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I’m an Australian who sells on Amazon USA. This Sophie Howard Blue Sky Amazon training course review (aka Aspiring Entrepreneurs) is based on course content and my own perspectives. I’ve also got a FREE bonus provided below, and with no email address required.
I’m not just a student who did the course yesterday and will claim it’s great – I’ve been in the trenches a while. ✌️ Thousands of people like you read my blog every month and appreciate the sincere honesty I provide.
Speaking of which, there is the occasional affiliate link here. This doesn’t influence my reason in any way. There are both pros and cons towards going with Sophie Howard (and her team) on the Amazon journey.
This is the case with any Amazon course, as no one is perfect.
Again, total transparency and honesty here. 🙏
Stay with me, this review is epic.
I’m Joshua. Australian, born and bred. Yet with a UK accent. 😅 Go figure!
This blog of mine has been going since 2011, and I’ve done quite a number of these ‘weekend warrior’ workshops since 2009, spending now over $40,000 on my own personal development.
Some have been excellent, some not so great. I’ve personally been selling on Amazon FBA since early 2017, plus marketing for their platform since late 2013.
I’ve recently reached a full-time income selling on Amazon. It wasn’t easy, but it wasn’t hard either. I put in the work, I got the results. You can too, if you work.
I really do believe that some people reading can attain these results, but not everyone. Most people give up too early on this morning and I hope that isn’t you.
I’m no stranger to the power of Amazon on different fronts as a wealth creation vehicle. In fact, I’ve taken quite a few courses purely focused on Amazon FBA, as there are several in the market.
I’m fortunate in that I have the financial means to undertake numerous Amazon courses, and get different perspectives. I believe that knowledge is your best investment.
Through deep digging, research, my experience, and student experiences, I’ve decided to also cover all the Amazon courses available worldwide.
Further, I’ve written reviews on other numerous products and services along my journey. I’m simply not scared to tell things as they are.
If a course is sub-standard, then I’ll smash it to pieces. I’ve done this before. I keep things real in a world of social media in-authenticity. I wish more people were as open and somewhat critical as I am.
Sophie Howard’s Amazon Course review
So let’s get started with Sophie Howard and her Amazon course. You’ve probably seen her ads appearing on social media, been on a webinar or received emails about her course.
Perhaps you may have even attended an introductory seminar in Australia with Mia Munro who’s new to Amazon and has just bought an Amazon business. Or a seminar in New Zealand with Sophie herself.
Now you’re keen to do some research. 🔎 That’s a wise choice
By the way, did you order Sophie’s book yet? You should. It’s a goldmine of good information. You can get JetStream Income here for a huge discount! 😁 (Hint: It’s almost free!)
Should you choose to purchase her course, then this
Take the plunge when you feel the time is right for you.
Jumping inside the course
In my humble opinion, Sophie does have a great course that is well priced especially as it is geared for Australians and Kiwis.
Sure, it may not have the thriving and winning community with free training series that Reliable Education has, which has many success stories.
Some people would prefer a smaller group of students who are just learning in Sophie’s course. Many would prefer to be surrounded by the hundreds of successful students that Adam’s course has.
Some may even find the content delivery from a women’s perspective to be more engaging and more relative. Plus Sophie may have greater availability to help individual students through the process.
Certainly taking Sophie’s course has the potential to set you up as a very successful Amazon seller.
A beginner’s warning
Here’s where I’ll give my massive warning! And that’s to all Amazon courses, not just Sophie Howard.
There are many not-so-good courses that have come to the market over the recent years, and it becomes a real case of the blind leading the blind.
I believe people like Matt Clark / Jason Katzenback (Amazing Selling Machine), Adam Hudson (Reliable Education), Larry Lubarsky (Wholesale Academy), Sophie (BlueSkyAmazon) and just a few other top-level teachers are worthy of praise for helping people through their Amazon journey.
All others should be totally rejected until proven effective.
For anyone looking to do a reputable course, really dig for your research and it’s great that you landed here too. You see – I’m an actual Aussie Amazon FBA seller, not someone trying to get you to sign up to the course or flood you with emails. I’ve got your back.
This isn’t for everyone
Further to that warning, the course is not right for most people. Shock horror! But let me elaborate.
You see, some people in society are attracted to get rich schemes.
On the polar opposite, some people with a losing mentality still believe there’s no way possible to make money online.
For some reason, the keywords ‘Sophie Howard scam’ draws so many people to this page. I like to share the truth.
The truth is, making money online is harder than it looks. While people as genuinely humble like me and Sophie have been authentically making money online for years, it’s a tough game.
It’s a slow burn to the top. Several years and a lot of work. Is it worth it? Absolutely.
