feel for what he has to offer before going further.

      I think the questions could be best answered by him or his team. Better still, it’s only $7 so I think it’s safe enough to buy and see what’s actually there. 🙂

      Reply
  93. Hi mate… thanks for all the info here
    What surprises me is that all the comments out there are from people who are newbies and about to start and all Sophie student stories are published by herself.
    Apart from you I would like to see comments of her students. Surely there are some who haven’t succeeded . But it seems to be very difficult to find such info on the web! What are your thoughts?

    Reply
    • Hi Manoosh, good observation and yes it’s largely newbies here. I’m preparing them for the realities of selling on Amazon or building any type of online business.

      As the course is newer, it takes time for people to build traction. The majority of people won’t “succeed” because of the amount of work involved in the long term.

      Inside her student-only Facebook group, there is actually a lot of traction and comments. You just won’t find these people randomly commenting on blogs and such.

      This is the case with most courses as people have limited time and are already past the “must research this training course” stage in their journey.

      Reply
      • Thanks for providing all the information Joshua.

        On her public webinar Sophie says it would cost about $6000 (i guess AUD) to join her course and launch a product. Does that make sense to you? I guess it would be a very cheap product?

        Thanks

        Reply
        • Hi Eli, appreciate the feedback. The price of the course in Australia appears to be now locked in at $3,997 AUD which sounds about right for a program like this.

          This leaves $2,000 to launch a product. Yes, you can launch a cheap product with such little invested but as for building a profitable and sustainable business, it’s going to be very very hard unless you’re thinking long term (5 to 7 years) to see results from such a little commitment. Some people do get started with so little and will use the lump sum capital that comes over time (tax returns, company bonus etc) to help them build their business but that’s dependant on individual circumstances.

          I recommend $5k USD minimum and $10k USD ideally for your starting capital for those really serious about results. Most of the big sellers among the Amazon groups that I’m in, and indeed several Sophie’s own students with results, have started with much more.

          Reply
  94. Hi Joshua,

    Thank you for your insightful review of Sophie’s course. Like everyone else her I am tossing up between Sophies and Adams Courses. I am torn between both at the moment. I like the idea of a smaller audience with Sophie and the fact that it has been mentioned that she is better for ‘beginners”. I have made the decision to do one of these courses but I sat through a ‘live webinar’ last night of Adams which really struck a chord with me as well. My concern is that his course is targeting people who have experience in this field? I have a small amount of experience with suppliers in China as we used to have a lighting business. Would this be enough experience to do Adams course? I am concerned that I will be in over my head, but maybe not? Thank you Brooke

    Reply
    • Hi Brooke, thanks for your feedback and question. I actually think Adam’s is spot on for where you are. A previous offline business is quite normal for Adam’s students and only a small percentage have built online businesses prior.

      Also, not everyone in Adam’s course has built a business before but many have had exposure to personal development or have a corporate background. As in – they generally just get stuff done and don’t need any coaching/mentoring.

      It’s interesting as I’ve seen the massive opportunities surrounding lighting and indoor fans on Amazon. Everyone needs one and if they upgrade their home, they generally need more than 1 unit – often 4 to 8 given how big US homes are.

      Reply
  95. Hi Joshua,

    Thank you so much for sharing genuine and reliable content. Only your blog, thus far, seems to hold a massive lot of information about FBA selling courses, their comparison.

    Today I received a call from KS. The conversation was smooth and I was told the current course fee is AUD$3990 for a one-time payment with two complimentary tickets to the Seller Conference and a bunch of multiple income stream bonuses like the ones you have mentioned above + Sophie’s private label supplier and her business contact details. The other option was AUD$831×6 months = $4990 with only a complimentary ticket and a partner ticket to be purchased for $990. (Too expensive I reckon?). For now, I was told the course include 8×1 hour coaching sessions. For now, I received an e-mail for follow-up.

    When I asked the caller if $6000 would suffice, she said yes as they believe we start with a small quantity, do not take much risk, and feed the profits onto buying more products later. Is this really possible with the amount of competition…especially as this course gears towards low-mid-valued products?

