A full review of Vision6. Should you use them?

I’m an Australian marketing guy. This complete Vision6 review of their email marketing software is based on my years of eCommerce experience. I run 2 businesses in the eCommerce space, and this blog is merely a hobby of mine.

I’ve been on here for 7+ years now, sharing tools, software and resources that I believe are very beneficial. But then, I also share those that aren’t so good, so that people can make an informed decision and potentially save them some serious coin. I’m an independent blogger, and Vision6 has no input here. Absolutely none.

You’ve probably found them through Google, referred from a colleague or had a cold call from their company. Now it’s time to hit the road and do the research. It’s great that you’re here! I wouldn’t sign up to anything without having done some groundwork first. It generally comes down to the famous cost/benefit ratio.

Email marketing is the backbone of any business with a strong eCommerce presence. Yes – websites are necessary, but email marketing is generally targeting existing customers and a warm market too. It’s simply easier to convert off emails. There’s some excellent providers in the marketplace that I’ve also looked at. I generally look at who their serving already, to gauge whether this is a service that matches what I need.

You’ll probably notice that they have some impressive clients, from Audi to Westfield and Mitsibishi. That is a big tick in my books. That said, I’d say their target market is medium to large businesses. Those with 50+ employees, and likely an established marketing team. If you’re a startup or small team, then there’s probably better software out there that caters for this market.

What I particularly liked was their email marketing software comes with training. To say it another way, it’s a complete solution. You won’t be on the phone to their support team every 7 minutes to learn strategies. Drop the training with your marketing and sales team one afternoon and you’re set. Further, they have excellent integration capabilities with Shopify, Xero and Google Analytics, 3 services that I personally use daily. Big tick right there!

I think this is premium software, with a premium price tag. That’s a downside if you’re a startup or are price-sensitive. If you’re a decent sized operation, you need software that’s going to be reliable, and be here for the long-term. Vision6 is likely the right solution for your organization. I’m not saying that lightly either. After all, there’s a free trial for you to get your feet wet. Any comments and questions can be dropped into the box below. More technical questions will have to go to Vision6 themselves, but I’ll do my best to answer the general questions within this review. I hope this has really been of value to you, assisting you in making a firm decision whether this is right for you.

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I'm Joshua from Australia. 🇦🇺

I've been blogging for 12+ years here and have built up numerous sources of online income.

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