If you’re the type of person who wants a million dollars by next year, don’t do Sophie’s course and buy a lottery ticket instead.
Further, if you think that you’ll purchase her course and do nothing, then don’t do Sophie’s course. Spend your money on a bigger lottery ticket. 🙄
Harsh perhaps, but I tell things as they are if you haven’t already figured out.
If you believe that some work upfront, great research, time in the market and a good amount of capital is needed, then jump right on to Sophie’s course immediately.
You’ll thank me for that in years to come. If you have minimal funds, then probably not a good idea to do any Amazon course and I’ll elaborate further in the next paragraph.
There are many upsides to selling on Amazon, so much so that I believe it’s one of the best opportunities right now. No BS. Yet, there are a few downsides as well, particularly around capital required.
You’ll really need $5k to $10k to get started and place your first order. Amazon is a capital-intensive business model. Sorry to be the bringer of bad news, but it’s just really hard to do if you’re simply broke. 😞
Sure, Sophie’s managed to score some good products in the past for pennies on the dollar out of China. That was several years back.
The truth is that these sub $25 retail products are getting very hard to find nowadays. Why? Massive competition at the bottom end of the marketplace.
There’s a real opportunity here
I see this capital requirement downside as a real positive if you’ve got the cash, as products that need $30k to $50k to get off the ground have very little competition. Not many people have that money casually sitting around.
So if you’re got the cash, Sophie’s course or any course in the market is a great starting point and competition will be minimal.
Dealing with China (or any 3rd world country) is also a downside, but that can be alleviated with top-notch product and factory inspection services such as V-Trust.
Sophie covers dealing with international suppliers in depth within the course. She’s not much of a fan of China but does cover it including the Canton Fair.
Having spent quite a considerable amount of money on my own education, I have felt it’s given me the best return on investment. Selling on Amazon has come in at #2.
Today I’m still not afraid to spend up big on courses if I feel there’s value for me, if it’s going to get me to where I need to get to.
My recommendation to you is to write down your goals, have a look at your current strategy and see if that’s taking you where you want to go.
If it’s not, then it’s time for a better vehicle. That could be selling on Amazon, or perhaps something else. Amazon isn’t the only business model out there.
It really does take a winning mentality to succeed on this platform, as does any business really. This may or may not be for you, and don’t let the fear of missing out make you jump forward with irrational decisions.
Really take the time to step back, think, analyze and make a firm decision. This is a business that requires time effort and energy…and most importantly: some dollars.
The Blue Sky Amazon Navigator course in a nut-shell
So I do feel that the Amazon Blue Sky course and Product University that Sophie Howard is offering is a good choice. The course modules are laid it very well.
In addition to the course, you’ll get access to the Amazon Super Seller Conference. These are more intimate than the Reliable Education summits which are huge.
If you’re in the UK and looking for an Amazon course, then, unfortunately, Sophie isn’t yet running conferences for existing students. Only Australia, NZ and USA at this stage.
Let’s see who’s going to be the first to actually serve the UK students in person. Come on Adam and Sophie, my UK audience is super keen!
Anyway, back to the modules.
Plenty of content
Information you’ll find here includes…
- Strong and effective product research
- Creative and unique packaging strategies
- Fundamentals of importing and logistics
- Photography and listing SEO keywords
- Amazon sales and marketing strategies
- Sales and marketing outside of Amazon
- How to get excellent legitimate product reviews
- When and how to do each stage of your product launch
- Where to find the best suppliers, and the right websites to use
- Protecting your brand with trademarks and patents
This really is a beginner-friendly and a complete blueprint on how to begin as an Amazon seller. It’s no fuss and quite straight forward.
You’ll start with the Amazon Navigator as shown above.
Then we go with the Advanced Modules:
After that we have the Friday Q&A Calls:
Pretty well every week there is a group call to keep you on track.
Then you’ll have the bonus resources and tools:
Finally, there is drop flipping:
For existing students, this extensive amount of bonuses thrown in the course represents excellent value.
At the same time, beginners often get confused and overwhelmed as to what is what. 😳
Regarding the live events, I haven’t yet been to a student-only Sophie Howard conference, so I’ll add that experience to this review very soon!
Since this review was first created, Sophie’s added more additional content.
There is the Buy Cashflow Method which very few other courses are teaching:
This is a module for teaching you about how to buy an Amazon business.
The issue is that this module wouldn’t be suitable for most people, because buying a business is out of reach.
On the flip side, there is another entirely new module on Kindle publishing.
This is a great alternative business strategy if your budget is low. It’s a time-game here and is ideal for those with limited capital.
But then again, to be honest, publishing on Kindle is a really old strategy that’s more competitive than it used to be. Still workable if you’re prepared to do the work.