    Having researched further, I am now torn between choosing RE and Product University Joshua. Need your insights here please:

    1. I watched Adam’s free videos and I have to say he is amazing. His presentation, enthusiasm, and realistic expectations are indeed practical, I feel. I am an organised person, no wonder his course mindmap in the free webinar looks fascinating and provides a step-by-step approach. Is this the same with Sophie’s? Is there a specific sequence to her course?

    2. One major thing that bothers me is the lack of extensive online presence for Sophie Howard/Product University. Comparatively, Adam’s RE page is flocked and is up-to-date. I saw a recommendation or a review or a post until a couple of days back. However, Sophie’s FB page is bare, not pulsating with inspiration or much info sharing. Can you actually provide a link for the Product University FB page Joshua? I don’t seem to find one. When I asked the caller today about this, she said it’s private. But I guess we can take a sneak peak even at a private FB page right? Been long since I was on FB, not sure if things have changed?

    3. I am a stay-at-home mum with no background in e-commerce or business whatsoever. But I do grasp things quick. Do you reckon RE is a better choice for me or should I stick to PU?

    4. I know RE goes for ZonGuru. Does Sophie suggest any specific software in her course? Either way I should purchase a subscription on ZonGuru or JungleScout right?

    5. Live events…When I asked the caller from KS about the number of live events Sophie covers annually, she said it depends and she does not have a number right now. Probably COVID issues? Or does RE cover better live events?

    Thanks so much for your patience and goodwill Joshua.

    Reply
    • Hi Ramya, thanks so much for the feedback!

      Yes, my blog is the only one as I’m the only one selling on Amazon lol. The other blogs are by people who haven’t bought and taken Sophie’s course and simply take people into other alternative business models.

      I’m not sure if you’re in Australia or not? $6,000 AUD is barely enough to become profitable but certainly enough to get your feet wet and learn the ropes. I recommend $5,000 USD minimum but ideally $10,000 USD if people want to see genuine results from a product launch. Got $40k and above? Even better. I’m the only person leading with such high numbers as I know what it actually takes and the success stories simply had a lot of starting capital. I think for most people they’re looking to replace an income with the Amazon business model and it’s wise to know capital expectations upfront as this is a real business requiring real risk.

      1. Yes, Adam’s is certainly incredible but it’s only designed for the organized action-taker as there is no phone coaching included but the Facebook community is a fantastic incubator. Sophie has a great sequence to her course and SOPs but the layout can be much more improved. If Sophie took Adam’s course to simply see how he’s levelled up then she could massively improve her training program layout and structure as it feels a bit like 2007, not 2020. Someone the other day commented to me that it feels like a school project and I laughed. But look – her actual individual training videos are solid and analytical with less emotion and more metrics (she’s a fan of the numbers), it’s just that she could really improve the brand experience for students. It just feels…monotone? I’m not sure if that’s the right word to describe it. For many of her existing students, the course still has served them fine as they have nothing to compare it to.

      2. Yeah, Adam’s course is well established now with extensive social media following and lots of Facebook reviews. You can actually follow him on Instagram (@adamhudsonofficial) for daily updates but like you, I don’t use social media that much. Sophie’s team could definitely put a lot more effort into their social media. This is Sophie’s Facebook page: https://www.facebook.com/SophieHoward.Amazon and they haven’t activated the review tab. I’m thinking they might get too many trolls leaving 1-star reviews on her course since the YouTube ads are being blasted like crazy I hear.

      3. Tough call. There are a lot of stay-at-home mums in RE actually but the same is true for BSA as well. Are you resourceful to use the training and make things happen? That’s most RE students. Do you think you’ll need help and a real person to talk to? That’s most BSA students. After considering the resources offered in each, I think go with the course and community that feels most true and genuine to you.

