5 Reasons NOT to build an Amazon business (You DON’T have to do it)

There is a lot of hype surrounding the aspect of building an Amazon business. So much so, that many people have a fear of missing out.

Build an Amazon business
There are plenty of people who shouldn’t build an Amazon business, but still get started.

The truth is: you don’t have to do it. You can simply skip the bandwagon. Sure, there is plenty of opportunities here. But there are legitimate reasons to simply find another pathway. For many people, staying in a job is actually a good idea.

This is because entrepreneurship is full of those with anxiety and depression, given the pressure and risk(s) involved. My personal journey isn’t as rosy as it might seem.

In this blog post, I’ll be highlighting such reasons why you SHOULDN’T build an Amazon business. If you’re looking for some reasons to pass on this opportunity, then this blog post is for you.

1. Not having enough capital

This is the core reason why you shouldn’t build an Amazon business. If you don’t have enough money to invest into education, products, tools and packaging, then it’s going to be tough, if not impossible.

Above the cost of your education, you’ll need at least $5,000 to get started. $10,000 is better. Otherwise you just won’t get too far.

Many beginners get caught in the hype and simply ignore both the initial capital and working capital that businesses require. I simply don’t advocate, ever, that you should borrow money to start a business. Risk your own capital, not somebody else’s.

If you’re lacking funds, then Amazon probably isn’t the right opportunity for you right now. Either hustle, or please consider something else.

2. Lacking available time

You’ll need time every week to work on your Amazon business. I recommend 5 to 10 hours. I’m down to 5 hours. I also visit China every 6 months which requires time and money.

I understand that there are many parents here. I’m also a parent of a young child. It’s tough at times to find a spare 10 minutes to conduct product research, order packaging or evaluate samples.

Consider also the time (and cost) involved in attenting live events. I recommend purchasing trainign courses that come with student-only seminars attached, otherwise this is an incredibly lonely journey for the average person. Most people just aren’t built to hide behind the computer.

3. Minimal interest in the digital lifestyle

If you’re looking for a job with security and safety, then this isn’t it. The laptop lifestyle and traveling the world with an online business is lucrative, but isn’t everyone’s cup of tea.

You can, of course, work from home or a co-working space to grow your Amazon business. But if you’re looking for a ‘hard-working business’ where you’ll work tirelessly day in and day out, then this isn’t it.

Despite the advantages, there is a sense that Amazon businesses aren’t real. I get it. So, if you’re looking for something more real and tangible, then consider an offline business with you can work with and serve real people face to face.

4. Being skeptical AF

There are plenty of skeptical people around. Despite Amazon being the world’s #1 richest company, that allows us, as 3rd party sellers, to sell on their platform, people still can’t believe the potential here.

I’ve never met a skeptical millionaire. In the past, I used to know plenty of skeptical broke people. You’ll find them everywhere. Internet forums. YouTube comments. Watching current affairs shows. Millions out there.

Please pass on Amazon if you’re skeptical. This isn’t for you. There is some real work here, with your own capital on the line, but some real potential too. For those prepared to have an open mind and put in the work, that is.

5. Lack of clearly defined WHY

Many people jump into Amazon training courses without actually realizing why they are doing this. Perhaps you have a vague reason, but it needs to be clearly defined.

I would ask of you the following:

  • What are you looking to achieve?
  • Why are you choosing this new journey?
  • When do you expect to see some results here?
  • Is this something that you’re really committed to?
  • Most importantly, can you write down your reasons?

You’ll need to know why you want to get started with the Amazon journey because it isn’t easy. Writing down your core reasons NOW will get you through the tough times, as it has for me.

Moving on with Amazon

This post does not mean to condemn anyone who wants to skip on starting an Amazon business. After all, there are massive advantages to having a job, and having a job is not to be condemned. Prior to working for myself, I loved my job and my boss, Ivan, was a legend.

If you’ve recently started the Amazon journey, or you’re ready to start now, then power on. This journey is exciting, but takes work, courage and capital.

See – there are plenty who start the journey that shouldn’t. I mean for real. There are plenty that chooses to jump on the bandwagon for a fear of missing out, but just aren’t made out for this journey.

I communicate with dozens of people here on the blog and in emails each week. From years of personal development, I get a real sense of where people are in their entrepreneurial journey and their mindset. Most people are just not cut out for this, and it’s totally OK. I cannot stand those ‘high and mighty entrepreneurs’ who condemn employees.

If you feel that you need to move on with Amazon, then you don’t have to do it. There are plenty who watch on from the sidelines, for months or years. It is totally acceptable to take this pathway.

I work with those who are ready to get started today, who have time, money, want the laptop lifestyle, have an open mind and clearly define their core reason for taking on this journey.

Selling on Amazon is the #1 opportunity right now. It’s hot, but so is education. Many are attracted to the riches of the gold mine and big promises, but only some will find success. There is no reason to feel bad about missing out.

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I'm Joshua from Australia. 🇦🇺

I've been blogging for 12+ years here and have built up numerous sources of online income.

Nothing comes fast or easy through this journey...

Though buying an existing online business is one epic shortcut...

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