Blue Sky Amazon Course positives
There’s a range of positives, for which I’ve covered here already. These are summarized as:
- Sophie’s course is beginner-friendly
- Weekly group webinars are included
- Group mentoring sessions provided
- Some coaching calls are included
- Ticket to the conference also included
- Affordable payment plan available
- Facebook support group for questions
- Created by a parent who understands time struggles
- Unique woman’s perspective unlike the rest
Blue Sky Amazon Course negatives
I’ve got some negatives for this review for which I hope Sophie Howard can improve upon in the future:
- Higher course price compared to most other course providers 🤔
- It has a very low refund policy than most courses (just 7 days!)
- Not many successful students yet as the course was recently launched
- Students generally targeting cheaper products (often not a good idea)
- Amazon sort-of being pitched as easy money, but it really requires work
- I found some of the lessons repetitive because there is so much content inside
I mean – that last point isn’t really a big issue. It’s much better than missing content which some other courses have.
after all that, there is a potentially big problem…
This makes me a little fearful. It’s the Trademark issue. Sophie teaches in the course about patents and trademarks when setting up your Amazon brand.
Amazon, itself, is a registered trademark already to the world’s #1 company. Yep.
She’s the only course creator in the world (to my knowledge) that uses their intellectual property (word-mark with USPTO) in her own course name. 😵
She might get in hot water for this from Amazon, and I hope the course isn’t pinged by Amazon’s nasty lawyers as a result.
I think Sophie is now looking to change the course name to avoid this issue. Phew! You see, both beginners and course teachers often great benefits from my own insights and research.
Please note that whilst these are negatives, these are also points that can (and hopefully will) be improved upon over time.
I always outline as many downsides as I can, and often course creators use these directly to help improve their course and its content for their students.🤩
Some aspects, such as a lack of success stories, will improve over the next few years as more students continue to become live sellers on Amazon through Sophie’s unique Amazon training.
Now, I’m sure Sophie will work on these points over the next few years, so I can rate her course higher than its
Update June 2019: Some elements of this course have seriously improved, and I believe due to the power of my blog. 👍
There are more student success stories evident in recent months too. So I’ve increased my rating to 4.4 stars. Woohoo!
But the price is still a bit high and numerous people have been quoted different prices.
Here’s the big game-changer…
There are 6 coaching calls by a real Amazon seller (one of Sophie’s team members) now helping you through the journey.
Previously there was just 1 call. These calls are totally unique in this industry.
If you’re a complete beginner looking for a course but wants some help along the way, then this mentoring is an excellent choice.
Blue Sky Amazon is still a great course with a good community of Australians and Kiwis, plus some from the US and UK. If you’ve recently joined, it’s not something to regret.
The work required is certainly harder than what is shown on stage / in webinars, but charge your way through the modules and get into product research.
My appreciation to you
As a thank you for reading this far, I’m offering you a free copy of a book that I’ve written called 101 Products To Sell On Amazon and it’s in PDF format, with no email sign-up required.
Admittedly it was written for those who are more so interested in the free Reliable Education training series and course. If you’re reading this then you’re probably sold on Sophie Howard who is an excellent Amazon teacher.
This is being offered to you simply to open your eyes to the diverse range of products that you can sell on Amazon. I am by no means trying to get you to jump ship to Reliable Education.
These two courses, the teachers, and the people who join them are inherently different.
To claim, follow these steps:
- Register for the free training series right here (it opens in a new window). It’s much more in-depth than Sophie’s webinar.
- Access my eBook after you’ve firstly registered for the training series above.
As I mentioned previously within this review, selling on Amazon is, in my opinion, one of the best online wealth creation vehicles in 2019 and beyond.
Trust me, I’ve done just about everything there is.
You know those seminar junkies? Yeah? I was one. Not anymore.
Every course I’ve taken, I’ve put into action and have made money with. I’m simply an action-taker. Yet none have delivered such a great ROI as selling on Amazon.
Given that the Australian property market is slumping right now (plus challenges in NZ and UK economies) this is the perfect time to find an alternative cash-flow machine.
And Sophie’s course, or any Amazon course for that matter, could be exactly what you need to get through this storm.
So what have I built today, having started on Amazon?
I also sell on eBay, and if I add in my eBay income, I’m certainly close to cracking the 6 figures in profit.
I’m also starting a joint-venture with a local builder here on the Gold Coast, and we’ve found some excellent Bunnings-style products that will do well on Amazon.
He’s put in the cash, I’ve put in the time. I’m as deep in Amazon right now as I can get!
The unique Sophie Howard approach
Some praise I wanted to mention again is the woman’s perspective. It’s wonderful to see both a woman and a fellow parent succeeding on Amazon, and teaching others how to do the same.