      4. Yeah, Zonguru is recommended in RE but honestly, you can use anything as they all work reasonably well yet none are perfect. I’m less reliant on software nowadays but when I started they are definitely needed even for just the first few months. Sophie used to suggest JungleScout but now recommends the more expensive Helium10 software. I tend to agree as H10 has gone 3x beyond what JS offered but you’re only paying 40% more.

      5. In 2019 I think there were 3 or 4 live events for Sophie’s enrolled students with several hundred people in each, but remember this was split over the United States, Australia and New Zealand. I think Australia had 2? Not 100% sure. There are no live events in the UK yet but there would’ve been if the world was still normal. Going forward I believe this trend of 3 to 4 live events per year will continue once COVID is sorted… but don’t quote me on that. 🙂 While there’s a renewed sense of optimism in the world, I know a lot of the event organizers (education companies, trade shows etc) are holding off until they get a clear signal which is why the caller doesn’t have confirmation right now. RE has epic events which are a premium experience, but as I haven’t been to a BSA event yet I can’t really compare them properly.

      Anyway, hope that helps! Both courses are great but serve different types of students. Simply choose the one that feels right for you.

      Reply
      • My sincere thanks for your quick reply Joshua!

        I live in Australia. USD$10,000 is hard to come by but I am glad you are laying down the facts and not giving offhand, impractical figures. Wish I had 40k though:)

        1. and 2. I have to give some thought to the ‘monotone’ element. I believe social media presence is everything. There may be frequent questions around the selling process and I presume 8 hours of coaching at a set time is fine, but does not do justice completely. I would rather prefer a regular option to clarify my doubts.

        3. I am a thorough researcher and do not need a real person to talk to. Thanks again for making this clarification!

        4. Wasn’t aware of Helium10. Will take a look.

        5. Aaha! Seriously, those RE events add so much jazz and inspiration.

        I hope to come to a decision soon.
        We owe you so much for sharing and advising around the selling!

        Once again so darn glad I stumbled upon your informative blog:)

        Reply
        • Thank you so much Joshua for all your amazing feedback. You Rock!! I am very thankful I stumbled across you blog.
          Ramya – it sounds like I am in a similar situation as you. The cash outlay is a serious consideration for me. I have done well over 50 hours of research on the best course for me and am leaning toward Sophie’s however I have the same concerns as you. I was also considering the Freedom Plan with the Helium 10 platinum software purchase just to leave me more capital to launch products faster and more effectively. I am organized and want a well organized, dynamic program. I do like the idea of the mentorship in Sophie’s course as I am brand new to online marketing. However, I am very self motivated having been in the corporate sales world for many years & having previously owned and sold my own brick & morter company. I’d be interested if you have made a decision. Let us know ! 🙂

          Reply
          • Hello Aimee,

            It seems you have done a serious amount of research into the choice of courses. It’s a relief to share space with someone who is extremely diligent and does lots of research before investing such a huge sum of money. I do not have any business background and currently lack a bit of capital. To be in line with Joshua’s remarks on the capital, I guess I need at least $15k for starters. I am not happy with the $6k quote from Sophie since there are a lot of costs involved post choosing a product and actually launching it. Investing only $6k seems dicey to me! I obviously would not want to invest too less, buy cheap products, and fall into the trap of high competition, lack of sales, and ending up paying storage fees to Amazon for nothing. I guess if I had some business experience and a decent capital, I would go for RE. Just a thought! 🙂

          • May I suggest an alternative business model? I’ve been building a portfolio of cashflow producing websites (aka digital assets) for almost a decade in different niches. Selling on Amazon is still my side hustle outside of building content on these other sites and doing client work. 🙂 Selling on Amazon doesn’t take so much time during the week (7 hours out of 55) but it certainly does take capital and playing a long game.

            The strategy is much less capital intensive BUT requires much more time-input and patience than an Amazon FBA business. It’s essentially a trade-off. Really slow going initially but great if you have time on your hands (10 hours per week minimum I recommend, preferably more). Quite honestly, you’ll only need $1k max.

            If you’re keen then look up Income School on YouTube and watch like 20 episodes. Despite my experience, I still learned a few things from these guys and even bought their course too. Beginners can learn heaps for free as Jim and Ricky who run the channel don’t really hold much back. 👍 This strategy is a bit HARDER than selling on FBA since it requires writing a lot of content, but for those limited with starting capital, makes a good viable alternative if you have the tenacity to stick to it.

  96. thank you for that idea Joshua!! I checked it out. Definitely something I might be also interested in doing if my current furlough situation continues. I did end up registering for amazing selling machine. I had signed up for a webinar that Matt Clark and Damen Johnson were doing and they offered a tremendous deal. $4K USD with 30 day refund AND they guarantee to buy back up to $5K worth of product if it doesn’t work out as long as you follow the program and launch your 1st product in 4 months. That sealed the deal for me!! My main concern was overall cashflow esp if my 1st product didn’t work out. I want to dive into the ASM program and get rolling but this looks very interesting and something else I might want to do if I don’t return back to work soon. I have some idea that could be fruitful. 🙂

    Reply
    • Wow, that’s a pretty epic deal! Launching your 1st product in 4 months will be tough but with $5k worth of inventory on offer certainly will help students stay motivated.

      Reply
      • Good to know Joshua that I need to get started fast and get on the ball to launch my first product. the only part I’m concerned about is not having the individual coach like Sophies course has but aparently they have some sort of mentorship program. Hoping they are helpful as i’m a complete beginner. good news is i have 30 days to see how I like it.

        Reply
    • Thanks for the Income School mention Joshua!

      @Aimee, that is a really good deal. I love their buy back option…seems definitive. Thank you for sharing this! And good luck with the study:)

      Reply
  97. Hi Joshua

    Thanks for all of the information you have offered here. I am right on the cusp of signing up to Sophie’s course as becoming an Amazon seller is something I feel like I have to do and grab a piece of the pie. Plus I have been selling on eBay for many years on and off as a side income. But I need something to help me go full-time with it and Sophie’s course seems like a good way forward. Obviously the sales team and the initial webinars will sugarcoat it all a bit, but they say that you will probably need around US$6000 to get your 1st product launched, including the US$4000 course fee. Are you saying that this isn’t at all true? And that you are unlikely to make a profit for the first year? Despite them saying that they practically guarantee your product will sell because of their methodology? Are the people in the webinars simply making false claims and you end up spending a lot more money than they let on?

    Your feedback will be very much appreciated. Thank you.

    Nadeem

    Reply
    • Hi Nadeem, thanks for the feedback!

      I believe that $6,000 USD including course costs are just way to low to see tangible results. I imagine that most people are looking at this as a way forward to actually replace their incomes? If yes – then $2k starting capital just isn’t enough. I recommend $5k minimum and $10k ideally. I believe it’s best to start with realistic numbers.

      Most people who have become successful have started with much more. There are some isolated examples of people who started with less than $2,000 USD and reinvested over time to later become successful some years later. Within this isolated group, most of them would have had outside capital later come in a year or two into the journey. Let’s say they got a sizeable tax refund, sold their unused boat, sold off an investment property, big inheritance etc. Often you don’t hear about this sudden cash influx and I’m still waiting for my sudden cash influx, but actually, I’m not waiting around for it. I’m working towards building brand equity.

      That lack of capital for me is why I’ve struggled to get bigger results with FBA and I imagine the majority of people will go through this exact challenge. I’ve now diverted towards using a very strong SEO strategy to build both my brands instead of relying on simply Amazon as a platform to grow.

      So I wouldn’t necessarily say that people on webinars are making false claims. You can start with $2,000 USD sure and you’ll learn the ropes…but as for tangible results? Well, it’s going to just be harder to scale with so little. The more you have, the easier it is…provided students do the research properly and don’t just jump in. You can also make a profit in your first year, but I wouldn’t take that profit off the table for living expenses until year 2 or better, year 3. Most of the money comes actually when you sell the business to cashed-up investors as Sophie did twice. That isn’t likely until years 5 to 10.