I found her personality, delivery methods and kindness to be very appealing.
Women tend to step back and analyze, really taking the time to find a beautiful product that will sell well. Men tend to rush in and look only for that winning horse.
Yes – I’m guilty of this! 🤷♂️ Yet have found success selling on Amazon taking the slower approach.
Personally, I do look forward to seeing more woman-entrepreneurs creating full-time income and beyond selling on Amazon.
Comparing Sophie’s course to the rest
A common request I get is to compare Sophie’s course to others in the marketplace. Particularly, against her main competitor which is Reliable Education, so I’ve done a separate post on this…
Also, I shared near the top of this review about the course comparison, and here it is again. It’s one that hopefully will give you a complete overview and allow you to make an informed decision.
Again, Sophie does have a great course, is an excellent teacher and would be a good starting point for most people new to Amazon. Yet it is wise to consider all options available.
I’ve even showcased all the courses available.
As you can see in that list, I drill down on each course. I apologize that this list creates some overwhelm with some people. There’s just simply a lot of course out there, but not many good ones. Sophie quite simply has one of the best available.
The most successful sellers
I’m 99% sure that Sophie took the World’s #1 Amazon Training Course 5 years ago, and this course has now had over 30,000+ students join, unlike just a few hundred in Sophie’s.
So you’ll be learning directly from a source of highly experienced Amazon sellers, those who have been in the trenches for 7 years with constant updates to the course.
Now, their events are only in the US and the course is much more expensive than Sophie’s, but if you’re prepared to invest, then it’s an excellent course that outweighs the content in Sophie’s.
RE with roughly 10,000 students is the main competitor to both these courses.
Just remember – it’s the firstly the student, not the course, that is going to determine the success of an Amazon business.
It’s your willingness to get out there and build your Amazon business first and foremost.
I’ve found this to be a mindset and capital game more than anything else. ✌️
You need to have realistic expectations that there will be some challenges involved along the way, with a decent capital and time investment required.
A full-time income is unlikely in the first couple of years. Best I tell you that now.
The one thing I like the most about Sophie is her results. She sold an Amazon business for 7 figures which not many people have. Most would’ve taken an early retirement yet she continues selling on Amazon (another brand) and helps others.
That’s true entrepreneurship.
Getting started today
The exciting part! If you’re ready to get started today, then I have some great news. I’ve created some bonuses exclusively for students looking into Sophie’s course and are ready to get started today.
Bonus #1: A copy of my guide 147 Products for Parents. It’s a comprehensive list of small baby and children’s products that you can sell on Amazon, and these items are selling on Amazon right now! Value: $98
Bonus #2: Another copy of a guide 152 Sporting Goods for the person who’s looking to product ideas in the sporting equipment isle. These include ideas such as golf balls, cricket gloves and bicycling equipment. Value: $159
Total value: $257
These have taken multiple hours to create each, and are backed by 3.5 years of Amazon FBA knowledge and experience. They’re very much beginner-friendly.
These two excellent bonuses are for those that use my unique referral link here for this course. These guides won’t add any extra to the cost of the Blue Sky Amazon course to you.
I’ll earn a tiny referral commission, but with the benefit for you that you’ll score even more resources for your exciting Amazon journey ahead, at the same price you’d otherwise pay.
Uniquely, some great student support is offered within this community, unlike some others. This even includes 6 coaching calls and then you’ll pay extra $$$ for more.
So for that reason, I won’t need to provide email support. But will touch base with you initially just to send through the bonuses.
Comments about Sophie Howard’s Blue Sky Amazon training course
If you have any general questions regarding the Amazon Blue Sky course in regards to the price, the cost for live events or otherwise, then please drop them into the comments below. I’ll do my best to answer them.
More technical questions may have to go to Sophie herself or the team at Knowledge Source.
🇬🇧 Are you based in the United Kingdom? Check out this UK Amazon course which I believe is better suited. 🇬🇧
I wish you all the best in your Amazon journey. I do hope to cross paths at some stage in the near future.
Onwards and upwards!
- Sophie has a great course for those completely new to selling on Amazon
- There are now thousands of people who have started the journey with her
- It’s shown as a little easy, but to be genuinely successful, you need to work
- Course price is a bit high, but you get phone support (no one else does this!)
- You need a winning mindset, some starting capital and put in the hard yards
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Sophie Howard's Course Summary
Blue Sky Amazon course in a nut-shell
You’ve found a summary of my very long review right here. This is the total rating of Sophie’s course, based on these factors shown. Ratings were considered with the beginner student in mind, the one who wants to become a successful Amazon seller. This is one of the best Amazon courses out there.