      Maybe I’m just hugely biased because I’m in the long term thinking (I think of my own business journey in terms of years and decades, not weeks and months) and overlook that some people do become successful so quickly. Or maybe what I’m saying is completely true. You know, it is actually a long term and expensive play. And most people won’t be successful as it’s harder than it looks and they give up way too early, if they even start.

      I guess almost 5 years since taking my first FBA course, I’ve learned a few things about student progress. One thing I can say, without a shadow of a doubt, is that results are primarily student-centric, with a combination of strategy, skill, psychology and most importantly – consistent action. While I’ve had *some* success and struggles while having the benefit of starting early, I’m still working every day on this while most people would’ve called it quits.

      Reply
  98. Hi Joshua

    Thanks for all the information you have provided. I am really keen to pursue a future in FBA but sadly have very little money to invest. I would love to join either Sophie or Adam’s course but simply can’t afford to just now.

    You posted a few names/courses that you would recommend and suggest steering clear of anyone else however, as I am UK based and see you mention another course (Marketplace Superheroes), that may be better suited to those in the UK. This course is not one of the ones in your initial list of recommendations but they do offer a course for less than £1000 (much more affordable for me).

    Would you say this course will offer me enough to get started and contain enough step by step guidance to help me avoid making big mistakes? This would allow me to save more for initial product supplies but I don’t want to waste money on a course that is no use just because it is half the price of say Adams.

    I could throw a hundred questions your way but choosing the right course seems to be my main concern at the moment.

    Thanks

    Barry

    Reply
    • Hi Barry, yes I should add Marketplace Superheroes as an alternative to Sophie’s. It’s a great course which I’ve bought and reviewed here:

      https://www.workwithjoshua.com/marketplace-superheroes-review/

      The problem is though, with such little capital, that you’re going to struggle no matter which course you take. I love that you’re honest about having so little to start with as most people aren’t and think they’ll make it with $1k in the marketplace. As I’ve said a few times, Amazon FBA as a business model is better for those with deeper pockets.

      I’m actually going to write up a guide here on the blog showcasing 5 cheaper alternative business models where you could attain a similar end goal without needing to invest so much, so watch this space. 🔥

      Reply
  99. Thanks for your reply.
    I am currently watching the Marketplace Superheroes online intro. I is interesting but they mention about not shipping direct from the manufacturer to Amazon but using them to ship to somewhere pre Amazon… this confuses me as it seems like it would just be adding a ‘middle man’ which would be an extra cost. Does that sound right to you? Its the first I’ve heard that being suggested so I am unsure about it.

    I do find it all a bit confusing as I get geared up for trying FBA then I see an ad saying FBA doesn’t work and I should be thinking of dropshipping and high ticket items only. It starts to get difficult knowing who is the real deal and who is talking nonsense.

    Whats your thoughts on these type of conflicting messages?

    Thanks again,
    Barry

    Reply
    • Yes they mention using a 3PL. This is actually common in other courses but most don’t mention them in an intro.

      With 3PL’s, they can be hugely beneficial if you want to drip-feed stock into Amazon. Since Amazon charges so much for storage, you can ship to these 3rd party distribution centres for storage until you’re getting low on stock. Also – they can properly palletize stock which the Chinese factories struggle with. I recently had them load my cartons on to plastic pallets which is a big no-no for Amazon distribution centres. The challenges is that 3PL’s are only effective once you’re at a higher volume and if you’re just starting out, just send to Amazon directly. That’s all I do even if it costs me a bit more as I don’t want another step in the sequence. I’ve got no problem with paying middlemen if I still have good profits.

      FBA works. Drop shipping works. Niche sites work. SaaS businesses work. It all works. They’re all also quite challenging and competitive for the most part, unless you’re breaking something to the market which is freaking amazing! Most of the competition is in the copy-cat space though. I’ve noticed that drop shipping generally attracts those who are quite financially challenged but as a result, you also get many more people with time on their hands able to discover product opportunities.

      With any pursuit, you’ve just got to outwork the rest.

      Reply

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